Europeana and Extended Collective Licensing

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Presentation given by Jill Cousins, director of the Europeana Foundation at the Europeana Connect workshop on Extended Collective licensing

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  • This resulted in the following bold vision, which was the start of Europeana.
  • This resulted in the following bold vision, which was the start of Europeana.
  • Last year already we started to investigate what should be the future of Europeana and what value Europeana should be delivering to what we identified were our main stakeholders.
  • Last year already we started to investigate what should be the future of Europeana and what value Europeana should be delivering to what we identified were our main stakeholders.
  • Last year already we started to investigate what should be the future of Europeana and what value Europeana should be delivering to what we identified were our main stakeholders.
  • … for Neelie Kroes European commissioner for the Digital Agenda the most visible representation in Europe.
  • My presentation will be about the need to establish new data agreements between data providers and Europeana. The need is related to our plans for the coming 5 years. This is why I will walk you through our strategic plan I will then inform you about what is the state of play with these new agreements
  • My presentation will be about the need to establish new data agreements between data providers and Europeana. The need is related to our plans for the coming 5 years. This is why I will walk you through our strategic plan I will then inform you about what is the state of play with these new agreements
  • So, we analysed this input and did some more research of our own about what other major players are doing for example such as the british library and the smithsonian and as a result of our analysis we produced our Strategic Plan [SH] that summarises our vision and our strategic areas of work for the coming five years. 4 words is what it all boils down to: Aggregate, facilitate, distribute and engage
  • First of all, We want to be thee trusted source for cultural heritage. We want to source more cultural content and we want to improve its quality through metadata enrichment and through applying persistent identification. We believe that the semantic web is the way to go forward in order to fully harness the links between concepts and works. For this reason we have developed a new data model that will capture better the domain-specific rich data and that makes use of the linked Open data to fully develop the semantic potential between the resources we aggregate. And we want to work together with providers and aggregators to create a sustainable overall European information space where users navigate between different portals such as EUscreen, wikipedia and Europeana and all these resources interlink and complement each other.
  • Our second strategic track is about facilitating the cultural heritage sector through knowledge transfer, innovation and advocacy. By bringing together a huge network of professionals and researchers Europeana helps develop and share best practice in a diverse range of common areas of interest in the digital environment such as end user and usability research, multilinguality, IPR, business models, data standards and semantic web technologies. We will continue to disseminate knowledge through our communication channels,thematic workshops and conferences. Europeana is also committed to developing open source technologies and applications and is acting as an incubator and a test bed to support creative innovation in the cultural heritage sector. We are organising, for example, our first hackathon on the 1st of April in this building. With that we want to experiment with what kind of applications can be developed for the end-users from your data! And we hope that some cool results will come out of it. We hope that these developments in the long run save money for our partner organisations who can benefit from R&D without needing to invest too much in it. Last but very importantly, in this track we plan to strengthen our advocacy role to help open up online access to cultural content. We are trying to educate users to understand copyright and respect existing restrictions in content re-use We are advocating to content providers to respect the public domain and not to impose new rights on it after digitisation. We are also advocating for open metadata re-use of the cultural heritage metadata - and I will come back to that and to our proposed new agreements in a bit. Last but not least we will be advocating to the commission for funding for digitisation and for a harmonised legal framework that facilitates acces promoting solutions with regards to orphan works for example.
  • Of course we will continue to build the Europeana.eu portal and make it better for the users. We got a very clear message though at the consultation process we followed about the future of Europeana that we have to move away from the logic of Europeana as a destination portal. Europeana needs to dliver the aggregated and enriched content to users wherever they are whenever they want it. We recently launched our first API and search widget which partners can embed in their own portals making use of the rich data to complement their own collections. We are happy that EUscreen was one of the first to develop a worldpress Europeana search widget on the site. We’ve recently made it possible as well to easily embed objects from Europeana into social networking sites and blogs. Further plans to distribute the Europeana data include working closer with wikipedia to expose the Europeana records- wikipedia as we all know is a major starting point for search for all users. Cultural institutions that have put content on wikipedia have seen their traffic increasing significantly. We are also currently working together with European schoolnet, the joint collaboration platform of the European ministries of culture on a European proposal that will spread the use of europeana data into primary and secondary education through learning environments such as interactive smartboards. We are also investigating partnerships with tourism agents in another proposal to create applications for cultural tourism in Europe.
  • Last but not least, We want users to engage more with culture. We want them to look for it, to play with it, to share it, to annotate it, to use it in their own projects as much as possible. We recently launched our first in a series of exhibitions to highlight particular themes of pan-European or cross country interest. The first one is on art nouveau. Finally, We are very proud to be part of the great war archive project which started in the UK and to extend it to Germany. People are invited to contribute their family’s memorabilia and stories from the Great War at dedicated submission dates. Curators help them document their stories, digitise their objects and put them online. We hope to be able to extend the project to more countries adding peoples’ stories to the official history from all sides of the war. Working in such partnerships we hope to broker a new relationship between users, content and curators.
  • My presentation will be about the need to establish new data agreements between data providers and Europeana. The need is related to our plans for the coming 5 years. This is why I will walk you through our strategic plan I will then inform you about what is the state of play with these new agreements
  • First of all, let me remind you where Europeana stands today. Since it’s launch as a beta portal in November 2008 Europeana has made accessible almost 16m objects from more than 1500 content providers. An incredible collective achievement. This portal is [click]
  • So, this is how we envisage that culture can stimulate creativity and lead to social and economic growth. This is how we believe we can bring more users to your archives, that we can help you provide them with a richer user experience and you can enable more and hopefully profitable services to be made with your objects. Only that we have a problem. We can do very little of these with the current agreements that we have with you.
  • So, this is how we envisage that culture can stimulate creativity and lead to social and economic growth. This is how we believe we can bring more users to your archives, that we can help you provide them with a richer user experience and you can enable more and hopefully profitable services to be made with your objects. Only that we have a problem. We can do very little of these with the current agreements that we have with you.
  • So, this is how we envisage that culture can stimulate creativity and lead to social and economic growth. This is how we believe we can bring more users to your archives, that we can help you provide them with a richer user experience and you can enable more and hopefully profitable services to be made with your objects. Only that we have a problem. We can do very little of these with the current agreements that we have with you.
  • … for Neelie Kroes European commissioner for the Digital Agenda the most visible representation in Europe.
  • My presentation will be about the need to establish new data agreements between data providers and Europeana. The need is related to our plans for the coming 5 years. This is why I will walk you through our strategic plan I will then inform you about what is the state of play with these new agreements
  • So, this is how we envisage that culture can stimulate creativity and lead to social and economic growth. This is how we believe we can bring more users to your archives, that we can help you provide them with a richer user experience and you can enable more and hopefully profitable services to be made with your objects. Only that we have a problem. We can do very little of these with the current agreements that we have with you.
  • Our current data provider agreements prohibit any redistribution of the metadata for commercial purposes. And though Europeana is not intending to make any profit out of commercialising your metadata,
  • Our current data provider agreements prohibit any redistribution of the metadata for commercial purposes. And though Europeana is not intending to make any profit out of commercialising your metadata,
  • Our current data provider agreements prohibit any redistribution of the metadata for commercial purposes. And though Europeana is not intending to make any profit out of commercialising your metadata,
  • My presentation will be about the need to establish new data agreements between data providers and Europeana. The need is related to our plans for the coming 5 years. This is why I will walk you through our strategic plan I will then inform you about what is the state of play with these new agreements
  • Lastly, we are running a pilot with some providers to pubish their data as LOD. We did this only through word of mouth among parnters that we thought would be positive and who replied positvely to the online consultation. The response was overwhelmingly positive- almost everyone that we asked said yes, including all the major national libraries that we have content in Europeana and a few more organisations suh as the Danish Film institute and the film archive of the national library of norway. We hope through this to understand better the technicalities, but also, should it prove successful to be able to show the benefits to all
  • Now, a couple of words about how the new agreements impact the EUscreen partners. As Johan described in the letter that was sent out last Friday, currently the matter is settled in the consortium agreement and full compliance with Europeana terms is foreseen there. The Issue affects more urgently some individual providers among you that also give content directly Also, it will be an Issue if you want to give more content to Europeana via the dark aggregator that is being set up- we still need to decide there how to address this but you’ll probably need to sign the agreement It will be an Issue for EUscreen towards the end of the project’s duration after which some legal entity will have to guarantee the continuation of the availability of the content on Europeana. We hope to have the new agreements ready in the summer and to start getting partners to sign them. But this is not set in stone. We first need to make sure that partners are convinced of the benefits. We trying to do as much as possible to raise awareness about the strategic need for the new agreements and we are trying to consult with all providers to make sure that we hear their points.
  • We are going to hold another round of consultations soon and we would like you please to respond. Thank you for your time
  • Europeana and Extended Collective Licensing

    1. 1. Europeana and ECL, Luxembourg, March, 2011
    2. 2. “Goal of Workshop:Forthcoming IvIR report is as complete &useful as possible and knowledge around ECLis shared & strengthened
    3. 3. “Digitisation and online accessibility are essentialways to highlight cultural and scientific heritage,to inspire the creation of new content and toencourage new online services to emerge. They helpto democratise access and to develop theinformation society and the knowledge-basedeconomy” Vision
    4. 4. “Access for One and All”
    5. 5. No European wide solutions to digitise and make accessible the 20th and 21st century material = No access for users to their cultural heritage
    6. 6. Consigned to History
    7. 7. Extended Collective Licensing has the potential to solve the gridlock To work within the law(s) whilecompensating (at reasonable rates!) the rightsholder(s)
    8. 8. Vision Strategy Current Barriers Vision Status
    9. 9. Europeana Strategic Plan 2011-20151 AGGREGATE2 FACILITATE3 DISTRIBUTE4 ENGAGE
    10. 10. AGGREGATEbecome THE trusted source for cultural heritage Source content Expand the network Improve data quality
    11. 11. FACILITATESupport the cultural heritage sector throughknowledge transfer, innovation & advocacy Share knowledge Strengthen advocacy Foster R&D
    12. 12. DISTRIBUTEMake heritage available wherever they arewhenever they want itDevelop partnerships Upgrade portal Put content in user workflow
    13. 13. ENGAGECultivate new ways for usersto participate in their cultural heritage
    14. 14. Vision Strategy Current Barriers Vision Status
    15. 15. 15,800,000 objectsaccessible via their metadata
    16. 16. Status Content Gaps
    17. 17. Status Content GapsReal termincrease of25% in Video46% in Soundsince July 2010
    18. 18. Status Content GapsPre 1900 = 11 million1900-2011 = 4.8 million1950-2011 = 1.5 million1970-2011 = 900 thousand1990-2011 = 400 thousand
    19. 19. OLD! Stuck inthe 19th century glory days!
    20. 20. Vision Strategy Current Barriers Vision Status
    21. 21. Silo Digitisation Proquest – Denmark, NetherlandsGoogle – Public Library of Lyons Google Art Project
    22. 22. Barriers to overcome include:Legal – current law pre internet –(national boundaries are meaningless on theinternet and should be meaningless inEuropeana)Definitions – orphan works, out of commercePoor lobbying pro access versus pro control
    23. 23. ECL as Risk ManagementLight at the end of the tunnel: KB, the Dutch Collecting societies and the Dtuch government taking the risk. Users need Access If we don’t give it they will take it Control of giving will reap returns
    24. 24. Vision Strategy Current Barriers Vision Status
    25. 25. Overcoming the GridlockResearch – EuropeanaConnect, Europeana AwarenessLobbying for AccessCulture as part of the PSI DirectiveBold changes at EU level to bring the law into the 21st centuryKeep the vision in mind
    26. 26. The VisionACCESS FOR ALL
    27. 27. THANK YOUJill.Cousins@kb.nl
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