Social Marketology Workshop - Social Shake Up, Atlanta 09-15-2013

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A hands-on workshop based on the Ric Dragon's “Social Marketology” book, presented at Social Shake Up in Atlanta on 09/15/2013. The workshop provided training on the a framework for developing a social media strategy and process.

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  • Framework: Ric
  • Desired Outcomes; Eta
  • Using keyword research to findExisting; or you need to create?How do you participate?Role of Community Management
  • Paul
  • Paul
  • Despite the outcries of Occupy; - people naturally project personhood onto brands.
  • Document your resources available to you
  • Document your resources available to you
  • Document your resources available to you
  • Document your resources available to you
  • Document your resources available to you
  • Document your resources available to you
  • Document your resources available to you
  • Document your resources available to you
  • Document your resources available to you
  • Document your resources available to you
  • Document your resources available to you
  • Document your resources available to you
  • Social Marketology Workshop - Social Shake Up, Atlanta 09-15-2013

    1. 1. Ric Dragon, CEO, DragonSearch - @ricdragon Social Marketology: @ricdragon
    2. 2. Introduction
    3. 3. Purpose & Vision Create Indelible Memories Goal Be center to more storytelling in social media Objectives Publish excellent blog content at least six times / month Increase community by 50% Increase engagement by 100% Increase amplification by 50% Metrics # of blog posts / month # of followers # of interactions # of shares # of mentions # of comments on blog
    4. 4. 1000 3000 Twitter Retweets NOW Target
    5. 5. Giraffes Hippopotami Monkeys Elephants Lions People seeking to save or preserve Want to save giraffes Want to save hippopotami Want to save monkeys Want to save elephants Want to save lions People who love as symbols Love giraffes as symbols Love hippopotami as symbols Love monkeys as symbols Love elephants as symbols Love lions as symbols People who love as pets People who love Giraffes as pets People who love Hippopotami as pets People who love monkeys as pets People who love Elephants as pets People who love lions as pets People who study (scientifically) Study giraffes Study hippopotami Study monkeys Study elephants Study lions
    6. 6. DigitalEthos.org/smac • Domestic Animals (people who love…) • Ferrets • Cats • Fish • Dogs • Rescue Dogs • Obedience dogs • Specific Breeds • Hounds • Toy • Sporting • Terriers • Airedales • Airedale Fanciers Club of Illinois
    7. 7. Competitive Analysis
    8. 8. Company FB Likes Avg # of comments/po st Avg # of likes / post Avg # of shares / post Ritz Carlton 453,000 24.6 2791 217.4 W Hotels 142,000 3 281.2 2.6 Four Seasons 193,000 76.6 1548.4 73.8
    9. 9. Twitter: @ricdragon
    10. 10. Twitter: @ricdragon
    11. 11. Twitter: @ricdragon
    12. 12. Twitter: @ricdragon
    13. 13. Twitter: @ricdragon
    14. 14. Twitter: @ricdragon
    15. 15. Twitter: @ricdragon
    16. 16. Twitter: @ricdragon
    17. 17. Twitter: @ricdragon The Big Five Approaches to Social Media
    18. 18. Resources Available
    19. 19. Twitter: @dragonsearch
    20. 20. Twitter: @dragonsearch
    21. 21. Twitter: @dragonsearch
    22. 22. Twitter: @dragonsearch
    23. 23. Twitter: @dragonsearch
    24. 24. Twitter: @dragonsearch
    25. 25. 1. Resources 2. Which of the 5 big approaches? 3. How much of each major activity type? 4. Distribution of different platforms
    26. 26. Ric Dragon, DragonSearch dragon@dragonsearch.net | http://drsr.ch/workshops Twitter: @ricdragon Thank You!

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