Presentation Full 1.2

367 views
336 views

Published on

Published in: Technology, Economy & Finance
1 Comment
0 Likes
Statistics
Notes
  • hmm I c whats the matter with my slide the 31 is too crowded yeah got it...try to change it and send it bac to u...so then dont bother the 2nd upload of my part....
    good job dude the work is just great !!!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

No Downloads
Views
Total views
367
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
1
Likes
0
Embeds 0
No embeds

No notes for slide

Presentation Full 1.2

  1. 1. Rachid Ben hoummada  Pavel Orlov  Annita Tatiane T D  Stefanie Triebelnig  Jennifer Wimmer  KHLeuven 2 02/05/2009
  2. 2. What is all the buzz about the Social  Networking? (Video) Price of Social Networking Sites  Facebook – behind the scenes  StudiVz  Vkontakte  MySpace  Conclusion  KHLeuven 3 02/05/2009
  3. 3. A few seconds, please…  KHLeuven 4 02/05/2009
  4. 4. Any idea?  KHLeuven 5 02/05/2009
  5. 5. Price tag Number of users User value ©techcrunch.com KHLeuven 6 02/05/2009
  6. 6. Founded: 2004 in Massachusettes  Founder: Mark Zuckerberg  Headquarters : Palo Alto, CA  Revenue: 300 million USD (2008)  Employees: 700  Users: > 200 million  KHLeuven 8 02/05/2009
  7. 7. 2004: USD 500 000 from Peter Thiel  2005: USD 40.2 million from Accel and  Greylock 2006: Yahoo purchase?  2007: Microsoft ,1.6 % share for USD 240  Investment of USD 60 million KHLeuven 9 02/05/2009
  8. 8. • 2008: USD 100 million Triple Point value between USD 3.75 and 5 billion • Today: USD 440 million in total debt and equity financing KHLeuven 10 02/05/2009
  9. 9. Investments  Sponsored Groups  Advertising  KHLeuven 11 02/05/2009
  10. 10. Create your own Ad!  Page, Application, Group or Event  New Ad placement  People targeted – Filter system  KHLeuven 12 02/05/2009
  11. 11. • Target your audience location, age, sex, education, workplace, relationship interests… • Pricing: Minimum : 1USD per day, define maximum • Campaign • Payment method KHLeuven 13 02/05/2009
  12. 12. 2007 – Connect U claimed FB  Online scams  Users  Report abuse  KHLeuven 14 02/05/2009
  13. 13. 2007: Code to generate FB page was made  public Students downloaded 70.000 profiles  Sell users data  Difficulties deleting the account  Pro-mafia Group case  KHLeuven 15 02/05/2009
  14. 14. Recent Issues: Changes to site  Phishing Attack  KHLeuven 16 02/05/2009
  15. 15. Based in Berlin, Germany  One of the biggest Social Networks in  Europe 10 million members  KHLeuven 18 02/05/2009
  16. 16. View of the full profile  Linking permission  People visiting your site  Groups, videos, audio data …..  KHLeuven 19 02/05/2009
  17. 17. 60.000 to 100.000 Euros a month  Spreadshirt  Samwer  Holtzbrinck  KHLeuven 20 02/05/2009
  18. 18. Google Ads  Traffic sharing  KHLeuven 21 02/05/2009
  19. 19. Telegram  News-Teaser  Brand community  Display Ads  KHLeuven 22 02/05/2009
  20. 20. Where do you want to put your ad?  What kind of ad?  Minimum booking budget 2.500  KHLeuven 23 02/05/2009
  21. 21. Missing protection  No guarantee of misusage  New accusations - images in StudiVZ  KHLeuven 24 02/05/2009
  22. 22. Copying of the layout and design of  Facebook Bluff users  Not allowed to register of commercial  purposes KHLeuven 25 02/05/2009
  23. 23. Log on 1. select “mein account“ 2. “mein account löschen” 3. KHLeuven 26 02/05/2009
  24. 24. KHLeuven 27 02/05/2009
  25. 25. http://home.myspace.com/index.cfm?fuseaction =user
  26. 26. Advertising (with the MySpace, myAds tool)  Stock market  Parents company the News corp. (.03 cents  per monthly page view) MySpace users (Points 3.fees and 8.18 of  the policy) MySpace credit card in partnership with the  CITI Bank
  27. 27. MySpace MyAds accepts only Visa, MasterCard and • American Express cards 1st user get a limit of $25, $25 to check the • validity of the card used the credit limit is raised in increments each time • the account costs hits your credit limit, and the user makes a successful payment at that level The initial credit limit of $25 is first raised to • $50, then to $100, then to $250, then to $500, and then to the final amount of $1,000 The customer is billed after he/she accrued costs • for his/her advertising activity. Credit card billed after 30days and the cycle restart •
  28. 28. quot;word of mouth advertising”  media  (TV, Radio, Newspaper, Journals, buses, trai n...)
  29. 29. 2006: PERP problem  2005: big problem within its organization  members (News Corp./Myspace transaction bilked shareholders out of tens of billions of dollars) Other social networking coming up  Partnership with Google for the “Friend  connect”: contract ending in year 2009
  30. 30. Contact the website  USA Legislation taken into account 
  31. 31. KHLeuven 35 02/05/2009
  32. 32. Wealthy owners  No advertisements until recently  The purpose is unknown  KHLeuven 36 02/05/2009
  33. 33. Precise targeting  Low cost – from €0,02 per click  Only for users  For companies – very expensive  KHLeuven 37 02/05/2009
  34. 34. Default privacy settings  Content – video, audio  More info about users  Not real time  KHLeuven 38 02/05/2009
  35. 35. They earn a little   They cost a lot Is there something we don’t know?  KHLeuven 39 02/05/2009
  36. 36. Please feel free to ask questions KHLeuven 41 02/05/2009

×