Barbara Mayer PAN Parks Tourism Model

Soomaa NP © Arne Ader

Paanajärvi NP © Viktor Gritsuk PAN Parks Tourism Model as a tool to protect Europe’s Wildernes s Barbara Mayer, Tourism Development Officer PAN Parks Foundation

Soomaa NP © Mati Kose W hat is PAN Parks?

Paanajärvi NP © Viktor Gritsuk What is PAN Parks? PAN Parks works to protect Europe’s wilderness , the continent’s most undisturbed areas of nature

What is PAN Parks? The only European-wide organisation focusing on the protection of wilderness areas Central Balkan NP ©CBNP Appenine Chamois © Bruno D’Amicis

What is PAN Parks? Applies a truly integrated approach to mobilise sustainable tourism development for strengthening wilderness conservation Borjomi-Kharagauli NP © Kote Gabrichidze

What is PAN Parks? Founded in 1999 by WWF and Molecaten, registered in Netherlands and having its premises in Hungary

PAN Parks develops a network through linking wilderness protected areas in Europe : best of Europe’s wilderness What is PAN Parks?

What is PAN Parks?

The PAN Parks Concept Retezat NP © Andreas Beckmann

The PAN Parks Concept An area of at least 10,000 hectares of land or sea, with its native plant and animal communities and their associated ecosystems , in an essentially natural state Oulanka NP © Hannu Hautala

We h elp to increase the management effectiveness of the areas through third party audit based on Principles and Criteria Central Balkan © Nanko Minkov The PAN Parks Concept

We h elp develop these areas through
active promotion of local and sustainable tourism and
r aising awareness and creating positive perception of wilderness
Oulanka NP © Michael Hennemann The PAN Parks Concept

Allowed activities National Park Area PAN Parks region PAN Parks wilderness The PAN Parks Concept Forbidden activities

The PAN Parks Concept V isitors have the opportunity to enjoy PAN Parks Wilderness! Paanajärvi NP © Minna Koramo

Sustainable Tourism Development
stimulates local cooperation
involves local stakeholders
aims for synergy between conservation and tourism
improves the quality of tourism products
improves the visitors experience
includes local standard for businesses
The PAN Parks Concept

Partnership with Local Businesses
ensures the strategy is implemented
partners are committed to the park and PAN Parks
different tourism service providers
88 partners
Oulanka NP © Paavo Hamunen The PAN Parks Concept

Retezat NP ©Falk Kienas The PAN Parks Tourism Model

Majella NP © Bruno D’Amicis
Tourism as a tool for wilderness conservation :
creates local support
raises awareness
supports lobby ing
generates income
The PAN Parks Tourism Model

Build ing a strong network including :
Local Partners
Incoming Operators
International Operators
PAN Parks adds value:
certified local and selected incoming partners
supports product development
supports promotion
Majella NP © Barbara Mayer The PAN Parks Tourism Model

PAN Parks Foundation The PAN Parks Tourism Model LBP LBP LBP Incoming Tour O perator Incoming Tour O perator International Tour O perator International Tour O perator International Tour O perator LBP LBP

Steps of development
Selection of Incoming and International Operators
Educational Visits
Linking the Operators
Product development
Promotion of the packages
Majella NP © Bruno D’Amicis The PAN Parks Tourism Model

Involved International Operators United Kingdom Exodus, Explore, Activities Abroad, Wildlife & Wilderness, Saddle Skedaddle, Wildlife Worldwide, InnTravel Netherlands SNP, Sawadee, Voigt Travel Germany Rucksack Reisen, Culterramar Retezat NP © Andreas Beckmann The PAN Parks Tourism Model

Benefits for Protected Areas
helps to better control sustainable tourism
better cooperation with local partners
promotion of their areas
Benefits for Local Partners
included in packages
more clients through operators
cooperation with other local partners
incoming operators help to develop their products

Benefits for International Tour Operators
they support a good case, by doing what they are best in
pre-selected local suppliers and Incoming Partners
educational trips, help in product development
brand building and help in promotion
networking and cooperating with similar companies
Benefits for Incoming Tour Operators
link with International Operators
better cooperation with protected areas
associated with a wilderness brand

Benefits for our Foundat ion
it bring benefits to the local partners and parks
generates income for our foundation
creates better local cooperation
raises awareness
educates the visitors
▶▶▶ supports wilderness conservation
©iStock/Graeme Purdy The PAN Parks Tourism Model

Case study - Oulanka National Park
Finnish Wilderness Week package
sold by Exodus (UK) – developed by Basecamp Oulanka (FI)
contribution to PPF after each client
23 , 000 € raised in 4 years
local project supported in 4 PAN Parks
visitor centre – Retezat NP
eco-trail – Rila NP
information boards –Borjomi NP
photo project – Majella NP
Oulanka NP © Hannu Hautala The PAN Parks Tourism Model

PAN Parks works to protect Europe ’ s wilderness, the continent ’ s most undisturbed areas of nature www.panparks.org

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Barbara Mayer PAN Parks Tourism Model

by European Ecotourism Conversations on Aug 16, 2010

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