Reaching your Under- Served Markets Summit                                                 Day One                        ...
2:45 p.m. – 3:15 p.m.           Break3:15 p.m. – 4:30 p.m.           Breakout Sessions     Session 4 – District Operations...
Reaching your Under- Served Markets Summit                                                  Day Two                       ...
4:30 p.m.   Adjourn
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October 2012 workshop agenda 1

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The All-Markets Workshop will focus on sharing best-of-the-best practices and strategies to serve under served markets. Volunteers and staff committed to delivering Scouting to diverse communities are invited. Participants will hear from successful volunteers and staff on serving all markets with a special emphasis on best practices in membership recruitment & volunteer engagement. In addition to interactive planning sessions with subject matter experts, the sessions will provide practical strategies any council or district can implement upon returning from the meeting.

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October 2012 workshop agenda 1

  1. 1. Reaching your Under- Served Markets Summit Day One AGENDA8:00 a.m. – 9:00 a.m. Registration9:00 a.m. – 10:30 a.m. Opening Videos .............................................Barry Williams, Council President Welcome/Introduction Course Overview and Expectation ......................Ethan Draddy, Scout Executive Schedule Review .............................................Manny Fonseca, Scout Executive School Systems ....Dr. Kevin Maxwell, Superintendent of Anne Arundel Schools Cultural Diversity.............Catherine Dixon, President of Dixon Learning Designs10:30 a.m. – 10:45 a.m Break10:45 a.m. – 12:00 a.m General Session .............................Barry Williams, BAC Council President Utilizing Community Resources .Dave Hodnett, VP & Attorney, PNC Bank Recruting & Utilizing Volunteers ............Earl Adams, BSA Board Member Marketing Scouting to Ethnic Populations .....................Judge Jim Palmer African American..................Jack Oliver, Publisher, The Afro Newspapers Hispanic ....................................................... Irving Quiles and Jose Niño12:00 p.m. – 1:30 p.m. Lunch Program Key note Speaker.......................................Gerald Stansbury, President, NAACP1:30 p.m. – 2:45 p.m. Breakout Sessions Session 1 – John Fitzpatrick District/Council Operation/Finance • Financing your Scoutreach/Multicultural program……………………….Brian DeBease • Marketing special events to the African American/Hispanic Community…….Keith Walton • Whitney M. Young Event…John Fitzpatrick Session 2 – Garfield Murden/Keith Walton • Securing project sales……….Brian DeBease Paraprofessional Training • Paraprofessional delivery model A&B • Tools and techniques in managing paraprofessional/ Program Aide program • Tools and resources Session 3 – Ron Timmons/Rudy Gonzales District/Council Operation Program • Advancement Techniques • Volunteer Training • Camping/Outdoor Activities • Year-round Program Planning • Unique and “Out of the box” Techniques for Successful Programing
  2. 2. 2:45 p.m. – 3:15 p.m. Break3:15 p.m. – 4:30 p.m. Breakout Sessions Session 4 – District Operations Volunteers • How to build a successful District Committee…………………………………….. Keith Walton • How to build and sustain a functional commissioner staff…………………. Trey Shubert • Community Resources for manpower………………………………………………… Joe Spellman • NAACP……………………………………………………………………………………………….. Gerald Stansbury • 100 Black Men…………………………………………………………………………………… Ray Lucas • Community Organizations………………………………………………………………… Keith Walton • National Resources……………………………………………………………………………. Rudy Gonzalez • Fraternities/Sororities……………………………………………………………………….. John Fitzpatrick • Recruiting a Diversified Executive Board……………………………………………. Ethan Draddy Session 5 - Garfield Murden/Keith Walton Paraprofessional Training • Building a successful den/pack meeting • Building a successful troop meeting • Advancement • Training • Camping activities • Year round program planning Session 6 – Ron Timmins/Rudy Gonzalez District/Council Operation/Commission Serving/Program • Advancement Techniques • Volunteer Training • Camping/Outdoor Activities • Year-round Program Planning • Unique and “Out of the box” Techniques for Successful Programing4:30 p.m. – 5:00 p.m. Closing Comments...........................................................................................All5:00 p.m. Adjourn5:00 p.m. – 6:30 p.m. Regional Directors Reception (TBD) Dinner on your own
  3. 3. Reaching your Under- Served Markets Summit Day Two AGENDA7:00 a.m. – 8:00 a.m. Breakfast8:00 a.m. – 8:30 a.m. General Session .........................................................................Manny Fonseca Day One Recap Day Two Overview8:30 a.m. – 9:45 a.m General Session................................................Rudy Gonzalez (Resource) • Membership Recruitment ...............................................Garfield Murden • Recruiting New Members in hard to reach areas ...........Garfield Murden • Organizing new units ........................................................Manny Fonseca • Reorganizing units that fell apart .......................................Rudy Gonzalez • Salesmanship strategies & securing new chartered partners Keith Walton • Partnership with other Youth Organizations.........................Keith Walton • Group breakout discussion ............................................................Manny9:45 a.m. – 10:15 a.m. Break10:15 a.m. – 12:00 General Session (continues) • Commissioner Staff Development ..................................................Trey Shubert • Crisis Team ...............................................................................John Fitzpatrick • OA Mentoring .................................................................................Mike Parrish • Special Program and Events ........................................................Rudy Gonzalez12:00 p.m. – 1:30 p.m. Lunch………………………………………………………Don McChesney, Regional Director1:30 p.m. – 2:45 p.m. General Session.......................................................Garfield Murden (Resource) • Together We Organize ...............................................................John Fitzpatrick • Journey to Excellence ...............................................................Garfield Murden • Market Share Analysis ..............................................................Garfield Murden2:45 p.m. – 3:15 p.m. Break3:15 p.m. – 4:15 p.m. Multicultural Markets Resources and best practices....................Rudy Gonzalez Best Practices (Group Share)4:15 p.m. - 4:30 p.m. Wrap up ...................................................................................Ethan Draddy
  4. 4. 4:30 p.m. Adjourn

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