4 steps to using social media

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Here's the slides for our session at the "Advertising, Media and Social Media and Effective Campaign Strategies" Workshop, presented at the Asia for Animals Conference 2014. It's about how to use social media for your cause by following 4 steps - Plan, Listen, Share and Engage. Find out how to plan which social media platforms to use, listen to what your stakeholders are talking about, tell your stories and share your journey, and engage with your stakeholders.

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4 steps to using social media

  1. 1. 4 Steps to Using Social Media Eugene Tay, Green Future Solutions Image source: Monkey, Tiger and Elephant designed by by Cecilia Morales from the Noun Project
  2. 2. Plan Decide which social media platforms to use Image source: Social Media Landscape 2013, http://www.fredcavazza.net/2013/04/17/social-media-landscape-2013/
  3. 3. Plan Image source: Active Social Network Users in Asia, http://wearesocial.sg/blog/2013/03/state-social-asia-march-2013/
  4. 4. Plan Image source: Infographics.SG, http://infographics.sg/?portfolio=social-media-usage-statistics-for-singapore-static-infographic
  5. 5. Plan Important to have a blog Image source: Animals Asia Foundation, Jill’s Blog, https://www.animalsasia.org/intl/social/jills-blog/
  6. 6. Plan Have your home base and outposts Facebook Twitter LinkedIn Website + Blog Instagram YouTube Pinterest
  7. 7. Listen Listen and understand what your stakeholders are talking about Image source: Google Alerts, http://www.google.com/alerts
  8. 8. Listen Image source: Social Mention, http://socialmention.com/
  9. 9. Listen Image source: Social Searcher, http://www.social-searcher.com/
  10. 10. Share Share your journey and vary the topics 1. Cause Image source: ACRES Facebook page, https://www.facebook.com/ACRESasia
  11. 11. Share Share your journey and vary the topics 2. Work Image source: ACRES Facebook page, https://www.facebook.com/ACRESasia
  12. 12. Share Share your journey and vary the topics 3. Stakeholders Image source: ACRES Facebook page, https://www.facebook.com/ACRESasia
  13. 13. Share Share your journey and vary the topics 4. Call to Action Image source: ACRES Facebook page, https://www.facebook.com/ACRESasia
  14. 14. Share Share your journey and vary the topics 5. Media Image source: ACRES Facebook page, https://www.facebook.com/ACRESasia
  15. 15. Share Share your journey and vary the topics 6. Events Image source: ACRES Facebook page, https://www.facebook.com/ACRESasia
  16. 16. Share Share your journey and vary the topics 7. Fun Image source: ACRES Facebook page, https://www.facebook.com/ACRESasia
  17. 17. Share Use the editorial calendar to plan your posts
  18. 18. Engage Engage with stakeholders and respond to comments 1. Photos 2. Videos Image source: We support The Green Corridor in Singapore Facebook page, https://www.facebook.com/thegreencorridor
  19. 19. Engage Engage with stakeholders and respond to comments 3. Questions 4. Fill in the blank Image source: We support The Green Corridor in Singapore Facebook page, https://www.facebook.com/thegreencorridor
  20. 20. Engage Engage with stakeholders and respond to comments 5. Click like if 6. Share fan posts Image source: We support The Green Corridor in Singapore Facebook page, https://www.facebook.com/thegreencorridor
  21. 21. Engage Building the fan community
  22. 22. Engage Track statistics and analyse data
  23. 23. “Master your instrument, master the music, and then forget all that bullshit and just play.” - Charlie Parker
  24. 24. Thank You! Eugene Tay Green Future Solutions www.greenfuture.sg eugene@greenfuture.sg

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