Estudio34 Presents Hannah Smith -Ways to Build links linklove2013

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Hannah compartió las siguientes herramientas en la presentancio adjunta: …

Hannah compartió las siguientes herramientas en la presentancio adjunta:
• www.zemanta.com – Sugerencia de contenido a bloggers de tu nicho y para tu web
• www.imageraider.com – busca tus imagenes en otras webs y mendiga links
• http://rapportive.com – es un plugin para gmail - pruebalo para buscar a tus Peers
• http://www.paddymoogan.com/link-building-tools/infographic-search-engine/ - un buscador de infografías para mendigar un poquito mas.

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  • Great if you’re an agency
  • Great if you’re an agency
  • Great if you’re an agency
  • Great if you’re an agency
  • Great if you’re an agency

Transcript

  • 1. Hannah SmithSEOmoz Associate.Writer for State of Search & SEO ChicksCaffeine AddictPrincipal Consultant, Distilledhannah.smith@distilled.net@hannah_bo_banna
  • 2. 23,787Ways to Build Links in 30 Minutes HANNAH SMITH
  • 3. actually,I don‟t need30 minutes @hannah_bo_banna
  • 4. Found 23,787 best matches
  • 5. Found 23,787 best matches
  • 6. but link building is @hannah_bo_banna
  • 7. this kind of crap is notsustainable @hannah_bo_banna
  • 8. has changed… @hannah_bo_banna
  • 9. Penguin March -http://www.flickr.com/photos/sidereal/76724710/sizes/l/ @hannah_bo_banna
  • 10. it just got@hannah_bo_banna
  • 11. SustainableWays to Build Links HANNAH SMITH
  • 12. feel (kinda) likeRand Fishkin… @hannah_bo_banna
  • 13. all you need is a
  • 14. zemantamedia.com @hannah_bo_banna
  • 15. zemantamedia.com @hannah_bo_banna
  • 16. over the past 12 months… links @hannah_bo_banna
  • 17. per link @hannah_bo_banna
  • 18. do you have
  • 19. make photos & imagesembeddable @hannah_bo_banna
  • 20. http://www.paddymoogan.com/embeddemo/ @hannah_bo_banna
  • 21. also upload to @hannah_bo_banna
  • 22. http://www.paddymoogan.com/embeddemo/ @hannah_bo_banna
  • 23. license undercreativecommons @hannah_bo_banna
  • 24. @hannah_bo_banna
  • 25. make sure you‟re gettingthe links @hannah_bo_banna
  • 26. http://www.imageraider.com/ @hannah_bo_banna
  • 27. http://www.imageraider.com/ @hannah_bo_banna
  • 28. clearly this works forinfographics @hannah_bo_banna
  • 29. want anotherexample? @hannah_bo_banna
  • 30. @hannah_bo_banna
  • 31. STOPtalking like an SEO @hannah_bo_banna
  • 32. attribution linkimage credit @hannah_bo_banna
  • 33. creating
  • 34. are you inadvertentlybuilding linksfor your hosting platform? @hannah_bo_banna
  • 35. What the what?!zemantamedia.com @hannah_bo_banna
  • 36. you want those @hannah_bo_banna
  • 37. http://philnottingham.com/tools/video-embed-link-generator/ @hannah_bo_banna
  • 38. http://philnottingham.com/tools/video-embed-link-generator/ @hannah_bo_banna
  • 39. got YouTube videos beingembedded? @hannah_bo_banna
  • 40. zemantamedia.com @hannah_bo_banna
  • 41. we should ask these people if they’ll link to us…zemantamedia.com @hannah_bo_banna
  • 42. want to work withexistingcommunities?
  • 43. so you go & try tointeract… @hannah_bo_banna
  • 44. @hannah_bo_banna
  • 45. you‟re met with… @hannah_bo_banna
  • 46. @hannah_bo_banna
  • 47. buyadvertising @hannah_bo_banna
  • 48. make sure links are @hannah_bo_banna
  • 49. no SEO @hannah_bo_banna
  • 50. @hannah_bo_banna
  • 51. you‟ll get thetraffic @hannah_bo_banna
  • 52. later you may find they‟remore open @hannah_bo_banna
  • 53. getting PR coverage butno links?
  • 54. create„people‟pages @hannah_bo_banna
  • 55. @hannah_bo_banna
  • 56. sites are often happier tolink to them @hannah_bo_banna
  • 57. no visiblecontactdetails?
  • 58. get virtually anyone‟semail @hannah_bo_banna
  • 59. http://rapportive.com/ @hannah_bo_banna
  • 60. http://www.distilled.net/blog/miscellaneous/find-almost-anybodys-email-address/ @hannah_bo_banna
  • 61. http://www.distilled.net/blog/miscellaneous/find-almost-anybodys-email-address/ @hannah_bo_banna
  • 62. also…follow up @hannah_bo_banna
  • 63. http://www.boomeranggmail.com/ @hannah_bo_banna
  • 64. http://www.seomoz.org/blog/linkbuilder-gmail-productivity-setup-and-outreach-examples @hannah_bo_banna
  • 65. got great
  • 66. “great content producesout-sizedreturns” @hannah_bo_banna
  • 67. http://www.simplybusiness.co.uk/microsites/productivity/workload-guide/ @hannah_bo_banna
  • 68. email@hannah_bo_banna
  • 69. @hannah_bo_banna
  • 70. domain authority @hannah_bo_banna
  • 71. but it‟s rarely that @hannah_bo_banna
  • 72. great content gets youtop-tierguest posts
  • 73. http://www.simplybusiness.co.uk/microsites/google-analytics-guide/ @hannah_bo_banna
  • 74. @hannah_bo_banna
  • 75. domain authority @hannah_bo_banna
  • 76. http://www.simplybusiness.co.uk/microsites/productivity/collaboration-guide/ @hannah_bo_banna
  • 77. @hannah_bo_banna
  • 78. domain authority @hannah_bo_banna
  • 79. http://www.simplybusiness.co.uk/microsites/guide-to-social-media-success/ @hannah_bo_banna
  • 80. @hannah_bo_banna
  • 81. domain authority @hannah_bo_banna
  • 82. http://www.simplybusiness.co.uk/microsites/guide-business-blogging/ @hannah_bo_banna
  • 83. @hannah_bo_banna
  • 84. domain authority @hannah_bo_banna
  • 85. built something?contact the companies‟ whose tools youused & offer towrite for them @hannah_bo_banna
  • 86. http://www.simplybusiness.co.uk/microsites/wordpress-for-small-businesses/ @hannah_bo_banna
  • 87. @hannah_bo_banna
  • 88. @hannah_bo_banna
  • 89. domain authority @hannah_bo_banna
  • 90. STOPtalking like an SEO @hannah_bo_banna
  • 91. guest post @hannah_bo_banna
  • 92. @hannah_bo_banna
  • 93. domain authority @hannah_bo_banna
  • 94. STOPbehaving like an SEO @hannah_bo_banna
  • 95. don‟t write once & move on, become aregularcontributor @hannah_bo_banna
  • 96. done something thatworked?
  • 97. leverage viacasestudies… @hannah_bo_banna
  • 98. get yourto write them… @hannah_bo_banna
  • 99. @hannah_bo_banna
  • 100. domain authority @hannah_bo_banna
  • 101. bonus points forsyndication @hannah_bo_banna
  • 102. @hannah_bo_banna
  • 103. domain authority @hannah_bo_banna
  • 104. or write them @hannah_bo_banna
  • 105. http://www.kogan.com/au/blog/new-internet-explorer-7-tax/ @hannah_bo_banna
  • 106. domain authority @hannah_bo_banna
  • 107. a quickfix…
  • 108. want to do @hannah_bo_banna
  • 109. but don‟t havegreat data? @hannah_bo_banna
  • 110. http://www.guardian.co.uk/news/datablog/2011/oct/07/michelin-star-restaurants-list @hannah_bo_banna
  • 111. @hannah_bo_banna
  • 112. http://www.guardian.co.uk/news/datablog/2012/may/18/michelin-star-restaurants-value @hannah_bo_banna
  • 113. domain authority @hannah_bo_banna
  • 114. bigpicture…
  • 115. do stuff thatgets links @hannah_bo_banna
  • 116. rather than doing stufffor links @hannah_bo_banna
  • 117. charity
  • 118. @hannah_bo_banna
  • 119. linking root domains @hannah_bo_banna
  • 120. answering customer‟sneeds
  • 121. linking root domains @hannah_bo_banna
  • 122. reaching customersbefore they know theyneed you
  • 123. @hannah_bo_banna
  • 124. linking root domains @hannah_bo_banna
  • 125. creatingopen sourcesoftware
  • 126. http://www.testplant.com/products/vine/ @hannah_bo_banna
  • 127. http://www.apple.com/uk/remotedesktop/resources.html @hannah_bo_banna
  • 128. domain authority @hannah_bo_banna
  • 129. BONUS!directories, built for @hannah_bo_banna
  • 130. http://sourceforge.net/ @hannah_bo_banna
  • 131. domain authority @hannah_bo_banna
  • 132. http://download.cnet.com/ @hannah_bo_banna
  • 133. domain authority @hannah_bo_banna
  • 134. somethingclose tohome…
  • 135. @hannah_bo_banna
  • 136. linking root domains @hannah_bo_banna
  • 137. takeaways
  • 138. fully leverage existing assets& createnew assetsto leverage @hannah_bo_banna
  • 139. make sure you claim those linksyou earned @hannah_bo_banna
  • 140. STOPtalking like an SEO @hannah_bo_banna
  • 141. attribution linkimage credit @hannah_bo_banna
  • 142. guest post @hannah_bo_banna
  • 143. STOPbehaving like an SEO @hannah_bo_banna
  • 144. don‟t write once & move on, become aregularcontributor @hannah_bo_banna
  • 145. do *some* stuff thatgets links rather than just doing stuff for links @hannah_bo_banna
  • 146. Thanks.Any questions? HANNAH SMITH hannah.smith@distilled.net @hannah_bo_banna
  • 147. Image Credits• Penguin March - Penguin March - http://www.flickr.com/photos/sidereal/76724710/sizes/l/• These aren’t the droids you’re looking for - http://flowtationdevices.com/2011/05/04/may-the-fourth-be-with-you/• Rand - http://www.seomoz.org/team/randfish• STFU & GTFO - http://www.hupitgaming.com/forum/26-black-ops/340152-my-2-cents-on-ghost• The Future - http://newcastleresearchers.wordpress.com/2010/01/15/what-will-you-be-doing-10-years-from-now/ @hannah_bo_banna