• Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads


Total Views
On Slideshare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide
  • EuroVoc is a multilingual, multidisciplinary thesaurus covering the activities of the EU, the European Parliament in particular


  • 1. Library of the Month – The Multiplier Effect www.theeuropeanlibrary.org Aubéry Escande – Communications Manager
  • 2. The European Library – National and University libraries
  • 3. The European Library - Council of Europe representation
  • 4. Facts & Figures  200 million bibliographic records  18 million digital records  25 million pages of full text  Emphasis on collections  Library sector representative
  • 5. Marketing Plans  Marketing Plan for end- users  Marketing Plan for services • Widget and API campaign • Editorial campaign • Activities break-down • 2013/2014 Schedule
  • 6. Library of the Month campaign The European Library office  The Library of the month  The European Library network • Marketing opportunity • Institution highlight • Collections and content highlight • Through The European Library portal, The European Library social media channels and the Library of the month • User statistics
  • 7. Success stories  The National Library of Spain - April  Bavarian State Library - June  National & University Library of Zagreb – July  National Library of The Netherlands – September
  • 8. August 2013 – September 2013August 2013 – September 2013
  • 9. Facebook and The European Library + 15% Facebook Top 2 referral to The European Library website - Increase of 49%
  • 10. “The Library of the Month campaign proved to be an excellent opportunity to showcase our vision and mission. It was also a fantastic window to let Europe catch a glimpse of some of our most valuable and appreciated treasures.” Ana Santos Aramburo – Director of the National Library of Spain
  • 11. "Marketing our collections and services has become essential for libraries in the 21st century. The European Library’s - Library of the Month - campaign helps us in our endeavors to promote the value of libraries" Klaus Ceynowa – Deputy Director General of the Bavarian State Library
  • 12. Thank you Aubéry Escande Aubery.Escande@kb.nl