Internet usage patterns among affluent indians
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Internet usage patterns among affluent indians

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This post is about the Internet pattern which shows the usage of internet in India. This slide is showing the device and platform is used to access Internet in India.

This post is about the Internet pattern which shows the usage of internet in India. This slide is showing the device and platform is used to access Internet in India.

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    Internet usage patterns among affluent indians Internet usage patterns among affluent indians Presentation Transcript

    • Indian CXOs online
      A compilation of online usage patternsof affluent Indians.
      August 2011 | Ethinos Digital Marketing
    • Indian CXOs online
      Snapshot
      Source: World Development Indicator Database | IANA Database | Netcraft Linux Survey | Government of India, Ministry of Communications, IT and Technology
    • Indian CXOs online
      Average Internet Connection Speed in India
      788 kbps
      Source: Akamai State of the internet – 2011.
    • Indian CXOs online
      High Broadband Adoption in India (>5Mbps)
      0.4%
      Source: Akamai State of the internet – 2011.
    • Indian CXOs online
      Broadband Adoption in India (>2Mbps)
      5%
      Source: Akamai State of the internet – 2011.
    • Indian CXOs online
      Usage of Internet – Penetration
      Source: Google Ad Planner, August 2011.
    • Indian CXOs online
      Platform Penetration
      Source: Google Ad Planner, August 2011. | Comviva.com Survey 2010-2011
    • Indian CXOs online
      Device
      Source: AdMob Metrics, 2010-2011.
    • Indian CXOs online
      Usage of Internet – Share of usage
      Source: Google Ad Planner, August 2011.
    • Indian CXOs online
      Co-relation of activity to the size of screen
      Source: World Internet Congress – 2010-2011.
    • Thanks.
      SiddharthHegde| Managing Director | www.ethinos.com
      +91- 9820217252. | siddharth.hegde@ethinos.com