Atom Workshop : Payment Solutions For Modern Retail

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Atom Workshop : Payment Solutions For Modern Retail

  1. 1. Confidential Payment Solutions for Modern Retail Alok Mehta Atom Technologies Limited
  2. 2. Confidential Basic Facts • Country of over 1.20 billion people with over 900 million mobile connections. • 120 million Internet subscribers • 20 million+ credit cards, 300 million+ debit cards, still a large part of the country is unbanked • Mobile payments introduced around 7 years back • RBI introduced mobile payments guidelines around 5 years back • IMPS introduced by NPCI thus permitting interoperability between banks’ mobile banking systems and merchant payments • Electronic commerce has seen acceptability in the last three years with India being among fastest growing online market and has registered about 40% growth in about a year • Industry is undergoing changes with players providing multiple touch points for payment acceptance
  3. 3. Confidential The idea • It all starts with the idea - Business - Deciding on customer demographics • domestic v/s international • Metro or across India • Only internet facing or would there be other channels – call center as well as brick and mortar • Delivery model – through own logistics or outsourced
  4. 4. Confidential Technologies adopted •Application – Experiential •USSD – Operator Specific •SMS – Ubiquitous • In Person Payments • Easy to spread• Easy to access Internet IVR Mobile Point of Sale
  5. 5. Confidential • Internet • Standard Integration Kits • Availability of Integration with standard shopping carts & framework • Secure using encryption over an above HTTPS • Mail based invoicing Solution • IVR • Multi Lingual support • Anytime / Anywhere accessibility • No training required for Usage • Multiple Variants (Inbound, Outbound dialers, Automated, Agent Assisted, Integrated) • Option for Multiple Payment Instruments • Customer Identification based on Caller Id. Technology features
  6. 6. Confidential Technology features • Mobile • Availability to add service into standard product • Customizable white labeled solution • Availability on different OS • For handsets which are not capable of hosting any application, WAP / USSD / SMS based solutions are supported • End to End Encrypted • Point of Sale • Support for Chip & PIN • Support for RUPAY acceptance • Mobility • Security • Kiosks • Support for Card Present transactions • Support for Card Not Present transactions • Ease of access & use • Multi Lingual
  7. 7. Confidential Signing up a Payments Service Provider • Age of the payment player • Product capabilities • Success rates • Availability of horizontal service offerings – Internet, IVR, mobile and POS • Ease of integration – availability of shopping kits and flexibility for customization And • Of course “Pricing”
  8. 8. Confidential Getting MIDs • Compliance • Completeness of KYC documents • Providing proper information on the business • Displaying the refund policy, shipping policy, and terms and conditions properly on your site
  9. 9. Confidential Settlement Process • Receiving funds for the sales – • Understanding the RBI regulations • Escrow mechanism • Refund processing
  10. 10. Confidential Risk and Fraud Management • Understanding key risks – financial, reputational, legal • Core understanding of initiation of chargebacks and chargeback management • Dealing with fraud
  11. 11. Confidential Visit us at: http://www.atomtech.in

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