0
CABCAB0002/010002/01
BusinessBusiness
Communications:Communications: WeekWeek
11
• About YOUYOU
• About MEME
• Review The Syllabus:
•Charging Boldly Ahead!Charging Boldly Ahead!
Today’s Agenda
About ME
 BA in Comms (MBA Mktg)
 20 Years In Corp. America
 Started Career as Recruiter
 Marketing/Sales Background
...
What I DoWhat I Do
 Job Search Strategies
 Interviewing &
Networking
 Career Coaching
 Life / Work Balance
 Business ...
Our Textbooks
How Do YOU Define
BusinessBusiness Writing?
"Throughout the globe, the"Throughout the globe, the
written word, in both paper andwritten word, in both paper and
electr...
How U.S. Business People
Communicate
The U.S. is the MOSTThe U.S. is the MOST
OverworkedOverworked
Developed Nation inDeveloped Nation in
THE WORLD…THE WORLD…
The Chazin GroupThe Chazin GroupThe Research PROVES It
• The White-Collar Sweatshop by Jill Andresky
Fraser
• The Overworked American by Juliet Schor
• The Working Life by Joann...
Overworked=More Stress=Overworked=More Stress=
 FatigueFatigue
 High Blood PressureHigh Blood Pressure
 Heart DiseaseHe...
K.K.II.S..S.SS
A New Era
Energy to the World
Chemistry That
Matters
““In a global marketplace,In a global marketplace,
it is absolutely critical thatit is absolutely critical that
we communi...
What’s the PURPOSEPURPOSE of
BusinessBusiness Writing?
• Explain or justify actions already taken.
• To convey information.
• To influence the reader to take action.
• Deliver g...
““Writing isWriting is
makingmaking
sense of life."sense of life."
(SOURCE: Nadine Gordimer)
Poor Writing…
Poor Results!
• Net Future Institute Research study revealed
online communication issue isn’t ENOUGH email
but inability to GET THE POIN...
BEFOREBEFORE You
Start Writing…
• What’s the situation/problem/issue that is
prompting me to write this?
• Why are you writing this document?
• Who is goi...
Good business writing
DEMANDS you know
what you are doing.
Have a 60-second60-second
conversation with
YOURSELF.
Developing an Outline
VersusVersus
Free writing
OutliningOutlining
Free WritingFree Writing
The Communication
STRATEGY
• Strategic communication is based on 5
variables:
– Communicator (Writer) Strategy
– Audience Strategy
– Message Strategy...
• GENERALGENERAL: The broad overall goal.
• ACTIONACTION: A series of action outcomes –
specific, measurable, time-sensiti...
Your
Communication
“STYLETYLE””
• Join/Consult ApproachJoin/Consult Approach: Learn from the
audience. The “inquiry” style. Consult is
collaborative, and ...
Establish Your Credibility
• Remember how I started this first session…?
• What is your audience’s perception of your
initial credibility? What do th...
Audience Strategy
• Who are they?
• What do they know and expect?
• What do they feel?
• What will persuade them?
Audience Strategy
Message Strategy
• Key points
• Key questions
• Steps in a process
• Alternatives to compare
Organize
Channel Choice Strategy
Audience, Purpose, Scope,
Organization and Channel
CABCAB 0002/010002/01
BusinessBusiness
Communications:Communications: WeekWeek
22
Organization Strategies
Letter Versus Memo
EXERCISEEXERCISE #1#1
RESOURCESRESOURCES
Resources
Resources
Business Communications Baruch College Week 1 Presentation
Business Communications Baruch College Week 1 Presentation
Business Communications Baruch College Week 1 Presentation
Business Communications Baruch College Week 1 Presentation
Business Communications Baruch College Week 1 Presentation
Business Communications Baruch College Week 1 Presentation
Business Communications Baruch College Week 1 Presentation
Business Communications Baruch College Week 1 Presentation
Business Communications Baruch College Week 1 Presentation
Business Communications Baruch College Week 1 Presentation
Business Communications Baruch College Week 1 Presentation
Business Communications Baruch College Week 1 Presentation
Business Communications Baruch College Week 1 Presentation
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Business Communications Baruch College Week 1 Presentation

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Great business communications strategies, best practices and useful tips

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Transcript of "Business Communications Baruch College Week 1 Presentation"

  1. 1. CABCAB0002/010002/01 BusinessBusiness Communications:Communications: WeekWeek 11
  2. 2. • About YOUYOU • About MEME • Review The Syllabus: •Charging Boldly Ahead!Charging Boldly Ahead! Today’s Agenda
  3. 3. About ME  BA in Comms (MBA Mktg)  20 Years In Corp. America  Started Career as Recruiter  Marketing/Sales Background Launched The Chazin Group ‘04 Contact me: Tel: (201) 683-3399 Email: Ethan@TheChazinGroup.com
  4. 4. What I DoWhat I Do  Job Search Strategies  Interviewing & Networking  Career Coaching  Life / Work Balance  Business Owner Coaching  Human Capital Development  Professional Development  Salary Negotiations
  5. 5. Our Textbooks
  6. 6. How Do YOU Define BusinessBusiness Writing?
  7. 7. "Throughout the globe, the"Throughout the globe, the written word, in both paper andwritten word, in both paper and electronic forms, is seen less aselectronic forms, is seen less as strictly a way of archiving thestrictly a way of archiving the business already completed andbusiness already completed and more asmore as a vital, creative means ofa vital, creative means of problem solving, collaborating,problem solving, collaborating, and actually doing businessand actually doing business."." (SOURCE: R. Inkster and J. M. Kilborn, The Writing of Business, Allyn and Bacon, 1999)
  8. 8. How U.S. Business People Communicate
  9. 9. The U.S. is the MOSTThe U.S. is the MOST OverworkedOverworked Developed Nation inDeveloped Nation in THE WORLD…THE WORLD…
  10. 10. The Chazin GroupThe Chazin GroupThe Research PROVES It
  11. 11. • The White-Collar Sweatshop by Jill Andresky Fraser • The Overworked American by Juliet Schor • The Working Life by Joanne B. Ciulla The Chazin GroupThe Chazin GroupA Field of Study Emerges
  12. 12. Overworked=More Stress=Overworked=More Stress=  FatigueFatigue  High Blood PressureHigh Blood Pressure  Heart DiseaseHeart Disease  OvereatingOvereating  Substance AbuseSubstance Abuse  Lost Time With Loved OnesLost Time With Loved Ones  Spousal/Child AbuseSpousal/Child Abuse  Anger Management/Road RageAnger Management/Road Rage  Early DeathEarly Death  SuicideSuicide
  13. 13. K.K.II.S..S.SS
  14. 14. A New Era
  15. 15. Energy to the World
  16. 16. Chemistry That Matters
  17. 17. ““In a global marketplace,In a global marketplace, it is absolutely critical thatit is absolutely critical that we communicatewe communicate effectively, to achieve oureffectively, to achieve our organizational goals."organizational goals." (SOURCE: me, 2012)
  18. 18. What’s the PURPOSEPURPOSE of BusinessBusiness Writing?
  19. 19. • Explain or justify actions already taken. • To convey information. • To influence the reader to take action. • Deliver good/bad news. • Direct action. http://grammar.about.com/od/ab/g/businesswritingterm.htm It’s PURPOSEPURPOSE
  20. 20. ““Writing isWriting is makingmaking sense of life."sense of life." (SOURCE: Nadine Gordimer)
  21. 21. Poor Writing… Poor Results!
  22. 22. • Net Future Institute Research study revealed online communication issue isn’t ENOUGH email but inability to GET THE POINT ACROSS. • One in 3 U.S. workers in top companies write poorly. • Poorly written business communications wastes time, drains resources, and causes errors. (HR magazine June ‘06) • 85% of survey respondents said poor communications wastes time, 70% cited lost productivity (HR magazine April ‘06) Result of POOR Communication
  23. 23. BEFOREBEFORE You Start Writing…
  24. 24. • What’s the situation/problem/issue that is prompting me to write this? • Why are you writing this document? • Who is going to read it? • What do your readers need to know? • What action do you want your readers to take? Ask Yourself…
  25. 25. Good business writing DEMANDS you know what you are doing.
  26. 26. Have a 60-second60-second conversation with YOURSELF.
  27. 27. Developing an Outline VersusVersus Free writing
  28. 28. OutliningOutlining
  29. 29. Free WritingFree Writing
  30. 30. The Communication STRATEGY
  31. 31. • Strategic communication is based on 5 variables: – Communicator (Writer) Strategy – Audience Strategy – Message Strategy – Channel Choice Strategy – Culture Strategy Communication Strategy
  32. 32. • GENERALGENERAL: The broad overall goal. • ACTIONACTION: A series of action outcomes – specific, measurable, time-sensitive steps required, to accomplish general objective(s.) • COMMUNICATIONCOMMUNICATION: The result you hope to achieve from a specific communication effort (a report, email, presentation, memo.) Define Your Objectives
  33. 33. Your Communication “STYLETYLE””
  34. 34. • Join/Consult ApproachJoin/Consult Approach: Learn from the audience. The “inquiry” style. Consult is collaborative, and Join is even more collaborative (like brain-storming.) • Tell/Sell ApproachTell/Sell Approach: When you want your audience to learn from you. In tell you inform or explain. In SELL, you persuade/advocate for. (SOURCE: Tannenbaum & Schmidt study of Leadership) Communication STYLE
  35. 35. Establish Your Credibility
  36. 36. • Remember how I started this first session…? • What is your audience’s perception of your initial credibility? What do they think of you? • Factors that determine credibility: – Rank – Goodwill – Expertise – Image – Common ground Subject Matter Expertise
  37. 37. Audience Strategy
  38. 38. • Who are they? • What do they know and expect? • What do they feel? • What will persuade them? Audience Strategy
  39. 39. Message Strategy
  40. 40. • Key points • Key questions • Steps in a process • Alternatives to compare Organize
  41. 41. Channel Choice Strategy
  42. 42. Audience, Purpose, Scope, Organization and Channel
  43. 43. CABCAB 0002/010002/01 BusinessBusiness Communications:Communications: WeekWeek 22
  44. 44. Organization Strategies
  45. 45. Letter Versus Memo
  46. 46. EXERCISEEXERCISE #1#1
  47. 47. RESOURCESRESOURCES
  48. 48. Resources
  49. 49. Resources
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