Internet usage patterns among affluent indians
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Internet usage patterns among affluent indians

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This post is about the Internet pattern which shows the usage of internet in India. This slide is showing the device and platform is used to access Internet in India.

This post is about the Internet pattern which shows the usage of internet in India. This slide is showing the device and platform is used to access Internet in India.

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Internet usage patterns among affluent indians Internet usage patterns among affluent indians Presentation Transcript

  • Indian CXOs online
    A compilation of online usage patternsof affluent Indians.
    August 2011 | Ethinos Digital Marketing
  • Indian CXOs online
    Snapshot
    Source: World Development Indicator Database | IANA Database | Netcraft Linux Survey | Government of India, Ministry of Communications, IT and Technology
  • Indian CXOs online
    Average Internet Connection Speed in India
    788 kbps
    Source: Akamai State of the internet – 2011.
  • Indian CXOs online
    High Broadband Adoption in India (>5Mbps)
    0.4%
    Source: Akamai State of the internet – 2011.
  • Indian CXOs online
    Broadband Adoption in India (>2Mbps)
    5%
    Source: Akamai State of the internet – 2011.
  • Indian CXOs online
    Usage of Internet – Penetration
    Source: Google Ad Planner, August 2011.
  • Indian CXOs online
    Platform Penetration
    Source: Google Ad Planner, August 2011. | Comviva.com Survey 2010-2011
  • Indian CXOs online
    Device
    Source: AdMob Metrics, 2010-2011.
  • Indian CXOs online
    Usage of Internet – Share of usage
    Source: Google Ad Planner, August 2011.
  • Indian CXOs online
    Co-relation of activity to the size of screen
    Source: World Internet Congress – 2010-2011.
  • Thanks.
    SiddharthHegde| Managing Director | www.ethinos.com
    +91- 9820217252. | siddharth.hegde@ethinos.com