Your SlideShare is downloading. ×
Business Communications Baruch College Week 1 Presentation
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Business Communications Baruch College Week 1 Presentation


Published on

Great business communications strategies, best practices and useful tips

Great business communications strategies, best practices and useful tips

Published in: Business, Education
  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. CABCAB0002/010002/01 BusinessBusiness Communications:Communications: WeekWeek 11
  • 2. • About YOUYOU • About MEME • Review The Syllabus: •Charging Boldly Ahead!Charging Boldly Ahead! Today’s Agenda
  • 3. About ME  BA in Comms (MBA Mktg)  20 Years In Corp. America  Started Career as Recruiter  Marketing/Sales Background Launched The Chazin Group ‘04 Contact me: Tel: (201) 683-3399 Email:
  • 4. What I DoWhat I Do  Job Search Strategies  Interviewing & Networking  Career Coaching  Life / Work Balance  Business Owner Coaching  Human Capital Development  Professional Development  Salary Negotiations
  • 5. Our Textbooks
  • 6. How Do YOU Define BusinessBusiness Writing?
  • 7. "Throughout the globe, the"Throughout the globe, the written word, in both paper andwritten word, in both paper and electronic forms, is seen less aselectronic forms, is seen less as strictly a way of archiving thestrictly a way of archiving the business already completed andbusiness already completed and more asmore as a vital, creative means ofa vital, creative means of problem solving, collaborating,problem solving, collaborating, and actually doing businessand actually doing business."." (SOURCE: R. Inkster and J. M. Kilborn, The Writing of Business, Allyn and Bacon, 1999)
  • 8. How U.S. Business People Communicate
  • 9. The U.S. is the MOSTThe U.S. is the MOST OverworkedOverworked Developed Nation inDeveloped Nation in THE WORLD…THE WORLD…
  • 10. The Chazin GroupThe Chazin GroupThe Research PROVES It
  • 11. • The White-Collar Sweatshop by Jill Andresky Fraser • The Overworked American by Juliet Schor • The Working Life by Joanne B. Ciulla The Chazin GroupThe Chazin GroupA Field of Study Emerges
  • 12. Overworked=More Stress=Overworked=More Stress=  FatigueFatigue  High Blood PressureHigh Blood Pressure  Heart DiseaseHeart Disease  OvereatingOvereating  Substance AbuseSubstance Abuse  Lost Time With Loved OnesLost Time With Loved Ones  Spousal/Child AbuseSpousal/Child Abuse  Anger Management/Road RageAnger Management/Road Rage  Early DeathEarly Death  SuicideSuicide
  • 13. K.K.II.S..S.SS
  • 14. A New Era
  • 15. Energy to the World
  • 16. Chemistry That Matters
  • 17. ““In a global marketplace,In a global marketplace, it is absolutely critical thatit is absolutely critical that we communicatewe communicate effectively, to achieve oureffectively, to achieve our organizational goals."organizational goals." (SOURCE: me, 2012)
  • 18. What’s the PURPOSEPURPOSE of BusinessBusiness Writing?
  • 19. • Explain or justify actions already taken. • To convey information. • To influence the reader to take action. • Deliver good/bad news. • Direct action. It’s PURPOSEPURPOSE
  • 20. ““Writing isWriting is makingmaking sense of life."sense of life." (SOURCE: Nadine Gordimer)
  • 21. Poor Writing… Poor Results!
  • 22. • Net Future Institute Research study revealed online communication issue isn’t ENOUGH email but inability to GET THE POINT ACROSS. • One in 3 U.S. workers in top companies write poorly. • Poorly written business communications wastes time, drains resources, and causes errors. (HR magazine June ‘06) • 85% of survey respondents said poor communications wastes time, 70% cited lost productivity (HR magazine April ‘06) Result of POOR Communication
  • 23. BEFOREBEFORE You Start Writing…
  • 24. • What’s the situation/problem/issue that is prompting me to write this? • Why are you writing this document? • Who is going to read it? • What do your readers need to know? • What action do you want your readers to take? Ask Yourself…
  • 25. Good business writing DEMANDS you know what you are doing.
  • 26. Have a 60-second60-second conversation with YOURSELF.
  • 27. Developing an Outline VersusVersus Free writing
  • 28. OutliningOutlining
  • 29. Free WritingFree Writing
  • 30. The Communication STRATEGY
  • 31. • Strategic communication is based on 5 variables: – Communicator (Writer) Strategy – Audience Strategy – Message Strategy – Channel Choice Strategy – Culture Strategy Communication Strategy
  • 32. • GENERALGENERAL: The broad overall goal. • ACTIONACTION: A series of action outcomes – specific, measurable, time-sensitive steps required, to accomplish general objective(s.) • COMMUNICATIONCOMMUNICATION: The result you hope to achieve from a specific communication effort (a report, email, presentation, memo.) Define Your Objectives
  • 33. Your Communication “STYLETYLE””
  • 34. • Join/Consult ApproachJoin/Consult Approach: Learn from the audience. The “inquiry” style. Consult is collaborative, and Join is even more collaborative (like brain-storming.) • Tell/Sell ApproachTell/Sell Approach: When you want your audience to learn from you. In tell you inform or explain. In SELL, you persuade/advocate for. (SOURCE: Tannenbaum & Schmidt study of Leadership) Communication STYLE
  • 35. Establish Your Credibility
  • 36. • Remember how I started this first session…? • What is your audience’s perception of your initial credibility? What do they think of you? • Factors that determine credibility: – Rank – Goodwill – Expertise – Image – Common ground Subject Matter Expertise
  • 37. Audience Strategy
  • 38. • Who are they? • What do they know and expect? • What do they feel? • What will persuade them? Audience Strategy
  • 39. Message Strategy
  • 40. • Key points • Key questions • Steps in a process • Alternatives to compare Organize
  • 41. Channel Choice Strategy
  • 42. Audience, Purpose, Scope, Organization and Channel
  • 43. CABCAB 0002/010002/01 BusinessBusiness Communications:Communications: WeekWeek 22
  • 44. Organization Strategies
  • 45. Letter Versus Memo
  • 48. Resources
  • 49. Resources