Estudio34 Presents Hannah Smith -Ways to Build links linklove2013
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Estudio34 Presents Hannah Smith -Ways to Build links linklove2013

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Hannah compartió las siguientes herramientas en la presentancio adjunta: ...

Hannah compartió las siguientes herramientas en la presentancio adjunta:
• www.zemanta.com – Sugerencia de contenido a bloggers de tu nicho y para tu web
• www.imageraider.com – busca tus imagenes en otras webs y mendiga links
• http://rapportive.com – es un plugin para gmail - pruebalo para buscar a tus Peers
• http://www.paddymoogan.com/link-building-tools/infographic-search-engine/ - un buscador de infografías para mendigar un poquito mas.

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  • Great if you’re an agency
  • Great if you’re an agency
  • Great if you’re an agency
  • Great if you’re an agency
  • Great if you’re an agency

Estudio34 Presents Hannah Smith -Ways to Build links linklove2013 Estudio34 Presents Hannah Smith -Ways to Build links linklove2013 Presentation Transcript

  • Hannah SmithSEOmoz Associate.Writer for State of Search & SEO ChicksCaffeine AddictPrincipal Consultant, Distilledhannah.smith@distilled.net@hannah_bo_banna
  • 23,787Ways to Build Links in 30 Minutes HANNAH SMITH
  • actually,I don‟t need30 minutes @hannah_bo_banna
  • Found 23,787 best matches
  • Found 23,787 best matches
  • but link building is @hannah_bo_banna
  • this kind of crap is notsustainable @hannah_bo_banna
  • has changed… @hannah_bo_banna
  • Penguin March -http://www.flickr.com/photos/sidereal/76724710/sizes/l/ @hannah_bo_banna
  • it just got@hannah_bo_banna
  • SustainableWays to Build Links HANNAH SMITH
  • feel (kinda) likeRand Fishkin… @hannah_bo_banna
  • all you need is a
  • zemantamedia.com @hannah_bo_banna
  • zemantamedia.com @hannah_bo_banna
  • over the past 12 months… links @hannah_bo_banna
  • per link @hannah_bo_banna
  • do you have
  • make photos & imagesembeddable @hannah_bo_banna
  • http://www.paddymoogan.com/embeddemo/ @hannah_bo_banna
  • also upload to @hannah_bo_banna
  • http://www.paddymoogan.com/embeddemo/ @hannah_bo_banna
  • license undercreativecommons @hannah_bo_banna
  • @hannah_bo_banna
  • make sure you‟re gettingthe links @hannah_bo_banna
  • http://www.imageraider.com/ @hannah_bo_banna
  • http://www.imageraider.com/ @hannah_bo_banna
  • clearly this works forinfographics @hannah_bo_banna
  • want anotherexample? @hannah_bo_banna
  • @hannah_bo_banna
  • STOPtalking like an SEO @hannah_bo_banna
  • attribution linkimage credit @hannah_bo_banna
  • creating
  • are you inadvertentlybuilding linksfor your hosting platform? @hannah_bo_banna
  • What the what?!zemantamedia.com @hannah_bo_banna
  • you want those @hannah_bo_banna
  • http://philnottingham.com/tools/video-embed-link-generator/ @hannah_bo_banna
  • http://philnottingham.com/tools/video-embed-link-generator/ @hannah_bo_banna
  • got YouTube videos beingembedded? @hannah_bo_banna
  • zemantamedia.com @hannah_bo_banna
  • we should ask these people if they’ll link to us…zemantamedia.com @hannah_bo_banna
  • want to work withexistingcommunities?
  • so you go & try tointeract… @hannah_bo_banna
  • @hannah_bo_banna
  • you‟re met with… @hannah_bo_banna
  • @hannah_bo_banna
  • buyadvertising @hannah_bo_banna
  • make sure links are @hannah_bo_banna
  • no SEO @hannah_bo_banna
  • @hannah_bo_banna
  • you‟ll get thetraffic @hannah_bo_banna
  • later you may find they‟remore open @hannah_bo_banna
  • getting PR coverage butno links?
  • create„people‟pages @hannah_bo_banna
  • @hannah_bo_banna
  • sites are often happier tolink to them @hannah_bo_banna
  • no visiblecontactdetails?
  • get virtually anyone‟semail @hannah_bo_banna
  • http://rapportive.com/ @hannah_bo_banna
  • http://www.distilled.net/blog/miscellaneous/find-almost-anybodys-email-address/ @hannah_bo_banna
  • http://www.distilled.net/blog/miscellaneous/find-almost-anybodys-email-address/ @hannah_bo_banna
  • also…follow up @hannah_bo_banna
  • http://www.boomeranggmail.com/ @hannah_bo_banna
  • http://www.seomoz.org/blog/linkbuilder-gmail-productivity-setup-and-outreach-examples @hannah_bo_banna
  • got great
  • “great content producesout-sizedreturns” @hannah_bo_banna
  • http://www.simplybusiness.co.uk/microsites/productivity/workload-guide/ @hannah_bo_banna
  • email@hannah_bo_banna
  • @hannah_bo_banna
  • domain authority @hannah_bo_banna
  • but it‟s rarely that @hannah_bo_banna
  • great content gets youtop-tierguest posts
  • http://www.simplybusiness.co.uk/microsites/google-analytics-guide/ @hannah_bo_banna
  • @hannah_bo_banna
  • domain authority @hannah_bo_banna
  • http://www.simplybusiness.co.uk/microsites/productivity/collaboration-guide/ @hannah_bo_banna
  • @hannah_bo_banna
  • domain authority @hannah_bo_banna
  • http://www.simplybusiness.co.uk/microsites/guide-to-social-media-success/ @hannah_bo_banna
  • @hannah_bo_banna
  • domain authority @hannah_bo_banna
  • http://www.simplybusiness.co.uk/microsites/guide-business-blogging/ @hannah_bo_banna
  • @hannah_bo_banna
  • domain authority @hannah_bo_banna
  • built something?contact the companies‟ whose tools youused & offer towrite for them @hannah_bo_banna
  • http://www.simplybusiness.co.uk/microsites/wordpress-for-small-businesses/ @hannah_bo_banna
  • @hannah_bo_banna
  • @hannah_bo_banna
  • domain authority @hannah_bo_banna
  • STOPtalking like an SEO @hannah_bo_banna
  • guest post @hannah_bo_banna
  • @hannah_bo_banna
  • domain authority @hannah_bo_banna
  • STOPbehaving like an SEO @hannah_bo_banna
  • don‟t write once & move on, become aregularcontributor @hannah_bo_banna
  • done something thatworked?
  • leverage viacasestudies… @hannah_bo_banna
  • get yourto write them… @hannah_bo_banna
  • @hannah_bo_banna
  • domain authority @hannah_bo_banna
  • bonus points forsyndication @hannah_bo_banna
  • @hannah_bo_banna
  • domain authority @hannah_bo_banna
  • or write them @hannah_bo_banna
  • http://www.kogan.com/au/blog/new-internet-explorer-7-tax/ @hannah_bo_banna
  • domain authority @hannah_bo_banna
  • a quickfix…
  • want to do @hannah_bo_banna
  • but don‟t havegreat data? @hannah_bo_banna
  • http://www.guardian.co.uk/news/datablog/2011/oct/07/michelin-star-restaurants-list @hannah_bo_banna
  • @hannah_bo_banna
  • http://www.guardian.co.uk/news/datablog/2012/may/18/michelin-star-restaurants-value @hannah_bo_banna
  • domain authority @hannah_bo_banna
  • bigpicture…
  • do stuff thatgets links @hannah_bo_banna
  • rather than doing stufffor links @hannah_bo_banna
  • charity
  • @hannah_bo_banna
  • linking root domains @hannah_bo_banna
  • answering customer‟sneeds
  • linking root domains @hannah_bo_banna
  • reaching customersbefore they know theyneed you
  • @hannah_bo_banna
  • linking root domains @hannah_bo_banna
  • creatingopen sourcesoftware
  • http://www.testplant.com/products/vine/ @hannah_bo_banna
  • http://www.apple.com/uk/remotedesktop/resources.html @hannah_bo_banna
  • domain authority @hannah_bo_banna
  • BONUS!directories, built for @hannah_bo_banna
  • http://sourceforge.net/ @hannah_bo_banna
  • domain authority @hannah_bo_banna
  • http://download.cnet.com/ @hannah_bo_banna
  • domain authority @hannah_bo_banna
  • somethingclose tohome…
  • @hannah_bo_banna
  • linking root domains @hannah_bo_banna
  • takeaways
  • fully leverage existing assets& createnew assetsto leverage @hannah_bo_banna
  • make sure you claim those linksyou earned @hannah_bo_banna
  • STOPtalking like an SEO @hannah_bo_banna
  • attribution linkimage credit @hannah_bo_banna
  • guest post @hannah_bo_banna
  • STOPbehaving like an SEO @hannah_bo_banna
  • don‟t write once & move on, become aregularcontributor @hannah_bo_banna
  • do *some* stuff thatgets links rather than just doing stuff for links @hannah_bo_banna
  • Thanks.Any questions? HANNAH SMITH hannah.smith@distilled.net @hannah_bo_banna
  • Image Credits• Penguin March - Penguin March - http://www.flickr.com/photos/sidereal/76724710/sizes/l/• These aren’t the droids you’re looking for - http://flowtationdevices.com/2011/05/04/may-the-fourth-be-with-you/• Rand - http://www.seomoz.org/team/randfish• STFU & GTFO - http://www.hupitgaming.com/forum/26-black-ops/340152-my-2-cents-on-ghost• The Future - http://newcastleresearchers.wordpress.com/2010/01/15/what-will-you-be-doing-10-years-from-now/ @hannah_bo_banna