Retail Use Case
Etuma’s feedback analysis applied to Retail• Based on actual consumer feedback data• Hundreds of stores• Various countries...
Dashboard provides quick overview of feedback volume, keyfeedback topics and related topic sentiment for all six stores.Pe...
Zooming in on one store shows that the Elm Street storehas problems with queues at the checkout but gets positivefeedback ...
Shoppers at the Sesame Street store seem to be veryhappy, but there might be some issues with checkouts,tidiness and prici...
Etuma topic heat map for quick comparisons:Coronation Street store clearly receives morenegative feedback on parking than ...
Etuma topic heat map for quick comparisons:Jump Street store has a problem with tidiness.Topic:Tidiness
Please find here our 2-pager with more details (PDF)To request a free trial, please go to:http://www.etuma.com/free-trial/
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Use case: How Etuma's customer feedback analysis services add value to loyalty in the retail sector

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In this use case we show how Etuma's customer feedback analysis can help you to detect problems in your customers' shopping experience. We show how you can quickly identify the key areas requiring action. This should help you to impact the areas in your customer experience that affect the loyalty of your customers. More details on http://www.etuma.com/wp-content/uploads/2013/05/etuma.usecase.retail.pdf

Published in: Business, Career
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Use case: How Etuma's customer feedback analysis services add value to loyalty in the retail sector

  1. 1. Retail Use Case
  2. 2. Etuma’s feedback analysis applied to Retail• Based on actual consumer feedback data• Hundreds of stores• Various countries• Re-mapped to 6 stores for convenience
  3. 3. Dashboard provides quick overview of feedback volume, keyfeedback topics and related topic sentiment for all six stores.Peak in weeklyfeedback volumeTop 3 topics:StaffService attitudeStore layoutMost positive topic:Service attitudeMost negative topic:Checkouts
  4. 4. Zooming in on one store shows that the Elm Street storehas problems with queues at the checkout but gets positivefeedback on ease of shopping and service attitude.Ability to further zoom inon a weekly level
  5. 5. Shoppers at the Sesame Street store seem to be veryhappy, but there might be some issues with checkouts,tidiness and pricing.Ability to zoom inon topic for furtheranalysis
  6. 6. Etuma topic heat map for quick comparisons:Coronation Street store clearly receives morenegative feedback on parking than other stores.Topic:Parking
  7. 7. Etuma topic heat map for quick comparisons:Jump Street store has a problem with tidiness.Topic:Tidiness
  8. 8. Please find here our 2-pager with more details (PDF)To request a free trial, please go to:http://www.etuma.com/free-trial/
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