Knowledge Is Power:
The Rise Of The Social
Business
November 2013
Who Am I?
Connect, Communicate,
Collaborate
Why Am I Here?

The perceived problem is that the phenomenon of social business is not
well understood within the context ...
What Am I Going To Talk
About?
1. The Rise of the social business
2. Strategy
3. Knowledge & Learning
4. People
5. Technol...
The Rise Of The Social
Business
The Rise Of Social Business

2006 -2013

1925 – 1950
Command and
control
1895 – 1905
management
vs.
ownership

1988 -2006
...
1988 - The New
Organisation
1. Developing rewards, recognition and career

opportunities for specialists
2. Creating a uni...
2006 - Enterprise 2.0
“Enterprise

2.0 technologies have the potential to usher in a

new era… Because of the challenges t...
2011 – Social Business
“Enterprise

2.0 technologies offer considerable promise for

redefining the workplace.. Achieving ...
2013 – Social Business
1.No clear strategy
2.No clear business case or value proposition

3.Competing priorities

MIT Sloa...
The Problem With ‘Social’
“You can’t stop it. Once you make it available to people.. The

magic happens… Sometimes if peop...
Strategy
Perspectives On Strategic
Management
Knowledge & Learning
What’s Your Strategy For
Managing Knowledge?

Hansen, M T, Nohria, N and Tierney, T (1999) 'WHAT'S YOUR STRATEGY FOR MANAG...
Organisational Ambidexterity

Filippini, R, Güttel, W H and Nosella, A (2012) 'Ambidexterity and the evolution of knowledg...
People
The Rise Of The Knowledge
Worker

1910 Factory Worker

2013 Knowledge Worker
Management & Culture

http://www.slideshare.net/reed2001/culture-1798664?from_search=1
Productivity & The Strength Of
Weak Ties

LEE, R. 2009. Social capital and business and management: Setting a research age...
Productivity & The SearchTransfer Problem

HANSEN, M. T. 1999. The Search-Transfer Problem: The Role of Weak Ties in Shari...
Productivity & Social
Networks

Cross, R, Liedtka, J and Weiss, L (2005) 'A Practical Guide to Social Networks'. Harvard B...
Leading The Social Business
“To be successful internal SM
must focus on building emotional
capital”

Authenticity

Pride

...
The Innovation Argument
Technology
Services
It’s How The Internet Works
Communities Service
Teams Service
Social Networking Service
Content Services
What Have I Been Talking
About?
Key Messages
Redefining ‘Social Business"
“A social business is an organisation that explicitly and systematically
harmonises managemen...
Q&A
Thank
You
Upcoming SlideShare
Loading in...5
×

Knowledge Is Power: The Rise of The Social Business

244

Published on

For over twenty years organisations have been deploying technologies that promise to change the way we work. From groupware, to content management, to social. From Lotus Notes, to SharePoint, to Yammer. Yet for many organisations the benefits remain elusive. One recent study into the use of Enterprise 2.0 technologies within a global telecommunication company concluded that achieving the goals of such technology investments will be dependent of reconfiguration and redesign of the whole socio-technical and managerial system. Industry analysts, guru managers and the press offer visionary statements such as "Social is a philosophy, a way of life that empowers customers and users" but there's little concrete advice or guidance for managers or executives.

In this session we'll examine the transformational potential of social, collaborative and content management technology in business and present a framework for realising the that potential by harmonising management approaches to Strategy, People, Knowledge and Technology.

Published in: Technology, Education, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
244
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
20
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Knowledge Is Power: The Rise of The Social Business

  1. 1. Knowledge Is Power: The Rise Of The Social Business November 2013
  2. 2. Who Am I?
  3. 3. Connect, Communicate, Collaborate
  4. 4. Why Am I Here? The perceived problem is that the phenomenon of social business is not well understood within the context of strategic management and that as a result significant amounts of time, effort and money are being wasted and opportunities are being missed.
  5. 5. What Am I Going To Talk About? 1. The Rise of the social business 2. Strategy 3. Knowledge & Learning 4. People 5. Technology 6. Q&A
  6. 6. The Rise Of The Social Business
  7. 7. The Rise Of Social Business 2006 -2013 1925 – 1950 Command and control 1895 – 1905 management vs. ownership 1988 -2006 Information based organisation Social Business?
  8. 8. 1988 - The New Organisation 1. Developing rewards, recognition and career opportunities for specialists 2. Creating a unified vision in an organisation of specialists 3. Devising the management structure for an organisation of task forces Drucker, P F (1988) 'THE COMING OF THE NEW ORGANIZATION'. Harvard Business Review, 66 (1): 45-53.
  9. 9. 2006 - Enterprise 2.0 “Enterprise 2.0 technologies have the potential to usher in a new era… Because of the challenges these technologies bring… there will be significant differences in companies abilities to exploit them… Because of the opportunities these differences will matter a great deal” Mcafee, A P (2006) 'Enterprise 2.0: The Dawn of Emergent Collaboration'. MIT Sloan Management Review, 47 (3): 21-28.
  10. 10. 2011 – Social Business “Enterprise 2.0 technologies offer considerable promise for redefining the workplace.. Achieving these elusive goals will be dependent on reconfiguration and redesign of the whole sociotechnical and managerial system” Denyer, D, Parry, E and Flowers, P (2011) '“Social”, “Open” and “Participative”? Exploring Personal Experiences and Organisational Effects of Enterprise2.0 Use'. Long Range Planning, 44 (5/6): 375-396.
  11. 11. 2013 – Social Business 1.No clear strategy 2.No clear business case or value proposition 3.Competing priorities MIT Sloan Management Research Report 2013
  12. 12. The Problem With ‘Social’ “You can’t stop it. Once you make it available to people.. The magic happens… Sometimes if people ask me to quantify in euros or dollars what the platform has delivered I tell them to look at the change of mind-set, the information sharing and how quickly information passes around” – (Forbes article 2012)
  13. 13. Strategy
  14. 14. Perspectives On Strategic Management
  15. 15. Knowledge & Learning
  16. 16. What’s Your Strategy For Managing Knowledge? Hansen, M T, Nohria, N and Tierney, T (1999) 'WHAT'S YOUR STRATEGY FOR MANAGING KNOWLEDGE?'. Harvard Business Review, 77 (2): 106-116.
  17. 17. Organisational Ambidexterity Filippini, R, Güttel, W H and Nosella, A (2012) 'Ambidexterity and the evolution of knowledge management initiatives'. Journal of Business Research, 65 (3): 317-324.
  18. 18. People
  19. 19. The Rise Of The Knowledge Worker 1910 Factory Worker 2013 Knowledge Worker
  20. 20. Management & Culture http://www.slideshare.net/reed2001/culture-1798664?from_search=1
  21. 21. Productivity & The Strength Of Weak Ties LEE, R. 2009. Social capital and business and management: Setting a research agenda. International Journal of Management Reviews, 11, 247-273.
  22. 22. Productivity & The SearchTransfer Problem HANSEN, M. T. 1999. The Search-Transfer Problem: The Role of Weak Ties in Sharing Knowledge across Organization Subunits. Administrative Science Quarterly, 44, 82-111.
  23. 23. Productivity & Social Networks Cross, R, Liedtka, J and Weiss, L (2005) 'A Practical Guide to Social Networks'. Harvard Business Review, 83 (3): 124-132.
  24. 24. Leading The Social Business “To be successful internal SM must focus on building emotional capital” Authenticity Pride “Research suggests most successful employee communities tend to be actively managed by executives” Attachment QUY, H. U. Y. & SHIPILOV, A. 2012. The Key to Social Media Success Within Organizations. MIT Sloan Management Review, 54, 73-81. Fun
  25. 25. The Innovation Argument
  26. 26. Technology
  27. 27. Services It’s How The Internet Works
  28. 28. Communities Service
  29. 29. Teams Service
  30. 30. Social Networking Service
  31. 31. Content Services
  32. 32. What Have I Been Talking About?
  33. 33. Key Messages
  34. 34. Redefining ‘Social Business" “A social business is an organisation that explicitly and systematically harmonises management approaches to strategy, knowledge, people and technology with the aim of delivering benefits associated with knowledge worker productivity and innovation””
  35. 35. Q&A
  36. 36. Thank You
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×