Big Brand UX Bugaboos

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A look at some of the biggest brands committing digital missteps.

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Big Brand UX Bugaboos

  1. 1. Big Brand UX Bugaboos Ethan Machado Content Strategist Experience Design
  2. 2. AGENDA 1.  What’s a Big Brand UX Bugaboo? 2. Bugaboo Examples 3. Name that Bugaboo 4. Your Personal UX Bugaboos
  3. 3. WHAT’S A BIG BRAND UX BUGABOO?
  4. 4. BRANDS ON BUGABOO TRIAL
  5. 5. MOBILE MALFEASANCE
  6. 6. CONTENT BELLY-FLOPS
  7. 7. FLASH IN THE PANS
  8. 8. NAME THAT BUGABOO!
  9. 9. AND YOU? ANY BRAND BUGABOOS?

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