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Harry europeana strategic business plan

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  • 1. Strategic Business Plan 2015- 2020 Draft v0.7 Presentation Projects meeting September 2013 Friday, September 27, 2013
  • 2. Europeana 2008-2015 2 Friday, September 27, 2013
  • 3. Background Europeana was conceived in 2005 by a letter from 6 heads of State, led by the French President Jaques Chirac, to the President of the European Commission, Mr. Barroso. Jacques Chirac Aleksander Kwasniewski Gerhard Schroeder Silvio Berlusconi José Luis Rodriguez Zapatero Ferenc Gyurcsany 3 Friday, September 27, 2013
  • 4. Phase 1: Central Point of access model 4 Friday, September 27, 2013
  • 5. Libraries Europeana Drents archief Louvre TEL Museums Archives The first phase of the work has focussed on making our heritage available in a uniform, interoperable way, for citizens across Europe to enjoy through a central point of access. 5 Friday, September 27, 2013
  • 6. 6 Aggregation Infrastructure Domain Aggregators: • TEL • APEX • EUscreen • EFG • Linked Heritage Friday, September 27, 2013
  • 7. 7 Content growth This in turn has led to a spectacular growth in objects: currently over 27 million objects in 32 languages with all 28 member states represented. *Temporary loss of 1.8 million due to transition to CC0 * Friday, September 27, 2013
  • 8. The portal www.europeana.eu is the most visible expression of this united Europe. 8 Friday, September 27, 2013
  • 9. It’s a website! Friday, September 27, 2013
  • 10. 10 Usage growth There is a direct link between the amount of objects in the repository and the amount of visits to the site. Large contributors such as France and Germany receive the largest proportion of the visits to the sites (portal, mobile, apps). Friday, September 27, 2013
  • 11. 11 Network growth This was realised primarily by resolving co-ordination failure: without the co-ordinating efforts of Europeana the most likely scenario would have been fragmentation of databases and data standards, leading to high development costs and loss of synergy. A strong and representative network is key to this success. Friday, September 27, 2013
  • 12. Stuff we are good at: Aggregation infrastructure Data Model (EDM) Friday, September 27, 2013
  • 13. Stuff we are not so good at: Generating usage (on our portals) Friday, September 27, 2013
  • 14. Phase 2: Distributed access Model 14 Friday, September 27, 2013
  • 15. It’s an API! Friday, September 27, 2013
  • 16. The second phase of our work has focussed on making the material more accessible to individuals, professionals and creative industries across Europe. 16 Friday, September 27, 2013
  • 17. In order to target new and different customer segments we needed to make the material accessible through a wide variety of services and therefore developed a more open licensing structure: the CC0 Public Domain dedication for metadata. 17 Friday, September 27, 2013
  • 18. 18 API growth The effect of the change in license was felt immediately: currently over 770 organisations (commercial and non-commercial have requested an API key, 66% of them are already implementing them in a variety of services. Friday, September 27, 2013
  • 19. This has enabled us to make our culture available on a wide variety of services, resulting in increased visibility of cultural institutions and their holdings across Europe. For example, Europeana is now the 3rd biggest traffic driver for the Rijksmuseum. 19 Friday, September 27, 2013
  • 20. Stuff we are good at: Solving IPR Issues (CCO) Setting up new projects Friday, September 27, 2013
  • 21. Stuff we are not so good at: Reaching Creative Industries Showing value for cultural institutions Friday, September 27, 2013
  • 22. Supply chain 22 Content Providers Aggregators Distributors Users 1. Europeana serves 2300 content providers (>60.000 in Europe) 2. This is scalable through the network of aggregators (70% of the aggregators serve >2000 content providers) 3. Europeana is the hub for aggregation and for the co-ordinationand development of knowledge and standards. 4. A similar scalable setup needs to be created on the distribution side. Through a limited amount of strong partner networks such as the European Business Network, EU schoolnet, Wikipedia, and social networks (pinterest, tumbler, facebook, etc.) this can be accomplished. 5. This will allow access, visibility and re-use to increase with strong multiplier effects. Friday, September 27, 2013
  • 23. Europeana 2015- 2020 23 Friday, September 27, 2013
  • 24. Phase 3: Digital Service Infrastructure 24 Friday, September 27, 2013
  • 25. Its an accellerator! 25 Friday, September 27, 2013
  • 26. tourism 63 M research + Education + Creativity + 26 culture 22.7 M Europeana is extremely well positioned as a catalyst of change, a Digital Service Infrastructure that can reduce costs of accessibility, fuel a burgeoning creative economy, and realise spin-off effects in other sectors. DSI 87.32 M Friday, September 27, 2013
  • 27. Key recommendations 1. Provide direct access to content; 2. Develop a more explicit value proposition for cultural institutions; 3. Work with existing communities; 4. Turn ‘portal thinking’ into ‘platform thinking’; 5. Europeana needs to become more entrepreneurial. 27 Friday, September 27, 2013
  • 28. Stuff we are good at: Collective Innovative Networked Scalable Friday, September 27, 2013
  • 29. In order to realise this potential the Europeana DSI will provide services on 4 different levels: Aggregation, Facilitation, Distribution and Engagement. 29 Friday, September 27, 2013
  • 30. 1. Europeana will provide value-added services that allow the Cultural sector to do their work faster, cheaper and better, for example with cloud based hosting services and more efficient aggregation tools. Premium (paid) services will be developed. (Cloud) services 30 Impact: 22.7 million in cost reduction A unified repository of >100 million objects Increased direct access to content (in particular PD) 5.63 million income through premium services Friday, September 27, 2013
  • 31. How do we motivate institutions to open up their content? Friday, September 27, 2013
  • 32. R&D- Innovation 2. Europeana will co-ordinate solutions for pan- European accessibility issues such as cross-border access of content, ISO standards and improved interoperability of data, multilingualism, development of semantic web/LOD, e.g. to work with Google Knowledge Graph. 32 Impact: Shared practices for data modeling and IPR Strong spin-off potential in other industries Machine readable content for new services Friday, September 27, 2013
  • 33. What are the main (technical and legal) hurdles for opening up? Friday, September 27, 2013
  • 34. Creative Industries 3. Europeana will develop a service centre for the creative industries and cultural entrepreneurs. They will get easy access to free and licensed content, consultancy services, a network of entrepreneurs and venture capital and incubation services. 34 Impact: 60 million + in benefits Between 9 and 20 successful startups 20 + Europeana apps in appstores Friday, September 27, 2013
  • 35. How do we create a meaningful relation with the creative industries? Friday, September 27, 2013
  • 36. 4. Europeana will develop community based end user services, that allow users to access validated content through strong community based platforms such as Wikipedia and thematic partner sites such as Europeana Fashion. Active Audiences 36 Impact: Dramatically Increased visibility (on wiki 10 WW1 images = 9 million impressions) Increased participation Friday, September 27, 2013
  • 37. How do we engage voluntary contributions from communities? Friday, September 27, 2013
  • 38. @europeana: Powered by projects! Friday, September 27, 2013
  • 39. Eur 30 mln/yr @europeana: Powered by projects! Friday, September 27, 2013
  • 40. Eur 96.000/day @europeana: Powered by projects! Friday, September 27, 2013
  • 41. 500 people across Europe @europeana: Powered by projects! Friday, September 27, 2013
  • 42. 30 million objects @europeana: Powered by projects! Friday, September 27, 2013
  • 43. 2 million lines of code @europeana: Powered by projects! Friday, September 27, 2013
  • 44. The largest single dedication to the PD @europeana: Powered by projects! Friday, September 27, 2013
  • 45. How about the future?? Friday, September 27, 2013
  • 46. Closer cooperation Friday, September 27, 2013
  • 47. Horizon2020 Friday, September 27, 2013
  • 48. Creative Europe Friday, September 27, 2013
  • 49. ... Friday, September 27, 2013
  • 50. Harry Verwayen harry.verwayen@kb.nl Thank you 50 Friday, September 27, 2013
  • 51. Methodology This (draft) Strategic Business Plan has been developed during the period June 1- July 16 by the Europeana Foundation (EF) to guide the transition into the new Multi-Annual Financial Framework (MFF). This document is the result of intense investigations in a short time frame and draws primarily on the following sources: 1. Europeana Benefit-Cost Ratio (SEO Economic Research): this research was commissioned by EF to investigate the current and future cost-benefit ratio of Europeana. It focusses primarily on the areas where Europeana plays a role in realising European added value through positive externalities. 1. Fundraising (Myra Kelly Fundraising consulting): this research has focused on investigating alternative funding streams for Europeana, in particular through sponsorship and fundraising. 2. Market revenue investigations (Institut Nationale Audiovisuel): this research was conducted to provide an overview of possible revenue streams for self- sustainability. 3. Roadmap 2020 (Business Models Inc): investigation on value propositions for the 4 client groups of Europeana: cultural institutions/end users/creative industries/ European Union. 51 Friday, September 27, 2013
  • 52. Support #Alezculture! 7.230 + signed petitions 4.800 + tweets #allezculture #europeana >9.000.000 + views on twitter Neelie Kroes, Vice President of the Commission: ‘People often speak about closing the digital divide and opening up culture to new audiences but very few can claim such a big contribution to those efforts as Europeana’s shift to cultural commons’. 52 Friday, September 27, 2013
  • 53. Support http://blog.europeana.eu/2013/06/linked-across-borders-and-time- travelling-exhibition/ In this blog, Famous Bulgarian writer, Georgi Gospodinov, who was a special guest at the travelling exhibition launch said: ‘With projects like [Europeana], we can enter museums and their collections without effort but we can also grant those collections the opportunity to get right inside us. Europeana allows us to carry them along with us every day. We can have centuries of culture in our pocket – on our phones, on our computers. What we do with it is down to our own curiosity.’ 53 Friday, September 27, 2013
  • 54. Support Speaking at the Europeana Conference as part of the Irish presidency, Jimmy Deenihan, Irish Minister for the Arts, heritage and the Gaeltacht, said ‘Europeana is a powerful tool to increase the capacity to experiment with cultural assets and to promote a powerful creative economy. [..] Europeana is at the forefront proving that by providing data sets for new digital applications cultural bodies can realise additional social and economic benefits, through real innovation and creativity.’ 54 Friday, September 27, 2013
  • 55. Support 55 Friday, September 27, 2013