Market yourself careert ransition_part2

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The 2nd part of a program on Career Transition through personal branding by Ethan Chazin, the compassionate coach

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  • One of the things that is most striking about the NACE research findings are the skills that employers identified as lacking in today’s graduates. This is extremely key, because these are the objections that you may encounter this year and you will need to be prepared to address these objections in selling your students to the types of employers that NACE surveyed.
  • Market yourself careert ransition_part2

    1. 1. The Chazin Group The Chazin Group www.quintcareers.com/transferable_skills_set.html Your Transferrable Skills
    2. 2. <ul><li>Communication </li></ul><ul><li>Human Relations </li></ul><ul><li>Research & Planning </li></ul><ul><li>Organization, Management, Leadership </li></ul><ul><li>Work Survival </li></ul>The Chazin Group The Chazin Group 5 Basic Skill Areas
    3. 3. <ul><li>Paralegals </li></ul><ul><li>Home Healthcare & Nursing </li></ul><ul><li>Risk Management </li></ul><ul><li>Green Initiatives </li></ul><ul><li>The Government </li></ul><ul><li>Business Continuity </li></ul><ul><li>Security </li></ul><ul><li>Sports Management </li></ul>The Chazin Group The Chazin Group Go Where the Jobs Are
    4. 4. <ul><li>Ready to Completely CHANGE Your Resume? </li></ul>The Chazin Group The Chazin Group
    5. 5. <ul><li>What USELESS Folly </li></ul><ul><li>The “ 10-15 Second ” Rule </li></ul><ul><li>Customize for Each Job </li></ul><ul><li>Success Stories </li></ul><ul><li>Highlight Your Experience </li></ul><ul><li>The C.A.R Approach </li></ul><ul><li>Customize By Job and/or Industry </li></ul>The Chazin Group The Chazin Group Resumes That Get Read
    6. 6. <ul><li>7 Success Stories </li></ul>The Chazin Group The Chazin Group
    7. 7. <ul><li>Can It Be Scanned? </li></ul><ul><li>As Long As It Needs To Be </li></ul><ul><li>Make It About Employer Needs </li></ul><ul><li>Separate Yourself From Other Candidates </li></ul><ul><li>Show How Will Employers Make Money by Hiring You </li></ul><ul><li>Use LOTS of Buzzwords </li></ul><ul><li>Use Numbers to Build a Compelling Story </li></ul>The Chazin Group The Chazin Group Resumes that Get Read
    8. 8. The Chazin Group The Chazin Group Value Proposition Value Proposition as Billboard
    9. 9. The Chazin Group The Chazin Group Give An Overview for EACH Job
    10. 10. Highlight Success Stories Tell Your Success Stories
    11. 11. The Chazin Group The Chazin Group Tell a Story Using #s
    12. 12. <ul><li>UNCONVENTIONAL Cover Letters </li></ul>The Chazin Group The Chazin Group
    13. 13. <ul><li>OPEN : How About A Headline? </li></ul><ul><li>Target With Research </li></ul><ul><li>Address Their Needs </li></ul><ul><li>You Are a Set of “Solutions” </li></ul><ul><li>Canned Letters Get Canned – Be Unconventional! </li></ul><ul><li>CLOSE : I Will Call You…Then Do It! </li></ul>The Chazin Group The Chazin Group Cover Letters That Get Calls
    14. 14. The Chazin Group The Chazin Group
    15. 15. <ul><li>Let’s Play Whack-a-Mole </li></ul><ul><li>Ask the Best Companies in industries you want to work in who THEY use </li></ul><ul><li>Limit to No More Than 3-4 </li></ul><ul><li>Provide Your Marketing Plan </li></ul><ul><li>Leverage Against Each Other </li></ul><ul><li>Kennedy Information “Red Book” </li></ul><ul><li>of Recruiters </li></ul>The Chazin Group The Chazin Group Use Recruiting Firms
    16. 16. <ul><ul><li>Talent Shortage Growing Rapidly </li></ul></ul><ul><ul><ul><li>College graduates incapable of performing the work before them </li></ul></ul></ul><ul><ul><ul><li>Baby Boomers Soon to Retire in Masses </li></ul></ul></ul><ul><ul><li>Becoming an Employer of Choice </li></ul></ul><ul><ul><li>Tons of Job Seekers…Meet Hiring Freezes </li></ul></ul><ul><ul><li>Measurable Training & Development </li></ul></ul><ul><ul><li>Develop & Implement Acquisition/ </li></ul></ul><ul><ul><li>Retention Strategies </li></ul></ul><ul><ul><li>Want a Seat at Management Table </li></ul></ul>The Chazin Group The Chazin Group Enter the Mind of HR
    17. 17. <ul><li>Temporary Work/Consulting </li></ul><ul><li>Placement Agencies </li></ul><ul><li>Freelance / Contract Work </li></ul><ul><li>Websites: </li></ul><ul><ul><li>Sologig </li></ul></ul><ul><ul><li>Flipdog </li></ul></ul><ul><ul><li>Allfreelance </li></ul></ul><ul><ul><li>E-lance </li></ul></ul><ul><ul><li>VirtualVocations </li></ul></ul><ul><ul><li>PeoplePerHour </li></ul></ul>The Chazin Group The Chazin Group Contract Work Is A Viable Option
    18. 18. <ul><li>Research Participating Firms </li></ul><ul><li>Perfect Your Elevator Speech </li></ul><ul><li>Resumes, Marketing Plans & Bios </li></ul><ul><li>Dress to IMPRESS! </li></ul><ul><li>Focus On Your Industry </li></ul>The Chazin Group The Chazin Group How To Work a Job Fair
    19. 19. Your Brand Goes Networking
    20. 20. Your Brand Goes Networking The 5 - 2 - 1 Goal
    21. 21. Your Brand Goes Networking The 5 - 2 - 1 Goal: 5 SECONDS 2 MINUTES 1 HOUR
    22. 22. <ul><ul><li>Develop a Networking PLAN </li></ul></ul><ul><ul><ul><li>Profile of your immediate boss </li></ul></ul></ul><ul><ul><ul><li>Relevant Industry Associations </li></ul></ul></ul><ul><ul><ul><li>Key Industry networking groups </li></ul></ul></ul><ul><ul><ul><li>Industry Websites </li></ul></ul></ul><ul><ul><ul><li>Include contact tracking form </li></ul></ul></ul>The Chazin Group The Chazin Group Cultivate a Lifeline
    23. 23. <ul><ul><li>Networking Is Reaching Out To: </li></ul></ul><ul><ul><ul><li>Family; Friends of Family; Friends of Friends; Friends of Friends of Friends! </li></ul></ul></ul><ul><ul><ul><li>It’s Not Who YOU Know But Who Knows YOU </li></ul></ul></ul><ul><ul><ul><li>Keep a Tracking Form: </li></ul></ul></ul><ul><ul><ul><ul><li>Name & Organization </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Tel. # </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Email </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Who They Referred You To </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Comments </li></ul></ul></ul></ul>The Chazin Group The Chazin Group Cultivate a Lifeline
    24. 24. <ul><ul><li>Networking = GET OUT THERE! </li></ul></ul><ul><ul><ul><li>BNI </li></ul></ul></ul><ul><ul><ul><li>FENG, MENG, etc. </li></ul></ul></ul><ul><ul><ul><li>Toastmasters </li></ul></ul></ul><ul><ul><ul><li>Industry Associations </li></ul></ul></ul><ul><ul><ul><li>Chambers of Commerce </li></ul></ul></ul><ul><ul><ul><li>Business Development Centers </li></ul></ul></ul><ul><ul><ul><li>Small Business Administration </li></ul></ul></ul>The Chazin Group The Chazin Group Cultivate a Lifeline
    25. 25. The Chazin Group The Chazin Group Manage Your Pipeline First Name Last Name Job Title Organization Industry Address City State Zip Tel                                                                                                                                                                                                                                                
    26. 26. The Chazin Group The Chazin Group Manage Your Pipeline Email REFERRAL (Who did they refer to you) COMMENTS (Outcomes of conversations) FOLLOW UP (Is there any action required on your/their part) Website Professional Affiliations Spoke With on? Follow Up Date?                                                                                                                                                                                                
    27. 27. <ul><li>Help others </li></ul>The Chazin Group The Chazin Group
    28. 28. <ul><li>Online & Offline: </li></ul><ul><li>2 Worlds Collide </li></ul>The Chazin Group The Chazin Group
    29. 29. <ul><li>Leverage Social Media to its FULL Advantage </li></ul>The Chazin Group The Chazin Group
    30. 30. The Chazin Group The Chazin Group Build a Solid Foundation
    31. 31. <ul><li>Cultivate a Lifeline </li></ul><ul><ul><li>Networking: The PASSIVE Approach </li></ul></ul><ul><ul><ul><li>Social Networking: </li></ul></ul></ul><ul><ul><ul><ul><li>Face Book </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Twitter </li></ul></ul></ul></ul><ul><ul><ul><ul><li>UNYK </li></ul></ul></ul></ul><ul><ul><ul><ul><li>LinkedIn </li></ul></ul></ul></ul><ul><ul><ul><ul><li>MeetUp.com </li></ul></ul></ul></ul><ul><ul><ul><ul><li>StumbleUpon </li></ul></ul></ul></ul><ul><ul><ul><ul><li>FourSquare </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Digg </li></ul></ul></ul></ul><ul><ul><ul><ul><li>MySpace </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Delicious </li></ul></ul></ul></ul>The Chazin Group The Chazin Group Leverage Social Media
    32. 32. <ul><li>Why Start With LinkedIn </li></ul>The Chazin Group The Chazin Group Establish Your Brand Online
    33. 33. The Chazin Group The Chazin Group Establish Your Brand Online
    34. 34. The Chazin Group The Chazin Group Start With LinkedIn
    35. 35. The Chazin Group The Chazin Group Leverage Social Media
    36. 36. The Chazin Group The Chazin Group Begin With Linked in
    37. 37. The Chazin Group The Chazin Group Your Summary Matters ALOT
    38. 38. The Chazin Group The Chazin Group Recommendations MATTER!!!
    39. 39. <ul><li>Next Up… </li></ul>The Chazin Group The Chazin Group Establish a Brand Online
    40. 40. The Chazin Group The Chazin Group Leverage Your Twitter Account
    41. 41. The Chazin Group The Chazin Group A Compelling Profile U . S . P
    42. 42. The Chazin Group The Chazin Group Tweet Basics Reference others Share information 140 Character Limit
    43. 43. The Chazin Group The Chazin Group ### Hash Tags Build Your Brand!
    44. 44. The Chazin Group The Chazin Group Who To Follow
    45. 45. The Chazin Group The Chazin Group Twitter’s Blog
    46. 46. The Chazin Group The Chazin Group Twitter’s Blog
    47. 47. <ul><li>… and then there’s </li></ul>The Chazin Group The Chazin Group Establish a Brand Online
    48. 48. The Chazin Group The Chazin Group Facebook Professional Account
    49. 49. The Chazin Group The Chazin Group Blogging Builds Thought Leadership
    50. 50. The Chazin Group The Chazin Group Facebook Professional Account Link to your blog
    51. 51. The Chazin Group The Chazin Group Facebook Fan Page
    52. 52. The Chazin Group The Chazin Group Ask Your Friends a Question
    53. 53. The Chazin Group The Chazin Group Ask Your Friends a Question
    54. 54. <ul><li>Check your privacy settings, limit the people with complete access to your information. </li></ul><ul><li>“ LIKE ” the employers you are interested in working for. </li></ul><ul><li>Consider discussing controversial topics with friends via email, rather than writing on their walls. </li></ul><ul><li>Include volunteer jobs, sports, or other positive interests in your profile. </li></ul><ul><li>Remove any photos, links, or other content that could negatively impact the impression you make on employers. </li></ul>The Chazin Group The Chazin Group TIPS
    55. 55. The Chazin Group The Chazin Group Meet Through Meetup
    56. 56. The Chazin Group The Chazin Group
    57. 57. The Chazin Group The Chazin Group Meet Through Meetup
    58. 58. The Chazin Group The Chazin Group Join Meetup
    59. 59. The Chazin Group The Chazin Group Join Groups
    60. 60. Online User Communities
    61. 61. <ul><li>Can be established quickly. </li></ul><ul><li>Used to build stronger customer relationships. </li></ul><ul><li>Good for building customer awareness and encouraging exploration and commitment. </li></ul>Online Communities
    62. 62. <ul><li>Which online communities do you spend time in? </li></ul>FOR DISCUSSION
    63. 63. The Chazin Group The Chazin Group Bring It All Together
    64. 64. The Chazin Group The Chazin Group Join Relevant Groups
    65. 65. The Chazin Group The Chazin Group
    66. 66. The Chazin Group The Chazin Group
    67. 67. The Chazin Group The Chazin Group
    68. 68. The Chazin Group The Chazin Group
    69. 69. The Chazin Group The Chazin Group Introduce Yourself Online
    70. 70. The Chazin Group The Chazin Group Tweet Your Upcoming Events
    71. 71. The Chazin Group The Chazin Group Announce on Facebook
    72. 72. The Chazin Group The Chazin Group Meet Them At Events
    73. 73. The Chazin Group The Chazin Group Monitor Your Evolving BRAND
    74. 74. The Chazin Group The Chazin Group Leverage Social Media
    75. 75. The Chazin Group The Chazin Group Watch Your Brand Grow (Online)
    76. 76. The Chazin Group The Chazin Group Monitor Your Evolving BRAND
    77. 77. The Chazin Group The Chazin Group
    78. 78. <ul><li>The “ Informational ” Interview </li></ul>The Chazin Group The Chazin Group
    79. 79. <ul><ul><li>The Informational Interview: </li></ul></ul><ul><ul><ul><li>Understand What People Do </li></ul></ul></ul><ul><ul><ul><li>What They Enjoy Most/Least </li></ul></ul></ul><ul><ul><ul><li>How They Got Into the Industry </li></ul></ul></ul><ul><ul><ul><li>Great Networking Source </li></ul></ul></ul><ul><ul><ul><li>Fine Tune Your Selling Skills </li></ul></ul></ul><ul><ul><ul><li>DON’T Ask For a Job! </li></ul></ul></ul>The Chazin Group The Chazin Group The Informational Interview
    80. 80. <ul><ul><li>The Informational Interview: </li></ul></ul><ul><ul><ul><li>DO Ask For Referrals! </li></ul></ul></ul><ul><ul><ul><li>Ask what they read to stay current </li></ul></ul></ul><ul><ul><ul><li>Who in their company/organization is a “shining light” (rising star) </li></ul></ul></ul><ul><ul><ul><li>Send Thank You Immediately </li></ul></ul></ul>The Chazin Group The Chazin Group The Informational Interview
    81. 81. <ul><li>Know Your Worth </li></ul><ul><li>Place a “ VALUE ” </li></ul><ul><li>on Your Brand </li></ul>The Chazin Group The Chazin Group
    82. 82. <ul><ul><li>Research An Appropriate Salary Range: </li></ul></ul><ul><ul><ul><li>Numerous Resources Exist Online: </li></ul></ul></ul><ul><ul><ul><ul><li>SalaryCalculator.com </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Salary.com </li></ul></ul></ul></ul><ul><ul><ul><ul><li>JobStar.org </li></ul></ul></ul></ul><ul><ul><ul><ul><li>EcompOnline.com </li></ul></ul></ul></ul><ul><ul><ul><ul><li>SalaryExpert.com </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Payscale.com/salary-calculator </li></ul></ul></ul></ul><ul><ul><ul><li>By Industry </li></ul></ul></ul><ul><ul><ul><li>Experience Level </li></ul></ul></ul><ul><ul><ul><li>Geography </li></ul></ul></ul><ul><ul><ul><li>Bureau of Labor Statistics </li></ul></ul></ul><ul><ul><ul><li>Anecdotal (Through Your Networking) </li></ul></ul></ul>The Chazin Group The Chazin Group Know Your Worth
    83. 83. The Chazin Group The Chazin Group Know Your Worth
    84. 84. The Chazin Group The Chazin Group Know Your Worth
    85. 85. The Chazin Group The Chazin Group Know Your Worth
    86. 86. <ul><li>The Interview Process </li></ul>The Chazin Group The Chazin Group
    87. 87. <ul><li>Interviewing </li></ul><ul><li>Interviewer Is NOT an Expert, so… </li></ul><ul><li>YOU Control the Process </li></ul><ul><li>Get Ready…The Curtain’s Up </li></ul><ul><li>Focus On…EVERYTHING! </li></ul><ul><li>An Aptitude Test Might Be Given </li></ul><ul><li>Rehearse Your Core Competencies </li></ul><ul><li>Apply The ‘Mirroring’ Technique </li></ul><ul><li>1:to:1 Versus 1:to:Many </li></ul>The Chazin Group The Chazin Group Interviewing For Success
    88. 88. <ul><li>Interviewing </li></ul><ul><li>Know Your Interviewer So You Can… </li></ul><ul><li>Interview the Interviewer </li></ul><ul><li>Salesmanship in Print </li></ul><ul><li>Ask For The Sale </li></ul><ul><li>Understand The Follow-Up Process </li></ul><ul><li>Video/audiotape your practice </li></ul><ul><li>Practice, Practice, Practice </li></ul>The Chazin Group The Chazin Group Interviewing For Success
    89. 89. <ul><li>Interviewing Questions </li></ul><ul><li>Some Examples of AWFUL Questions: </li></ul><ul><ul><li>Tell Me About Yourself </li></ul></ul><ul><ul><li>What Are Your Strengths/Greatest Weakness? </li></ul></ul><ul><ul><li>Where do you see yourself in the future? </li></ul></ul><ul><ul><li>What would your boss say about you? </li></ul></ul><ul><ul><li>Why did you leave your last job? </li></ul></ul><ul><li>For each question add to the end of it: ” As it applies to my ability to do this job !” </li></ul><ul><li>Relate their questions to your interests, strengths and accomplishments </li></ul>The Chazin Group The Chazin Group Interviewing For Success
    90. 90. <ul><li>Interviewing Questions </li></ul><ul><li>What you SHOULD ask them: </li></ul><ul><ul><li>When we have my first review how will you gauge success? </li></ul></ul><ul><ul><li>What are the most crucial 3 or 4 attributes of the ideal candidate you are seeking for this opportunity? </li></ul></ul><ul><ul><li>What problems keep you up at night? </li></ul></ul><ul><ul><li>What have been the qualities/characteristics of people you have worked most effectively with? </li></ul></ul><ul><ul><li>What happened to the person doing the position most recently? </li></ul></ul>The Chazin Group The Chazin Group Interviewing For Success
    91. 91. <ul><li>Can You Spot a TREND in These Questions? </li></ul>The Chazin Group The Chazin Group
    92. 92. The Chazin Group The Chazin Group “ Taxes have risen; our ability to pay has fallen; government of all kinds is faced by serious curtailment of income; the savings of many years in thousands of families are gone. More important, a host of unemployed citizens face the grim problem of existence, and an equally great number toil with little return. Only a foolish optimist can deny the dark realities of the moment.” “ Happiness lies in the joy of achievement, in the thrill of creative effort. The joy and moral stimulation of work no longer must be forgotten in the mad chase of…profits. These dark days will be worth all they cost us if they teach us that our true destiny is not to be ministered unto but to minister to Ourselves and to our fellow men.” “ Our greatest primary task is to put people to work . This is no unsolvable problem if we face it wisely and courageously.” A Little Perspective on Today…
    93. 93. The Chazin Group The Chazin Group First Inaugural Address. March 4, 1933
    94. 94. Ethan’s Book $15
    95. 95. The Chazin Group The Chazin Group

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