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For over twenty years organisations have been deploying technologies that promise to change the way we work. From groupware, to content management, to social. From Lotus Notes, to SharePoint, to Yammer. Yet for many organisations the benefits remain elusive. One recent study into the use of Enterprise 2.0 technologies within a global telecommunication company concluded that achieving the goals of such technology investments will be dependent of reconfiguration and redesign of the whole socio-technical and managerial system. Industry analysts, guru managers and the press offer visionary statements such as "Social is a philosophy, a way of life that empowers customers and users" but there's little concrete advice or guidance for managers or executives.
In this session we'll examine the transformational potential of social, collaborative and content management technology in business and present a framework for realising the that potential by harmonising management approaches to Strategy, People, Knowledge and Technology.
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