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Presentation Full 1.2 Presentation Full 1.2 Presentation Transcript

  •  
    • Rachid Ben hoummada
    • Pavel Orlov
    • Annita Tatiane T D
    • Stefanie Triebelnig
    • Jennifer Wimmer
    09/06/09 KHLeuven
    • What is all the buzz about the Social Networking? (Video)
    • Price of Social Networking Sites
    • Facebook – behind the scenes
    • StudiVz
    • Vkontakte
    • MySpace
    • Conclusion
    09/06/09 KHLeuven
    • A few seconds, please…
    09/06/09 KHLeuven
    • Any idea?
    09/06/09 KHLeuven $15,000,000,000 $20,000,000,000
  • 09/06/09 KHLeuven Number of users User value Price tag © techcrunch.com
  •  
    • Founded: 2004 in Massachusettes
    • Founder: Mark Zuckerberg
    • Headquarters : Palo Alto, CA
    • Revenue: 300 million USD (2008)
    • Employees: 700
    • Users: > 200 million
    09/06/09 KHLeuven
    • 2004: USD 500 000 from Peter Thiel
    • 2005: USD 40.2 million from Accel and Greylock
    • 2006: Yahoo purchase?
    • 2007: Microsoft ,1.6 % share for USD 240 Investment of USD 60 million
    09/06/09 KHLeuven
      • 2008: USD 100 million Triple Point value between USD 3.75 and 5 billion
      • Today: USD 440 million in total debt and equity financing
    09/06/09 KHLeuven
    • Investments
    • Sponsored Groups
    • Advertising
    09/06/09 KHLeuven
    • Create your own Ad!
    • Page, Application, Group or Event
    • New Ad placement
    • People targeted – Filter system
    09/06/09 KHLeuven
      • Target your audience
        • location, age, sex, education, workplace, relationship interests…
      • Pricing:
        • Minimum : 1USD per day, define maximum
      • Campaign
      • Payment method
    09/06/09 KHLeuven
    • 2007 – Connect U claimed FB
    • Online scams
    • Users
    • Report abuse
    09/06/09 KHLeuven
    • 2007: Code to generate FB page was made public
    • Students downloaded 70.000 profiles
    • Sell users data
    • Difficulties deleting the account
    • Pro-mafia Group case
    09/06/09 KHLeuven
    • Recent Issues:
    • Changes to site
    • Phishing Attack
    09/06/09 KHLeuven
  •  
    • Based in Berlin, Germany
    • One of the biggest Social Networks in Europe
    • 10 million members
    09/06/09 KHLeuven
    • View of the full profile
    • Linking permission
    • People visiting your site
    • Groups, videos, audio data …..
    09/06/09 KHLeuven
    • 60.000 to 100.000 Euros a month
    • Spreadshirt
    • Samwer
    • Holtzbrinck
    09/06/09 KHLeuven
    • Google Ads
    • Traffic sharing
    09/06/09 KHLeuven
    • Telegram
    • News-Teaser
    • Brand community
    • Display Ads
    09/06/09 KHLeuven
    • Where do you want to put your ad?
    • What kind of ad?
    • Minimum booking budget 2.500
    09/06/09 KHLeuven
    • Missing protection
    • No guarantee of misusage
    • New accusations - images in StudiVZ
    09/06/09 KHLeuven
    • Copying of the layout and design of Facebook
    • Bluff users
    • Not allowed to register of commercial purposes
    09/06/09 KHLeuven
    • Log on
    • select “mein account“
    • “ mein account löschen”
    09/06/09 KHLeuven
  • 09/06/09 KHLeuven
  •  
    • http://home.myspace.com/index.cfm?fuseaction=user
    • Advertising (with the MySpace, myAds tool)
    • Stock market
    • Parents company the News corp. (.03 cents per monthly page view)
    • MySpace users (Points 3.fees and 8.18 of the policy)
    • MySpace credit card in partnership with the CITI Bank
    • MySpace MyAds accepts only Visa, MasterCard and American Express cards
    • 1 st user get a limit of $25, $25 to check the validity of the card used
    • the credit limit is raised in increments each time the account costs hits your credit limit, and the user makes a successful payment at that level
    • The initial credit limit of $25 is first raised to $50, then to $100, then to $250, then to $500, and then to the final amount of $1,000
    • The customer is billed after he/she accrued costs for his/her advertising activity.
    • Credit card billed after 30days and the cycle restart
    • "word of mouth advertising”
    • media (TV, Radio, Newspaper, Journals, buses, train...)
    • 2006: PERP problem
    • 2005: big problem within its organization members (News Corp./Myspace transaction bilked shareholders out of tens of billions of dollars)
    • Other social networking coming up
    • Partnership with Google for the “Friend connect”: contract ending in year 2009
    • Contact the website
    • USA Legislation taken into account
  • 09/06/09 KHLeuven
    • Wealthy owners
    • No advertisements until recently
    • The purpose is unknown
    09/06/09 KHLeuven
    • Precise targeting
    • Low cost – from €0,02 per click
    • Only for users
    • For companies – very expensive
    09/06/09 KHLeuven
    • Default privacy settings
    • Content – video, audio
    • More info about users
    • Not real time
    09/06/09 KHLeuven
    • They earn a little
    • They cost a lot
    • Is there something we don’t know?
    09/06/09 KHLeuven
  •  
  • Please feel free to ask questions 09/06/09 KHLeuven