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eTailing India Jaipur Conclave- 2013, Deepak Tulsyian
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Transcript

  • 1. Gitanjali to E-Gitanjali E- 18 April, 2013 Deepak Tulsian
  • 2. AgendaJEWELRY INDUSTRYGITANJALIWHY ONLINE?E-GITANJALICONNECTING THE DOTS
  • 3. Indian Jewelry Retail Jewelry Retail Online Jewelry Retail• $30 B; Growing at > 15% p.a. • $80 M (Estimate)• 3rd biggest retail category in India • Growing at > 70% p.a.• Largest consumer of gold in the world • Increasing no. of online sellers• 3rd largest diamond jewellery market • Ebay India sales 1 pc of jewelry every 3 mins• Unorganized (> 3 lacs goldsmith) • Highest ASP category• Branded jewelry 6% share, growing at 40- 50% p.a. Online Jewelry expected to reach $1 B in next 5 years.
  • 4. AgendaJEWELRY INDUSTRYGITANJALIWHY ONLINE?E-GITANJALICONNECTING THE DOTS
  • 5. Gitanjali Group Established in 1966, Gitanjali is one of the world’s largest integrated-branded jewelry players Annual turnover of over USD 2.1 billion Launched India’s First Branded Jewelry “GILI” in 1994; Currently owns > 40 established brands 4 out of top 5 jewelry brands in India owned by the Group Presence in 10 countries; Above 4000 Retail points
  • 6. Multi-brand StrategyMulti- To cover all consumer segments.
  • 7. Multi-Channel Retail Multi- 2006 1999 Multi brand Store Exclusive Brand Store Own Departmental Jewelry Store Retailer Franchisee 2009 StoreDistributor Shop-in-Shop (Departmental Store) 1994 To achieve greater and faster market penetration.
  • 8. AgendaJEWELRY INDUSTRYGITANJALIWHY ONLINE?E-GITANJALICONNECTING THE DOTS
  • 9. Online Jewellery - The Trigger… High-value transactions in brand websites Orders from remote locations Frequent enquiries for store location Franchise / Distributor / Corporate / Bulk order enquiries
  • 10. Online Jewellery - Opportunity $1 B market in 5 years ◦ US: $5B (8% penetration) ◦ China: $1.1B (2% penetration) ◦ India: $80M (~0.25%), growing at 70-80% p.a. Greater Geographical Reach Showcase Unlimited Range
  • 11. Gitanjali Advantages Established brands & Trust Common Warehouse Inventory Offline-Online cross selling
  • 12. AgendaJEWELRY INDUSTRYGITANJALIWHY ONLINE?E-GITANJALICONNECTING THE DOTS
  • 13. Gitanjali’s Online Journey In-store online Kiosk E-Franchisee Ecom Jun 2012 Feb 2012 marketplace 2011-12 Multi-brand website 2011-12Brandwebsite 2007 Innovative online models for rapid and profitable growth.
  • 14. Brand websitesBrand Loyal CustomersBrand CollectionsBrand Store LocatorBrand News / Updates Highest average ticket size due to brand trust.
  • 15. Multi-brand websites Multi-• 25+ Gitanjali brands• Precious and lifestyle gifts • Jewelry marketplace • Multiple sellers • One stop shop for jewelry High conversion due to multiple choices.
  • 16. ECOM Marketplace Greater Reach More visibility Faster penetration High volumes due to millions of traffic.
  • 17. E-FranchiseeBackground  Tapping population that is not buying online  Assisted selling model  Bridges touch & feel gap  Personal assistanceProposition  Dual stock access – Physical and Online  Low investment and high return  Hassle-free,Anytime,AnywhereSales Formats  Direct  Shop-in-Shop 60+ existing E-franchisees and  Online Store hundreds of enthusiastic enquiries.Target  New Entrepreneurs  Jewelers, Housewives, Online start-ups, Financial advisors Assisted selling model to reach offline buyers.
  • 18. In- In-store Online Kiosk In-store online browsingPromotion of Digital Catalogue Low Investment Greater penetration Currently piloting in select stores.
  • 19. Online Marketing Online Mass Marketing MediaOnline marketing for driving traffic; Mass media for brand building.
  • 20. Online Retail - Challenges Internal Real-timeConvince brands - Conflict with Priority for inventory updateCan jewellery sell offline retail - Ecommerce across multiple online? Online Discounts channels External Logistics / Touch-n-feel Fraud transactions Timely delivery Insurance
  • 21. Opportunities… Mobile and Social media • Mobile website and Mobile App • Social media engagement Integrate Store Network • Ship to store • Leverage in-store inventory Multi-national Online Store • Inventory from 10 countries • Cross border online trade
  • 22. AgendaJEWELRY INDUSTRYGITANJALIWHY ONLINE?E-GITANJALICONNECTING THE DOTS
  • 23. Online - A natural extension of Offline Gitanjali E-Gitanjali Brand Store Brand Website Multi-brand Multi-brand store website Franchisee E-Franchisee Departmental Online Store Marketplace International International Stores web-store
  • 24. Thank You for your time !!