ONLINE USER                                                                                                         200 MI...
INDIANS LOVESOCIAL MEDIA    !               71 MILLION                                33 MILLION                          ...
• Without a doubt, teens today are                                       immersed in the World Wide Web, and              ...
Ages      Ages       Boys   Girls                                                   12-13     14-17POST COMMENT ON FRIENDS...
TEENS                 More Teens Than Adults Perceive Their Online Peers As Unkind   12-17                                ...
Mostly Kind        Mostly Un Kind         Depends     Teenage girls are more unkind to their peers than their male counter...
??        To Friend or Not to Friend?                                  92%                        of parents are friends w...
Reasons why parents                         How often do parentslook at their children’s                    see children’s...
55%                                        54%          I write on my child’s wall              My child writes on my wall...
56%: It’s a distraction             from   45%: They aren’t spending enoughhomework, chores, or other activities      time...
Would You Be FriendsWith Your Parents and  Children Online?
siddharth.hegde@ethinos.com                                                                  +91 – 9820217252          318...
How teens and their parents use social media
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How teens and their parents use social media

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A presentation on how teenagers in India use social media and how they interact with their parents online; based on the most recent data available in the public domain.

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How teens and their parents use social media

  1. 1. ONLINE USER 200 MILLION121 MILLION 121 MILLIONUSERS ONLINE 100 MILLION STATS INDIA 81 MILLION 50 MILLION 42 MILLION 22 MILLION 2001 - 2012 7 MILLION 2001 2003 2005 2007 2009 2010 2012 2013 + 1628 % ! 40 MILLION USERS ONLINE DAILY 30.2% 69.8% AVERAGE TIME SPENT43.7h 40.2h ONLINE PER MONTH
  2. 2. INDIANS LOVESOCIAL MEDIA ! 71 MILLION 33 MILLION 1 BILLION (monthly)58,000 NEW USERS 18 MILLIONGETTING CONNECTED 1.2 MILLIONEVERY SINGLE DAY YEARS TO REACH 50 MILLION USERS 38 YEARS 13 YEARS 13 YEARS
  3. 3. • Without a doubt, teens today are immersed in the World Wide Web, and more specifically on social networking sites. • As more relationships are built and maintained through social networking websites , teens are also encountering a growing number of unkind peers. • And parents, as a result, are becoming more connected and involved in their child’s online life.76 percent of online teens aged between 12-17 years are users of social media Teens ages 12 – 17 years 76%
  4. 4. Ages Ages Boys Girls 12-13 14-17POST COMMENT ON FRIENDS’ POSTS TAG PEOPLE IN PLAY GAMES PHOTO OR VIDEO 73% 69% 59% 73% 79% 60% 92% 44% 86% 51% 88% 49% POST STATUS UPDATES POST A PHOTO OR VIDEO 73% 68% 90% 84% 85% 71% 89% 88% CHAT WITH FRIENDS SEND PRIVATE MESSAGES 84% 67% 89% 79% 89% 73% 86% 79%
  5. 5. TEENS More Teens Than Adults Perceive Their Online Peers As Unkind 12-17 1% Don’t know/Refused 10% 20% Depends 69% People are mostly unkind People are mostly kind ADULTS 18+Don’t know/Refused 5% Depends 5% People are mostly unkind 5% People are mostly kind
  6. 6. Mostly Kind Mostly Un Kind Depends Teenage girls are more unkind to their peers than their male counterparts Frequency of online cruelty and meanness 88%88% of teens on social media say they have seen online cruelty or meanness on a social network site
  7. 7. ?? To Friend or Not to Friend? 92% of parents are friends with their children on FacebookOf those parents: 72% of parents have their children’s passwords55%Sent the Friendship Request45%Received the Friendship Request
  8. 8. Reasons why parents How often do parentslook at their children’s see children’s wall andFacebook profile: photos? Curiosity 15%40% Daily 43%Safety 4 – 5 times a week 31%41% Once per month 11% 4% 14%Both Other Sporadically 43% Never Comment
  9. 9. 55% 54% I write on my child’s wall My child writes on my wall55% 51% I comment on my child’s photos My child comments on my photos 29% of parents can only see their child’s limited profile Did you know? 50% 24% of parents engage with of parents get made brands and products on fun by their children Facebook for lack of Facebook knowledge
  10. 10. 56%: It’s a distraction from 45%: They aren’t spending enoughhomework, chores, or other activities time with friends and family41%: They are meeting strangers on 24%: I don’t have any concerns aboutFacebook my child’s Facebook use17%: They are bullying others on 16%: They are victims of bullying onFacebook Facebook
  11. 11. Would You Be FriendsWith Your Parents and Children Online?
  12. 12. siddharth.hegde@ethinos.com +91 – 9820217252 318, 3rd floor, Powai Plaza, Central Avenue, Opp. Pizza Hut, https://twitter.com/Ethinos Hiranandani Gardens, Powai, Mumbai - 400 076, India. http://www.linkedin.com/company/ethinos-digital-marketing +91 - 022 - 40157652 http://www.facebook.com /EthinosDigital http://www.slideshare.net/Ethinos EthinosPresentationson Slideshare Snapshot of Digital How NGOs can use 11 Twitter Case 10 Commandments Gamification India (August 2012) Social Media to Studies of Social Media for – Level 1 raise funds Business
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