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Presentation Full 1.2 Presentation Full 1.2 Presentation Transcript

  • Rachid Ben hoummada  Pavel Orlov  Annita Tatiane T D  Stefanie Triebelnig  Jennifer Wimmer  KHLeuven 2 02/05/2009
  • What is all the buzz about the Social  Networking? (Video) Price of Social Networking Sites  Facebook – behind the scenes  StudiVz  Vkontakte  MySpace  Conclusion  KHLeuven 3 02/05/2009
  • A few seconds, please…  KHLeuven 4 02/05/2009
  • Any idea?  KHLeuven 5 02/05/2009
  • Price tag Number of users User value ©techcrunch.com KHLeuven 6 02/05/2009
  • Founded: 2004 in Massachusettes  Founder: Mark Zuckerberg  Headquarters : Palo Alto, CA  Revenue: 300 million USD (2008)  Employees: 700  Users: > 200 million  KHLeuven 8 02/05/2009
  • 2004: USD 500 000 from Peter Thiel  2005: USD 40.2 million from Accel and  Greylock 2006: Yahoo purchase?  2007: Microsoft ,1.6 % share for USD 240  Investment of USD 60 million KHLeuven 9 02/05/2009
  • • 2008: USD 100 million Triple Point value between USD 3.75 and 5 billion • Today: USD 440 million in total debt and equity financing KHLeuven 10 02/05/2009
  • Investments  Sponsored Groups  Advertising  KHLeuven 11 02/05/2009
  • Create your own Ad!  Page, Application, Group or Event  New Ad placement  People targeted – Filter system  KHLeuven 12 02/05/2009
  • • Target your audience location, age, sex, education, workplace, relationship interests… • Pricing: Minimum : 1USD per day, define maximum • Campaign • Payment method KHLeuven 13 02/05/2009
  • 2007 – Connect U claimed FB  Online scams  Users  Report abuse  KHLeuven 14 02/05/2009
  • 2007: Code to generate FB page was made  public Students downloaded 70.000 profiles  Sell users data  Difficulties deleting the account  Pro-mafia Group case  KHLeuven 15 02/05/2009
  • Recent Issues: Changes to site  Phishing Attack  KHLeuven 16 02/05/2009
  • Based in Berlin, Germany  One of the biggest Social Networks in  Europe 10 million members  KHLeuven 18 02/05/2009
  • View of the full profile  Linking permission  People visiting your site  Groups, videos, audio data …..  KHLeuven 19 02/05/2009
  • 60.000 to 100.000 Euros a month  Spreadshirt  Samwer  Holtzbrinck  KHLeuven 20 02/05/2009
  • Google Ads  Traffic sharing  KHLeuven 21 02/05/2009
  • Telegram  News-Teaser  Brand community  Display Ads  KHLeuven 22 02/05/2009
  • Where do you want to put your ad?  What kind of ad?  Minimum booking budget 2.500  KHLeuven 23 02/05/2009
  • Missing protection  No guarantee of misusage  New accusations - images in StudiVZ  KHLeuven 24 02/05/2009
  • Copying of the layout and design of  Facebook Bluff users  Not allowed to register of commercial  purposes KHLeuven 25 02/05/2009
  • Log on 1. select “mein account“ 2. “mein account löschen” 3. KHLeuven 26 02/05/2009
  • KHLeuven 27 02/05/2009
  • http://home.myspace.com/index.cfm?fuseaction =user
  • Advertising (with the MySpace, myAds tool)  Stock market  Parents company the News corp. (.03 cents  per monthly page view) MySpace users (Points 3.fees and 8.18 of  the policy) MySpace credit card in partnership with the  CITI Bank
  • MySpace MyAds accepts only Visa, MasterCard and • American Express cards 1st user get a limit of $25, $25 to check the • validity of the card used the credit limit is raised in increments each time • the account costs hits your credit limit, and the user makes a successful payment at that level The initial credit limit of $25 is first raised to • $50, then to $100, then to $250, then to $500, and then to the final amount of $1,000 The customer is billed after he/she accrued costs • for his/her advertising activity. Credit card billed after 30days and the cycle restart •
  • quot;word of mouth advertising”  media  (TV, Radio, Newspaper, Journals, buses, trai n...)
  • 2006: PERP problem  2005: big problem within its organization  members (News Corp./Myspace transaction bilked shareholders out of tens of billions of dollars) Other social networking coming up  Partnership with Google for the “Friend  connect”: contract ending in year 2009
  • Contact the website  USA Legislation taken into account 
  • KHLeuven 35 02/05/2009
  • Wealthy owners  No advertisements until recently  The purpose is unknown  KHLeuven 36 02/05/2009
  • Precise targeting  Low cost – from €0,02 per click  Only for users  For companies – very expensive  KHLeuven 37 02/05/2009
  • Default privacy settings  Content – video, audio  More info about users  Not real time  KHLeuven 38 02/05/2009
  • They earn a little   They cost a lot Is there something we don’t know?  KHLeuven 39 02/05/2009
  • Please feel free to ask questions KHLeuven 41 02/05/2009