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Interactive marketing week 9 Ethan Chazin
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Interactive marketing week 9 Ethan Chazin

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Great tips, resources, and best practices on internet marketing and interactive media for entrepreneurs, start-ups and business owners to plan, launch, grow their biz.

Great tips, resources, and best practices on internet marketing and interactive media for entrepreneurs, start-ups and business owners to plan, launch, grow their biz.

Published in: Business

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Transcript

  • 1. Using the Internet forUsing the Internet for MarketingMarketing CommunicationsCommunications ChapterChapter 99
  • 2. Iny
  • 3. Customer-CentricCustomer-Centric MarketingMarketing CommunicationsCommunications
  • 4. • The Internet is the IDEAL medium for communicating between firms and their customers. • Great for targeting specific segments with customized offers and messages. • Internet facilitates MASS CUSTOMIZATION through real-time one to one dialog. • Customer-centric: customers EXPECT high degree of interaction and individualization. • Relationship marketing demands excellent communication strategies. Internet CommunicationsInternet Communications
  • 5. Customer-Centric Marketing • Interactive marketing enables customers to react with the firm. • Customers can customize the firms’ website based on their wants, needs, interests. • Demands a robust database marketing system. • Leverage customer registration information to customize their interactions with the organization. • Vehicles to focus on your customers include: customized newsletters, individualized content based on their click-through activity and their defined preferences.
  • 6. Building Customer-Centric Websites
  • 7. • The marketer or the client/prospect can start the conversation. • The firm gets information on the customer in three (3) different ways: – It’s database. – How the customer came to their website (click stream data.) – How the customer navigated through the website. • PEOPLE LOVE TO BE RECOGNIZED ANDPEOPLE LOVE TO BE RECOGNIZED AND TREATED SPECIALTREATED SPECIAL. • There are 44 categories of communication a firm has with its customers ->-> IndividualizationIndividualization
  • 8.  MASSoffline  Personal offline  MASSonline  Personal online 4 Communication Channels4 Communication Channels
  • 9. • Personal websites • Wireless devices • Dynamic ads • Interactive TV • Email marketing • User forums / online communities PersonalPersonal Online
  • 10. Interactive TV
  • 11. The 6 Step Communication Process
  • 12. ViralViral ((Word-of-MouthWord-of-Mouth)) MarketingMarketing
  • 13. www.marketingterms.com/dictionary/viral_marketing/
  • 14. Internet MarketingInternet Marketing
  • 15. Cool Examples
  • 16. • T • X • X • X • X • X • x InIn Ne
  • 17. InIn Ne
  • 18. Resources