Second Screen Experiences

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A look at the different approaches to Second Screen marketing

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  • TV shows – tweeting,games, factoids, contests (Dexter, Walking Dead, Mad Men)
  • Two players games, quizzes, contests, competitive word games
  • Emergent second-screen: Hive Viewing, Hive Gaming – next generation in LAN gaming and social MMOs
  • Voting on winners, betting, statistical embelllshments
  • Control, inventory tracking, different views
  • Apple TV w/ iPad
  • Betting, voting, affecting outcomes
  • Supplement movies, television shows, related shopping deals, bonus footage
  • Smartphone to iPadSmartphone to laptopiPad to laptop
  • Second Screen Experiences

    1. 1. Second Screen Experiences
    2. 2. Who’s using second screens? • According to Nielsen, 88% of tablet users are on their tablet while watching television • 86% of smartphone users are on their smartphone while watching television Most common tasks done with a second screen: 1. Checking email 2. Exploring content related to a show 3. Checking out deals related to a show’s ad
    3. 3. Classic: Second screen for one user
    4. 4. Evolved: Second screen with a friend
    5. 5. Emergent: Second (third and fourth) screen with friends
    6. 6. Second Screen Genres
    7. 7. Social networking aka Social TV
    8. 8. Sporting events
    9. 9. Gaming
    10. 10. Interactive viewing
    11. 11. Supplemental information
    12. 12. Complementary searching
    13. 13. The players Devices • Xbox SmartGlass • AirPlay • Chromecast • Wii U Tablet Apps • Zeebox • Shazam • Miso • Get Glue • Yahoo Connected TV Brands in Second Screen Space • Disney Second Screen • HSN Remote • Sky Go Extra • BBC iPlayer • Xfinity Remote
    14. 14. Not just with the TV
    15. 15. Other second screen dynamics Smartphone > Laptop Smartphone > Tablet Tablet > Laptop Smartphone > Thermostat screen Smartphone > Futuristic To-Do Boards Smartphone > Car dashboard
    16. 16. User Experience Considerations
    17. 17. User-Centric Design Considerations

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