A Snapshot of Digital India - November 2012
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A Snapshot of Digital India - November 2012

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A presentation with the latest statistics on India's online connectivity, smartphone and tablet use, social and mobile commerce trends, and more!

A presentation with the latest statistics on India's online connectivity, smartphone and tablet use, social and mobile commerce trends, and more!

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    A Snapshot of Digital India - November 2012 A Snapshot of Digital India - November 2012 Presentation Transcript

    • Snapshot of Digital India – November 2012 Compiled by: Ethinos Digital Marketing
    • Internet User Statistics 1200 1000 960 960.9 903.72 800 Mar-12 600 Aug-12 Nov-12 449 400 200 120 123 137 111 32 50 31 30 13.33 14 15.08 0 Landline Connections Mobile Connections Internet Connections Broadband Connections Internet through Mobile All figures in millions of users * Internet ONLY through mobiles – 20 million
    • Smartphone User StatisticsTop 5 smartphone markets and market share for 2011, 2012 and 2016 (Based on shipments) 2011 2012 2016 2011-2016 Country Market Share Market Share Market Share CAGR PRC 18.3% 26.5% 23.0% 26.2% USA 21.3% 17.8% 14.5% 11.6% India 2.2% 2.5% 8.5% 57.5% Brazil 1.8% 2.3% 4.4% 44.0% UK 5.3% 4.5% 3.6% 11.5% Rest of World 51.1% 46.4% 46.0% 18.1% TOTAL 100% 100% 100% 20.5%  In 2011, mobile phone shipments were around 184.4 million units and IDC forecasts the market to clock 301 million by calendar year 2015, at a CAGR of 13.03 per cent.  The smartphone segment is forecasted to see an increased CAGR of 63.4 per cent with a shipment of 77.5 million by CY 2015.
    • Smartphone User Statistics Smartphone Market Share Distribution 3.0% 2.6% by Brand (%) (Number of Units) - India 8.5% 12.1% 56.4% 17.4% Android Symbian Blackberry Bada iOS Windows Mobile The market share distribution Smartphone Market Share Distribution by brand directly correlates by Operating System (Number of Units) - India with the market share distribution by operating system for smartphones in India.
    • Tablet User Statistics Tablet Market Share Distribution by Brand (%) – India Apple 12.3 Samsung 13.3 Micromax 18.4 0 5 10 15 20• Tablet sales in India are expected to cross 1.6 million units this year, a growth of 40% over last year and way above the 16% growth registered by personal computers.• Manufacturers Association of IT estimates that tablet market will grow to 7.3 million units by 2015-16.• Of the Top Five Tablet vendors, three are local (Indian) vendors – Micromax, Karbonn and HCL. Cumulatively, these three brands contributed 60% of the shipments amongst the Top Five brands and 39% of the total unit shipments.
    • Social Media Users 50 million Mar ‘12 134,000 Aug ‘12 51 million Aug ‘12 1, 680, 000 Nov ‘12 65 million Nov ‘12 13 million Mar ‘12 16 million Aug ‘12 33 million Nov ‘12 14 million Mar ‘12 15+ million Aug ‘12 17 million Nov ‘12
    • Country-wise Comparison of Social Media Users 168.49 65 33.71 0.593 141.65 35.5 33 10 17 0.726 **2.74 10.82 * *LinkedIn has no official license to operate in China yet All figures in millions of users
    • Social Commerce Statistics Globally, social commerce sales are set to reach $30 billion/year by 2015 with 50% of web sales occurring through social media Buying products off social media hasn’t taken off in a big way in India yet (not in the top 10 activities) Social media is used mainly for comparing products, and sharing details post purchase 67% of Indians who are on the web use online reviews to help them make purchases 60% Indians who are social media users are open to being approached by brandsSocial gifting (allowing people to choose, pay for and dispatcha gift when they see an update of a birthday or other occasionon social media) is the most popular idea that is globally beingexperimented with in terms of social commerce
    • Mobile Commerce Statistics • The total potential revenue opportunity through mobile commerce can reach Rs. 20 billion in 2015, according to the IAMAI 2011 survey and this is only the beginning of online shoppers access the Internet on their 94% mobile phones. Over 87% - compared product prices online 68% - made an online purchase using their smartphones • 47% of smartphone owners and 56% of tablet owners plan to Mobile phone penetration in purchase more products on their respective devicesIndia is more than 60% and is • E-Commerce has now replaced social networking as the 2ndexpected to be over 90% by most popular category on mobile 2015 • 49% of Indian consumers would prefer to purchase goods from a mobile optimised website, while 37% would prefer to shop using an app. • Consistent with other shoppers globally, payment security when buying online is an important consideration for 63% of Indian consumers
    • Sources• http://en.wikipedia.org/wiki/Communications_in_India• http://indiatechonline.com/snapshot.php• http://www.imediaconnection.in/article/1328/Research/mobile-internet-usage-on-the-rise-against-tv-and-newspaper-in-india.html• http://en.wikipedia.org/wiki/List_of_countries_by_number_of_mobile_phones_in_use• http://www.iamwire.com/2012/07/statistics-insights-to-help-marketers-get-more-personal-local-adma-report/• http://www.indiachatforum.net/Thread-india-and-internet• http://www.defence.pk/forums/indian-defence/194853-internet-users-india-debit-card-credit-card-users-india.html• http://www.indiatimes.com/internet/internet-subscriber-base-in-india-may-reach-150-million-report-38950.html• http://www.thehindubusinessline.com/opinion/columns/aarati-krishnan/article3642906.ece• http://www.medianama.com/2012/11/223-total-699-00m-active-mobile-base-in-india-end-september-2012-15-08m-broadband/• http://telecomtalk.info/india-has-449-million-gprs-cdma-3g-mobile-internet-subscribers-bharti-airtel-leads/97774/• http://www.indiatimes.com/internet/internet-subscriber-base-in-india-may-reach-150-million-report-38950.html• http://www.techgig.com/tech-news/editors-pick/Internet-search-for-financial-products-growing-among-Indians-Google-15559• http://www.thehindubusinessline.com/industry-and-economy/info-tech/article3017277.ece• http://www.knowyourmobile.in/news/1659217/android_holds_largest_smartphone_market_share_in_india_says_report.html• http://articles.economictimes.indiatimes.com/2012-10-19/news/34584545_1_tablet-sales-tablet-market-micromax-s-funbook• http://cmrindia.com/local-vendors-gaining-acceptability-in-the-india-tablets-market/• http://tabpc.in/tablet-pc-news/average-sale-value-tablets-india-drops-rs26000-rs13000-research-report• http://www.pluggd.in/facebook-india-stats-2012-297/• http://semiocast.com/publications/2012_07_30_Twitter_reaches_half_a_billion_accounts_140m_in_the_US• http://blogs.ft.com/beyond-brics/2012/10/04/twitter-biggest-in-china-report/#axzz2DP5cIVja• http://www.linkedin.com/answers/using-linkedIn/ULI/1025147-189411970
    • Sources• http://www.mydigitalfc.com/knowledge/linkedin-garners-17m-users-india-mulls-payment-options-760• http://totalpinterest.com/pinterest-majority-of-users-are-from-outside-america/• http://www.strongmail.com/resources/blogs/monetizing-social-media/2012/07/pinterest-do-we-have-room-for-another-social-network-in- our-lives• http://www.wired.com/business/2012/09/pinterest-popularity/• http://www.business-standard.com/india/news/pinterestlatest-in-social-networking-/483732/• http://mashable.com/2012/11/01/facebook-sales/• http://www.newshour24.com/2012/10/23/29990-India%E2%80%99s-LimeRoad,-a-new-and-innovative-social-commerce-site-for-women,- lands-$5m-Series-A-funding.htm• http://www.newmediatrendwatch.com/markets-by-country/11-long-haul/53-india?showall=1• http://www.exchange4media.com/Digital/InterView.aspx?ID=110• http://voicendata.ciol.com/content/top_stories/112050906.asp• http://www.thehindubusinessline.com/industry-and-economy/info-tech/article3775820.ece?homepage=true&ref=wl_home• http://articles.timesofindia.indiatimes.com/2012-04-14/lucknow/31341525_1_mcommerce-m-commerce-ebay• http://www.huffingtonpost.co.uk/shane-happach/mcommerce-in-india-the-op_b_2115871.html• http://www.indianretailer.com/article/whats-hot/news-feature/Festive-marketing-mismatch-1746/• http://insightvas.com/future-of-mcommerce-services-in-india/• http://trak.in/tags/business/2012/10/31/indian-mobile-web-usage-trends-ecommerce-growth/• http://blogs.ft.com/beyond-brics/2012/10/04/twitter-biggest-in-china-report/#axzz2DP5cIVja• http://www.socialbakers.com/linkedin-statistics/• http://www.socialbakers.com/linkedin-statistics/• http://www.dazeinfo.com/2012/07/31/twitter-reaches-500-million-users-india-lags-behind-in-micro-style/• http://www.guardian.co.uk/technology/2012/may/15/twitter-uk-users-10m• http://www.socialbakers.com/facebook-statistics/
    • Have a question? Ask the experts! 318, 3rd floor, Powai Plaza, siddharth.hegde@ethinos.com Central Avenue, Opp. Pizza Hut, Hiranandani Gardens, Powai, +91 – 9820217252 Mumbai - 400 076, India. @siddhegde +91 - 022 - 40157652 http://www.linkedin.com/in/hegdesiddharth http://www.facebook.com /EthinosDigital http://www.slideshare.net/Ethinos EthinosPresentationson Slideshare Snapshot of Digital How NGOs can use 11 Twitter Case 10 Commandments Gamification India (August 2012) Social Media to Studies of Social Media for – Level 1 raise funds Business