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Interactive Marketing Week 4 part 1 Ethan Chazin
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Interactive Marketing Week 4 part 1 Ethan Chazin

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Great tips, resources, best practices and how-to's on Internet Marketing esp. to plan launch and grow a wildly successful business.

Great tips, resources, best practices and how-to's on Internet Marketing esp. to plan launch and grow a wildly successful business.

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  • 1. The Chazin GroupThe Chazin Group
  • 2. The Chazin GroupThe Chazin Group
  • 3. The Chazin GroupThe Chazin Group
  • 4. Class Exercise:Class Exercise:
  • 5. OK, So What’sOK, So What’s InternetInternet MarketingMarketing??
  • 6. “Internet marketing is the process of building and maintaining customer relationships through online activities to facilitate the change of ideas, products, and services that satisfy the goals of both parties.” A Definition
  • 7. Why ISN’TWhy ISN’T Internet MarketingInternet Marketing SOCIAL MEDIASOCIAL MEDIA??
  • 8. SOCIAL MEDIASOCIAL MEDIA isis social experiencessocial experiences ONLINE!ONLINE!
  • 9. What’s Social MediaSocial Media? The Chazin GroupThe Chazin Group
  • 10. The act of leveraging social media platforms (places where peopleplaces where people connect and communicateconnect and communicate) to promote a product or service. The Chazin GroupThe Chazin Group
  • 11. Leverage Social Media to its FULL Advantage The Chazin GroupThe Chazin GroupEstablish a Brand Online
  • 12. Online & Offline: 2 Worlds Collide The Chazin GroupThe Chazin Group
  • 13. Let’s start by talking about social media as a vehicle to promote the BRAND called “YOU.” The Chazin GroupThe Chazin Group
  • 14. • Become a Subject Matter Expert • Get Published • Identify Your USPUSP • Your Product Features & Benefits • Build a Rolodex of References/Testimonials: – Professors, Advisors, Bosses, Peers • Define 4-5 Success Stories • Actively Promote Yourself AT ALL TIMES • Defend Your Brand (Name) Against ALL Attacks The Chazin GroupThe Chazin GroupSelf Promotion == BRANDINGBRANDING
  • 15. The Chazin GroupThe Chazin GroupSocial Media Websites
  • 16. The Chazin GroupThe Chazin GroupBuild a Solid Foundation
  • 17. The Chazin GroupThe Chazin GroupStart with LinkedIn
  • 18. The Chazin GroupThe Chazin GroupStart With LinkedIn
  • 19. The Chazin GroupThe Chazin GroupYour Summary Matters ALOT Your “BRAND” U.S.P
  • 20. The Chazin GroupThe Chazin GroupLinkedIn
  • 21. The Chazin GroupThe Chazin GroupLinkedIn
  • 22. The Chazin GroupThe Chazin GroupYour Linked in Group Activity
  • 23. The Chazin GroupThe Chazin GroupRecommendations MATTER!!!
  • 24. Next Up… The Chazin GroupThe Chazin GroupEstablish a Brand Online
  • 25. The Chazin GroupThe Chazin GroupLeverage Your Twitter Account
  • 26. The Chazin GroupThe Chazin GroupTweet Basics Reference others Share information 140 Character Limit
  • 27. The Chazin GroupThe Chazin Group### Hash Tags BuildBuild YourYour Brand!Brand!
  • 28. The Chazin GroupThe Chazin GroupEducate & Inform

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