Go Online with Amazon and Grow Profitably


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Go Online with Amazon and Grow Profitably

  1. 1. 1Amazon Services Confidential GO ONLINE WITH AND GROW PROFITABLY
  2. 2. CHALLENGES IN OFFLINE RETAILING 2Amazon Services Confidential
  3. 3. Amazon Services Confidential  Reach limited to local customer base near the store  Large marketing budgets required to expand reach to new customers in other localities Limited Reach Cost of operations  Significant incremental costs of setting up new stores – real estate, manpower, other overheads. 3
  4. 4.  Range of products on display limited to physical shelf space in store(s) Product display space Inventory Management  Challenges & costs of managing inventory across multiple stores 4Amazon Services Confidential
  5. 5. INTERNET OPPORTUNITY IN INDIA 5Amazon Services Confidential
  6. 6. Internet Growing Rapidly in India 106 137 190 205 213 243 0 50 100 150 200 250 June'11 June'12 June'13 Oct'13 Dec'13 (est) June'14 (est) Internet users in India (In Millions) * Source - IAMAI-IMRB I-cube estimates – Press Release Internet Users in India Crosses 200 Million Mark Wed, 13 Nov 2013 India – 3rd largest Country by Internet Users Growing at 40% Y-o-Y 6Amazon Services Confidential
  7. 7. Internet Growing Rapidly in India 106 137 190 205 213 243 0 50 100 150 200 250 June'11 June'12 June'13 Oct'13 Dec'13 (est) June'14 (est) Internet users in India (In Millions) * Source - IAMAI-IMRB I-cube estimates – Press Release Internet Users in India Crosses 200 Million Mark Wed, 13 Nov 2013 By June 2014, India will overtake US to become the 2nd largest Internet base in the world with 243 million internet users. 7Amazon Services Confidential
  8. 8. E-Commerce Growing Rapidly in India • Growing trend of Indian offline retailers going online with their own sites, e.g. Amrapali, Meena Bazaar, Mom & Me, Nalli Silks, The Chennai Silks. • Traditional multi-brand offline sellers also going online with Amazon.in, e.g. Future Retail, Shoppers Stop, Croma, Vijay Sales, The Mobile Store, Univercell Offline retailers growing online * Source - Indian Ecommerce-Tip of the Iceberg, by Macquire Equities Research, Rajan Anandan on google trends Indian e-commerce is expected to be a 108K Crore opportunity by FY15 Grown at a compounded annual growth rate of 30% since FY09 8Amazon Services Confidential Apparel 362 % Consumer Goods 119 % Sports/Outdoors 100 % Home Furnishing 98% E-Commerce: Growth in Sales Over Last Year
  9. 9. HOW AMAZON SEEKS TO HELP YOU GROW YOUR BUSINESS 9Amazon Services Confidential
  10. 10. Our Vision “Start with the customer and work backwards.” - Jeff Bezos, Founder and CEO Relentless focus and innovation based on a core set of customer needs:  Selection  Value  Convenience To be Earth's Most Customer Centric Company 10Amazon Services Confidential
  11. 11. 11Amazon Services Confidential Total Selection: Over 15 MN products across 21 categories Largest Selection in India for Books Fashion Jewellery Luggage & Backpacks Home & Kitchen Beauty Products Toys & Games Music Movies & TV Shows Video Games First in India to introduce Guaranteed One-Day Delivery Number of sellers: Growing pool of sellers. Grown over 40X since launch
  12. 12. 12Amazon Services Confidential Service How we help you Available in India Sell your products on Amazon.in Amazon stores, packs, ships and provides customer service for your products Increase traffic to your site using ads that take consumers to your product pages Amazon customers pay on your website using their Amazon profiles Build and operate your online store using our all-in-one e-commerce platform
  13. 13. With FBA, store your products in Amazon fulfillment centers, while we pick, pack, ship & provide customer service Reach millions of online shoppers with ads on Junglee.com that link to product pages on your website Advertise your offline store on Junglee.com Amazon’s Current Offerings in India Third Party Sellers contributed to 45% of Amazon’s units sold worldwide in 2012 13Amazon Services Confidential
  14. 14. Businesses Nearby on Junglee.com  Your store will be listed on the Product detail page  Your contact number and address will be listed helping customers connect with you as they search for products  Offer notes can be provided to attract customers Amazon Services Confidential With over 7.14 million visitors a month* on Junglee.com, Businesses Nearby boosts your store recall 14 *Source: Jan 2014 Comscore data
  15. 15. Amazon Services Confidential How Fulfillment by Amazon (FBA) works Step 1: Seller sends their products to Amazon Fulfillment Center. Step 2: Amazon stores seller’s products – From a single unit to their entire inventory Step 3: Customers orders seller’s products from Amazon often with fast, free delivery Step 4: Amazon picks and packs seller’s products. Step 5: Amazon ships seller’s products and provides customer support.
  16. 16. “ If you want to make money and there’s a marketplace for what you’re selling, Amazon’s FBA is a great place to be. I tell people, don’t be afraid to try. My business has nationwide reach and customers from across India. Thanks again for being so professional. We couldn’t have done this without you. We are starting a very long and prosperous business relationship....” Amazon Services Confidential Seller Testimonials
  17. 17. “In the first week of the Computers & Accessories store launch on Amazon.in, we sold around 435 storage devices in just 7 days. We avail (Fulfillment by Amazon) FBA. This has enabled us to tap major markets in the South which constitute 40% of our sales and 28% from the North. The reach of our products is so vast that we have sold at least 1 device to 26 states and UTs...” Amazon Services Confidential Seller Testimonials
  18. 18. Key Benefits 18Amazon Services Confidential Open a New Sales Channel and Reach Nationwide Customers No Product Listing Fees No Upfront Costs of Creating a Website or Setting up a Physical Store Convenient, Trusted Shopping Experience for Customers
  19. 19. Key Benefits 19Amazon Services Confidential Grow your Business with Amazon’s World-Class Fulfillment FBA orders are eligible for FREE Shipping, COD (Cash on Delivery), Guaranteed 1-Day Delivery, 2-Day Delivery and other benefits. Secure Payments - Security and Fraud Protection for you and your Customers
  20. 20. Sellers of various sizes & categories sell on 20Amazon Services Confidential
  21. 21. Next steps Fill the Seller Information Form Our sales team will connect with you Registration and account creation Tax registration (only for FBA) Onboarding and integration Launch on the Amazon platform 21Amazon Services Confidential
  22. 22. Write to us at india-seller-services@amazon.com 22Amazon Services Confidential
  23. 23. 23Amazon Services Confidential Appendix
  24. 24. Amazon.in Amazon Services Confidential
  25. 25. Junglee.com Amazon Services Confidential
  26. 26. Junglee.com – How it works “Thanks for your support for our sale on 12 Dec 2012. We set a record for both number of 20 times increase in clicks and 5 times increase in revenue from Junglee.com on a single day. Junglee in a significant way has transformed our business.” - Ashwin Dias (VP-Ecommerce) “Junglee has given iBhejo.com an amazing stage to promote our products. We have seen traffic increase every day, and the number of sales made through Junglee’s reference is also phenomenal! Kudos to Junglee!” – Sasha Revashankar (Co-founder) Amazon Services Confidential