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Second Screen Experiences

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A look at the different approaches to Second Screen marketing

A look at the different approaches to Second Screen marketing


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  • TV shows – tweeting,games, factoids, contests (Dexter, Walking Dead, Mad Men)
  • Two players games, quizzes, contests, competitive word games
  • Emergent second-screen: Hive Viewing, Hive Gaming – next generation in LAN gaming and social MMOs
  • Voting on winners, betting, statistical embelllshments
  • Control, inventory tracking, different views
  • Apple TV w/ iPad
  • Betting, voting, affecting outcomes
  • Supplement movies, television shows, related shopping deals, bonus footage
  • Smartphone to iPadSmartphone to laptopiPad to laptop
  • Transcript

    • 1. Second Screen Experiences
    • 2. Who’s using second screens? • According to Nielsen, 88% of tablet users are on their tablet while watching television • 86% of smartphone users are on their smartphone while watching television Most common tasks done with a second screen: 1. Checking email 2. Exploring content related to a show 3. Checking out deals related to a show’s ad
    • 3. Classic: Second screen for one user
    • 4. Evolved: Second screen with a friend
    • 5. Emergent: Second (third and fourth) screen with friends
    • 6. Second Screen Genres
    • 7. Social networking aka Social TV
    • 8. Sporting events
    • 9. Gaming
    • 10. Interactive viewing
    • 11. Supplemental information
    • 12. Complementary searching
    • 13. The players Devices • Xbox SmartGlass • AirPlay • Chromecast • Wii U Tablet Apps • Zeebox • Shazam • Miso • Get Glue • Yahoo Connected TV Brands in Second Screen Space • Disney Second Screen • HSN Remote • Sky Go Extra • BBC iPlayer • Xfinity Remote
    • 14. Not just with the TV
    • 15. Other second screen dynamics Smartphone > Laptop Smartphone > Tablet Tablet > Laptop Smartphone > Thermostat screen Smartphone > Futuristic To-Do Boards Smartphone > Car dashboard
    • 16. User Experience Considerations
    • 17. User-Centric Design Considerations

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