Your SlideShare is downloading. ×
How teens and their parents use social media
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

How teens and their parents use social media

4,924

Published on

A presentation on how teenagers in India use social media and how they interact with their parents online; based on the most recent data available in the public domain.

A presentation on how teenagers in India use social media and how they interact with their parents online; based on the most recent data available in the public domain.

Published in: Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
4,924
On Slideshare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
50
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. ONLINE USER 200 MILLION121 MILLION 121 MILLIONUSERS ONLINE 100 MILLION STATS INDIA 81 MILLION 50 MILLION 42 MILLION 22 MILLION 2001 - 2012 7 MILLION 2001 2003 2005 2007 2009 2010 2012 2013 + 1628 % ! 40 MILLION USERS ONLINE DAILY 30.2% 69.8% AVERAGE TIME SPENT43.7h 40.2h ONLINE PER MONTH
  • 2. INDIANS LOVESOCIAL MEDIA ! 71 MILLION 33 MILLION 1 BILLION (monthly)58,000 NEW USERS 18 MILLIONGETTING CONNECTED 1.2 MILLIONEVERY SINGLE DAY YEARS TO REACH 50 MILLION USERS 38 YEARS 13 YEARS 13 YEARS
  • 3. • Without a doubt, teens today are immersed in the World Wide Web, and more specifically on social networking sites. • As more relationships are built and maintained through social networking websites , teens are also encountering a growing number of unkind peers. • And parents, as a result, are becoming more connected and involved in their child’s online life.76 percent of online teens aged between 12-17 years are users of social media Teens ages 12 – 17 years 76%
  • 4. Ages Ages Boys Girls 12-13 14-17POST COMMENT ON FRIENDS’ POSTS TAG PEOPLE IN PLAY GAMES PHOTO OR VIDEO 73% 69% 59% 73% 79% 60% 92% 44% 86% 51% 88% 49% POST STATUS UPDATES POST A PHOTO OR VIDEO 73% 68% 90% 84% 85% 71% 89% 88% CHAT WITH FRIENDS SEND PRIVATE MESSAGES 84% 67% 89% 79% 89% 73% 86% 79%
  • 5. TEENS More Teens Than Adults Perceive Their Online Peers As Unkind 12-17 1% Don’t know/Refused 10% 20% Depends 69% People are mostly unkind People are mostly kind ADULTS 18+Don’t know/Refused 5% Depends 5% People are mostly unkind 5% People are mostly kind
  • 6. Mostly Kind Mostly Un Kind Depends Teenage girls are more unkind to their peers than their male counterparts Frequency of online cruelty and meanness 88%88% of teens on social media say they have seen online cruelty or meanness on a social network site
  • 7. ?? To Friend or Not to Friend? 92% of parents are friends with their children on FacebookOf those parents: 72% of parents have their children’s passwords55%Sent the Friendship Request45%Received the Friendship Request
  • 8. Reasons why parents How often do parentslook at their children’s see children’s wall andFacebook profile: photos? Curiosity 15%40% Daily 43%Safety 4 – 5 times a week 31%41% Once per month 11% 4% 14%Both Other Sporadically 43% Never Comment
  • 9. 55% 54% I write on my child’s wall My child writes on my wall55% 51% I comment on my child’s photos My child comments on my photos 29% of parents can only see their child’s limited profile Did you know? 50% 24% of parents engage with of parents get made brands and products on fun by their children Facebook for lack of Facebook knowledge
  • 10. 56%: It’s a distraction from 45%: They aren’t spending enoughhomework, chores, or other activities time with friends and family41%: They are meeting strangers on 24%: I don’t have any concerns aboutFacebook my child’s Facebook use17%: They are bullying others on 16%: They are victims of bullying onFacebook Facebook
  • 11. Would You Be FriendsWith Your Parents and Children Online?
  • 12. siddharth.hegde@ethinos.com +91 – 9820217252 318, 3rd floor, Powai Plaza, Central Avenue, Opp. Pizza Hut, https://twitter.com/Ethinos Hiranandani Gardens, Powai, Mumbai - 400 076, India. http://www.linkedin.com/company/ethinos-digital-marketing +91 - 022 - 40157652 http://www.facebook.com /EthinosDigital http://www.slideshare.net/Ethinos EthinosPresentationson Slideshare Snapshot of Digital How NGOs can use 11 Twitter Case 10 Commandments Gamification India (August 2012) Social Media to Studies of Social Media for – Level 1 raise funds Business

×