Interactive Marketing week 5 part 2 Ethan Chazin

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Great tips, resources, best practices and how-to's on Internet Marketing and Interactive Media esp. to plan launch and grow a wildly successful business.

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Interactive Marketing week 5 part 2 Ethan Chazin

  1. 1. Community
  2. 2. • Interwoven relationships built upon shared / common interests. • Sense of community urges people to return to the website due to: – Attractive content; and – Community makes certain activities easier to satisfy needs not achievable individually. Community
  3. 3. Examples…
  4. 4. Customization
  5. 5. • The site can be altered/customized by the user or the organization. • When visitor customizes the content to fit their needs, it’s called personalization. When the organization customizes the content, it’s called tailoring. • Features that aide in customization: – Login: once we recognize you we can customize your experience with us – Cookies: to track your behavior – Personalized (vanity) email accounts – Content & layout configurations – Agents (computer programs) Customization
  6. 6. Examples…
  7. 7. Communications
  8. 8. • Organizations maintain contain with clients/Website visitors a number of ways: – Mass mailings – Email newsletters – FAQs – Broadcast events – Content update notifications Communications
  9. 9. Examples…
  10. 10. Connections
  11. 11. • The degree to which a site can link to other sites, or from one web page on its site to another. • Links can go to: – Other websites. – 3RD Party website with home page in the background. – Outsourced content such as stock quotes or news feeds. • Understand Pathways Out/Pathways In. Connections
  12. 12. Examples…
  13. 13. • T • X • X • X • X • X • x In Ne
  14. 14. Resources

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