Keynote: Intelligence at Scale by Krishna Raghavan (Flipkart)
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Transcript

  • 1. Intelligence@Scale eTailing India Summit 2014 krishna.raghavan@flipkart.com
  • 2. Handling scale is not enough… Intelligence will be the differentiator
  • 3. Problem 1: How do you sell and merchandise your products? ● Pricing ● Promotions/Offers ● Bundling ● Ads Would that be enough?
  • 4. Gather Customer insights at every step of the customer journey leading to personalisation and delight
  • 5. As an example: - ● Customer browse behavior ● Customer purchase history ● Inferring Product relationships ● etc… (Do this for 18M+ customers!)
  • 6. Seller Analytics and Recommendations ● Provide deep selling insights for your portfolio ● Comparative aggregated analytics and trends ● Recommend course of action, not just analytics
  • 7. Problem 2: Who is the best seller for the customer? Do this for thousands of sellers and millions of customers
  • 8. Seller Prioritisation - How? ● Seller Performance in terms of buyer experience e.g. cancellations, returns ● Customer preferences in terms of SLA, Price,Feedback ● Geo ● Personalisation here again… ● Self Learning
  • 9. Problem 3: How do we identify bad quality products amongst millions on the platform? 10000+ Categories Long Tail selection
  • 10. Product Insights: How? ● Customer signals - Returns, Feedback ● Conversion - Funnel analytics ● Pricing Analytics ● Power pro-active resolution
  • 11. Thank You… Q&A