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Corporate Communications
Jon Purday
25 September 2013, The Hague
Blowing our own trumpet
Make Europeana echo across your landscape
Partners in your projects
Colleagues in your organisations
Professionals in y...
Hitting the right notes
talk
tweet
translate
Professional instruments
 Communications tools, imagery, presentations, logos
 Brand guidelines
Singing from the same hymn-sheet
Slide text left, picture right
1st level
 2nd level
• 3rd level
Perfect harmony
 Europeana supports economic growth
• Massive CC0 cultural dataset
• API, App development
• Europeana Cre...
Supporting acts
 Corporate comms
• focus on partners and policy-makers: Jon, Beth and Eleanor
 Distribution and engageme...
Thank you
jonathan.purday@bl.uk
Jon corporate comms
Jon corporate comms
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Jon corporate comms

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Transcript of "Jon corporate comms"

  1. 1. Corporate Communications Jon Purday 25 September 2013, The Hague
  2. 2. Blowing our own trumpet
  3. 3. Make Europeana echo across your landscape Partners in your projects Colleagues in your organisations Professionals in your national networks Contacts in your domain associations Policy-makers in regional and national government Your project’s dissemination work package
  4. 4. Hitting the right notes talk tweet translate
  5. 5. Professional instruments  Communications tools, imagery, presentations, logos
  6. 6.  Brand guidelines
  7. 7. Singing from the same hymn-sheet
  8. 8. Slide text left, picture right 1st level  2nd level • 3rd level
  9. 9. Perfect harmony  Europeana supports economic growth • Massive CC0 cultural dataset • API, App development • Europeana Creative  Europeana connects Europe • Standards like EDM • Your projects • Europeana 1914-1918 and Europeana 1989  Europeana makes European culture available to all • Responsive design for mobile devices • Extensive social media presence • Wikimedia partnership
  10. 10. Supporting acts  Corporate comms • focus on partners and policy-makers: Jon, Beth and Eleanor  Distribution and engagement team • end-user marketing  Europeana Awareness • a PR campaign in every country, run by a national coordinator  Communicators Group • national coordinators from Awareness • dissemination leaders from every project • some project coordinators
  11. 11. Thank you jonathan.purday@bl.uk
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