Market yourself careert ransition_part2
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The 2nd part of a program on Career Transition through personal branding by Ethan Chazin, the compassionate coach

The 2nd part of a program on Career Transition through personal branding by Ethan Chazin, the compassionate coach

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  • One of the things that is most striking about the NACE research findings are the skills that employers identified as lacking in today’s graduates. This is extremely key, because these are the objections that you may encounter this year and you will need to be prepared to address these objections in selling your students to the types of employers that NACE surveyed.

Market yourself careert ransition_part2 Presentation Transcript

  • 1. The Chazin Group The Chazin Group www.quintcareers.com/transferable_skills_set.html Your Transferrable Skills
  • 2.
    • Communication
    • Human Relations
    • Research & Planning
    • Organization, Management, Leadership
    • Work Survival
    The Chazin Group The Chazin Group 5 Basic Skill Areas
  • 3.
    • Paralegals
    • Home Healthcare & Nursing
    • Risk Management
    • Green Initiatives
    • The Government
    • Business Continuity
    • Security
    • Sports Management
    The Chazin Group The Chazin Group Go Where the Jobs Are
  • 4.
    • Ready to Completely CHANGE Your Resume?
    The Chazin Group The Chazin Group
  • 5.
    • What USELESS Folly
    • The “ 10-15 Second ” Rule
    • Customize for Each Job
    • Success Stories
    • Highlight Your Experience
    • The C.A.R Approach
    • Customize By Job and/or Industry
    The Chazin Group The Chazin Group Resumes That Get Read
  • 6.
    • 7 Success Stories
    The Chazin Group The Chazin Group
  • 7.
    • Can It Be Scanned?
    • As Long As It Needs To Be
    • Make It About Employer Needs
    • Separate Yourself From Other Candidates
    • Show How Will Employers Make Money by Hiring You
    • Use LOTS of Buzzwords
    • Use Numbers to Build a Compelling Story
    The Chazin Group The Chazin Group Resumes that Get Read
  • 8. The Chazin Group The Chazin Group Value Proposition Value Proposition as Billboard
  • 9. The Chazin Group The Chazin Group Give An Overview for EACH Job
  • 10. Highlight Success Stories Tell Your Success Stories
  • 11. The Chazin Group The Chazin Group Tell a Story Using #s
  • 12.
    • UNCONVENTIONAL Cover Letters
    The Chazin Group The Chazin Group
  • 13.
    • OPEN : How About A Headline?
    • Target With Research
    • Address Their Needs
    • You Are a Set of “Solutions”
    • Canned Letters Get Canned – Be Unconventional!
    • CLOSE : I Will Call You…Then Do It!
    The Chazin Group The Chazin Group Cover Letters That Get Calls
  • 14. The Chazin Group The Chazin Group
  • 15.
    • Let’s Play Whack-a-Mole
    • Ask the Best Companies in industries you want to work in who THEY use
    • Limit to No More Than 3-4
    • Provide Your Marketing Plan
    • Leverage Against Each Other
    • Kennedy Information “Red Book”
    • of Recruiters
    The Chazin Group The Chazin Group Use Recruiting Firms
  • 16.
      • Talent Shortage Growing Rapidly
        • College graduates incapable of performing the work before them
        • Baby Boomers Soon to Retire in Masses
      • Becoming an Employer of Choice
      • Tons of Job Seekers…Meet Hiring Freezes
      • Measurable Training & Development
      • Develop & Implement Acquisition/
      • Retention Strategies
      • Want a Seat at Management Table
    The Chazin Group The Chazin Group Enter the Mind of HR
  • 17.
    • Temporary Work/Consulting
    • Placement Agencies
    • Freelance / Contract Work
    • Websites:
      • Sologig
      • Flipdog
      • Allfreelance
      • E-lance
      • VirtualVocations
      • PeoplePerHour
    The Chazin Group The Chazin Group Contract Work Is A Viable Option
  • 18.
    • Research Participating Firms
    • Perfect Your Elevator Speech
    • Resumes, Marketing Plans & Bios
    • Dress to IMPRESS!
    • Focus On Your Industry
    The Chazin Group The Chazin Group How To Work a Job Fair
  • 19. Your Brand Goes Networking
  • 20. Your Brand Goes Networking The 5 - 2 - 1 Goal
  • 21. Your Brand Goes Networking The 5 - 2 - 1 Goal: 5 SECONDS 2 MINUTES 1 HOUR
  • 22.
      • Develop a Networking PLAN
        • Profile of your immediate boss
        • Relevant Industry Associations
        • Key Industry networking groups
        • Industry Websites
        • Include contact tracking form
    The Chazin Group The Chazin Group Cultivate a Lifeline
  • 23.
      • Networking Is Reaching Out To:
        • Family; Friends of Family; Friends of Friends; Friends of Friends of Friends!
        • It’s Not Who YOU Know But Who Knows YOU
        • Keep a Tracking Form:
          • Name & Organization
          • Tel. #
          • Email
          • Who They Referred You To
          • Comments
    The Chazin Group The Chazin Group Cultivate a Lifeline
  • 24.
      • Networking = GET OUT THERE!
        • BNI
        • FENG, MENG, etc.
        • Toastmasters
        • Industry Associations
        • Chambers of Commerce
        • Business Development Centers
        • Small Business Administration
    The Chazin Group The Chazin Group Cultivate a Lifeline
  • 25. The Chazin Group The Chazin Group Manage Your Pipeline First Name Last Name Job Title Organization Industry Address City State Zip Tel                                                                                                                                                                                                                                                
  • 26. The Chazin Group The Chazin Group Manage Your Pipeline Email REFERRAL (Who did they refer to you) COMMENTS (Outcomes of conversations) FOLLOW UP (Is there any action required on your/their part) Website Professional Affiliations Spoke With on? Follow Up Date?                                                                                                                                                                                                
  • 27.
    • Help others
    The Chazin Group The Chazin Group
  • 28.
    • Online & Offline:
    • 2 Worlds Collide
    The Chazin Group The Chazin Group
  • 29.
    • Leverage Social Media to its FULL Advantage
    The Chazin Group The Chazin Group
  • 30. The Chazin Group The Chazin Group Build a Solid Foundation
  • 31.
    • Cultivate a Lifeline
      • Networking: The PASSIVE Approach
        • Social Networking:
          • Face Book
          • Twitter
          • UNYK
          • LinkedIn
          • MeetUp.com
          • StumbleUpon
          • FourSquare
          • Digg
          • MySpace
          • Delicious
    The Chazin Group The Chazin Group Leverage Social Media
  • 32.
    • Why Start With LinkedIn
    The Chazin Group The Chazin Group Establish Your Brand Online
  • 33. The Chazin Group The Chazin Group Establish Your Brand Online
  • 34. The Chazin Group The Chazin Group Start With LinkedIn
  • 35. The Chazin Group The Chazin Group Leverage Social Media
  • 36. The Chazin Group The Chazin Group Begin With Linked in
  • 37. The Chazin Group The Chazin Group Your Summary Matters ALOT
  • 38. The Chazin Group The Chazin Group Recommendations MATTER!!!
  • 39.
    • Next Up…
    The Chazin Group The Chazin Group Establish a Brand Online
  • 40. The Chazin Group The Chazin Group Leverage Your Twitter Account
  • 41. The Chazin Group The Chazin Group A Compelling Profile U . S . P
  • 42. The Chazin Group The Chazin Group Tweet Basics Reference others Share information 140 Character Limit
  • 43. The Chazin Group The Chazin Group ### Hash Tags Build Your Brand!
  • 44. The Chazin Group The Chazin Group Who To Follow
  • 45. The Chazin Group The Chazin Group Twitter’s Blog
  • 46. The Chazin Group The Chazin Group Twitter’s Blog
  • 47.
    • … and then there’s
    The Chazin Group The Chazin Group Establish a Brand Online
  • 48. The Chazin Group The Chazin Group Facebook Professional Account
  • 49. The Chazin Group The Chazin Group Blogging Builds Thought Leadership
  • 50. The Chazin Group The Chazin Group Facebook Professional Account Link to your blog
  • 51. The Chazin Group The Chazin Group Facebook Fan Page
  • 52. The Chazin Group The Chazin Group Ask Your Friends a Question
  • 53. The Chazin Group The Chazin Group Ask Your Friends a Question
  • 54.
    • Check your privacy settings, limit the people with complete access to your information.
    • “ LIKE ” the employers you are interested in working for.
    • Consider discussing controversial topics with friends via email, rather than writing on their walls.
    • Include volunteer jobs, sports, or other positive interests in your profile.
    • Remove any photos, links, or other content that could negatively impact the impression you make on employers.
    The Chazin Group The Chazin Group TIPS
  • 55. The Chazin Group The Chazin Group Meet Through Meetup
  • 56. The Chazin Group The Chazin Group
  • 57. The Chazin Group The Chazin Group Meet Through Meetup
  • 58. The Chazin Group The Chazin Group Join Meetup
  • 59. The Chazin Group The Chazin Group Join Groups
  • 60. Online User Communities
  • 61.
    • Can be established quickly.
    • Used to build stronger customer relationships.
    • Good for building customer awareness and encouraging exploration and commitment.
    Online Communities
  • 62.
    • Which online communities do you spend time in?
    FOR DISCUSSION
  • 63. The Chazin Group The Chazin Group Bring It All Together
  • 64. The Chazin Group The Chazin Group Join Relevant Groups
  • 65. The Chazin Group The Chazin Group
  • 66. The Chazin Group The Chazin Group
  • 67. The Chazin Group The Chazin Group
  • 68. The Chazin Group The Chazin Group
  • 69. The Chazin Group The Chazin Group Introduce Yourself Online
  • 70. The Chazin Group The Chazin Group Tweet Your Upcoming Events
  • 71. The Chazin Group The Chazin Group Announce on Facebook
  • 72. The Chazin Group The Chazin Group Meet Them At Events
  • 73. The Chazin Group The Chazin Group Monitor Your Evolving BRAND
  • 74. The Chazin Group The Chazin Group Leverage Social Media
  • 75. The Chazin Group The Chazin Group Watch Your Brand Grow (Online)
  • 76. The Chazin Group The Chazin Group Monitor Your Evolving BRAND
  • 77. The Chazin Group The Chazin Group
  • 78.
    • The “ Informational ” Interview
    The Chazin Group The Chazin Group
  • 79.
      • The Informational Interview:
        • Understand What People Do
        • What They Enjoy Most/Least
        • How They Got Into the Industry
        • Great Networking Source
        • Fine Tune Your Selling Skills
        • DON’T Ask For a Job!
    The Chazin Group The Chazin Group The Informational Interview
  • 80.
      • The Informational Interview:
        • DO Ask For Referrals!
        • Ask what they read to stay current
        • Who in their company/organization is a “shining light” (rising star)
        • Send Thank You Immediately
    The Chazin Group The Chazin Group The Informational Interview
  • 81.
    • Know Your Worth
    • Place a “ VALUE ”
    • on Your Brand
    The Chazin Group The Chazin Group
  • 82.
      • Research An Appropriate Salary Range:
        • Numerous Resources Exist Online:
          • SalaryCalculator.com
          • Salary.com
          • JobStar.org
          • EcompOnline.com
          • SalaryExpert.com
          • Payscale.com/salary-calculator
        • By Industry
        • Experience Level
        • Geography
        • Bureau of Labor Statistics
        • Anecdotal (Through Your Networking)
    The Chazin Group The Chazin Group Know Your Worth
  • 83. The Chazin Group The Chazin Group Know Your Worth
  • 84. The Chazin Group The Chazin Group Know Your Worth
  • 85. The Chazin Group The Chazin Group Know Your Worth
  • 86.
    • The Interview Process
    The Chazin Group The Chazin Group
  • 87.
    • Interviewing
    • Interviewer Is NOT an Expert, so…
    • YOU Control the Process
    • Get Ready…The Curtain’s Up
    • Focus On…EVERYTHING!
    • An Aptitude Test Might Be Given
    • Rehearse Your Core Competencies
    • Apply The ‘Mirroring’ Technique
    • 1:to:1 Versus 1:to:Many
    The Chazin Group The Chazin Group Interviewing For Success
  • 88.
    • Interviewing
    • Know Your Interviewer So You Can…
    • Interview the Interviewer
    • Salesmanship in Print
    • Ask For The Sale
    • Understand The Follow-Up Process
    • Video/audiotape your practice
    • Practice, Practice, Practice
    The Chazin Group The Chazin Group Interviewing For Success
  • 89.
    • Interviewing Questions
    • Some Examples of AWFUL Questions:
      • Tell Me About Yourself
      • What Are Your Strengths/Greatest Weakness?
      • Where do you see yourself in the future?
      • What would your boss say about you?
      • Why did you leave your last job?
    • For each question add to the end of it: ” As it applies to my ability to do this job !”
    • Relate their questions to your interests, strengths and accomplishments
    The Chazin Group The Chazin Group Interviewing For Success
  • 90.
    • Interviewing Questions
    • What you SHOULD ask them:
      • When we have my first review how will you gauge success?
      • What are the most crucial 3 or 4 attributes of the ideal candidate you are seeking for this opportunity?
      • What problems keep you up at night?
      • What have been the qualities/characteristics of people you have worked most effectively with?
      • What happened to the person doing the position most recently?
    The Chazin Group The Chazin Group Interviewing For Success
  • 91.
    • Can You Spot a TREND in These Questions?
    The Chazin Group The Chazin Group
  • 92. The Chazin Group The Chazin Group “ Taxes have risen; our ability to pay has fallen; government of all kinds is faced by serious curtailment of income; the savings of many years in thousands of families are gone. More important, a host of unemployed citizens face the grim problem of existence, and an equally great number toil with little return. Only a foolish optimist can deny the dark realities of the moment.” “ Happiness lies in the joy of achievement, in the thrill of creative effort. The joy and moral stimulation of work no longer must be forgotten in the mad chase of…profits. These dark days will be worth all they cost us if they teach us that our true destiny is not to be ministered unto but to minister to Ourselves and to our fellow men.” “ Our greatest primary task is to put people to work . This is no unsolvable problem if we face it wisely and courageously.” A Little Perspective on Today…
  • 93. The Chazin Group The Chazin Group First Inaugural Address. March 4, 1933
  • 94. Ethan’s Book $15
  • 95. The Chazin Group The Chazin Group