• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Presentation Full 1.2
 

Presentation Full 1.2

on

  • 497 views

 

Statistics

Views

Total Views
497
Views on SlideShare
497
Embed Views
0

Actions

Likes
0
Downloads
3
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Presentation Full 1.2 Presentation Full 1.2 Presentation Transcript

    •  
      • Rachid Ben hoummada
      • Pavel Orlov
      • Annita Tatiane T D
      • Stefanie Triebelnig
      • Jennifer Wimmer
      09/06/09 KHLeuven
      • What is all the buzz about the Social Networking? (Video)
      • Price of Social Networking Sites
      • Facebook – behind the scenes
      • StudiVz
      • Vkontakte
      • MySpace
      • Conclusion
      09/06/09 KHLeuven
      • A few seconds, please…
      09/06/09 KHLeuven
      • Any idea?
      09/06/09 KHLeuven $15,000,000,000 $20,000,000,000
    • 09/06/09 KHLeuven Number of users User value Price tag © techcrunch.com
    •  
      • Founded: 2004 in Massachusettes
      • Founder: Mark Zuckerberg
      • Headquarters : Palo Alto, CA
      • Revenue: 300 million USD (2008)
      • Employees: 700
      • Users: > 200 million
      09/06/09 KHLeuven
      • 2004: USD 500 000 from Peter Thiel
      • 2005: USD 40.2 million from Accel and Greylock
      • 2006: Yahoo purchase?
      • 2007: Microsoft ,1.6 % share for USD 240 Investment of USD 60 million
      09/06/09 KHLeuven
        • 2008: USD 100 million Triple Point value between USD 3.75 and 5 billion
        • Today: USD 440 million in total debt and equity financing
      09/06/09 KHLeuven
      • Investments
      • Sponsored Groups
      • Advertising
      09/06/09 KHLeuven
      • Create your own Ad!
      • Page, Application, Group or Event
      • New Ad placement
      • People targeted – Filter system
      09/06/09 KHLeuven
        • Target your audience
          • location, age, sex, education, workplace, relationship interests…
        • Pricing:
          • Minimum : 1USD per day, define maximum
        • Campaign
        • Payment method
      09/06/09 KHLeuven
      • 2007 – Connect U claimed FB
      • Online scams
      • Users
      • Report abuse
      09/06/09 KHLeuven
      • 2007: Code to generate FB page was made public
      • Students downloaded 70.000 profiles
      • Sell users data
      • Difficulties deleting the account
      • Pro-mafia Group case
      09/06/09 KHLeuven
      • Recent Issues:
      • Changes to site
      • Phishing Attack
      09/06/09 KHLeuven
    •  
      • Based in Berlin, Germany
      • One of the biggest Social Networks in Europe
      • 10 million members
      09/06/09 KHLeuven
      • View of the full profile
      • Linking permission
      • People visiting your site
      • Groups, videos, audio data …..
      09/06/09 KHLeuven
      • 60.000 to 100.000 Euros a month
      • Spreadshirt
      • Samwer
      • Holtzbrinck
      09/06/09 KHLeuven
      • Google Ads
      • Traffic sharing
      09/06/09 KHLeuven
      • Telegram
      • News-Teaser
      • Brand community
      • Display Ads
      09/06/09 KHLeuven
      • Where do you want to put your ad?
      • What kind of ad?
      • Minimum booking budget 2.500
      09/06/09 KHLeuven
      • Missing protection
      • No guarantee of misusage
      • New accusations - images in StudiVZ
      09/06/09 KHLeuven
      • Copying of the layout and design of Facebook
      • Bluff users
      • Not allowed to register of commercial purposes
      09/06/09 KHLeuven
      • Log on
      • select “mein account“
      • “ mein account löschen”
      09/06/09 KHLeuven
    • 09/06/09 KHLeuven
    •  
      • http://home.myspace.com/index.cfm?fuseaction=user
      • Advertising (with the MySpace, myAds tool)
      • Stock market
      • Parents company the News corp. (.03 cents per monthly page view)
      • MySpace users (Points 3.fees and 8.18 of the policy)
      • MySpace credit card in partnership with the CITI Bank
      • MySpace MyAds accepts only Visa, MasterCard and American Express cards
      • 1 st user get a limit of $25, $25 to check the validity of the card used
      • the credit limit is raised in increments each time the account costs hits your credit limit, and the user makes a successful payment at that level
      • The initial credit limit of $25 is first raised to $50, then to $100, then to $250, then to $500, and then to the final amount of $1,000
      • The customer is billed after he/she accrued costs for his/her advertising activity.
      • Credit card billed after 30days and the cycle restart
      • "word of mouth advertising”
      • media (TV, Radio, Newspaper, Journals, buses, train...)
      • 2006: PERP problem
      • 2005: big problem within its organization members (News Corp./Myspace transaction bilked shareholders out of tens of billions of dollars)
      • Other social networking coming up
      • Partnership with Google for the “Friend connect”: contract ending in year 2009
      • Contact the website
      • USA Legislation taken into account
    • 09/06/09 KHLeuven
      • Wealthy owners
      • No advertisements until recently
      • The purpose is unknown
      09/06/09 KHLeuven
      • Precise targeting
      • Low cost – from €0,02 per click
      • Only for users
      • For companies – very expensive
      09/06/09 KHLeuven
      • Default privacy settings
      • Content – video, audio
      • More info about users
      • Not real time
      09/06/09 KHLeuven
      • They earn a little
      • They cost a lot
      • Is there something we don’t know?
      09/06/09 KHLeuven
    •  
    • Please feel free to ask questions 09/06/09 KHLeuven