CABCAB0002/010002/01
BizCommsBizComms
Class #4Class #4
Presentations., cont’d
Non-Verbal Communi-
Cations Matter
Nonverbal communication is …the
process of communication through sending and
receiving wordless (mostly visual) messages
b...
Non-Verbal Cues
• MirroringMirroring technique.
• Lean in to express interest.
• Avoid eye-rolling, turning your back, yaw...
Appleman #7:
The RIGHT Tonality
• The tonality of your written word can evoke
many different emotions.
• How will your audience receive (the tone of)
you ...
• Decide when to use formal or informal style.
• Always show respect.
• Know your boss’s outsides interests/hobbies.
• Stu...
• Avoid the “Me first” / “I’m better than you”
attitude.
• Convey you’re all part of the same team.
• Solicit feedback/bui...
• EVERY communication is an opportunity to
educate, develop, motivate, support and build
loyalty.
• Address each mistake a...
Appleman #9:
Edit, Rewrite, Refine
• NEVER edit when you’re in writing mode.
• Take a break before you get to revising.
• ALWAYS read from the recipient’s po...
• Message: Make sure your points are clear
• Organization: All documents should be
organized so they make sense to the rea...
• Questions you should ask to confirm your
document is organized correctly:
– Are there transitions between paragraphs?
– ...
Appleman #10:
Master Your Documentation
• The subject line is critical…WHY?
• Reply Versus Reply ALL.
• Emoticons.
Email WritingEmail Writing
• Explain your purpose and tell your
readers what you expect from them.
• Be brief and organized.
• Use bullets whenever y...
Grab Your Reader’sGrab Your Reader’s
AttentionAttention
• Formula #1 Get [desired result] in [desirable time
period]
• Formula #2 [Avoid common problem] with [my
solution]
• Form...
• Start with the most compelling point.
• Decisive and to the point.
• Avoid too much introduction.
• Problem–solution–nex...
• Budget analyses, meeting summaries,
product reviews, research reports CAN be
exciting.
• Use compelling language.
• Touc...
RESOURCESRESOURCES
ResourcesResources
http://www2.honolulu.hawaii.edu/facdev/guide
bk/teachtip/m-files/m-commu1.htm
ResourcesResources
www.blatner.com/adam/level2/nverb1.htm
ResourcesResources
http://kb.mailchimp.com/article/best-practices-in-writing-email-subject-lines
ResourcesResources
www.intuit.com/website-
building-
software/blog/2011/12/7-
proven-headline-
formulas-that-capture-
your...
Business Communications Ethan Chazin Week 4 PPT
Business Communications Ethan Chazin Week 4 PPT
Business Communications Ethan Chazin Week 4 PPT
Business Communications Ethan Chazin Week 4 PPT
Business Communications Ethan Chazin Week 4 PPT
Business Communications Ethan Chazin Week 4 PPT
Business Communications Ethan Chazin Week 4 PPT
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Business Communications Ethan Chazin Week 4 PPT

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great business communications strategies, tips and resources from Ethan Chazin

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Business Communications Ethan Chazin Week 4 PPT

  1. 1. CABCAB0002/010002/01 BizCommsBizComms Class #4Class #4
  2. 2. Presentations., cont’d
  3. 3. Non-Verbal Communi- Cations Matter
  4. 4. Nonverbal communication is …the process of communication through sending and receiving wordless (mostly visual) messages between people. Messages can be communicated through gestures and touch, by body language or posture, by facial expression and eye contact. Nonverbal messages could also be communicated through material exponential; meaning, objects or artifacts(such as clothing, hairstyles or architecture). Speech contains nonverbal elements known as paralanguage, including voice quality, rate, pitch, volume, and speaking style, as well prosodic features such as rhythm, intonation, and stress. http://en.wikipedia.org/wiki/Nonverbal_communication
  5. 5. Non-Verbal Cues • MirroringMirroring technique. • Lean in to express interest. • Avoid eye-rolling, turning your back, yawning, talking over others. • Arm-crossing.
  6. 6. Appleman #7: The RIGHT Tonality
  7. 7. • The tonality of your written word can evoke many different emotions. • How will your audience receive (the tone of) you message. • What is their pre-existing relationship with you. – For readers open/receptive to your message: Be NATURAL and conversational. – For indifferent readers: be persuasive. – For hostile readers – find common ground between your message and their needs. Tonality Matters
  8. 8. • Decide when to use formal or informal style. • Always show respect. • Know your boss’s outsides interests/hobbies. • Study your boss’s writing style and try to match it. Writing to Supervisors
  9. 9. • Avoid the “Me first” / “I’m better than you” attitude. • Convey you’re all part of the same team. • Solicit feedback/build consensus. • Give credit / show appreciation. Writing to Peers
  10. 10. • EVERY communication is an opportunity to educate, develop, motivate, support and build loyalty. • Address each mistake as a learning experience. • Always set a productive tone. • Insincerity can be spotted immediately. • Be SPECIFIC when you provide criticism so a subordinate can change their performance. • Praise publicly, criticize privately. Writing to Subordinates
  11. 11. Appleman #9: Edit, Rewrite, Refine
  12. 12. • NEVER edit when you’re in writing mode. • Take a break before you get to revising. • ALWAYS read from the recipient’s point of view. • Read your words OUT LOUDOUT LOUD! • Divide the process into 3 separate stages: –Message –Organization –Mechanics EditingEditing
  13. 13. • Message: Make sure your points are clear • Organization: All documents should be organized so they make sense to the reader and the reader can follow along easily. • Questions you should ask to confirm your document is organized correctly: – Is the information separated into pieces that are easy to absorb? – Are the pieces organized logically? – Does each paragraph contain one idea? EditingEditing
  14. 14. • Questions you should ask to confirm your document is organized correctly: – Are there transitions between paragraphs? – Is the structure similar throughout? – Can you use sub-heads? • Mechanics: – Spelling – Punctuation – Grammar – Word usage EditingEditing
  15. 15. Appleman #10: Master Your Documentation
  16. 16. • The subject line is critical…WHY? • Reply Versus Reply ALL. • Emoticons. Email WritingEmail Writing
  17. 17. • Explain your purpose and tell your readers what you expect from them. • Be brief and organized. • Use bullets whenever you can to simplify your message. Email WritingEmail Writing
  18. 18. Grab Your Reader’sGrab Your Reader’s AttentionAttention
  19. 19. • Formula #1 Get [desired result] in [desirable time period] • Formula #2 [Avoid common problem] with [my solution] • Formula #3 Are you [provocative question]?. • Formula #4 Totally new [solution] finally solves [common problem] • Formula #5 How to [solve common problem] using [new solution] • Formula #6 [x] reasons why [your option] is better than [industry standard] • Formula #7 [x] myths about [common conceptions] Compelling HeadlinesCompelling Headlines
  20. 20. • Start with the most compelling point. • Decisive and to the point. • Avoid too much introduction. • Problem–solution–next step approach. Grab Their AttentionGrab Their Attention
  21. 21. • Budget analyses, meeting summaries, product reviews, research reports CAN be exciting. • Use compelling language. • Touch your readers’ HOT BUTTONS. • Use numbers to tell your story. From Ho-Hum to “From Ho-Hum to “WOWWOW!”!”
  22. 22. RESOURCESRESOURCES
  23. 23. ResourcesResources http://www2.honolulu.hawaii.edu/facdev/guide bk/teachtip/m-files/m-commu1.htm
  24. 24. ResourcesResources www.blatner.com/adam/level2/nverb1.htm
  25. 25. ResourcesResources http://kb.mailchimp.com/article/best-practices-in-writing-email-subject-lines
  26. 26. ResourcesResources www.intuit.com/website- building- software/blog/2011/12/7- proven-headline- formulas-that-capture- your-reader%E2%80%99s- attention/

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