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2013 Ipsos-Europ Assistance holiday barometer_report

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Conducted by Ipsos at the request of the Europ Assistance Group among a sample of 4,048 Europeans (French, Germans, British, Italians, Spaniards, Belgians and Austrians), this reference survey …

Conducted by Ipsos at the request of the Europ Assistance Group among a sample of 4,048 Europeans (French, Germans, British, Italians, Spaniards, Belgians and Austrians), this reference survey conducted over the phone and published for the thirteenth consecutive year aims to produce an annual estimate of the departure plans of residents of the countries concerned, along with their motivations, destinations and the types of holiday they favour.

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  • 1. 13ème éditionBarometer: Europeans’ holidayplans and concernsPresentation of findingsMay 30th, 2013© 2013 Ipsos. All rights reserved. Contains Ipsos Confidential and Proprietary information andmay not be disclosed or reproduced without the prior written consent of Ipsos.2013 EditionIpsos Public Affairs contactsFabienne SIMON+33 (0)1 41 98 92 15 / fabienne.simon@ipsos.comAustragésila EVORA+33 (0)1 41 98 93 51 / austragesila.evora@ipsos.comAttention: Europ AssistancePhilippe MOUCHERAT+33 (0)1 58 34 23 82 / pmoucherat@europ-assistance.comAurélia SZYMANSKI+33 (0)1 58 34 23 60 / aszymanski@europ-assistance.com
  • 2. A research set-up that is…1. EuropeanNationally representative samples interviewed by phone2. BarometricThe existence of past barometers enables major trends to be outlined andemerging trends to be spotted3. With the objectives of…evaluating departure intentions of European nationals;exploring their motivations, desires, plans in terms of destination and type of stay;understanding how holidaymakers decide on and prepare these holidays;and measuring the level of concern, sensitivity to risks and their coverage.Ipsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 20132
  • 3. • The study was conducted from February 11 to March 23, 2013.• The study was conducted among a sample of 4,048 people living in Europe, withan even split across the following seven countries:FranceSpainBelgiumAustriaUKGermanyItalyNationally representative samples of each countrys population, aged between 18years and over, constituted using the quota method (gender, age, profession ofhead of household after stratification by region and by size of agglomeration).MethodologyThis rapport was put together in compliance with the international norm ISO 20252 “Market research, social and opinion studies”• The interviews were conducted by phone, at the interviewees homes, based oncontact lists taken randomly from phone directories.Ipsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 20133
  • 4. Contents1. Europeans are facing a lasting crisis that is casting doubts on theirplans to go on summer holiday2. Holiday organisation is more controlled, notably thanks to the Internet3. Europeans’ motivations remain identical: holidays by the seaside and aneed for rest… sun worshipping has some fine days ahead4. The level of fear regarding holidays has dropped slightly5. A century of tourism: feedback on the developments of the last 50years and the desires for the half-century to come6. Country sheetsIpsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 20134p. 5p. 20p. 32p. 52p. 66p. 79
  • 5. Europeans are facing alasting crisis that iscasting doubts on theirplans to go on summerholidayDeparture plans are registering a record dropGeographic disparities are clearly defined in line with theeconomic realityWithin this context, holidays are a budget item thatEuropeans are saving money onLeading to a holiday budget that is stagnating in the Eurozone1
  • 6. In 2013, Europeans’ plans to leave on summer holiday are registeringa new record dropIntentions to go on summer holidays 2013 54%Compared to 2012: - 4 pointsCompared to 2011: -12 pointsIpsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 20136So in the space of two years, another 1 out of 8 Europeans is giving up on leavingon summer holiday
  • 7. Yes and you plan to leaveseveral timesYes and you plan to leave justonceNoNSP“YES”54% (-4)“YES”54% (-4)Base : All (4048 respondents)Do you intend to go on holiday this summer, that is to say between June and September inclusive?Single answerIn 2013, Europeans’ plans to leave on summer holiday are registeringnew record drop(-4)7Ipsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 2013
  • 8. NSP : 4%Base : All (4048 respondents)Single answerDo you intend to go on holiday this summer, that is to say between June and September inclusive?Yes and you plan to leaveseveral timesYes and you intend to leavejust once« OUI »This drop is concentrated on “single” departures which are droppingfor the first time, with a growing number of Europeans even giving upon going away onceIpsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 20138
  • 9. Base : All (4048 respondents)Do you intend to go on holiday this summer, that is to say between June and September inclusive?“YES”Geographic disparities are clearly defined:Spain and Italy are registering a downward trend for the second year in a row. France andBelgium, which were spared last year, are lagging this year, the situation in Germany andAustria is stabilising, while the UK has come out fairly wellIpsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 2013920132008 2009 2010 2011 2012France (-8)GermanyUKSpain (-9)Italy (-10)Belgium (-10)Austria
  • 10. Alln=4048 n=515 n=500 n=520 n=500 n=501 n=1001 n=511Yes, and you plan to leaveseveral times 17% 17% 13% 26% 6% 18% 16% 22%2012 17% 15% 15% 26% 10% 18% 16% 18%2011 25% 20% 16% 33% 26% 37% 14% 22%2010 21% 19% 13% 34% 13% 25% 19% 18%2009 21% 15% 14% 37% 18% 23% 18% 18%Yes and you plan to leave onlyonce 37% 45% 39% 30% 36% 35% 33% 35%2012 41% 54% 39% 25% 41% 45% 44% 40%2011 41% 48% 44% 28% 39% 41% 47% 42%2010 43% 49% 46% 30% 46% 46% 44% 43%2009 43% 51% 42% 27% 43% 53% 46% 44%“YES” 54% 62% 52% 56% 42% 53% 49% 57%2012 58% 70% 55% 51% 51% 63% 59% 59%2011 66% 68% 60% 61% 65% 78% 61% 64%2010 64% 68% 59% 64% 59% 71% 63% 61%2009 64% 66% 56% 64% 61% 76% 64% 62%No 42% 34% 46% 38% 57% 40% 47% 42%DK 4% 4% 2% 6% 1% 7% 4% 1%Base : AllGeographic disparities are clearly defined: at present, a majorityof Spaniards have given up on leaving on summer holidayIpsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 201310
  • 11. 2012/2013Evolution=+1+1+1-1==None of that: 19%Don’t know : 6%Base : All (4048 respondents)So summer holidays are still logically an item on which Europeansare saving or will be saving moneyAmong the following expenditures, please tell me which ones you currently have reduced or intend to reduce in thecoming months intend to reduce in the coming months?“First”Ipsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 201311
  • 12. Ensemblen=4048 n=515 n=500 n=520 n=500 n=501 n=1001 n=511Clothing 17% 20% 13% 12% 20% 23% 12% 17%2012 17% 17% 14% 12% 20% 24% 16% 17%Games / IT and cultural goods 15% 21% 12% 8% 8% 24% 10% 13%2012 14% 19% 13% 6% 12% 22% 16% 10%Holidays 14% 7% 10% 16% 23% 18% 10% 8%2012 13% 10% 8% 14% 20% 17% 13% 12%Outings / leisure activities 12% 12% 6% 15% 20% 17% 10% 4%2012 11% 12% 6% 9% 23% 12% 15% 5%Transportation / car 9% 11% 11% 9% 3% 6% 6% 12%2012 10% 12% 11% 10% 5% 8% 7% 10%Food 4% 5% 5% 5% 3% 2% 5% 5%2012 4% 5% 4% 7% 2% 1% 3% 5%Health 1% 1% 1% 2% 1% 1% 1% 2%2012 1% 0% 1% 1% 1% 1% 1% 1%“First”So summer holidays are still an item on which Europeans are or aregoing to save moneyBase : All (4048 respondents)Among the following expenditures, please tell me which ones you currently have reduced or intend to reduce in thecoming monthsIpsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 201312
  • 13. You will make some savings47% (+2)You will make some savings47% (+2)Indeed, Europeans are reaffirming the fact that holidays rhymemore with monitoring of spending…Which of the following statements best suits your opinion?Nowadays, in a period of crisis, summer holidays are an expenditure item…You definitely don’t want to save onOn which you will make slightsavingsOn which you will makesignificant savingsWhich you will stopNone of theseDon’t know(-2)(+2)(=)(+1)(-1)(=)Ipsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 201313Base : All (4048 respondents)Limited savings + significant savings
  • 14. … and that is also the case for those planning to leave onsummer holidayWhich of the following statements best suits your opinion?Nowadays, in a period of crisis, summer holidays are an expenditure item…You definitely don’t want to save onOn which you will make slightsavingsOn which you will makesignificant savingsWhich you will stopNone of theseDon’t know(-2)(+4)(+1)(=)(-1)Ipsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 201314Base : Those planning to go on holiday this summer (2133 respondents)You will make some savings58% (+5)You will make some savings58% (+5)Limited savings + significant savings
  • 15. 58% (+5)71% (+12)67% (+5)57% (+1)52% (=)51% (+1)51% (+5)44% (+2)Base : Those planning to go on holiday this summer (2133 respondents)Which of the following statements best suits your opinion?Nowadays, in a period of crisis, summer holidays are an expenditure item…You will makesome savingsYou will makesome savingsEuropeans are reaffirming the fact that holidays rhyme morewith monitoring of spendingALLALLYou definitely don’twant to save onOn which you want tomake slight savingsOn which you want tomake significant savingsWhich youwill stop None of theseDon’t knowIpsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 201315
  • 16. Leading to an average budget that is stagnating in the euro zone2 100 €Average budget for countriesin the euro zone:- 4€- 0.2%Compared to 2012:Compared to 2012:2 242 €Average budget for the 7 countries+ 117€+ 5.2%Ipsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 201316Spain, Italy, France, Belgium, Germany and AustriaPrevious countries in the Euro Zone and the UK
  • 17. Leading to an average budget that is stagnating in the euro zoneItaly (+71€)Austria (+325€)Germany (-129€)Belgium (+101€)France (+28 €)Spain (-256€)UK(+570€)What is the total budget you intend on allocating to your 2013 summer holidays (when you add up transport,accommodation, food, leisure activities, etc.?Base : to people claiming that they are going on holiday in summer 2013 (2133 respondents)* Exchange rate 2013 : 1€ = 0.853 £Exchange rate 2012 : 1€ = 0.832 £Ipsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 201317In €uroIn €uroOpen-ended question
  • 18. An average budget that is stagnating in the euro zoneAllEUROZONEn=2133 n=1842 n=320 n=262 n=291 n=211 n=265 n=490 n=293Average budget 2 242€ 2 100€ 2 140€ 2 343€ 2 803€ * 1 607€ 1 761€ 2 508€ 2 505€Rank - - 5th 4th 1st 7th 6th 2nd 3rdChange cf. 2012 +117 € -4 € +28 € -129 € +570 € * -256 € +71 € +101 € +325 €Change cf. 2012 (in %) +5,2 -0,2 +1,3 -5,5 +20,3 -15,9 +4,0 +4,0 +13,02012 Average budget 2 125€ 2104€ 2 112€ 2 472€ 2 233€ 1 863€ 1 690€ 2 407€ 2 180€Base : To people claiming they will leave on holidayin summer 2013Ipsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 201318* Exchange rate 2013 : 1€ = 0,853 £Exchange rate 2012 : 1€ = 0,832 £Open-ended question
  • 19. Europeans are facing a LASTING crisis that is casting doubts ontheir plans to go on summer holidayAfter years of adaptation and adjustments to preserve their holidays, a growing share ofEuropeans are now having to give up on them: 54% claim that they will go on holiday thissummer, i.e. 4 points less than in 2012 and 12 points less than in 2011.Departure plans are generally on a downward trend everywhere, but at different rhythmsaccording to country:Hence Spain and Italy have experienced heavy drops since 2011; and this year, a majority ofSpaniards are now giving up on going on summer holiday (57%);France and Belgium are also observing a downward trend but which follows on from a period ofnear-stagnation last year. The French are therefore still the Europeans with the highest level ofintention to leave on summer holiday;In Germany and Austria, the situation seems to be stabilising after the drops recorded last year;And the UK for its part is going it alone, with a rise in plans to go on holiday.These intentions seem to be affected by the local economic and social context, as can beobserved with Spain, which counts an unemployment rate of 26.3%, or Italy where it is11.6%.Ipsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 201319
  • 20. Holiday organisation is morecontrolled, notably thanksto the Internet2The Internet, the tourism development of the past 50years most recognised by EuropeansInternet use has quickly become generalisedHolidays are still organised in advance and “a la carte”The social networks, a new tool for holidaymakers?
  • 21. Base : All (4048 respondents)For each of the following travel/holiday developments that has occurred since the 1960s, would you call it a significantimprovement for yourself or people such as yourself?The Internet, the tourism development of tourism of the past 50years most recognised by Europeans…Ipsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 20132148%of Europeans consider the possibility of organising their holidaysvia the Internet during the holidays to be a highly significantimprovement.
  • 22. Base : All (4048 respondents)For each of the following travel/holiday developments that has occurred since the 1960s, would you call it a significantimprovement for yourself or people such as yourself?A development appreciated in all countriesIpsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 20132244%The possibility of organising your holidays via theInternetIs highly significant for…48% 49%46%53%44%49%48%n=4048 n=515 n=500 n=520 n=500 n=501 n=1001 n=511ALLALL
  • 23. Alln=4048 n=515 n=500 n=520 n=500 n=501 n=1001 n=511The option to plan holidays online 48% 44% 48% 49% 46% 53% 44% 49%The development of air transport 43% 33% 41% 46% 47% 52% 39% 41%The fact of being insured, assisted andprotected in the event of any problemswhile on holiday37% 34% 36% 36% 45% 35% 43% 35%The chance for more and more peopleto go on holiday35% 30% 34% 36% 41% 36% 35% 35%The option to travel more often 33% 26% 36% 34% 35% 34% 31% 33%The lower cost of travel and holidays 29% 24% 22% 30% 43% 32% 34% 20%Base : All (4048 respondents)For each of the following travel/holiday developments that have occurred since the 1960s, would you call it a significantimprovement for yourself or people such as yourself?“Highlysignificant”A development appreciated in all countriesIpsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 201323
  • 24. Don’t know: 4%Base : To people claiming they will leave on holiday in summer 2013 (2133 respondents)Internet as a privileged tool for booking your holidays: ahabit that has quickly become generalisedBy directly visiting the internet site of aservice company (airline, hotel, etc.)By visiting a specialised website suchas Expedia, Opodo…Answer all that applyHow do you intend on booking your holiday, that is, booking your plane, train, hotel, club?By visiting the website of a travelagency or Tour OperatorONLINEIpsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 201324
  • 25. Ensemblen=2133 n=320 n=262 n=291 n=211 n=265 n=490 n=293By going straight to the service provider’swebsite (airline, hotel…)31% 37% 26% 37% 24% 29% 29% 28%2012 28% 38% 26% 32% 21% 21% 28% 26%2011 31% 35% 33% 36% 27% 23% 27% 28%2010 32% 35% 26% 39% 30% 29% 32% 29%By going to a website such as Expedia,Opodo… 18% 11% 24% 21% 12% 17% 17% 24%2012 19% 14% 21% 21% 12% 25% 14% 19%2011 17% 14% 21% 17% 13% 20% 10% 19%2010 16% 17% 17% 19% 11% 16% 8% 18%By going to the wesbite of a travel agency orTour Opérator 13% 8% 12% 20% 11% 11% 14% 14%2012 11% 6% 12% 15% 11% 10% 18% 17%2011 16% 9% 16% 30% 12% 14% 17% 21%2010 14% 12% 12% 28% 6% 10% 17% 12%ONLINE 56% 57% 55% 66% 47% 49% 58% 54%2012 55% 57% 51% 67% 45% 51% 57% 54%2011 57% 56% 57% 71% 49% 52% 51% 55%2010 53% 56% 46% 68% 45% 46% 54% 48%Base : To people claiming they will leave on holiday in summer 2013 (2133 respondents)How do you intend on booking your holiday, that is, booking your plane, train, hotel, club?The Internet as a privileged tool for booking holidays: apractice that has quickly become widespreadIpsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 201325
  • 26. NSP : 2%Base : To people claiming they will leave on holiday in summer 2013 (2133 respondents)Summer holidays that are still organised well in advance…Which of the following statements applies most closely to you??You will decide AT THELAST MINUTE on yourdestinationYou started to prepare yourholiday WELL IN ADVANCESingle answerIpsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 201326
  • 27. Alln=2133 n=320 n=262 n=291 n=211 n=265 n=490 n=293You will decide on your destination at thelast minute25% 22% 17% 25% 24% 40% 18% 21%2012 27% 28% 18% 15% 31% 41% 21% 19%2011 28% 32% 23% 29% 27% 31% 22% 22%2010 28% 32% 19% 28% 24% 38% 13% 22%You have started to prepare your holidaywell in advance73% 76% 81% 71% 75% 57% 79% 79%2012 71% 71% 81% 75% 66% 57% 77% 79%2011 71% 66% 77% 69% 71% 68% 77% 77%2010 71% 66% 80% 69% 75% 61% 85% 78%DK 2% 2% 2% 4% 1% 3% 3% 0%2012 2% 2% 1% - 3% 3% 2% 3%2011 1% 2% - 2% 2% 1% 1% 1%2010 1% 2% 0% 3% 1% 1% 2% 0%Base : To people claiming they will leave on holiday in summer 2013(2133 respondents)Summer holidays that are still organised well in advance…Ipsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 201327
  • 28. Base : To people claiming they will leave on holiday in summer 2013 (2133 respondents)… and “a la carte”.Tourists have become more independent, looking both for controlover and for personalisation of their holidayWhat kind of holiday programme do you intend on using for your 2013 summer holidays?Single answerIpsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 201328You WILL BUY AN ALL-INPACKAGE, including transport andaccommodationYou WILL ORGANISE YOUR TRIPYOURSELF, buying separateservices
  • 29. Alln=2133 n=320 n=262 n=291 n=211 n=265 n=490 n=293You will buy an all-in package includingtransport and accommodation25% 15% 27% 33% 25% 21% 26% 35%2012 26% 17% 30% 29% 28% 27% 31% 31%2011 27% 16% 30% 35% 31% 26% 32% 28%2010 27% 20% 28% 33% 25% 29% 29% 32%You will organise your trip yourself, buyingseparate services71% 75% 73% 67% 71% 68% 72% 66%2012 69% 74% 69% 69% 65% 62% 66% 72%2011 71% 78% 69% 68% 66% 69% 68% 71%2010 70% 73% 71% 68% 71% 66% 71% 70%None of that 3% 3% 1% - 4% 9% 2% 2%DK 1% 3% - 1% 1% 3% 1% 1%Base : To people claiming they will leave on holiday in summer 2013 (2133 respondents)What kind of holiday programme do you intend on using for your 2013 summer holidays?… and a la carte.Tourists have become more independent, looking both for controlover and for personalisation of their holidayAnswer all that applyIpsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 201329
  • 30. ConsultsConsults20%32%27%20%19%14%14%7%Base : All (4 048 respondents)The social networks are emerging as a new tool in the choiceof the holiday destinationDo you personally consult social networks (Twitter, Facebook, Pinterest, etc.) when choosing your holidaydestination?Consults orMay consultin futureConsults orMay consultin futureYes,alwaysYes,sometimesNo, but may do inthe futureNo, never Don’t know Does not visit social networksIpsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 201330ALLALL 16%28%17%17%14%12%12%6%
  • 31. More controlled holiday organisation, notably thanks to theInternetThe Internet, the major development in tourism over the past 50 years, is appreciated inall the countries investigated, but above all in Italy where 53% of Italians consider theoption of organising their own holiday via the Internet during the holiday as a highlysignificant improvement.By enabling Europeans to compose their own holiday, Europeans are putting themselvesback in charge of holiday organisation:56% make their bookings via the Internet and 31% by going straight to the website of a serviceprovider, such as airlines or hotels; that’s 3 points more than in 2012.Over 7 out of 10 Europeans organise well in advance and “a la carte”, putting their servicestogether themselves; and more and more so in SpainBeyond the Internet, the social networks seem to be viewed as a new and promisingtool for holiday organisation:1 out of 5 Europeans (20%) consults or may in the future consult the social networks to choosetheir holiday destination;The Spaniards and Britons are increasingly partial to the Internet, at 32% and 27% respectively.Ipsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 201331
  • 32. Europeans’ motivationsremain identical: holidays bythe sea and a need forrest…sun worship has somefine days ahead3Guaranteed good weather, a real desire expressed by allEuropeansClimate, the essential factor in choice of destinationWhich explains Europeans looking for restful holidays bythe seaEurope is still a privileged destination for Europeans
  • 33. Base : All (4048 respondents)In 50 years, do you personally hope that it will be possible to…?..Knowing the weather forecast precisely, a real desireexpressed by the majority of EuropeansIpsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 20133365% Europeans want a precise weather forecast fortheir holiday site when making bookings
  • 34. Base : All (4048 respondents)In 50 years, do you personally hope that it will be possible to…?The weather, a particularly sensitive subject for the Spaniardsand ItaliansIpsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 20133460%Have access to a precise weather forecast for yourholiday location at the time of making your bookings63%65%71% 70%60%63%65%n=4048 n=515 n=500 n=520 n=500 n=501 n=1001 n=511ALLALL
  • 35. 45%40%39%33%32%Base : To people claiming they will leave on holiday in summer 2013 (2133 respondents)Choice of destination is essentially motivated by the climate, butbudget continues to play an important role hereIpsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 201335For each of the following factors, tell me whether it will play a vital role, an important but not vital role, or a secondaryrole in your choice of destination:“Essential”“Essential”Single answer
  • 36. 30%29%26%17%13%Base : To people claiming they will leave on holiday in summer 2013 (2133 respondents)For each of the following factors, tell me whether it will play a vital role, an important but not vital role, or a secondaryrole in your choice of destination:Single answer “Essential”“Essential”Choice of destination is essentially motivated by climate, otherfactors continue to play a secondary roleIpsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 201336
  • 37. Base : To people claiming they will leave on holiday in summer 2013 (2133 respondents)For each of the following factors, tell me whether it will play a vital role, an important but not vital role, or a secondary role in yourchoice of destination:% “Essential”Risk of a natural disasterRisk of social unrestThe time it takes to get toyour holiday destinationThe economic situation in thedestination countryHealth risksClimateRisks of a terrorist attackThe budghet you intend toallocateQuality of touristinfrastructuresLeisure or cultural activitiesDestinations even more motivated by climate, a record this yearIpsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 201337
  • 38. Alln=2133 n=320 n=262 n=291 n=211 n=265 n=490 n=293Climate 45% 41% 50% 45% 39% 45% 53% 46%2012 42% 35% 47% 45% 32% 43% 48% 51%2011 41% 36% 42% 39% 35% 50% 46% 43%2010 41% 40% 44% 37% 36% 46% 44% 45%Risk of a terrorist attack 40% 35% 51% 37% 42% 35% 26% 51%2012 42% 38% 50% 34% 41% 40% 42% 50%2011 42% 29% 49% 44% 54% 39% 35% 53%2010 37% 28% 42% 37% 44% 35% 30% 45%The budget you intend to allocate 39% 30% 42% 32% 44% 49% 34% 41%2012 44% 40% 49% 36% 38% 52% 34% 47%2011 40% 26% 44% 40% 43% 48% 24% 37%2010 39% 32% 39% 38% 36% 52% 28% 37%Health risks 33% 24% 43% 28% 37% 33% 30% 39%2012 36% 31% 42% 29% 40% 35% 39% 44%2011 37% 23% 39% 39% 47% 38% 32% 45%2010 33% 25% 39% 26% 44% 35% 32% 43%Leisure or cultural activities 32% 22% 45% 34% 18% 26% 32% 49%2012 32% 34% 44% 23% 21% 24% 30% 50%2011 32% 25% 43% 30% 27% 28% 24% 49%2010 30% 28% 49% 19% 24% 22% 29% 49%Base : To people claiming they will leave on holiday in summer 2013 (2133 respondents)% “Essential”Destinations motivated by the climate in all countriesIpsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 201338
  • 39. Ensemblen=2133 n=320 n=262 n=291 n=211 n=265 n=490 n=293Quality of tourist infrastructures on-site 30% 22% 35% 27% 27% 38% 33% 39%2012 31% 25% 36% 26% 28% 35% 37% 31%2011 31% 20% 31% 32% 36% 38% 33% 37%2010 28% 23% 27% 21% 28% 41% 36% 38%Risk of social unrest 29% 17% 48% 23% 27% 25% 17% 47%2012 30% 18% 48% 25% 28% 25% 27% 48%2011 33% 15% 45% 41% 42% 26% 24% 50%2010 23% 13% 35% 25% 22% 20% 20% 39%Risk of a natural disaster 26% 20% 30% 22% 38% 27% 14% 28%2012 26% 24% 30% 24% 32% 25% 21% 28%2011 27% 16% 32% 27% 43% 23% 21% 35%2010 27% 19% 31% 27% 38% 24% 19% 26%Time it takes to get to your holidaydestination17% 8% 24% 13% 18% 20% 20% 28%2012 18% 11% 25% 19% 9% 21% 20% 23%2011 18% 9% 21% 20% 21% 22% 9% 20%2010 17% 13% 19% 15% 16% 21% 14% 20%Economic situation in the destinationcountry13% 10% 15% 13% 16% 12% 12% 16%2012 13% 10% 18% 11% 10% 11% 13% 15%20112010Base : To people claiming they will leave on holiday in summer 2013 (2133 respondents)% “Essential”Destinations motivated by the climate in all countriesIpsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 201339
  • 40. NSP : 2%Base : To people claiming they will leave on holiday in summer 2013 (2133 respondents)For your summer holidays, do you intend on spending them primarily …Answer all that applySeasideTouring, discovery tripMountainsCountrysideTownThe seaside, main attraction of the summer holidaysIpsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 201340
  • 41. Ensemblen=2133 n=320 n=262 n=291 n=211 n=265 n=490 n=293Seaside 64% 65% 66% 55% 63% 72% 50% 61%2012 62% 56% 71% 45% 57% 75% 54% 62%2011 65% 63% 69% 53% 60% 74% 61% 65%2010 62% 60% 65% 50% 65% 73% 53% 60%Touring, trip, discovery 17% 17% 15% 25% 5% 13% 25% 18%2012 18% 20% 22% 26% 2% 10% 27% 23%2011 18% 22% 19% 29% 2% 11% 25% 21%2010 20% 14% 25% 29% 5% 20% 23% 25%Countryside 14% 15% 15% 19% 7% 6% 25% 17%2012 15% 15% 21% 22% 9% 3% 19% 23%2011 16% 17% 24% 21% 14% 4% 20% 20%2010 15% 15% 19% 19% 9% 7% 21% 23%Mountains 14% 15% 18% 7% 16% 15% 21% 23%2012 16% 18% 18% 6% 16% 17% 20% 27%2011 17% 22% 20% 10% 12% 19% 20% 21%2010 19% 19% 24% 12% 15% 24% 20% 23%Town 13% 8% 10% 22% 17% 11% 19% 18%2012 13% 10% 12% 13% 21% 11% 12% 18%2011 14% 8% 14% 17% 18% 14% 12% 18%2010 14% 9% 16% 15% 23% 13% 15% 18%Base : To people claiming they will leave onholiday in summer 2013 (2133 respondents)The seaside, main attraction of the summer holidaysIpsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 201341
  • 42. Ideal holidays: As always, Europeans are looking for restIpsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 201342When you imagine what would be for you the ideal summer holidays in 2013, what would you most feel like doing?None of that: 1%DISCOVERYRESTDiscover new cultures, complete changeof sceneryRest, ease your mindBe with your family, partner or friendsMake the most of your homeDo sportMeet new people, make new friends or startnew relationshipsTake the time to read, improve your mindDK : 1%Base : All (4048 respondents)First answer
  • 43. Alln=4048 n=515 n=500 n=520 n=500 n=501 n=1001 n=511REST 62% 63% 65% 59% 57% 61% 61% 63%2012 61% 56% 65% 62% 53% 60% 65% 64%2011 61% 53% 67% 60% 60% 62% 66% 60%2010 60% 53% 65% 64% 61% 56% 66% 64%Rest, ease your mind 26% 22% 25% 20% 33% 35% 23% 23%2012 26% 20% 26% 20% 33% 34% 25% 23%2011 28% 21% 26% 17% 36% 41% 29% 24%2010 25% 22% 26% 16% 34% 28% 28% 21%Be with your family, partner orfriends 24% 30% 25% 29% 17% 16% 23% 25%2012 24% 27% 24% 36% 14% 16% 25% 25%2011 25% 22% 27% 37% 17% 16% 25% 21%2010 26% 23% 27% 42% 16% 20% 24% 26%Make the most of your home 6% 6% 7% 3% 5% 5% 10% 9%2012 6% 6% 9% 3% 3% 6% 9% 14%2011 5% 5% 8% 3% 4% 2% 7% 10%2010 6% 5% 8% 3% 6% 5% 8% 11%Take the time to read, improve yourmind 4% 4% 3% 4% 2% 4% 4% 4%2012 4% 4% 4% 3% 2% 5% 5% 2%2011 3% 4% 5% 2% 3% 2% 4% 4%2010 3% 3% 4% 3% 2% 2% 4% 4%Base : AllFirst answerIdeal holidays: As always, Europeans are looking for restIpsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 201343
  • 44. Alln=4048 n=515 n=500 n=520 n=500 n=501 n=1001 n=511DISCOVERY 36% 35% 31% 40% 40% 37% 35% 35%2012 36% 43% 32% 35% 35% 37% 33% 34%2011 38% 46% 32% 39% 38% 38% 33% 38%2010 38% 46% 34% 35% 36% 43% 33% 34%Discover new cultures, complete change ofscenery 25% 26% 19% 26% 36% 26% 26% 22%2012 27% 36% 21% 22% 31% 29% 24% 21%2011 29% 38% 22% 28% 34% 28% 27% 26%2010 28% 37% 23% 23% 30% 31% 26% 25%Do sport 5% 5% 6% 4% 3% 4% 5% 10%2012 5% 4% 7% 5% 2% 3% 6% 9%2011 5% 4% 6% 4% 3% 6% 4% 8%2010 5% 5% 6% 4% 3% 4% 5% 7%Meet people, make new friends or newrelationships 4% 3% 4% 8% 1% 6% 3% 3%2012 4% 3% 4% 7% 2% 5% 3% 3%2011 3% 3% 3% 6% 1% 4% 1% 3%2010 4% 3% 3% 7% 2% 8% 2% 2%Base : AllFirst answerIdeal holidays: As always, Europeans are looking for rest, sodiscovery is still lagging behindIpsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 201344
  • 45. Alln=2133 n=320 n=262 n=291 n=211 n=265 n=490 n=293You will rent a house, hotel room or beadand breakfast67% 53% 71% 71% 71% 68% 72% 83%2012 69% 57% 76% 68% 70% 72% 77% 77%2011 71% 56% 76% 70% 71% 77% 82% 78%2010 69% 59% 75% 63% 69% 73% 73% 78%You will go to your house in the country orstay with friends23% 33% 19% 18% 26% 20% 19% 16%2012 21% 32% 16% 14% 26% 21% 11% 19%2011 23% 39% 18% 19% 23% 17% 15% 17%2010 21% 30% 16% 21% 31% 16% 13% 17%You will go camping-caravaning 13% 21% 11% 12% 4% 9% 14% 8%2012 11% 15% 10% 17% 5% 6% 14% 9%2011 12% 17% 12% 15% 6% 8% 11% 8%2010 14% 17% 14% 22% 4% 10% 12% 9%None of that 1% - 1% 1% 1% 2% 0% 1%2012 1% 1% 0% - 2% 3% 1% -2011 1% 0% 1% - 0% 1% 1% 1%2010 0% - 1% - - - 1% 0%Don’t know 1% 1% 0% 0% 1% 0% 1% 0%2012 1% 2% - - 2% 1% 0% 0%2011 1% 1% 1% 2% 1% 1% 0% 1%2010 1% 2% 1% 0% 2% 2% 1% -Base : To people claiming they will leave on holiday in summer 2013 (2133 respondents)And what kind of accommodation do you intend to use for your 2013 summer holidays?Rental is still the preferred form of accommodationIpsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 201345Answer all that apply
  • 46. 81% 79%2013 20123% 5%2013 20122% 1%2013 20123% 3%2013 20122% 2%2013 20121% 1%2013 2012Don’t know yet: 1%DK : 10%Base : To people claiming they will leave on holiday in summer 2013 (2133 respondents)In the end, Europe is still at the top of preferred summerdestinations for EuropeansIpsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 201346Where are you thinking of going on holiday this summer?EuropeEuropeAsia / PacificAsia / PacificMiddle EastMiddle EastAfricaAfricaLatin America /CaribbeanLatin America /CaribbeanNorth AmericaNorth AmericaOpen-endedquestion
  • 47. 18% 20%2013 20129% 9%2013 20126% 6%2013 201214% 14%2013 2012 17% 18%2013 20121% 1%2013 20122% 3%2013 201212% 9%2013 20122% 2%2013 2012Don’t know yet: 1%DK : 10%Base : To people claiming they will leave on holiday in summer 2013 (2133 respondents)And given the sun-loving trend, interest in the “SouthernEuropean” countries persistsIpsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 201347Where are you thinking of going on holiday this summer?GermanyAustriaUKOther Western Europe(Ireland, Luxembourg,Netherlands…)SpainItalyOther Southern Europe(Crete, Croatia, Greece,Portugal…)FranceBelgiumOpen-endedquestion
  • 48. Alln=2133 n=320 n=262 n=291 n=211 n=265 n=490 n=293TOTAL EUROPE 81% 79% 85% 81% 78% 80% 79% 85%2012 79% 82% 81% 71% 69% 83% 80% 83%2011 80% 81% 82% 73% 75% 82% 83% 82%2010 80% 79% 86% 72% 79% 80% 84% 87%Of which In your own country 46% 60% 33% 24% 65% 70% 9% 30%2012 48% 67% 33% 27% 53% 70% 11% 26%2011 47% 60% 32% 29% 59% 69% 10% 20%2010 48% 60% 39% 28% 59% 66% 11% 34%Of which Europe outside your own country 37% 21% 58% 57% 14% 10% 72% 62%2012 33% 18% 53% 45% 19% 14% 70% 66%2011 35% 25% 54% 50% 15% 16% 74% 64%2010 36% 23% 52% 48% 20% 18% 76% 63%Of which Western Europe 37% 61% 45% 42% 6% 3% 50% 44%2012 38% 69% 48% 39% 10% 4% 54% 39%2011 36% 63% 49% 40% 9% 7% 50% 31%2010 37% 62% 51% 37% 10% 6% 55% 45%Germany 9% 0% 33% 1% 2% 1% 3% 6%2012 9% 1% 33% 1%% 2% 1% 3% 7%2011 9% - 32% 2% 1% 1% 4% 5%2010 10% - 39% - 2% 1% 3% 7%Austria 2% 1% 3% 1% - - 3% 30%2012 3% - 7% 1% - - 3% 26%2011 3% 1% 7% - - 1% 3% 20%2010 3% 1% 7% 0% - 1% 3% 34%Belgium 1% - 1% 1% - - 9% 0%2012 1% - 1% - - - 11% -2011 1% 1% - - 1% - 10% -2010 1% - - 1% - - 11% -Base : To people claiming they will leave on holiday insummer 2013 (2133 respondents))And given the sun-loving trend, interest in the “Southern European”countries persistsIpsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 201348
  • 49. Alln=2133 n=320 n=262 n=291 n=211 n=265 n=490 n=293France 18% 60% 5% 10% 1% 1% 34% 4%2012 20% 67% 6% 7% 7% 1% 34% 5%2011 17% 60% 4% 11% 5% 2% 34% 4%2010 16% 60% 3% 7% 3% 1% 40% 2%UK 6% - 2% 26% 1% 1% 1% 3%2012 6% 1% 1% 30% 1% - 1% 2%2011 7% 2% 3% 29% 1% 2% 3% 2%2010 7% 1% 3% 28% 3% 2% 2% 2%Of which Southern Europe 41% 17% 34% 35% 70% 74% 33% 47%2012 39% 13% 31% 32% 59% 76% 26% 48%2011 43% 19% 30% 32% 63% 76% 34% 52%2010 43% 20% 31% 36% 66% 73% 35% 45%Spain 14% 7% 12% 12% 65% 2% 14% 7%2012 14% 7% 11% 15% 53% 3% 7% 5%2011 16% 7% 11% 15% 59% 5% 12% 8%2010 16% 9% 11% 15% 59% 6% 14% 6%Italy 17% 3% 8% 4% 2% 70% 11% 18%2012 18% 3% 9% 4% 2% 70% 8% 17%2011 20% 5% 11% 5% 3% 69% 11% 20%2010 19% 6% 9% 7% 4% 66% 13% 20%Of which Central Europe 3% 2% 6% 3% 2% 2% 3% 3%2012 2% 2% 4% 2% 1% 1% 2% 4%2011 2% 2% 4% 2% 1% 1% 2% 3%2010 2% 1% 5% 2% 2% 2% 2% 5%Of which Northern Europe 2% 1% 7% 1% 1% - 1% 3%2012 2% 1% 4% 2% 1% 2% 3% 4%2011 2% 0% 7% 1% - 1% 1% 1%2010 2% 0% 6% 2% 1% 1% 2% 3%Base : To people claiming they will leave on holiday insummer 2013 (2133 respondents)Ipsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 201349And given the sun-loving trend, interest in the “Southern European”countries persists
  • 50. Alln=2133 n=320 n=262 n=291 n=211 n=265 n=490 n=293TOTAL EUROPE 81% 79% 85% 81% 78% 80% 79% 85%2012 79% 82% 82% 71% 69% 83% 80% 83%2011 80% 81% 82% 73% 75% 82% 83% 82%2010 80% 79% 86% 72% 79% 80% 84% 87%OF WHICH IN YOUR OWN COUNTRY 46% 60% 33% 24% 65% 70% 9% 30%2012 48% 67% 33% 27% 53% 70% 11% 26%2011 47% 60% 32% 29% 59% 69% 10% 20%2010 48% 60% 39% 28% 59% 66% 11% 34%Base : To people claiming they will leave on holiday insummer 2013 (2133 respondents)Ipsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 201350The Spaniards plan to stay in their own country more
  • 51. Europeans’ motivations remain identical: holidays by the sea anda need for rest… sun-loving has some fine days aheadGuaranteed good weather, a desire expressed by all Europeans (65%) but particularly theSpaniards (71%) and Italians (70%).Climate is once again becoming the essential factor in choice of destination (for 45% ofEuropeans, i.e. 3 points more than last year), and is thus placed ahead of risks of a terroristattack (40%) and budget (39%).Europeans are still looking for holidays that are restful and by the sea.The French are also particularly more sensitive to these needs than last year: 65%, i.e. 9points more plan to leave for the seaside mainly and 63% (+7 points) want rest as apriority.Southern Europe is therefore a destination favoured by certain Europeans:14% of Belgians are thinking of going to Spain in summer 2013, i.e. 7 points more than in 2012;Most Spaniards, and in a bigger proportion than last year, will stay in their country (65%, +12points compared to 2012).Ipsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 201351
  • 52. The level of fear aboutholidays is droppingslightly4Risk coverage is still at a high levelConcerns are on a downward trend, linked to “reassuring”holiday destinations and an increase in coverage ratesConfidence has been established in their usual insurancecompanies for summer holidays
  • 53. 65%2012: 60%2011: 65%63%2012: 61%2011: 64%58%2012: 59%2011: 64%57%2012: 54%2011: 58%53%2012: 52%2011: 53%Base : To people claiming they will leave on holiday in summer 2013 (2133 respondents)Ipsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 2013When you go on holiday, are you usually covered by an insurance or assistance policy for the following risks?Total”COVERED”Total”COVERED”Single answer53Europeans are mainly covered for a problem concerning their homeor a health issue
  • 54. 32%2012: 31%2011: 32%31%2012: 26%2011: 27%27%2012: 26%2011: 26%20%2012: 18%2011: 17%Base : To people claiming they will leave on holiday in summer 2013 (2133 respondents)When you go on holiday, are you usually covered by an insurance or assistance policy for the following risks?Single answerIpsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 201354Total“COVERED”Total“COVERED”Europeans are mainly covered for a problem concerning theirhome or a health issue
  • 55. Base : To people claiming they will leave on holiday in summer 2013 (2133 respondents)Europeans’ level of risk coverage remains stableIpsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 201355% “Covered”When you go on holiday, are you usually covered by an insurance or assistance policy for the following risks?A problem concerning your homeYour vehicle breaks downA plane, train, car accident etc.Loss of your personal belongingsRisk of a natural disasterA transport strike or delayRisk of a terrorist attackYou or a family member who is accompanyingyou has a health problemIllness among family and friends who arestaying behind
  • 56. Alln=2133 n=320 n=262 n=291 n=211 n=265 n=490 n=293A problem concerning your home 65% 91% 48% 85% 86% 25% 78% 41%2012 60% 90% 41% 80% 79% 22% 76% 37%2011 65% 94% 59% 72% 77% 32% 79% 62%2010 62% 90% 42% 87% 81% 23% 86% 33%You or a family member accompanying youhas a health problem63% 84% 51% 85% 65% 27% 82% 50%2012 61% 87% 52% 78% 65% 22% 82% 54%2011 65% 86% 55% 81% 68% 38% 84% 59%2010 61% 85% 45% 80% 69% 27% 85% 49%Vehicle breakdown 58% 82% 42% 76% 76% 20% 74% 47%2012 59% 77% 47% 73% 83% 29% 72% 53%2011 64% 84% 50% 71% 75% 48% 77% 55%2010 57% 79% 35% 73% 81% 31% 82% 31%A plane, train, car accident etc. 57% 75% 45% 79% 63% 25% 66% 44%2012 54% 77% 36% 75% 64% 23% 76% 44%2011 58% 78% 44% 73% 62% 39% 72% 47%2010 54% 72% 34% 71% 63% 37% 79% 38%Loss of personal belongings 53% 62% 39% 89% 57% 25% 45% 50%2012 52% 68% 36% 87% 50% 24% 51% 52%2011 53% 66% 35% 90% 57% 32% 44% 54%2010 51% 68% 30% 87% 53% 27% 46% 48%Base : To people claiming they will leave on holidayin summer 2013 (2133 respondents)% “Covered”Europeans’ level of risk coverage is stable, but still with fairlydistinct geographic disparitiesIpsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 201356
  • 57. Alln=2133 n=320 n=262 n=291 n=211 n=265 n=490 n=293Illness among family members who arestaying behind32% 32% 30% 39% 52% 16% 43% 31%2012 31% 43% 18% 38% 48% 15% 47% 25%2011 32% 38% 23% 36% 49% 23% 40% 32%2010 23% 34% 15% 26% 37% 8% 39% 19%Risk of a natural disaster 31% 54% 14% 51% 27% 12% 26% 21%2012 26% 53% 8% 38% 23% 10% 36% 14%2011 27% 51% 8% 42% 26% 17% 32% 21%2010 25% 50% 8% 32% 22% 11% 39% 11%Transport strike or delay 27% 25% 9% 63% 37% 16% 15% 19%2012 26% 31% 11% 54% 33% 12% 20% 22%2011 26% 23% 8% 61% 28% 19% 19% 20%2010 21% 21% 9% 50% 22% 9% 14% 13%Risk of a terrorist attack 20% 31% 11% 31% 14% 11% 13% 11%2012 18% 35% 4% 28% 16% 7% 18% 11%2011 17% 26% 5% 29% 15% 15% 16% 8%2010 15% 30% 6% 20% 14% 6% 14% 4%Base : To people claiming they will leave on holiday in summer 2013 (2133respondents)% “Covered”Europeans’ level of risk coverage is stable, but still with fairlydistinct geographic disparitiesIpsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 201357
  • 58. Base : To people claiming they will leave on holiday in summer 2013 (2133 respondents)Europeans, much more concerned about than they are covered forthe loss of their personal belongings…Ipsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 2013Here is a list of incidents that can occur during one’s holidays. For each one of them, tell me whether it is something that worries youpersonally a great deal, somewhat, not really or not at all when leaving on holiday?Single answer68%2012: 68%2011: 70%68%2012: 66%2011: 69%61%2012: 61%2011: 63%53%2012: 53%2011: 55%53%2012: 50%2011: 51%63%2012: 61%2011: 64%32%2012: 31%2011: 32%53%2012: 52%2011: 53%57%2012: 54%2011: 58%65%2012: 60%2011: 65%58Total“COVERED”Total“COVERED”Total“CONCERNED”Total“CONCERNED”
  • 59. Base : To people claiming they will leave on holiday in summer 2013 (2133 respondents)Here is a list of incidents that can occur during one’s holidays. For each one of them, tell me whether it is something that worries youpersonally a great deal, somewhat, not really or not at all when leaving on holiday?Single answerIpsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 2013 5943%2012: 42%2011: 47%43%2012: 26%2011: 27%40%2012: 38%2011: 43%38%2012: 39%2011: 42%20%2012: 18%2011: 17%58%2012: 59%2011: 64%31%2012: 26%2011: 27%27%2012: 26%2011: 26%Total“COVERED”Total“COVERED”Total“CONCERNED”Total“CONCERNED”… risks of a terrorist attack and natural disaster, or a transport strikeor delay
  • 60. Base : To people claiming they will leave on holiday in summer 2013 (2133 respondents)% “A great deal” + “Somewhat” concernedHere is a list of incidents that can occur during one’s holidays. For each one of them, tell me whether it is something that worries youpersonally a great deal, somewhat, not really or not at all when leaving on holiday?You or a family member accompanying youhas a health problemIllness among family members stayingbehindLoss of personal belongingsA plane, train, car accidentA problem concerning your homeVehicle breakdownRisks of a terrorist attackRisks of a natural disasterA plane, train or car accidentIpsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 201360On the whole, concerns are on a slight downward trend, linked to“reassuring” holiday destinations and coverage rates that are fairlyhigh
  • 61. Alln=2133 n=320 n=262 n=291 n=211 n=265 n=490 n=293You or a family member accompanying youhas a health problem 44% 49% 48% 26% 62% 47% 32% 49%2012 46% 55% 44% 34% 60% 40% 45% 41%2011 47% 45% 47% 36% 65% 47% 42% 47%2010 49% 53% 46% 31% 74% 55% 34% 41%Illness among family members who arestaying behind41% 45% 44% 22% 48% 49% 32% 45%2012 44% 55% 42% 25% 54% 45% 39% 31%2011 42% 46% 39% 29% 56% 47% 40% 40%2010 46% 47% 49% 24% 62% 56% 31% 37%Loss of your personal belongings 35% 37% 45% 22% 42% 34% 22% 36%2012 36% 36% 35% 35% 45% 35% 33% 25%2011 33% 31% 31% 27% 50% 32% 26% 35%2010 37% 27% 44% 28% 57% 42% 20% 28%A plane, train, car accident etc. 33% 33% 42% 19% 37% 39% 21% 35%2012 33% 33% 34% 28% 40% 32% 27% 33%2011 36% 29% 36% 26% 53% 41% 27% 39%2010 38% 31% 42% 24% 51% 51% 21% 28%A problem concerning your home 32% 40% 35% 18% 44% 28% 19% 32%2012 31% 38% 26% 25% 42% 29% 31% 22%2011 29% 32% 24% 20% 47% 27% 27% 29%2010 33% 33% 35% 21% 48% 40% 19% 25%Base : To people claiming they will leave on holiday insummer 2013 (2133 respondents)% « Very concerned »Holidaymakers mainly concerned about health problems, whateverthe country of originIpsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 201361
  • 62. Alln=2133 n=320 n=262 n=291 n=211 n=265 n=490 n=293Risk of a terrorist attack 30% 34% 34% 23% 32% 27% 15% 27%2012 29% 33% 27% 25% 42% 24% 23% 26%2011 33% 28% 31% 30% 57% 28% 27% 26%2010 30% 22% 31% 26% 46% 36% 14% 24%Risk of a natural disaster 25% 28% 29% 16% 32% 24% 11% 21%2012 24% 24% 23% 21% 37% 21% 18% 17%2011 25% 21% 22% 19% 48% 25% 17% 27%2010 27% 18% 29% 21% 45% 33% 12% 20%Vehcile breakdown 19% 27% 14% 9% 32% 22% 16% 11%2012 18% 24% 10% 11% 27% 23% 23% 10%2011 19% 22% 10% 12% 35% 23% 20% 9%2010 23% 27% 13% 16% 40% 28% 20% 9%A transport strike or delay 13% 14% 10% 10% 26% 13% 6% 10%2012 16% 17% 14% 14% 28% 15% 13% 8%2011 15% 14% 8% 16% 29% 15% 14% 7%2010 15% 16% 8% 19% 26% 14% 10% 7%Base : To people claiming they will leave onholiday in summer 2013 (2133 respondents)% “Very concerned”Holidaymakers mainly concerned about health problems, whatever thecountry of originIpsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 201362
  • 63. None of that: 4% DK : 2%Base : To people claiming they will leave on holiday in summer 2013 and claiming to have taken out an insurance or assistancepolicy (1821 respondents)In the end, confidence has developed in the usual insurancecompanies for summer holidaysIpsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 201363By what means did you take out an insurance or assistance policy?Answer all that applyFrom your usual insurance orassistance companyFrom your travel agencyFrom another insurance orassistance companyFrom a specialised website
  • 64. Alln=1821 n=304 n=207 n=290 n=196 n=124 n=458 n=241From your usual insurance or assistancecompany61% 90% 63% 39% 48% 53% 61% 51%2012 61% 90% 58% 35% 69% 36% 69% 47%2011 56% 87% 61% 27% 41% 50% 71% 56%2010 59% 87% 61% 39% 50% 46% 71% 47%From your travel agency 18% 8% 21% 10% 42% 26% 18% 31%2012 20% 7% 21% 12% 28% 49% 17% 36%2011 21% 6% 18% 15% 34% 39% 22% 31%2010 23% 9% 22% 14% 39% 43% 20% 38%From another insurance or assistancecompany8% 4% 13% 9% 3% 4% 10% 10%2012 7% 3% 14% 5% 7% 3% 7% 10%2011 7% 2% 13% 6% 10% 5% 4% 13%2010 7% 3% 9% 13% 5% 6% 6% 9%From a specialised website 8% 0% 3% 24% 4% 7% 3% 5%2012 7% 1% 3% 24% 5% 5% 2% 5%2011 7% 1% 5% 21% 3% 5% 1% 3%2010 8% 0% 4% 28% 1% 5% 1% 4%Base : To people claiming they will leave onholiday in summer 2013 and claiming to havetaken out an insurance or assistance policy(1821 respondents)In the end, confidence has developed in the usual insurancecompanies for summer holidaysIpsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 201364
  • 65. The level of fear in relation to holidays has fallen back slightlyDespite a European context dominated by economic and social concerns……Europeans are generally less anxious about their trip than they were in the past:They remain prudent while maintaining a similar degree of coverage over time.Far from venturing to unknown destinations, the large majority of them stay in Europe, inneighbouring countries with an economic, social and political context very close to their own.…The confidence developed in the usual insurance companies for summer holidays hasbeen maintained and confirms the rise recorded last year: 61% of Europeans claim totake out their insurance or assistance policy from their usual insurance or assistancecompany, stable compared to 2012 and +5 points compared to 2011.Ipsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 201365
  • 66. One century of tourism51963-2013 : feedback on major improvements over ahalf-century of tourism2013-2063 : what are Europeans dreaming of for thehalf-century to come?
  • 67. A century of tourism…1963creationof Europ Assistance2063Ipsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 20136720132063What wishes for thehalf-century to come?Feedback ondevelopments asconcerns travel andholidays?
  • 68. 1963-2013: feedback on major improvements over a half-centuryof tourismIpsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 2013681963creationof Europ Assistance2013Feedback ondevelopments in relationto travel and holidays
  • 69. Europeans recognise many improvements in the tourism domainover the past 50 yearsThe option to plan holidays online72%The development of air transport69%The fact of being insured, assisted and protected in theevent of any problems while on holiday67%The chance for more and more people to go on holiday58%The lower cost of travel and holidays65%The option to travel more oftenImprovement viewed as“SIGNIFICANT”Ipsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 201369Base : All (4048 respondents)For each of the following travel/holiday developments that have occurred since the 1960s, would you call it a significant improvement foryourself or people such as yourself?71%“very” and “fairly” significant
  • 70. The main improvements recognised concern accessibility, whetherdigital or physical43%The development of air transport ishighly significant forIpsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 20137048%The option of planning holidays online ishighly significant for
  • 71. Among the top three, the emergence and generalisation ofinsurance over the past 50 yearsEuropeans are more sensitive to changes that facilitate theirholiday rather than “macro” changes: democratisation,frequency, price reductionIpsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 201371The option of organising holidaysonlineThe development of air transportThe fact of being insured, assisted andprotected in the event of a problemduring the holiday72%71%69%
  • 72. These past 50 years of tourism have also been marked by theemergence and generalisation of insurance37%of Europeans consider the fact of being insured, assisted andprotected in the case of a problem during the holidays as a highlysignificant improvement.Ipsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 20137269% highly + quite significant improvement.
  • 73. 48%43%37%35%33%29%Base : All (4048 respondents)For each of the following travel/holiday developments that have occurred since the 1960s, would you call it a significantimprovement for yourself or people such as yourself?Detailed results of the main improvements in the tourism fieldover the past 50 years“HIGHLYSIGNIFICANT”“HIGHLYSIGNIFICANT”Ipsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 201373
  • 74. Alln=4048 n=515 n=500 n=520 n=500 n=501 n=1001 n=511The option of planning your holidayonline48% 44% 48% 49% 46% 53% 44% 49%The development of air transport 43% 33% 41% 46% 47% 52% 39% 41%The fact of being insured, assisted andprotected in the even of a problemduring the holiday37% 34% 36% 36% 45% 35% 43% 35%The chance for more and more peopleto go on holiday35% 30% 34% 36% 41% 36% 35% 35%The option to travel more often 33% 26% 36% 34% 35% 34% 31% 33%The lower cost of travel and holidays 29% 24% 22% 30% 43% 32% 34% 20%Base : All (4048 respondents)For each of the following travel/holiday developments that have occurred since the 1960s, would you call it a significantimprovement for yourself or people such as yourself?Insurance and travel assistance comes in 3rd place behind theInternet and the development of air transport……but manages to climb to second place for the Belgians“Highlysignificant”Ipsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 201374
  • 75. 2013-2063: what are Europeans dreaming about for the half-centuryto come?Ipsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 2013752013 2063What wishes forthe half-century tocome??
  • 76. Base : All (4048 respondents)In 50 years, do you personally hope that it will be possible to...For the 50 years to come, Europeans’ dreams are of a practical nature:they want a precise weather forecast for their holiday destination andinstant travel mainly“Yes”Ipsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 201376
  • 77. Alln=4048 n=515 n=500 n=520 n=500 n=501 n=1001 n=511Get a precise weather forecast for yourholiday destination when you make yourbooking65% 60% 63% 65% 71% 70% 60% 63%Travel to the other side of the world in afew hours63% 63% 48% 79% 62% 74% 50% 43%Enjoy unlimited travel by purchasing anannual package53% 55% 42% 58% 60% 57% 46% 43%Travel into space 28% 29% 18% 40% 30% 31% 20% 16%Go on holiday from the comfort of yourhome through technological means(headsets, virtual reality, etc.)23% 19% 20% 24% 33% 23% 20% 15%Base : All (4048 respondents)In detail, Europeans can be separated into two populations:the Hurriers, made up of the French, British and Italians,and the Weather-worriers who include the Germans, Austrians andBelgiansIn 50 years, do you personally hope that it will be possible to...“Yes”Ipsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 201377
  • 78. A century of tourismEuropeans recognise the pragmatic progress made in relation to holidays……whether in the past 50 years:through planning their stay made easier by the Internetthrough access to more destinations, via air transportand through contingency planning (safety, peace of mind) with the generalisation ofinsurance…Or in what they want for the next 50 years:They emphasise a precise knowledge of the weather along with an even fastermeans of transportA guarantee of sun and time-saving prevail over more “revolutionary” concepts suchas travelling in spaceIpsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 201378
  • 79. Country sheets6
  • 80. * base: French people planning to leave on summer holiday in 2013France in a few figures• 65.3 million inhabitants• Unemployment rate: 10.8%• Inflation: 1.5%• 62% of French people plan to leave on holidayat least once this summer (1st out of 7 countries),i.e. 8 points less than in 2012.• French holidaymakers intend to spend 2,140 € onaverage (5th country), a stable budget compared tothe previous year (+28€) and lower than average (2242€).• France is the leading summer holidaydestination for Europeans (18%).• 60% of those who go on holiday spend it inFrance.• A bigger proportion of French holidaymakers arelooking for rest (63%, +7 pts) and favour the seaside(65%, +9 pts).• They are the ones who use rental accommodationthe least (53%*)…• … but use country homes or friends’ homes themost (33%*) or camping-caravaning (21%*).• They are also the ones who organise their ownholiday the most (75%*).Source : Eurostat, 2012 dataFévrier 2013FRANCE80Ipsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 2013
  • 81. • Only 42% of Spaniards are thinking of going onholiday this year. These departure plans havedropped by 9 points compared to 2012, and 23points compared to 2011.• A majority of Spaniards (57%) thus plan to give upon holidays this year.• The average budget devoted to holidays is at half-mast and now reaches 1,607€ (-16%). It is thelowest budget of the 7 European countries tested.• 65% of those who are leaving will spend theirholiday in Spain, a figure that has risen sharply cf.2012 (+12 pts).• Spanish holidaymakers are the Europeans mostlooking for discovery (40%)…• …and who use the social networks the most formaking their choice of destination: 32% consult orare thinking of consulting them.• 71% express a desire to have a precise weatherforecast for their holiday destination.* base: Spaniards planning to leave on summer holiday in 2013Spain in a few figures• 46.2 million inhabitants• Unemployment rate: 26.3%• Inflation: 3.0%Source : Eurostat, 2012 dataSPAINFévrier 201381Ipsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 2013
  • 82. * base: Italians planning to leave on summer holiday in 2013• 53% of Italians intend to leave on summerholiday, i.e. a 10-point drop compared to 2012and 25 points compared to 2011.• The average budget for Italian holidaymakers ison average 1,761 €, a fairly stable budget comparedto the previous year (+4%) but well below theaverage (2,242€).• These are the Europeans who most express adesire to save money, on a limited or significantlevel, on their summer holiday (71%*).• Italian holidaymakers are the Europeans mostlikely to stay within their own country (70%)…• …and at the seaside (72%).• 40%* choose their destination at the last minuteand so leave more spontaneity in the preparation oftheir holidays than the other Europeans?• 74% express the desire to travel to the other sideof the world in a few hours.• They are generally the least well covered onalmost all the points tested (home, personalbelongings, health, vehicle breakdown, transportaccident…).Italy in a few figures• 60.8 million inhabitants• Unemployment rate: 11.6%• Inflation: 2.6%Source : Eurostat, données 2012ITALY82Ipsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 2013February 2013
  • 83. * base: Germans planning to leave on summer holiday in 2013• 52% of Germans plan to go on holiday thissummer, a fairly stable score compared to 2012 (-3 pts) but dropping over the past 2 years (-8 pts).• The average budget for German holidaymakers islagging slightly (-6%), they intend to spend 2,343 €,which is still above the average (2,242€).• Along with Austria, they are the ones who will stayin Europe the most: 85%* of whom 33%* will stay intheir own country.• As with previous years, German holidaymakers arethe ones who express the greatest desire for rest(65%*).• They are the ones who organise their holidays inadvance the most (81%*)…• …And for whom risks of a terrorist attack (48%)and health risks (43%) are essential factors in theirchoice of destination.• 63% express the desire to have a precise weatherforecast for the holiday destination.Germany in a few figures• 81.8 million inhabitants• Unemployment rate: 5.4%• Inflation: 2.0%Source : Eurostat, données 2012GERMANY83Ipsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 2013February 2013
  • 84. * base: Austrians planning to leave on summer holiday in 2013Austria in a few figures• 8.4 million inhabitants• Unemployment rate: 4.8%• Inflation: 2.9%• 57% of Austrians plan to go on holiday thisyear, a stable score compared to 2012 (-2 pts) butdropping over the past 2 years (-7 pts).• The average budget for Austrians has progressedby 13% this year and now reaches 2,505 €.• Along with Germany, they are the ones who willstay the most in Europe: 85%* of whom 30%* willstay in their own country.• Austrian holidaymakers are the ones who mostuse an all-in package (including transport andaccommodation) 35%.• They are the ones who most favour rentalaccommodation (83%*), and also the ones who optfor “free” accommodation the least (16%* in acountry home or with friends).• 63% express a desire to have a precise weatherforecast for the holiday destination.Source : Eurostat, 2012 dataAUSTRIA84Ipsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 2013February 2013
  • 85. * base: Belgians planning to leave on summer holiday in 2013Belgium in figures:• 11.1 million inhabitants• Unemployment rate: 8.1%• Inflation: 2.1%• 49% of Belgians plan to go on holiday thissummer, i.e. a 10-point drop compared to 2012.• The average budget for Belgian holidaymakers isfairly stable compared to last year (+4%) andreaches 2,508€: it is the 2nd biggest budget in the 7countries tested.• They are the ones who will stay in a foreigncountry the most…• …and only 9%* think they will stay inside thecountry.• The Belgians are also the Europeans for whomclimate is an essential factor in the choice of theirdestination (53%*).• 60% express the desire to have a precise weatherforecast for the holiday location.Source : Eurostat, 2012 dataBELGIUM85Ipsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 2013February2013
  • 86. * base: Britons planning to leave on summer holiday in 2013The UK in a few figures• 62.9 million inhabitants• Unemployment rate: 7,7%• Inflation: 2.7%• 56% of British people plan to go on holidaythis summer, i.e. 5 points more than the previousyear. It is the only country to experience anincrease in departures.• Plans to go on holiday several times concernmore than one quarter of Britons (26%).• The average budget for British holidaymakershas progressed considerably (+21%) reaching2,803€ to become the biggest budget compared tothe other countries.• 57% (+12 pts) of those who are going away areleaving British territory but staying in Europe.• They favour holidays by the seaside more than in2012: 55%, +10 pts.• British tourists are the ones who book the mostonline (66%).• 79% express a desire to travel to the other side ofthe world in a few hours.• They are the most covered as concerns healthproblems on holiday (85%)*, transport accidents(79%*), loss of personal belongings (89%*) andtransport strikes or delays (63%*).Source : Eurostat, 2012 dataDecember 2012The UK86Ipsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 2013
  • 87. Key findings of the 2013barometer
  • 88. Key findings of the 2013 barometerEuropeans have now integrated the fact that the economic crisis that has hithard since 2008 is a lasting one and that it requires reconsidering choices, somesacrifices, and new behaviours. For the first time in the barometer, plans to goon holiday once, i.e. the proportion of Europeans who will go away just onetime on summer holiday, have dropped. A sign that the problem doesn’t justinvolve shortening your holiday, or reducing your spending, but actually givingup on a holiday for a growing share of the European population.European tourists are leaving on holiday less anxious than they were before.Keeping their levels of coverage seems to be encouraging them in that respect,as is an intercontinental choice of destinations that leaves less room for any“unpleasant surprises”.The social media are now being invited into the planning and preparation ofsummer holidays. This emerging practice already concerns one out of fiveEuropeans.Ipsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 201388

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