CS 101
Inventory and Audit
Business Need

Re-design
New Brand
New Products/New Initiatives
New Laws/Regulations
Globalization/Localization
Usability ...
Define Review Standards

Align against brand guidelines and messaging architecture
-ORBenchmark against accepted best prac...
Define Review Standards

Relevant. To the point. No blah blah about best in market, world-class, robust. Tell the readers ...
Provide Estimates

How long is this going to take?
? Number of Pages
? Depth of Review
? Business Need
Select Inventory Software and Parameters

What tool shall I use?
 SEO Tools (Google Analytics, Omniture, Screaming Frog)
...
Inventory site

 Sorting
 Formatting
 Organizing
Define Review Parameters

•
•
•
•
•

Unique ID per page reviewed
Page title or topic
URL
Meta description
Page format (e.g...
Conduct Audit
Synthesize

Bubble up patterns, problems, pain points, and perceptions
Shelly Bowen has called this the Magic Layer
Visualize

Turn your insights into charts, info-graphics, visualizations like the one below

THERE IS NOT A VISUALIZATION ...
Summary and Recommendations

Highlight the key takeaways in a presentation, preferably in storytelling fashion
CS 101- Content Inventory and Audit Process Overview
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CS 101- Content Inventory and Audit Process Overview

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A quick presentation highlighting the steps in a content inventory and audit

Published in: Marketing, Technology, Design
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CS 101- Content Inventory and Audit Process Overview

  1. 1. CS 101 Inventory and Audit
  2. 2. Business Need Re-design New Brand New Products/New Initiatives New Laws/Regulations Globalization/Localization Usability issues
  3. 3. Define Review Standards Align against brand guidelines and messaging architecture -ORBenchmark against accepted best practices
  4. 4. Define Review Standards Relevant. To the point. No blah blah about best in market, world-class, robust. Tell the readers what they want to know, right away. Accurate. Be right, of course. Also Be sure that this particular piece of information is what the user expects to see in this particular place. Informative. Tell readers as much as they need to know to fulfill their need. Not too much, but not too little, either. Timely. Publish the content at the appropriate time; that means giving readers enough time to act on it. Then put the content on a review timetable to be checked periodically. Engaging. Make readers care. Give readers a call to action. Avoid boring. Standards-based. The content has to be structured and shaped in a way that it is able to integrate, converge, syndicate, meet accessibility standards, and be mobile-optimized. http://intentionaldesign.ca/2011/09/28/content-that-raites/
  5. 5. Provide Estimates How long is this going to take? ? Number of Pages ? Depth of Review ? Business Need
  6. 6. Select Inventory Software and Parameters What tool shall I use?  SEO Tools (Google Analytics, Omniture, Screaming Frog)  Free Software (Integrity for Mac; Xenu for PC)  Manual  Get a print out from the development team
  7. 7. Inventory site  Sorting  Formatting  Organizing
  8. 8. Define Review Parameters • • • • • Unique ID per page reviewed Page title or topic URL Meta description Page format (e.g., ASPX, HTML, PDF) • Page Type (product description) Optional categories: • Notable functionality/Issues • Page owner • Last updated • Page Rank • Visitor stats • Current template type
  9. 9. Conduct Audit
  10. 10. Synthesize Bubble up patterns, problems, pain points, and perceptions Shelly Bowen has called this the Magic Layer
  11. 11. Visualize Turn your insights into charts, info-graphics, visualizations like the one below THERE IS NOT A VISUALIZATION HERE – PLEASE WAKE UP
  12. 12. Summary and Recommendations Highlight the key takeaways in a presentation, preferably in storytelling fashion
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