Euro RSCG 4D First in Digital

A History of Innovation and “Firsts” Marketing innovation is in our DNA _ Innovation is in our nature: _ First long-form TV commercials (4:00 Herb Ritts’ “Springbreak”) _ First website for an auto company (Volvo.com) _ First all-digital launch of a new car (S60 and AOL) _ First live video webcast (XC90 Detroit unveiling) _ First category “blogcast” (Autoblog Podcast) _ First commercial and game created on X-Box _ First to put stock market’s ads on TV (Nasdaq) _ First to promote sales of platinum in China _ First to advertise on the Eiffel Tower _ First to launch interactive press office (U.K.) _ First to change outdoor advertising on a bi-daily basis _ First to create campaigns to motivate voters in Germany _ First to be involved in a TV program about advertising (Netherlands) _ First to establish an Internet and new media agency (Netherlands) _ First to write a column about communication on national radio (Netherlands) _ First to have 100% of personnel on cordless portable phones (U.K.) _ First contest winner to get a trip to space (Virgin Galactic alliance) _ First interactive media department, banner ad, interstitial, and Palm Pilot ad campaign in Australia _ First commercial of the new millennium “Be First” aired on Chatham Island _ First agency in Japan to have a completely equal- opportunity working environment for women _ First company to retain a reformed burglar to advise a client (a secure alarm network)—for PR purposes! _ First and only agency to get a statue onto the empty fourth plinth in Trafalgar Square in London _ First fully interactive TV commercial (Superbowl, 1998, for Intel Pentium II) 1

First to enable a retailer individual First to get a government minister access to online club to do local interviewed on Second Life offers Some Of Our Digital Firsts First to create a viable First to create a tool to allow CO2 Calculator clients to create their own First to use video in banners interactive banners 2

Euro RSCG 4D First in Digital

by Euro RSCG Russia on Mar 17, 2010

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Euro RSCG 4D First in Digital — Presentation Transcript