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European Paper day at Drupa: In dialogue with the 21st century
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European Paper day at Drupa: In dialogue with the 21st century

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Presentation by Teresa Presas, Director General of the Confederation of European Paper Industries (CEPI) during the European Paper Day at DRUPA, 8th of May 2012.

Presentation by Teresa Presas, Director General of the Confederation of European Paper Industries (CEPI) during the European Paper Day at DRUPA, 8th of May 2012.


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  • 1. Unfolding the futureIn dialogue with the XXI centuryTeresa PresasDRUPA, 8 May 2012
  • 2. Confederation of European Paper Industries Represents:  19 National Associations  683 companies  1,000 mills
  • 3. European Pulp and Paper IndustryPaper production 89 mio tonsPulp production 12 mio tonsTurn over € 80 bio€18 billion added value to EU GDP230 000 jobEmployment multiplying effect: 8 times60% in rural areas
  • 4. CEPI Vision Roll out of Roadmap 2012 The European Pulp and Paper Industry is a leading example of how competitiveness and sustainability can go hand in hand
  • 5. Competitiveness and sustainability 69.6% of paper is recycled; wood is renewable 53% of wood used by paper industry comes from certifiedresponsibly managed forests 30% reduction of GHG since 1990 54.5% of total on-site primary energy is renewable Produces 20% of biomass energy in Europe 96% of electricity is produced through CHP 83% of pulp & paper products produced in EMS certified mills Decoupled production and environmental impacts Is committed to reach zero accidents Innovative and technology driven
  • 6. Climate Change 4th assessment report  “a sustainable forest management strategy aimed at maintaining or increasing forest carbon stocks, while producing an annual sustained yield of timber, fibre or energy from the forest, will generate the largest sustained mitigation benefit” International Panel on Climate Change
  • 7. At a crossroads  Financial turmoil in Europe  Raw materials struggle  Mainstream substitution technologies  Power shift in the global economy  Un-level playing field at global level
  • 8. A connected world • Population by 2050 – 9 billion • GDP from US$35 to 72 trillion by 2030 • Cereal demand: + 67% by 2050 • Energy demand double by 2030 • GHG emissions decrease 50-80% by 2050 • Water demand to increase 30% by 2030 • Land deficit by 2050 – 200 million ha
  • 9. Some key drivers ….Climate change Land use/ Fiber Global recession Resources availability Renewable Carbon trading/tax Demographics Biochemicals Recycling Water GoogleInnovation The global consumer Literacy ChinaBiofuels Technology Food Energy prices/ Biorefineries Supply/prices security Transport Globalization Financial system Geopolitics Knowledge Sustainability mobilitySustainable Forest Management Urbanization New business models
  • 10. ….shaping the future Low carbon economy – zero emissions Efficient use of resources – zero impact Sustainable material management – zero waste Sustainable consumption – zero wastage Management of residues and waste – zero to landfill
  • 11. The CEPI 2050 Roadmap Rediscovering the route to growth
  • 12. It’s time to change Henry Ford: “If I had asked people what they wanted, they would have said a faster horse”.
  • 13. The challenge 50% more value, 80% less fossil CO2, 40 years from now in a mature European market, with a stagnating population, within a broad sector scope THE FOREST FIBRE SECTOR tor
  • 14. ValueThe core strategy of thepath to 2050 is to get the highest possible valuefrom resources – wood,virgin and recycled fibre, wood fibres and non- fibre raw material
  • 15. IntegrationWith paper at its core, a system of integratedrecycled and integrated virgin mills, balanced by nonintegrated mills, will produce a number of newproducts and services, using the whole input rawmaterial .
  • 16. At the core of the bioeconomy
  • 17. Product innovation….
  • 18. Product innovation
  • 19. …..material innovation
  • 20. An Industry in transformation Modern high-tech industry with traditional heritage Innovative industry fit for the new economyEssential part of European society, in line with society’svalues Competitive industry, supporting the rural economy Driver of Europe’s sustainable green growth future Resource efficient with renewable materials and recyclableproductsExcelling in fiber knowledgeHigh ICT user
  • 21. The Future Central part of the bio economy Modern high-tech industry with traditional heritage Growing in value, in line with the EU GDP Innovative industry fit for the new economy Creating new products and servicesEssential part of European society, in line with Extending the base of current productssociety values Able of decarbonizing Competitive industry, supporting the rural Driven by a technological pusheconomy Driver of Europe’s sustainable green growth future in: Creating opportunities • The materials and Resource efficient with renewablepackaging concept 2050recyclable products • The information sector 2050 •Excelling in fiber knowledge The health care sector 2050 • The resource management 2050High ICT user
  • 22. But only if…. We get the raw material needed. We have access to finance / investment We find the breakthrough technologies We remain competitive compared to our global competitors
  • 23. CEPI Roadmap 2050 Forecast of the • A vision future? • A strategic industry An industry commitment? An action plan?
  • 24. The Value footprint of paper
  • 25. Thank you!