Business Communications Baruch College Week 1 Presentation
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Business Communications Baruch College Week 1 Presentation



Great business communications strategies, best practices and useful tips

Great business communications strategies, best practices and useful tips



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Business Communications Baruch College Week 1 Presentation Business Communications Baruch College Week 1 Presentation Presentation Transcript

  • CABCAB0002/010002/01 BusinessBusiness Communications:Communications: WeekWeek 11
  • • About YOUYOU • About MEME • Review The Syllabus: •Charging Boldly Ahead!Charging Boldly Ahead! Today’s Agenda
  • About ME  BA in Comms (MBA Mktg)  20 Years In Corp. America  Started Career as Recruiter  Marketing/Sales Background Launched The Chazin Group ‘04 Contact me: Tel: (201) 683-3399 Email:
  • What I DoWhat I Do  Job Search Strategies  Interviewing & Networking  Career Coaching  Life / Work Balance  Business Owner Coaching  Human Capital Development  Professional Development  Salary Negotiations
  • Our Textbooks
  • How Do YOU Define BusinessBusiness Writing?
  • "Throughout the globe, the"Throughout the globe, the written word, in both paper andwritten word, in both paper and electronic forms, is seen less aselectronic forms, is seen less as strictly a way of archiving thestrictly a way of archiving the business already completed andbusiness already completed and more asmore as a vital, creative means ofa vital, creative means of problem solving, collaborating,problem solving, collaborating, and actually doing businessand actually doing business."." (SOURCE: R. Inkster and J. M. Kilborn, The Writing of Business, Allyn and Bacon, 1999)
  • How U.S. Business People Communicate
  • The U.S. is the MOSTThe U.S. is the MOST OverworkedOverworked Developed Nation inDeveloped Nation in THE WORLD…THE WORLD…
  • The Chazin GroupThe Chazin GroupThe Research PROVES It
  • • The White-Collar Sweatshop by Jill Andresky Fraser • The Overworked American by Juliet Schor • The Working Life by Joanne B. Ciulla The Chazin GroupThe Chazin GroupA Field of Study Emerges
  • Overworked=More Stress=Overworked=More Stress=  FatigueFatigue  High Blood PressureHigh Blood Pressure  Heart DiseaseHeart Disease  OvereatingOvereating  Substance AbuseSubstance Abuse  Lost Time With Loved OnesLost Time With Loved Ones  Spousal/Child AbuseSpousal/Child Abuse  Anger Management/Road RageAnger Management/Road Rage  Early DeathEarly Death  SuicideSuicide
  • K.K.II.S..S.SS
  • A New Era
  • Energy to the World
  • Chemistry That Matters
  • ““In a global marketplace,In a global marketplace, it is absolutely critical thatit is absolutely critical that we communicatewe communicate effectively, to achieve oureffectively, to achieve our organizational goals."organizational goals." (SOURCE: me, 2012)
  • What’s the PURPOSEPURPOSE of BusinessBusiness Writing?
  • • Explain or justify actions already taken. • To convey information. • To influence the reader to take action. • Deliver good/bad news. • Direct action. It’s PURPOSEPURPOSE
  • ““Writing isWriting is makingmaking sense of life."sense of life." (SOURCE: Nadine Gordimer)
  • Poor Writing… Poor Results!
  • • Net Future Institute Research study revealed online communication issue isn’t ENOUGH email but inability to GET THE POINT ACROSS. • One in 3 U.S. workers in top companies write poorly. • Poorly written business communications wastes time, drains resources, and causes errors. (HR magazine June ‘06) • 85% of survey respondents said poor communications wastes time, 70% cited lost productivity (HR magazine April ‘06) Result of POOR Communication
  • BEFOREBEFORE You Start Writing…
  • • What’s the situation/problem/issue that is prompting me to write this? • Why are you writing this document? • Who is going to read it? • What do your readers need to know? • What action do you want your readers to take? Ask Yourself…
  • Good business writing DEMANDS you know what you are doing.
  • Have a 60-second60-second conversation with YOURSELF.
  • Developing an Outline VersusVersus Free writing
  • OutliningOutlining
  • Free WritingFree Writing
  • The Communication STRATEGY
  • • Strategic communication is based on 5 variables: – Communicator (Writer) Strategy – Audience Strategy – Message Strategy – Channel Choice Strategy – Culture Strategy Communication Strategy
  • • GENERALGENERAL: The broad overall goal. • ACTIONACTION: A series of action outcomes – specific, measurable, time-sensitive steps required, to accomplish general objective(s.) • COMMUNICATIONCOMMUNICATION: The result you hope to achieve from a specific communication effort (a report, email, presentation, memo.) Define Your Objectives
  • Your Communication “STYLETYLE””
  • • Join/Consult ApproachJoin/Consult Approach: Learn from the audience. The “inquiry” style. Consult is collaborative, and Join is even more collaborative (like brain-storming.) • Tell/Sell ApproachTell/Sell Approach: When you want your audience to learn from you. In tell you inform or explain. In SELL, you persuade/advocate for. (SOURCE: Tannenbaum & Schmidt study of Leadership) Communication STYLE
  • Establish Your Credibility
  • • Remember how I started this first session…? • What is your audience’s perception of your initial credibility? What do they think of you? • Factors that determine credibility: – Rank – Goodwill – Expertise – Image – Common ground Subject Matter Expertise
  • Audience Strategy
  • • Who are they? • What do they know and expect? • What do they feel? • What will persuade them? Audience Strategy
  • Message Strategy
  • • Key points • Key questions • Steps in a process • Alternatives to compare Organize
  • Channel Choice Strategy
  • Audience, Purpose, Scope, Organization and Channel
  • CABCAB 0002/010002/01 BusinessBusiness Communications:Communications: WeekWeek 22
  • Organization Strategies
  • Letter Versus Memo
  • Resources
  • Resources