Barometer: Europeans' and their holidays - Survey 2011

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Discover the 2011 Barometer report on Europeans and their Holidays, conducted by Ipsos Institute for Europ Assistance. Know more on www.europ-assistance.com

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Barometer: Europeans' and their holidays - Survey 2011

  1. 1. Barometer: Europeans’ and their Holidays - 11th report Presentation of findings – 17 May 2011Contacts Ipsos Public Affairs :Fabienne SIMON : Tél : 01.41.98.92.15 / E-mail : fabienne.simon@ipsos.comAustragésila EVORA : Tél : 01.41.98.93.51 / E-mail : austragesila.evora@ipsos.com
  2. 2. A set-up that is… … European Evaluate the holiday plans of European subjects Explore their motivations, desires, plans in terms of destination and type of stay… Barometric: precedence enables us to outline Ascertain in what way holidays are strong trends and spot decided upon and prepared emerging trends Measure the level of fears, sensitivity to risks and their coverageNationally representative samples questioned over the phone 2 Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report
  3. 3. Methodology Study conducted among a sample of 3,500 people residing in Europe. The interviews were conducted by telephone, at the home of the people questioned, between February 14 and March 28 2011. Number of interviews per country: France: 500 UK: 500 Germany : 500 Spain : 500 Italy: 500 Belgium: 500 Austria : 500 Nationally representative samples of each country’s population, aged 18 years and over, put together using the quota method (gender, age, profession of head of household). Questioning conducted on the basis of contact lists taken randomly from telephone directories, after stratification by region and by size of agglomeration. This report was put together in observance of the ISO 20252 norms “Market research, social and opinion studies” (Aswith any quantitative study, this study presents findings subject to the error margins inherent in statistical laws) 3Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report
  4. 4. I – Holiday plans for summer 2011 are on the rise again Holiday plans for summer 2011 are back to the level of 2007 Fewer 2-week stays: preference or budgetary constraint? 4 Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report
  5. 5. Holiday plans for summer 2011 are back to the level of 2007Do you plan to go away on holiday this summer, in other words between June and September inclusive?Base : Ask all (3,500 respondents) Single answer possible Yes and you plan to go away DK several times 2% No 25% 32% S/T “YES” 66% S/T “YES” 66% 41% Yes and you plan to go away just once 5 Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report
  6. 6. Holiday plans for summer 2011 are back to the level of 2007, an increase in multiple holidaysDo you plan to go away on holiday this summer, in other words between June and September inclusive?Base : Ask all (3.500 respondents) Single answer possible 66% 67% 66% 64% 64% 61% 60% S/T “YES” 42% 43% 43% 43% 43% 43% 41% Yes, and you plan to go away just once 23% 24% 25% Yes, and you plan to go away 19% 21% 21% 17% several times 2005 2006 2007 2008 2009 2010 2011 DK: 2% 6 Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report
  7. 7. Holiday plans for summer 2011 are back to the level of 2007, but with disparities per countryBase : All 7 Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report
  8. 8. N.B.… After two subdued years and despite a drab economic context in Western Europe, holiday plans for summer 2011 for all Europeans are on the rise again and back to the high levels of 2007. A return to the pre-crisis period? Not exactly A structural alteration: multiple holidays are progressing the most, testifying to a disruption of the way in which Europeans organise their holidays. Major geographic disparities: Holiday plans among the Italians and Spaniards are on the increase. On the other hand, in the UK and Belgium, multiple holidays over the summer have not managed to recover, and as a result holiday plans have not evolved. Moreover, the holiday plans of the French, which are stable compared to 2010, are still not back to their pre-crisis level. 8Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report
  9. 9. Fewer two-week stays: preference or budgetary constraint?In total, how long do you plan to go on holiday for this summer?Base : People claiming that they will leave on holiday during summer 2011 (2,282 respondents) Several answers possible 44% 45% 43% 42% 41% 39% 39% 42% 41% 2 weeks 38% 36% 36% 36% 1 week and less 35% 29% 29% 3 weeks and more 28% 27% 25% 25% 24% 2005 2006 2007 2008 2009 2010 2011 9 Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report
  10. 10. Total duration of summer holidays 2011 – According to countryBase : People claiming they will go on holiday during summer 2011 All n=2282 n=338 n=299 n=304 n=328 n=389 n=304 n=321 Less than one week 7% 3% 4% 6% 8% 13% 3% 15% 2010 8% 3% 11% 6% 8% 12% 6% 13% 2009 7% 4% 6% 6% 7% 11% 7% 16% 2008 7% 5% 5% 7% 7% 9% 8% 8% 1 week 29% 20% 29% 26% 30% 40% 20% 36% 2010 27% 15% 30% 21% 24% 42% 19% 37% 2009 29% 17% 29% 25% 34% 41% 27% 36% 2008 29% 22% 27% 21% 30% 45% 22% 44% 2 weeks 39% 37% 50% 42% 32% 32% 48% 38% 2010 43% 43% 48% 43% 32% 42% 40% 40% 2009 41% 34% 49% 46% 30% 41% 39% 39% 2008 39% 32% 51% 41% 33% 35% 48% 43% 3 weeks 15% 20% 20% 11% 12% 9% 15% 13% 2010 14% 18% 14% 16% 13% 9% 19% 11% 2009 16% 24% 17% 13% 13% 11% 16% 13% 2008 16% 24% 19% 15% 11% 8% 13% 14% 4 weeks and more 13% 21% 7% 14% 17% 10% 13% 9% 2010 13% 21% 6% 15% 21% 9% 17% 8% 2009 13% 21% 8% 12% 16% 9% 10% 7% 2008 13% 16% 7% 15% 19% 10% 11% 7% DK - 1% - - 1% - 1% - 2010 1% 1% 1% 1% 1% 1% 1% - 2009 1% 1% - 1% 1% 2% 1% 1% 2008 1% 2% - - 1% 1% 2% - 10 Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report
  11. 11. N.B…2-week stays are still favoured but their proportion is going down.In France, the UK and Spain, only one-week stays are regaining groundthis year.In Italy, the increase in the frequency of summer holidays in 2011 ishaving an effect on the duration of stays: the significant drop in 2-weekstays is working to the advantage of short stays. 11Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report
  12. 12. I – Holiday plans for summer 2011 are on the rise againII – Choice criteria are sensitive to current events Budget and sun: criteria placed in priority ahead of possibilities for activities and quality of infrastructures But a sensitivity to the risks that is also considerably orienting choices And current events in North Africa and the Middle East are clearly having an impact on decisions 12 Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report
  13. 13. Budget and sun: criteria placed in priority ahead of possibilities for activities and the quality of infrastructuresFor each of the following factors, tell me if it played or will play an essential, important but not essential or secondary role in yourchoice of destination Base: People claiming that they will go on holiday during the summer 2011 (2,282 respondents) S/T “Essential” + S/T “Essential” + “Important” Single answer possible “Important” The budget you intend to allocate 39 42 18 1 81% The 41 38 21 79% climate The possibility for leisure or cultural activities 32 42 26 74% The quality of tourist infrastructures on-site 31 42 27 73% % An essential role % An important but not essential role % A secondary role % DK 13 Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report
  14. 14. But a sensitivity to the risks that also considerably orients choicesFor each of the following factors, tell me if it played or will play an essential, important but not essential or secondary role in yourchoice of destination Base : People claiming that they will go on holiday during summer 2011 (2,282 respondents) S/T “Essential” + S/T “Essential” + Single answer possible “Important” “Important” Health risks 37 32 31 69% Risks of a terrorist 42 24 33 1 66% attack Risks of social unrest (strikes, demonstrations…) 33 28 38 1 61% Risks of a natural disaster 27 27 45 1 54% Travel time to your holiday location 18 32 50 50% % An essential role % An important but not essential role % A secondary role % DK 14 Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report
  15. 15. Current events in North Africa and the Middle East are clearly impacting decisionsFor each of the following factors, tell me if it played or will play an essential, important but not essential or secondary role in yourchoice of destination.Base : People claiming that they will go away on holiday during summer 2011 (2,282 respondents) % “Essential” + “Important” The budget you intend to 82 82 83 81 allocate 81 80 79 78 80 79 The climate 79 79 78 75 77 The possibilities for leisure or 74 74 73 73 cultural activities 74 72 72 73 73 73 The quality of tourist 71 71 69 69 infrastructures 70 70 69 69 65 68 Health risks 64 66 66 62 62 Risks of a terrorist attack 61 60 61 Risks of social unrest 55 55 55 54 Risks of a natural disaster 53 53 54 54 52 52 53 50 52 52 49 50 Travel time to your holiday 50 50 49 50 location 2005 2006 2007 2008 2009 2010 2011 15 Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report
  16. 16. Current events in North Africa and the Middle East are clearly impacting decisionsFor each of the following factors, tell me if it played or will play an essential, important but not essential or secondary role in yourchoice of destination.Base : People claiming that they will go away on holiday during summer 2011 (2,282 respondents) % “Essential” Risks of a terrorist attack (+5) 46 44 44 44 The climate 43 42 42 42 42 42 44 41 42 The budget you intend to 41 41 41 41 39 39 40 allocate 40 39 40 39 37 38 37 Health risks (+4) 35 33 32 33 33 32 33 Risks of social unrest (+ 10) 31 32 30 30 32 30 31 28 28 31 29 28 27 27 The possibilities for leisure or 28 27 27 27 27 27 cultural activities 27 22 23 The quality of tourist 20 infrastructures 20 20 17 18 Risks of a natural disaster 18 Travel time to your holiday location 2005 2006 2007 2008 2009 2010 2011 16 Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report
  17. 17. The importance of the different choice factors – According to countryBase : People claiming that they will go away on holiday during summer 2011 % “Essential” 17 Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report
  18. 18. The importance of the different choice factors – According to countryBase : People claiming that they will go away on holiday during summer 2011 % “Essential” 18 Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report
  19. 19. The importance of the different choice factors – Summary tableBase : People claiming that they will go away on holiday during summer 2011 % “Essential” 1st factor 2nd factor 3rd factor 2011 : Risks of a terrorist attack 2011 : Climate 2011 : The budget you intend to allocate All n=2 282 2010 : Climate 2010 : The budget you intend to allocate 2010 : Risks of a terrorist attack 2011 : The budget you intend to allocate 2011 : Climate 2011 : Risks of a terrorist attack n=338 2010 : Risks of a terrorist attack / The 2010 : Climate 2010 : The budget you intend to allocate possibilities for leisure or cultural activities 2011 : Risks of a terrorist attack 2011 : Risks of social unrest 2011 : The budget you intend to allocate n=299 2010 : The possibilities for leisure 2010 : Climate 2010 : Risks of a terrorist attack or cultural activities 2011 : Risks of a terrorist attack 2011 : Risks of social unrest 2011 : The budget you intend to allocate n=304 2010 : The budget you intend to 2010 : Climate / Risks of a terrorist attack 2010 : Risks of a natural disaster allocate 2011 : Risks of a natural disaster / The 2011 : Risks of a terrorist attack 2011 : Health risks budget you intend to allocate n=328 2010 : Risks of a terrorist attack / 2010 : Risks of a natural disaster 2010 : The budget you intend to allocate / Health risks Climate 2011 : Risks of a terrorist attack 2011 : Climate 2011 : The budget you intend to allocate 2010 : The quality of tourist infrastructures n=389 2010 : The budget you intend to 2010 : Climate on-site allocate 2011 : Climate 2011 : Risks of a terrorist attack 2011 : The quality of tourist infrastructures n=304 2010 : Climate 2010 : The quality of tourist on-site infrastructures on-site 2010 : Health risks 2011 : Risks of a terrorist attack 2011 : The possibilities for leisure or cultural 2010 : The possibilities for leisure 2011 : Risks of social unrest n=321 activities or cultural activities 2010 : Risks of a terrorist attack / Climate 2010 : Health risks 19 Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report
  20. 20. N.B… The unavoidable criteria for Europeans are still budget and climate along with the quality of tourist offerings (activities, infrastructures). But Europeans have been marked by the current events of the past winter and this spring, and particularly by the political movements in North Africa and the Middle East. Within this context, the risk issue is in the forefront of choice factors. Note that all the risks are taken into account, whether for terrorist attacks, social unrest or health risks. 20Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report
  21. 21. I – Holiday plans for summer 2011 are on the rise againII – Choice criteira are sensitive to current eventsIII – The “holiday budget” for summer 2011 In terms of budget, a general rise that conceals divergent changes according to country 21 Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report
  22. 22. Holiday budget: a general rise…Base : People claiming that they will go away on holiday during summer 2011 2,145 € Compared to 2010 + 62 € + 3% 22Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report
  23. 23. A general rise that conceals divergent changesBase : People claiming that they will go away on holiday during summer 2011* i.e. - 75 £ (-3,6%), the pound sterling lost 2.7% in value compared to the Euro between April 2010 and April 2011 - Source : Banque CentraleEuropéenne** Source : Eurostat (March 2011 / March 2010) 23Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report
  24. 24. Holiday budget – According to countryWhat total budget are you thinking of devoting to your summer holiday in 2011 (when you accumulate transport, accommodation, foodleisure activities, etc.) ?Base : People claiming that they will go away on holiday during summer 2011 (2,282 respondents) 2 795 €27502650 2 605 € 2 579 € 2 584 € Belgium (+280€)2550 2 426 €2450 2 372 € 2 333 € 2 345 € Austria (+67€)2350 2 290 € 2 325 € 2 267 € 2 235 € 2 230 € 2 244 € Italy (+112€)2250 2 235 € 2 278 € 2 243 € 2 233 € 2 228 € 2 195 € 2 228 € 2 225 € Germany(+287 €) 2 170 € 2 145 € 2 206 € 2 204 € 2 132 €2150 2 150 € UK (-147 €) 2 085 € 2 120 € 2 145 € 2 029 € 2 083 €2050 2 025 € 2 066 € ALL (+62 €) 1 934 € 1 956 €1950 2 006 € 1 884 € 1 945 € France (+3€) 1 948 € 1 880 €1850 1 910 € 1 822 € 1 879 € 1 764 € Spain (-90 €)1750 1 789 € 1 659 €1650 2006 2007 2008 2009 2010 2011 24 Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report
  25. 25. N.B…Europeans plan to spend a bit more in total this summer for their holidayThis average increase is the result of divergent changes between: Countries whose budget has remained within a fairly stable range over the past five years: France and Spain A country that has been dropping structurally for several years: the UK And two countries with very heavy post-crisis increases: Germany and Belgium 25Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report
  26. 26. I – Holiday plans for summer 2011 are on the rise againII – Choice criteria are sensitive to current eventsIII – The “holiday budget” for summer 2011IV – What prospects for summer 2011? In terms of purpose, Europeans are still massively focused on rest, and less on discovery. The postcard image of rest “at the seaside” is still the dream of the vast majority of European holidaymakers. Europe remains the destination favoured by Europeans, national tourism also has the wind in its sails in France Spain and Italy. The persistent tendency to follow the sun should be underlined. 26 Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report
  27. 27. Ideal holidays: rest a lot, discover a littleWhen you think of what, for you, would be the ideal summer holiday in 2011, what would you primarily want? Base : All (3,500 respondents)First answer 62 61 60 60 61 S/T REST 59 59 39 39 38 38 38 2 réponses possibles 37 35 S/T DISCOVERY 29 30 29 28 29 Discover new cultures, enjoy a complete 27 28 27 change of scenery 26 26 28 28 24 27 Rest, have peace of mind 25 25 Getting together, in your family, with your 23 23 spouse or friends 22 21 21 7 7 Enjoy your home 6 6 6 55 5 5 55 4 4 5 Do sport 5 5 4 4 4 3 33 Make new encounters, friendly or romantic 3 3 3 3 3 3 Take the time to read, to enhance your knowledge 2005 2006 2007 2008 2009 2010 2011 None of these: 1% DK : 0% 27 Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report
  28. 28. The ideal holiday – According to countryBase : All First answer 28 Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report
  29. 29. The ideal holiday – According to countryBase : All First answer 29 Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report
  30. 30. Resting at the seaside is still the leading holiday goal for EuropeansFor your summer holiday, you you intend to go mainly… Several answers possible Base : People claiming that they will go away on holiday during summer 2011 (2,282 respondents) 65 65 64 64 64 63 62 To the seaside 22 22 21 22 20 20 19 18 18 19 On a tour, discovering 21 20 20 17 17 18 18 15 things 15 16 16 15 To the mountains 14 14 14 13 13 12 To the countryside To the city 2005 2006 2007 2008 2009 2010 2011 DK : 1% 30 Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report
  31. 31. The type of destinations anticipated – According to countryBase : People claiming that they will go away on holiday during summer 2011 31 Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report
  32. 32. Chosen destinations: an unchanged preference among Europeans for EuropeWhere do you think you will go on holiday this summer? Base : People claiming that they will go away on holiday during summer 2011 (2,282 respondents) Don’t know yet: 2% DK: 8% Europe Europe 80% 79% North America North America 4% 4% Middle East Middle East 2010 2011 Asia / Pacific Asia / Pacific 2010 2011 1% 0% 2% 3% Latin America / Africa Latin America / Africa 2010 2011 2010 2011 Caribbean Caribbean 5% 3% 2% 2% 2010 2011 2010 2011 • Egypt: 1% (=) • Morocco: 1% (=) Several answers possible • Tunisia: 0% (-1) 32 Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report
  33. 33. Chosen destinations: national tourism is doing wellWhere do you think you will go on holiday this summer? Base : People claiming that they will go away on holiday during summer 2011 (2,282 respondents) Don’t know yet: 2% DK : 8% In your own country 48% 47% 2010 2011 Several answers possible 33 Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report
  34. 34. … especially in France, Italy and SpainBase : People claiming they will go away on holiday duringsummer 2011 34 Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report
  35. 35. Europeans’ love of the sun is not flaggingWhere do you think you will go on holiday this summer? Base : People claiming that they will go away on holiday during summer 2011 (2,282 respondents) Don’t know yet: 2% DK: 8% Several answers possible Other Western Europe UK (Ireland, Luxembourg, Netherlands…) 7% 7% 3% 3% 2010 2011 Belgium 2010 2011 1% 1% Germany 10% 9% Austria 2010 2011 3% 3% France 2010 2011 16% 17% 2010 2011 Spain Other Southern Europe Italy (Crete, Croatia, Greece, 2010 2011 Portugal…) 16% 16% 19% 21% 7% 6% • Croatia: 2% (=) 2010 2011 2010 2011 • Greece: 3% (=) 2010 2011 • Turkey: 2% (-1) 35 Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report
  36. 36. Chosen destinations – According to countryBase : People claiming that they will go away on holidayduring summer 2011 36 Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report
  37. 37. Chosen destinations – According to country AllBase : People claiming that they will go away on holiday duringsummer 2011 n=2 282 n=338 n=299 n=304 n=328 n=389 n=304 n=321France 17% 60% 4% 11% 5% 2% 34% 4% 2010 16% 60% 3% 7% 3% 1% 40% 2% 2009 16% 54% 3% 9% 4% 6% 28% 6% 2008 18% 63% 5% 9% 6% 2% 31% 4%UK 7% 2% 3% 29% 1% 2% 3% 2% 2010 7% 1% 3% 28% 3% 2% 2% 2% 2009 6% 3% 1% 26% 2% 1% 2% 1% 2008 7% 1% 2% 31% - 1% 1% 2% Including Southern Europe 43% 19% 30% 32% 63% 76% 34% 52% 2010 43% 20% 31% 36% 66% 73% 35% 45% 2009 45% 15% 34% 35% 74% 75% 35% 43% 2008 41% 18% 34% 33% 65% 65% 30% 48%Spain 16% 7% 11% 15% 59% 5% 12% 8% 2010 16% 9% 11% 15% 59% 6% 14% 6% 2009 17% 6% 12% 16% 67% 6% 11% 6% 2008 16% 7% 12% 16% 60% 4% 10% 9%Italy 20% 5% 11% 5% 3% 69% 11% 20% 2010 19% 6% 9% 7% 4% 66% 13% 20% 2009 21% 4% 12% 7% 4% 68% 13% 16% 2008 18% 6% 12% 4% 3% 58% 7% 17% Including Central Europe 2% 2% 4% 2% 1% 1% 2% 3% 2010 2% 1% 5% 2% 2% 2% 2% 5% 2009 2% 2% 3% 2% 1% 1% 3% 3% 2008 3% - 6% 4% 3% 1% 4% 4% Including Northern Europe 2% 0% 7% 1% - 1% 1% 1% 2010 2% 0% 6% 2% 1% 1% 2% 3% 2009 2% 1% 5% - - 1% 1% 3% 2008 2% - 7% 1% 1% 1% 1% 3% 37 Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report
  38. 38. Chosen destinations – According to country 38Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report
  39. 39. N.B.… Europeans are not changing their habits in terms of anticipated destinations: Europe is still the favoured tourist zone for Europeans. Within Europe, following the sun is the structuring factor in these seasonal migrations. And logically, the French, Italians and Spanish are the ones who go away the most to a destination in their own country. 39Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report
  40. 40. I – Holiday plans for summer 2011 are on the rise againII – Choice criteria sensitive to current eventsIII – The “holiday budget” for summer 2011IV – What prospects for summer 2011?V – Holiday organisation Holidays are still prepared ahead of time Europeans’ independence in the organisation of their holidays: a basic trend strengthened by the crisis The position of the Internet, as the dominant reservation channel, is strengthened And what about the mobile Internet in the future? It is viewed as more useful during holidays than it is when preparing them 40 Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report
  41. 41. Holidays are still prepared ahead of timeWhich of these two situations comes closest to your own? Base : People claiming that they will go away on holiday during summer 2011 (2,282 respondents) Single answer possible 70% 69% 69% 71% 71% 68% 68% You started to prepare your holidays ahead of time 29% 31% 29% 30% 30% 28% 28% You will decide on your destination at the last minute 2005 2006 2007 2008 2009 2010 2011 NSP : 1% 41 Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report
  42. 42. Holidays are still prepared ahead of time, and this applies in all countriesBase : People claiming that they will go away on holiday during summer 2011 42 Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report
  43. 43. Europeans’ independence in the organisation of their holidays: a basic trend strengthened by the crisisWhich holiday formula(s) will you opt for during these summer 2011 holidays?Base : People claiming that they will go away on holiday during summer 2011 All Several answers possible n=2 282 n=338 n=299 n=304 n=328 n=389 n=304 n=321 You will organise your trip yourself, 71% 78% 69% 68% 66% 69% 68% 71% purchasing separate services 2010 70% 73% 71% 68% 71% 66% 71% 70% 2009 70% 78% 69% 68% 66% 69% 64% 74% 2008 65% 73% 69% 60% 60% 60% 63% 72% You will purchase an all-inclusive package, 27% 16% 30% 35% 31% 26% 32% 28% including transport and accommodation 2010 27% 20% 28% 33% 25% 29% 29% 32% 2009 28% 17% 27% 32% 30% 33% 34% 27% 2008 29% 17% 30% 37% 28% 34% 34% 32% Neither of these 2% 1% 2% 1% 4% 2% 2% 2% DK 2% 3% 0% 2% 1% 3% 1% 2% 43 Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report
  44. 44. The position of the Internet, as a dominant reservation channel, is strengthenedHow do you plan to make your reservations (planes, train, hotel, clubs)?Base: People claiming that they will go away on holiday during summer 2011 44 Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report
  45. 45. The position of the Internet, as a dominant reservation channel, is strengthenedHow do you plan to make your reservations (planes, train, hotel, clubs)?Base : People claiming that they will go away on holiday during summer 2011 Single answer possible 57% 53% S/T Via the 50% Internet 47% 39% 35% 32% 31% By going straight to the website of a 28% 29% 27% service provider (airline, hotel…) 16% 16% 16% 17% By going to a website such as Expedia, Opodo… 17% 16% 14% 14% By going to the website of a travel agency or Tour Opérator 2005 2006 2007 2008 2009 2010 2011 NSP : 1% 45 Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report
  46. 46. Purchase modalities – According to countryHow do you plan to make your reservations (planes, train, hotel, clubs)?Base : People claiming that they will go away on holiday during summer 2011 46 Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report
  47. 47. Purchase modalities – According to countryHow do you plan to make your reservations (planes, train, hotel, clubs)?Base : People claiming that they will go away on holiday during summer 2011 All n=2 282 n=338 n=299 n=304 n=328 n=389 n=304 n=321 By physically going to a travel agency or Tour 24% 10% 29% 23% 29% 29% 25% 32% Operator 2010 25% 11% 27% 20% 31% 35% 24% 30% 2009 29% 14% 33% 24% 33% 41% 33% 35% 2008 33% 19% 35% 31% 38% 41% 35% 43% By physically going to a service provider (airline, hotel…) 10% 7% 14% 6% 5% 13% 6% 17% 2010 10% 8% 15% 10% 8% 9% 8% 13% 2009 13% 14% 16% 12% 8% 13% 6% 17% 2008 14% 12% 20% 9% 6% 20% 12% 15% You don’t make any reservations 9% 16% 6% 1% 14% 10% 10% 7% 2010 8% 12% 6% 2% 13% 11% 8% 9% 2009 7% 8% 8% 3% 11% 6% 9% 7% 2008 9% 8% 9% 3% 13% 12% 9% 9% DK 2% 3% 2% 1% 2% 1% 3% 1% 2010 2% 8% 1% 2% 2% 0% 2% 1% 2009 2% 4% - 4% 1% 1% 2% 2% 2008 3% 10% 1% 2% 2% - 3% 1% 47 Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report
  48. 48. Means of accommodation – According to countryWhat type(s) of accommodation will you opt for during these summer holidays 2011?Base : People claiming that they will go away on holiday during summer 2011 All Several answers possible n=2 282 n=338 n=299 n=304 n=328 n=389 n=304 n=321 You will rent a house, a hotel room or bed 71% 56% 76% 70% 71% 77% 82% 78% and breakfast room 2010 69% 59% 75% 63% 69% 73% 73% 78% 2009 71% 58% 75% 72% 73% 74% 73% 78% 2008 68% 50% 77% 74% 65% 70% 76% 84% You will go to your second home or to the 23% 39% 18% 19% 23% 17% 15% 17% home of friends 2010 21% 30% 16% 21% 31% 16% 13% 17% 2009 22% 32% 15% 20% 24% 22% 19% 19% 2008 22% 31% 18% 16% 24% 25% 15% 15% You will do camping-caravanning 12% 17% 12% 15% 6% 8% 11% 8% 2010 14% 17% 14% 22% 4% 10% 12% 9% 2009 12% 17% 11% 14% 9% 9% 14% 9% 2008 13% 23% 12% 16% 7% 8% 8% 7% None of that 1% 0% 1% - 0% 1% 1% 1% 2010 0% - 1% - - - 1% 0% 2009 1% 1% 1% - - 1% - 1% 2008 1% - - - 2% 1% 1% - DK 1% 1% 1% 2% 1% 1% 0% 1% 2010 1% 2% 1% 0% 2% 2% 1% - 2009 1% 2% 1% 1% 1% 1% 1% - 2008 1% 2% 1% - 2% 1% - - 48 Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report
  49. 49. N.B… The organisation of holidays is based on a trio that is now solidly in advance, independently, via the established: InternetAnd what about the mobile internet of the future? 49 Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report
  50. 50. The level of Smartphone ownershipDo you own a smartphone (i.e. a mobile phone such as a Blackberry, iPhone, iTouch, Android, Windows phone…) ? Base : All (All countries: 3,500 respondents, France : 500, Germany: 500, GB : 500, Spain: 500, Italy: 500, Belgium: 500, Austria: 500) Single answer possible ALL 76 24 69 31 75 25 76 24 78 22 79 21 80 20 89 11 NO YES 50 Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report
  51. 51. Smartphone usage during holidaysWhen you are travelling, do you use your Smartphone more often, as much, or less often than the rest of the year?Base : Those claiming to have a Smartphone (764 respondents) Single answer possible DK More often than the rest of the year 3% 12% A desire to “disconnect’ in line As much as the with aspirations to rest of the year rest? 28% 57% Less often than the rest of the year 51 Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report
  52. 52. Smartphone usage during holidaysWhen you are travelling, do you use your Smartphone more often, as much, or less often than the rest of the year?Base : Those claiming to have a Smartphone (All : 764 respondents, France : 124, Germany : 100, GB : 152, Spain: 119, Italy: 111,Belgium : 54, Austria : 104) ALL 3 57 28 12 4 40 36 20 Single answer possible 3 35 43 19 2 52 31 15 2 71 18 9 2 69 20 9 8 61 25 6 2 68 25 5 DK Less often than rest of year As much as rest of year More often than rest of year 52 Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report
  53. 53. Usefulness viewed as moderate in preparing holidays…And before your trip, would you find it very useful, somewhat useful, not really useful or not useful at all to be able to consult or access thefollowing at any place or at any time on your Smartphone? Single answer possibleBase : All (3,500 respondents) Proposals for travel insurance Practical information for the organisation of Proposals for travel insurance Practical information for the organisation of policies your stay (vaccination, administrative policies your stay (vaccination, administrative documents such as visa request, medical kit…) documents such as visa request, medical kit…) S/T 8% 14% 9% S/T S/T “Useful” S/T 55% 7% “Useful” “Useful” 21% “Useful” 21% 46% 34% 34% 14% 20% 14% 12% S/T S/T S/T S/T “Not useful” “Not useful” “Not useful” “Not useful” 70% 58% 70% 58% % DK % Not useful at all % Not very useful % Somewhat useful % Very useful 53 Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report
  54. 54. Usefulness valued more in the UK, Spain and FranceAnd before your trip, would you find it very useful, somewhat useful, not really useful or not useful at all to be able to consult or accessthe following at any place or at any time on your Smartphone?Base : All (3 500 respondents) % “S/T Useful” 54 Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report
  55. 55. Usefulness valued much more during the holidaysAnd while travelling, would you find it very useful, somewhat useful, not really useful or not useful at all to be able to consult or access the followingat any place or at any time on your Smartphone?Base : All (3,500 répondants) S/T S/T “Usefulness” “Usefulness” Single answer possible A list of useful numbers (embassy, hospitals, etc…) 26 26 7 33 8 52% A conversation guide in the language of the country you are 18 24 10 40 8 42% visiting Weather forecasts and universal speaking clock 15 22 12 43 8 37% A telephone platform to facilitate your stay on-site with reservations for 12 22 13 45 8restaurants, hotels, shows, rental vehicles 34% A currency converter 15 19 12 46 8 34% % Very useful % Somewhat useful % Not really useful % Not useful at all % DK 55 Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report
  56. 56. Usefulness valued much more during the holidaysAnd while travelling, would you find it very useful, somewhat useful, not really useful or not useful at all to be able to consult or access the followingat any place or at any time on your Smartphone?Base : All (3,500 respondents) % “S/T Useful” 56 Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report
  57. 57. I - Holiday plans for summer 2011 are on the rise againII - Choice criteria sensitive to current eventsIII - The “holiday budget” for summer 2011IV - What prospects for summer 2011?V – Holiday organisationVI – Risks and risk coverage A hierarchy of fears that has changed little and is focused on physical harm (health problems, terrorist attack) Regular progression in the level of risk coverage but a persistent gap between the level of concern and the level of coverage 57 Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report
  58. 58. Fears focused primarily on health risksTell me, for each of these events, if it’s something that concerns you personally a lot, somewhat, not really or not at all when you go onholiday:Base : To people claiming they will go on holiday during summer 2011 (2,282 respondents) S/T S/T Single answer possible “Concerned” “Concerned” A health problem concerning you or someone travelling with 47 22 16 15 69% you A health problem concerning one of your family members not 42 27 16 15 69% travelling with you Loss of your personal effects (luggage, clothing, money) 33 30 19 18 63% A transport accident 36 19 20 25 55% (plane, train, car, etc.) A problem concerning your home (water, fire damage, 29 22 22 27 51% burglary, etc.) % A lot % Somewhat % Not really % Not at all % DK 58 Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report
  59. 59. Fears focused primarily on health risksTell me, for each of these events, if it’s something that concerns you personally a lot, somewhat, not really or not at all when you go onholiday:Base : To people claiming they will go on holiday during summer 2011 (2,282 respondents) S/T S/T Single answer possible “Concerned” “Concerned” Risk of a terrorist attack 33 15 18 34 48% Your vehicle breaking down 19 24 24 32 1 43% Risks of a natural disaster (earthquake, volcano eruption, 25 18 22 35 43% flood) A strike or delay in 15 27 26 32 42% transportation % A lot % Somewhat % Not really % Not at all % DK 59 Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report
  60. 60. Fears generally stable, aside from a progression in the risks of a terrorist attackTell me, for each of these events, if it’s something that concerns you personally a lot, somewhat, not really or not at all when you go onholiday:Base : To people claiming they will go on holiday during summer 2011 (2,282 respondents) % “A lot” + “Somewhat concerned » 75 76 74 74 75 A health problem concerning you or someone 74 70 69 travelling with you 73 72 72 69 68 A health problem concerning one of your 65 69 68 69 family members who is not travelling with 64 68 64 you 62 63 61 Loss of your personal effects 60 60 59 56 57 55 A transport accident 58 54 53 53 56 51 51 49 53 49 A problem concerning your home 48 48 46 Risk of a terrorist attack (+4) 47 46 45 47 43 43 43 44 Your vehicle breaking down 40 43 44 44 Risk of a natural disaster 43 43 42 38 42 37 Strike or delay in transportation (+4) 35 38 38 2005 2006 2007 2008 2009 2010 2011 60 Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report
  61. 61. Fears – According to countryBase : To people claiming they will go on holiday during summer 2011 % “Very concerned” 61 Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report
  62. 62. Fears – According to countryBase : To people claiming they will go on holiday during summer 2011 % “Very concerned” 62 Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report
  63. 63. N.B… Europeans’ concerns are still the same as last year, with an increase in fears regarding health problems. Risks of a terrorist attack along with strikes or delays in transportation are back on the rise this year. 63Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report

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