Eurotech Re-InventsEmbedded ConnectedComputing for M2M 2.0The convergence of smart connected devices and cloud computing i...
Eurotech Re-Invents EmbeddedConnected Computing2 Harbor Research© 2012 Harbor Research, Inc.All rights reservedIntroductio...
Eurotech Re-Invents EmbeddedConnected Computing3Harbor Research© 2012 Harbor Research, Inc.All rights reservedIntroduction...
Eurotech Re-Invents EmbeddedConnected Computing4 Harbor Research© 2012 Harbor Research, Inc.All rights reservedof value in...
Eurotech Re-Invents EmbeddedConnected Computing5Harbor Research© 2012 Harbor Research, Inc.All rights reservednication ele...
Eurotech Re-Invents EmbeddedConnected Computing6 Harbor Research© 2012 Harbor Research, Inc.All rights reservedfragmented ...
Eurotech Re-Invents EmbeddedConnected Computing7Harbor Research© 2012 Harbor Research, Inc.All rights reservedment of smar...
Eurotech Re-Invents EmbeddedConnected Computing8 Harbor Research© 2012 Harbor Research, Inc.All rights reservedelements th...
Eurotech Re-Invents EmbeddedConnected Computing9Harbor Research© 2012 Harbor Research, Inc.All rights reservedmanaged in a...
Eurotech Re-Invents EmbeddedConnected Computing10 Harbor Research© 2012 Harbor Research, Inc.All rights reservedtrouble gr...
Eurotech Re-Invents EmbeddedConnected Computing11Harbor Research© 2012 Harbor Research, Inc.All rights reservedAbout Harbo...
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Eurotech reinvents Embedded Connected Computing for M2M. Machine-to-Machine communications and cloud computing are combining to create new models of asset intelligence, collaboration and decision making. Whitepaper by Harbor Research.

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Eurotech reinvents Embedded Connected Computing for M2M. Machine-to-Machine communications and cloud computing are combining to create new models of asset intelligence, collaboration and decision making. Whitepaper by Harbor Research.

  1. 1. Eurotech Re-InventsEmbedded ConnectedComputing for M2M 2.0The convergence of smart connected devices and cloud computing isunleashing an age of anytime, anywhere connectivity that is fosteringentirely new modes of customer interaction and service delivery.However, to realize the full potential of this opportunity, customers willneed new tools and technologies. Eurotech’s Everyware Cloud platformsimplifies device and data management by providing an innovative platform thatintegrates distributed devices with business enterprise applications providingusers and developers a path for building open, scalable M2M applications andsmart services.Harbor Researchwhite paper
  2. 2. Eurotech Re-Invents EmbeddedConnected Computing2 Harbor Research© 2012 Harbor Research, Inc.All rights reservedIntroduction......................................2If It’s So Obvious Why Hasn’tAnyone Done It?............................3IT Meets The Real World................4Can Technology Save Us FromTechnology?....................................5Next Gen Platforms DriveAnalytics & Application Value...8Platform Innovation Sets TheStage For Services Values..........10Eurotech Drives New Model........14table of contentsFor more information contact:Glen Allmendingergallmendinger@harborresearch.comor Alex Glaseraglaser@harborresearch.comMany “product-driven” businesses are nowdiscovering the concept of connectivity andthe growth-creating services enabled by aconnected product business model. The op-portunities driven by this trend are enormousand everywhere. However, the existing toolsthat support the development of smart prod-ucts are not providing the full measure of valuethey could. The next chapter in the SmartConnected Device market will be driven bynew tools that will help product OEMs, thirdparty services providers and enterprise usersrealize more value by providing a unified solu-tion framework that strips out unnecessarycomplexity and costs and, ultimately, leveragesintelligence in devices, networks and cloud-based services.
  3. 3. Eurotech Re-Invents EmbeddedConnected Computing3Harbor Research© 2012 Harbor Research, Inc.All rights reservedIntroduction: ConvergenceDrives New ValueMachine-To-Machine (M2M) com-munications and cloud computingare combining to create new modesof asset intelligence, collaborationand decision making. This conver-gence is informing significant newcapabilities in which inputs—frommachines, people, sensors, videostreams, maps, newsfeeds, andmore—is digitized and placed ontonetworks. These inputs are integrat-ed into systems that connect people,processes, and knowledge to enablecollective awareness, efficienciesand better decision making.We have now entered the age wheneveryday objects will communicatewith, and control, other objects overa global data network—24/7/365.That network is the Internet. Theobjects are everything from con-sumer appliances to the elevatoryou’ve been waiting for. It’s not “thefuture,” it’s now—this year, nextyear—and thus it is vitally importantthat business leaders understandthis phenomenon, its effects on theirbusiness, and what they should doright now to position themselves foropportunities that are literally justaround the corner:»» Manufacturing equipment, eleva-tors and escalators, appliancesand vehicles that know exactlywhen and why they will fail, andthen alert you or your serviceorganization before the failure oc-curs—or even, in some cases, fixthemselves.»» Buildings and facilities with “digi-tal nervous systems” that ensureoccupant comfort and safety, andeven enhance productivity.»» Retailers and distributors whoknow exactly where every pieceof inventory is at any moment,and under what conditions it ar-rived.»» Industrial customers who save afortune on energy by being ableto see, in real time, exactly howthey’re using it.»» OEMs that are not “disintermedi-ated” at the point of sale, but stayconnected to end-customers viaa steady stream of status/usage/performance data.»» Healthcare facilities where ac-curate, up-to-the-minute patientinformation is always availablebecause every piece of equip-ment, from digital thermometersto life-support machines, isnetworked and associated with apatient ID.And on, and on, and on. Science fic-tion? Not anymore.This story is about the intersection ofembedded software tools, intelligentdevice networking and cloud comput-ing services which together have thepotential to create a new “superset”Smart systemsconnect things,people, processes,and knowledge toenable collectiveawareness, efficienciesand better decisionmaking
  4. 4. Eurotech Re-Invents EmbeddedConnected Computing4 Harbor Research© 2012 Harbor Research, Inc.All rights reservedof value in the marketplace. Each ofthese technologies inherently havestandalone value: embedded toolsenable smarter more feature-richproducts, device connectivity fostersinformation sharing and awarenessand cloud computing offers signifi-cantly easier to use and lower costdata management.What is important about this nextwave of M2M and Smart Systems isthe combined impact of these tech-nologies. While there is standalonevalue in each of the innovations, it isthe combination of all three technolo-gies that will allow computing tech-nologies to inform real-world physicalsystems.This white paper is about a newsoftware platform and tools offeringfrom Eurotech which we believe hasthe potential to significantly changehow solutions for smart connecteddevices are designed, deployed andmanaged.If It’s So Obvious, Why Hasn’tAnyone Done It?Some things that look easy turn outto be hard. That’s part of the strangesaga of M2M and the Internet ofThings and its perpetual attempts toget itself off the ground. But somethings that should be kept simpleare allowed to get unnecessarilycomplex, and that’s the other partof the M2M story. The business andtechnology development history ofthe critical elements that comprisesmart connected systems - embed-ded software, device connectivityand now cloud computing - haveall evolved in separate cultures andsilos. That’s not a good thing whendefining and deploying real-worldtechnology to deliver smart con-nected systems innovation. M2M isa story of “piece-meal” technologiescobbled together from disparatesupply-side vendor segments thathave, for the most part, never reallyspoken, communicated or learnedfrom each other.Their histories are informed by mostlymyopic behavior, characteristically:»» Embedded Software Tool Play-ers: Software increasingly domi-nates the engineering process inconsumer and industrial prod-ucts as small as smart phones,as commonplace as washingmachines and automobiles, andas large as farming equipmentand airplanes. The primary chal-lenge the embedded softwaretools players have is being overlyfocused on developing cheaper,easier to use software to makeproducts smart. What they havenot focused on is thinking abouthow these products will even-tually be used in a networkedcontext.»» Network Service Providers:Today’s discussions of M2M sys-tems focus almost exclusively oncommunications -- the “pipe” --and very little on the informationvalue. Focusing on the commu-Internet of Things: HowMany and Where Are TheThings?Smart connected devices are aglobal and economic phenom-enon of unprecedented scale.Consider the following:Today the number of connecteddevices on the planet is ap-proaching the number of people- almost 7 billion.Depending on your definition ofa sensor, there are already moresensors on earth than people.In the long run, the potential num-ber of smart connected devicescould increase to a scale that istwo orders of magnitude largerthan the population with tradi-tional IT and telephony devicesbecoming a very small portion ofthe connected world.Smart devices will enable newservices such as status monitor-ing, usage tracking, consumablereplenishment, automated repair,and new modes of entertainmentwhose value together could reachbeyond $500 billion in value-add-ed revenues by 2015.
  5. 5. Eurotech Re-Invents EmbeddedConnected Computing5Harbor Research© 2012 Harbor Research, Inc.All rights reservednication element alone as ‘first-order’ business value steals thelimelight and potentially eclipsesthe real revolution -- utilizing bothembedded software tools andconnectivity to liberate informa-tion from sensors and intelligentdevices to leverage collectiveawareness and intelligence.»» IT Equipment Players: From anIT perspective, today’s corporateIT function is a direct descendentof the company mainframe, andworks on the same “batchedcomputing” model—an archi-val model, yielding a historian’sperspective. Information aboutevents is collected, stored, que-ried, analyzed, and reported upon.But all after the fact. That’s a verydifferent thing from feeding thereal-time inputs of billions of tiny“state machines” into systems thatcontinually compare machine-state to sets of rules and then dosomething on that basis. For manyyears now, connected devices andIT systems have been two verystrange bedfellows, but with theadvent of low cost, easier to de-ploy IT services via cloud comput-ing, all this is about to change.This is where the new values ofEurotech’s Everyware Cloud platformreally come into focus, integration ofthe key system elements required tobuild a complete end-to-end con-nected device solution. Eurotechhas recognized that the intersectionof these three technologies createsa differentiated business model bycleverly combining their potential. Allthree technologies need to be inter-woven and mutually supportive, andincreasingly, we believe success onlygoes to the player that effectivelyutilizes the combined potential.IT Meets The Real WorldSince the beginning of computingthere have essentially been three gen-erations of technology and architec-ture: mainframe computing, personalcomputing, and cloud computing.Each generation of technology hashad significant impacts on produc-tivity and efficiencies: mainframesstandardized transactions; personalcomputing placed processing powerinto the hands of professionals; andnow, cloud-based systems enablingdrastically lower cost IT services andapplications. But all of these technol-ogies have evolved in relative isolationfrom real-time, real-world devices andsystems.Because these IT innovations are nowimpacting all of us in every day lifethrough the use of smartphones andnew managed services from play-ers like Apple, developers workingon machine-based applications andsmart systems are waking up to newpossibilities, including:»» M2M developers are beginningto recognize the requirement fora unified family of software andtools to develop smart connecteddevices and systems - today’sdiverse software offerings andEurotech hasrecognized that theintersection of thesethree technologiescreates an opportunityfor a differentiatedbusiness model bycleverly combiningtheir potential
  6. 6. Eurotech Re-Invents EmbeddedConnected Computing6 Harbor Research© 2012 Harbor Research, Inc.All rights reservedfragmented supplier communitywill not meet their needs.»» The rapidly rising requirement fortheir products to be interoperablewith a growing array of applica-tions and systems over opennetworks.»» The need for new developmentprotocols to address the growingcomplexity of new devices andnetworked systems.»» The maturation of cloud comput-ing technologies and the relatedlower cost of integrating classi-cal IT capabilities with real-timedevices and systems.We expect the rate of innovationin smart systems development ispoised, finally, to rapidly increase.Can Technology Save Us FromTechnology?Our society is at the cusp of a “per-fect storm” of network connectivity.This phenomenon is not just aboutthe dichotomy between people com-municating with people or machinescommunicating with machines: italso includes people communicat-ing with machines (e.g. a networkedATM), and machines communicatingwith people (e.g. automated stockticker alerts on your smartphone).The concept of network effects statesthat the value of a network grows ex-ponentially with the number of nodesconnected to it. Along with the value,however, so too grows the complex-ity of the software integrated intodevices and the reliance on peopleand organizations developing andsupporting these systems as all thesesmart devices jump onto networks.With the rapid growth of wireless net-works – from cellular to Wi-Fi to sen-sor networks – connecting devicesto the Internet has never been easier.Many new classes of devices are be-coming network enabled. The typesof devices being connected today ex-tend far beyond the laptops and cellphones we have become so accus-tomed to. Today, virtually all productsthat use electricity - from toys andcoffee makers to cars and medicaldiagnostic machines - possess inher-ent data processing capability andthe potential to be networked.The fact that a rapidly expandingrange of devices have the capabilityto automatically transmit informationabout status, performance and us-age and can interact with people andother devices anywhere in real timepoints to the increasing complexity ofthese devices. For example, soft-ware for the average mobile phonecontains over 10 million lines of code.Over the last five years, software inautomobiles has grown from an aver-age of 35 million lines of code to over100 million. The astronomical growthof features and functions within andamong connected devices pushesthe bounds of what designers of soft-ware for products ever had in mind.Some basic design principles mustbe put in place to guide the develop-The more that getsconnected, thegreater the relianceon software
  7. 7. Eurotech Re-Invents EmbeddedConnected Computing7Harbor Research© 2012 Harbor Research, Inc.All rights reservedment of smart connected devicesand systems. It demands that wedesign not only devices and networksbut also data and information man-agement systems in ways not welladdressed by current technologies.The reader may ask, don’t we alreadyhave a vast number of software prod-ucts to address these challenges?Don’t we have real-time embeddedsoftware, monitoring platforms andsystem development tools? And don’twe have cloud services to supportthe integration of all these devices?And aren’t these technologies work-ing together today quite handsomely?Almost everyone in the M2M supplierarena will answer with a resounding“Yes!”But consider this analogy fromBuckminster Fuller: Suppose you aretraveling on an ocean liner that sud-denly begins to sink. If you rip the lidoff the grand piano in the ballroom,throw it overboard, and jump on it,the floating piano lid may well saveyour life. But if, under normal circum-stances, you set about to design thebest possible life preserver, are yougoing to come up with the lid of agrand piano?The growing scale of interactionsbetween feature-rich devices and theantiquated tools available today todevelop them are like that piano lid. Ina period of great change and tumult,it worked—in the sense that it kept usafloat. But that does not make it thebest possible design, or qualify it tobe something that we should plan tolive with forever.The tools we are working with todayto make products “smart” werenot designed to handle the scopeof new capabilities, the diversity ofdevices and the massive volume ofdata-points generated from deviceinteractions. These challenges arediluting the ability of engineeringorganizations to efficiently and ef-fectively manage development. Thefragmented nature of software offer-ings available today and the grow-ing complexity of M2M applicationsmake it extremely difficult to build anend-to-end M2M application.What Eurotech has recognized is theneed for a development approachand an M2M integration platformthat can leverage embedded de-velopment tools, connectivity anddevice data management in a unifiedmanner...that’s not too complex forproduct OEMs to utilize.Customers expect evolving softwaretools to be functional, ubiquitous, andeasy-to-use. Within this construct,however, the first two expectationsrun counter to the third. In order toachieve all three, a new approachis required -- a unified developmentplatform for smart connected de-vices.Eurotech’s Everyware offering is asoftware platform that quickly con-nects devices in order to build andmanage end-to-end M2M applica-tions. Their development representsa true shift in thinking about howdevices and IT systems will be inte-grated and how they will interact. KeyToday, virtually allproducts that useelectricity - from toysand coffee makersto cars and medicaldiagnostic machines -possess inherent dataprocessing capabilityand the potential to benetworked
  8. 8. Eurotech Re-Invents EmbeddedConnected Computing8 Harbor Research© 2012 Harbor Research, Inc.All rights reservedelements they have addressed withEveryware include:»» Open protocol: Everywareis built on MQTT, an openstandard TCP/IP-basedtransport technology - no moremonolithic proprietary solutions;»» Optimized for machinecommunications: the protocolis light weight and designedspecifically for machine-to-machine communications;»» Decoupling devices andapplications: Eurotech’sarchitecture decouplesthe relationship between“data producers” and“data consumers” allowingdevelopers to freely designand build multiple parallelrelations between any deviceand any application with nodependencies and no limitations;»» Real-time data management: Theplatform is designed for real timedata aggregation, managementand actions - the continuouscomparision of device data tovarious parameters in real-timeno matter what type of devicedata - transactional or timeseries - Everyware is designedon a schema-less, distributed,architecture where data isThe tools we are usingto make products“smart” today were notdesigned to handle thecomplexity they are beingrequired to supportFigure 1: Device Data Integration Platform & Building BlocksMulti-Service GatewaysSensors and Smart Connected DevicesAPIs, Dashboards and ConsolesDataProducersDataConsumersExisting Customer Applications and InfrastructureDevice DataIntegration Platform•  Message-Based•  Multi-Tenant•  Scalable•  Elastic•  Secure•  Reliable
  9. 9. Eurotech Re-Invents EmbeddedConnected Computing9Harbor Research© 2012 Harbor Research, Inc.All rights reservedmanaged in a fault tolerant andelastically scalable manner;»» Real-time and historicalanalytics: Sophisticatedstatistical rules can be appliedto streaming device data totrigger business decisionsin real-time as well as thecapabilities to design complexoff-line analytics using thelong term queryable data.We are reaching a critical juncturein market development wheredevelopers will soon be crying outfor a completely new approach- one where the invested effortin developing capabilities andapplications can be utilized againand again across an ever broaderspectrum of devices and connectivityand integration schemes.When telephones first came intoexistence, all calls were routedthrough switchboards and had to beconnected by a live operator. It waslong ago forecast that if telephonetraffic continued to grow in thisway, soon everybody in the worldwould have to be a switchboardoperator. Of course that has nothappened, because automationwas built into the systems to handlecommon tasks like connecting calls.We are quickly approachinganalogous circumstances with theproliferation of smart connecteddevices. Each new device requirestoo much customization andmaintenance just to perform thebasic tasks. We must developsoftware and methods to automatedevelopment, facilitate re-use,and easily connect and integratedevice data or risk constrainingthe growth of this market.Eurotech has designed a softwareplatform and development tools thatwork together seamlessly, securelyand safely across diverse devicesand supports interoperability overlong application deployment cycles.Next Gen Platforms DriveAnalytics & Application ValuesFor all its sophistication, many oftoday’s M2M systems are a directdescendent of the traditional cellulartelephony model where the focus ismore on connectivity than on enablingdata analytics and intelligence.If the growing number of devices thatcan be connected are connected ina way that allows them to interact ef-fortlessly and interoperate seamlessly,they begin to give rise to complex,system-wide intelligence. This opensup endless potential for data discoveryand analytics.However, most of today’s approachesto data discovery and data intelligencehave two failings: they can’t provide anintegrated view of diverse data types(structured, unstructured or real time)and, users are typically limited to onlythose questions and queries known inadvance.Given the immature state of today’sreal-world systems, most people haveEveryware Cloud PlatformValues:Eurotech’s new platform provides a ro-bust scope of scope of capabilities, in-cluding:Decoupling sensors and applications:flexible M2M platform that grants, atthe same time, a complete separationbetween devices and applications whileallowing to build many-to-many relationsat the business level to enable new Inter-net of Things servicesDevice connectivity: bandwidth opti-mized, open, data agnostic transportprotocol for efficient network usageFlexible data management: data in anyformat, even encrypted, can be storedand accessed quickly in a schemalessdatabaseLong-term queryable data: data can bestored and queried later at any time forup to 36 monthsReal-time data management: devicedata can be pushed and statisticallyanalyzed in real-timeData accessing and querying: standardREST APIs for easy application develop-ment and data application integration
  10. 10. Eurotech Re-Invents EmbeddedConnected Computing10 Harbor Research© 2012 Harbor Research, Inc.All rights reservedtrouble grasping the power and im-portance these capabilities enable.The ability to detect patterns in data iswhere the true value lies in smart sys-tems because it allows not only pat-terns but a whole higher order of intelli-gence to emerge from large collectionsof ordinary data.Eurotech has organized a novel com-bination of tools and technologiesthat work together in unprecedentedways to solve more complex and di-verse business problems than previ-ous generations of device networkingtechnology and enterprise applicationtools.Their platform automatically storesdevice data in a schema-less,distributed database which is faulttolerant and scalable. This platformstores data in any format and enablesaccess to real time data, in its nativeform, for use by the final application.This approach enables businessdecisions to be triggered based onmathematical and statistical real-timerules applied to device data streams.and includes capabilities for datastream filtering, continuous queries,aggregation and correlation betweendevices and event pattern recognitionto ensure rapid reaction to business-critical scenarios.Ultimately, this will allow developersand organizations to address the keychallenge of optimizing the value oftheir balance sheets, allowing themto move beyond financial assets andliabilities to their physical assets andliabilities (like electric grids, hospitalsor factories) and then to their intangi-ble assets and liabilities (like a skilledworkforce or brand). The task ofoptimizing these assets and liabilitiesis where real and sustaining value canbe found.Platform Innovation Sets TheStage For New Services ValueOnce a device becomes networkedand is integrated into enterprise-focused cloud services, it will alsoserve the larger business purposeof being a key driver for the verticalcustomization of services in general.For example, “asset management”is an important service that incorpo-rates a number of different variablesand systems (diagnostics for equip-ment health monitoring, locationservices for maintenance and spareparts planning, etc.). Applicationservice providers need to organizethe devices and system capabilitiesthey offer configured for the environ-ment in which they operate—factory,office, hospital, and elsewhere. Aproduct inventory program will have amuch different configuration in a fac-tory than it will in an office building.More than ever before, the drivers,needs, and environmental conditionswill determine the way technology isimplemented. Ultimately, all devicesand services, like asset management,will be highly configurable to matchthe needs of a particular vertical, oreven of a particular end-user.We have historically referred to thesefoundation/platform functions asThe ability to detectpatterns in data iswhere the true valuelies in smart systemsbecause it allows notonly patterns but awhole higher order ofintelligence to emerge
  11. 11. Eurotech Re-Invents EmbeddedConnected Computing11Harbor Research© 2012 Harbor Research, Inc.All rights reservedAbout Harbor Research:Founded in 1984, Harbor ResearchInc. has more than twenty five yearsexperience in providing strategicconsulting and research servicesthat enable our clients to under-stand and capitalize on emergentand disruptive opportunitiesdriven by information and commu-nications technology. The firm hasestablished a unique competencein developing business models andstrategy for the convergence ofpervasive computing, global net-working and smart systems.“Systems Applications.” By this wemean a set of state-based applicationfunctions that are horizontal in natureand often characterized in a generalsense as “middleware” that are notseen by the end user (we do not likethe term middleware as it risks gener-alizing capabilities that are unique tosmart systems applications).In its most basic and practical form,our concept of “systems applica-tions” is what Eurotech has created.These foundation platform functionsare, in fact, very horizontal in nature.In its most basic and practical form,Eurotech’s platform, software toolsand cloud services will enable signifi-cant re-use of developed applicationsacross diverse environments -- howdevices are modeled, how data issecured, how data is transportedand, ultimately, how data is utilizedin applications will evolve to be veryrepeatable.Enterprise customers will be able tomanage their portfolio of wirelesslyconnected devices either throughpre-configured web portals or exist-ing back office systems. ApplicationProgramming Interfaces (APIs) willenable straight forward device ap-plications matched to unique clientneeds.The integration of traditional enter-prise IT capabilities with real-timedevice data management will allowapplications to be adapted to busi-ness scenarios, with specific com-ponents pushed down to intelligentdevices where they can execute aspecified action. For example, alert-ing a maintenance technician on theirsmartphone to a potential equipmentfailure, notifying a doctor on a tabletdevice about the drug allergies of apatient they are about to examine, ordirecting the thermostat in an indi-vidual office to raise the temperatureby turning down the air conditioningby three degrees.The intersection of next generationsmart connected device developmenttools, new IT “cloud” services andnetwork infrastructure creates newvalues across the business spec-trum. Service and application deliveryplatforms will increasingly drive valuecreation in M2M markets - applica-tions are a critical element as com-panies move to connect and manageproducts.Eurotech Drives New ModelThough their business models areintermingling today, all of the majorcategories of suppliers - “traditional”embedded tools players, the de-vice connectivity players and the ITsystems players - have historicallyoperated within well-established as-sumptions about product scope andbusiness models. No one would char-acterize any of the existing players ofbeing business model innovators ordisruptive in nature.We believe this market environmentoffered an open invitation to Eurotechto disrupt the status quo. Eurotech’soffering is clear evidence of theirintention to do so.

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