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Snapshot digital-india
Snapshot digital-india
Snapshot digital-india
Snapshot digital-india
Snapshot digital-india
Snapshot digital-india
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Snapshot digital-india

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If the current popularity of digital media in India is anything to go by, in the coming years, digital media is all set to grab a huge share of the marketing investments pie. So how big is digital …

If the current popularity of digital media in India is anything to go by, in the coming years, digital media is all set to grab a huge share of the marketing investments pie. So how big is digital media really? You can find your answers in this quick snapshot of the digital media scene in India.

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  • 1. A SNAPSHOT OF DIGITAL INDIA Compiled by Ethinos Digital Marketing (January 2012) Share this presentation : Twitter | Facebook
  • 2. Internet User Statistics in India Mobile Connections Landline Connections Internet No. of users : 851.7M Connections % Growth : 34.02% p.a.No of users : 34.29M% Growth : -1.02% No. of users : 100M % Growth : 50% since 2000 Broadband Connections No of users : 12.35M % Growth : 30.37% Internet through Mobiles INDIAN USERS No of users : 346.67M* Sources for all statistics at end of presentation % Growth : 39.70% Digital Strategy | Social Media | Branding & Design | Search | Mobile Marketing Share this presentation : Twitter | Facebook
  • 3. Percentage of Tablet andSmart phone users in India * Sources for all statistics at end of presentation Digital Strategy | Social Media | Branding & Design | Search | Mobile Marketing Share this presentation : Twitter | Facebook
  • 4. Social Media Users Across In June 2011, Mumbai had the highestMajor Platforms in India FB user base in India with 3.7 million FB users (18th in the world) Chennai has 1.2 million FB users showing 101.64% penetration (among internet users). So at an average, every Chennai internet user has at least 1 profile/page on FB Chennai has 1.2 million FB users showing 101.64% penetration (among internet users). So at an average, every Chennai internet user has at least 1 profile/page on FB * Sources for all statistics at end of presentation Top 3 brands on Twitter in India : MTV India, Times of India & Vodafone IndiaIndia ranks #2 in terms of the Since 2010, Twitter users intotal number of visitors on Indian ranks at #2 in the India have increased byLinkedIn globally by the number of Google Plus 191%, with more than 20,000country, following UK at #1 users in July 2011 with users having 500+ followers 142,339 users. that read their updates daily Digital Strategy | Social Media | Branding & Design | Search | Mobile Marketing Share this presentation : Twitter | Facebook
  • 5. Sources• http://www.trai.gov.in/WriteReadData/trai/upload/Reports/56/Indicator_Report-Jun-11.pdf• http://www.internetworldstats.com/top20.htm• http://www.dreamgrow.com/social-media-trends-2012-more-than-1-billion-people-using-facebook/• http://www.mediabistro.com/alltwitter/social-media-india_b12962• http://www.mediabistro.com/alltwitter/social-media-india_b12962• http://plusweek.ly/infographic-killer-facts-and-statistics-about-google-plus/• http://www.alexa.com/siteinfo/slideshare.net• https://www.google.com/adplanner/planning/site_profile#siteDetails?uid=domain%253A%2520slideshare.net&geo=001&lp= true• http://www.goospoos.com/2011/08/social-media-statistics-india/• http://trak.in/tags/business/2011/06/24/facebook-india-statistics/• http://www.imediaconnection.in/article/336/Digital/Internet/top-brands-on-twitter-in-india.html• http://www.booleanblackbelt.com/2011/09/linkedin-user-demographics-and-visitor-statistics-2011/• http://trak.in/tags/business/2011/07/22/google-plus-statistics/ Digital Strategy | Social Media | Branding & Design | Search | Mobile Marketing Share this presentation : Twitter | Facebook
  • 6. Have a question, ask the experts! 318, 3rd floor, Powai Plaza, siddharth.hegde@ethinos.com Central Avenue, Opp. Pizza Hut, Hiranandani Gardens, Powai, +91 – 9820217252 Mumbai - 400 076, India. @siddhegde +91 - 022 - 40157652 http://www.linkedin.com/in/hegdesiddharth http://www.facebook.com /EthinosDigital http://www.slideshare.net/Ethinos More presentations from the Ethinos team Internet usage The case for Social 10 Commandments Digital Marketing : 11 Case Studies of patterns among Media in B2B of Social Media for The last chance to how twitter affluent Indians Companies Business level the playing field helped businessesEthinos - Digital Marketing is a boutique firm with unique hands on approach to helping clients with all aspects of Digital Marketing Strategy, Social MediaMarketing, Search Engine Marketing (SEO & PPC), Branding & Design, Mobile Marketing and Email Marketing.

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