Here's the slides for our session at the "Advertising, Media and Social Media and Effective Campaign Strategies" Workshop, presented at the Asia for Animals Conference 2014. It's about how to use social media for your cause by following 4 steps - Plan, Listen, Share and Engage. Find out how to plan which social media platforms to use, listen to what your stakeholders are talking about, tell your stories and share your journey, and engage with your stakeholders.

1. 4 Steps to Using Social Media
Eugene Tay, Green Future Solutions
Image source: Monkey, Tiger and Elephant designed by by Cecilia Morales from the Noun Project

3. Plan
Decide which social media platforms to use
Image source: Social Media Landscape 2013, http://www.fredcavazza.net/2013/04/17/social-media-landscape-2013/

4. Plan
Image source: Active Social Network Users in Asia, http://wearesocial.sg/blog/2013/03/state-social-asia-march-2013/

5. Plan
Image source: Infographics.SG, http://infographics.sg/?portfolio=social-media-usage-statistics-for-singapore-static-infographic

6. Plan
Important to have a blog
Image source: Animals Asia Foundation, Jill’s Blog, https://www.animalsasia.org/intl/social/jills-blog/

7. Plan
Have your home base and outposts
Facebook
Twitter
LinkedIn
Website
+
Blog
Instagram
YouTube
Pinterest

9. Listen
Listen and understand what your stakeholders
are talking about
Image source: Google Alerts, http://www.google.com/alerts

10. Listen
Image source: Social Mention, http://socialmention.com/

11. Listen
Image source: Social Searcher, http://www.social-searcher.com/

13. Share
Share your journey and vary the topics
1. Cause
Image source: ACRES Facebook page, https://www.facebook.com/ACRESasia

14. Share
Share your journey and vary the topics
2. Work
Image source: ACRES Facebook page, https://www.facebook.com/ACRESasia

15. Share
Share your journey and vary the topics
3. Stakeholders
Image source: ACRES Facebook page, https://www.facebook.com/ACRESasia

16. Share
Share your journey and vary the topics
4. Call to Action
Image source: ACRES Facebook page, https://www.facebook.com/ACRESasia

17. Share
Share your journey and vary the topics
5. Media
Image source: ACRES Facebook page, https://www.facebook.com/ACRESasia

18. Share
Share your journey and vary the topics
6. Events
Image source: ACRES Facebook page, https://www.facebook.com/ACRESasia

19. Share
Share your journey and vary the topics
7. Fun
Image source: ACRES Facebook page, https://www.facebook.com/ACRESasia

20. Share
Use the editorial calendar to plan your posts

22. Engage
Engage with stakeholders and respond to comments
1. Photos
2. Videos
Image source: We support The Green Corridor in Singapore Facebook page, https://www.facebook.com/thegreencorridor

23. Engage
Engage with stakeholders and respond to comments
3. Questions
4. Fill in the blank
Image source: We support The Green Corridor in Singapore Facebook page, https://www.facebook.com/thegreencorridor

24. Engage
Engage with stakeholders and respond to comments
5. Click like if
6. Share fan posts
Image source: We support The Green Corridor in Singapore Facebook page, https://www.facebook.com/thegreencorridor

25. Engage
Building the fan community

26. Engage
Track statistics and analyse data

28. “Master your instrument, master the music,
and then forget all that bullshit and just play.”
- Charlie Parker

29. Thank You!
Eugene Tay
Green Future Solutions
www.greenfuture.sg
eugene@greenfuture.sg