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HOW TO SPOTA SHI**Y LINKBY PAULMADDEN
HOW TO SPOTA SHITTY LINKBY PAULMADDEN
HOW TO SPOTA SHITTY LINKBY PAULMADDEN
Former professionalspammer
The Provider of theLargest Number ofLinks in the UK
BADYEAR2012 AFor blatant SEO
PRE 1ST QUARTEROF 2012Throw as manylinks as youdaredSome countedsome did notIf you threwenough of the right
WHATCHANGED?
FurtherPressurePenguinUnnatural LinkWarningsDisavow Penalties allover theplace&
WHAT ISPENGUIN?Squawk!
IS A PENALTY ORFILTERPENGUIN
TO DULL THEEFFECT OFDESIGNEDPeople Chasing theAlgorithm
PENALTIESLINK
Google have sent anumber of waves ofunnatural linkwarningsThere is now amuch more formalprocedure to getthe penaltyremoved...
WE ALLNOW FACETHEPROBLEM
Links areSTILL theSignal
THE MYTHOF NATURAL LINKS
THEYNEED USWE ARE THESIGNAL
ABOUTSHEEPA WARNING
Don’t follow what everyoneelse does or you’ll be inthe next filterGuestPostsInfographics
WHAT’SLEFT ?TYPES OFLINK
PAID LINKS
GIFTS
ADVERTORIAL
InfographicsGuest postsDirectoriesSocial BookmarksPaid in content
TYPES OF LINKPROFILESTHERE ARE2
YOU HAVE TO MANAGEEACH ONEEVERY LINK HAS RISK
Validate every link opportunityOnly buy link building services ifthe company can demonstratethat they know what risk is an...
WHAT WASOURRESPONSE?
We needed to try understand what the linkrisk was of every link we had placed orwere going to place
Google havehidden whatthey consider abad link wellTo rank you haveto build, but youhave to managethe risk far more
MANAGING THE RISK OFLINK BUILDING1. 2. 3.Have someoneaudit your linkswith experienceAudit what youhaveDetermine what isris...
Removing is almost as bad as notremovingIf you determine what the problemlinks are, out of every 100 links youidentify a...
WHAT TO LOOK FORSIGNALS OF RISK
 far higher % of on anchor higher % of sitewides higher % of suspect cctld more links that 40x or 50x
PROPENSITY 4 DISAVOW
What makes a linkproblematic?Reason forthe siteCommercialAnchors againand againPoor link metrics(Majestic / Moz / PR)No So...
OR EVERYSUSPECT ONELOOK AT EVERYLINK
Risk is obvious in the anchor text distribution
WHAT TO DO IF YOUGET CAUGHT?
3 Main Risks:Penguin LinkDevaluationLinkWarnings
AND WAIT FOR GOOGLEREBALANCE
WITH CAUTIONREBUILD
Manual Penalty:Link audit and clean-upLink removal attempts(keep records)Disavow the links thatyou cannot remove
REMOVALS
FOR EVERYLINK YOUREMOVEYou have to consider whatyou might have to add & how
WAIT
REINCLUSIONREQUESTYOU AREN’T SUCCESSFUL TRY AGA
KNOW WHEN YOUBEATEN
DON’T WORK AS WELL ASTHEY DID301’s
REDIRECTIONSAND NEW DOMAINSBEWARE WHAT PAS
SAYHELLO!paul@manuallinkbuilding.co.uk@pauldavidmaddenmanuallinkbuilding.co.uk
IMAGECREDITSSlide 4 – Vote by jonathan mcintoshSlide 10 – Signals by nottsexminerSlide 14 – Builder by Titanic BelfastSlid...
Estudio34 Presents Paul Madden - BrightonSEO , How To Spot Sh*tty link
Estudio34 Presents Paul Madden - BrightonSEO , How To Spot Sh*tty link
Estudio34 Presents Paul Madden - BrightonSEO , How To Spot Sh*tty link
Estudio34 Presents Paul Madden - BrightonSEO , How To Spot Sh*tty link
Estudio34 Presents Paul Madden - BrightonSEO , How To Spot Sh*tty link
Estudio34 Presents Paul Madden - BrightonSEO , How To Spot Sh*tty link
Estudio34 Presents Paul Madden - BrightonSEO , How To Spot Sh*tty link
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Estudio34 Presents Paul Madden - BrightonSEO , How To Spot Sh*tty link

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Paul Madden es un ex-spammer master del link building que explico si yo puedo ver un enlace (link) basura google también puede. Nos habló de sus servicios y como evitar ser penalizados en un mundo donde Google controla la mayoría de nuestro universo y el link es la llave maestra (por lo menos en el 2013)

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Transcript of "Estudio34 Presents Paul Madden - BrightonSEO , How To Spot Sh*tty link"

  1. 1. HOW TO SPOTA SHI**Y LINKBY PAULMADDEN
  2. 2. HOW TO SPOTA SHITTY LINKBY PAULMADDEN
  3. 3. HOW TO SPOTA SHITTY LINKBY PAULMADDEN
  4. 4. Former professionalspammer
  5. 5. The Provider of theLargest Number ofLinks in the UK
  6. 6. BADYEAR2012 AFor blatant SEO
  7. 7. PRE 1ST QUARTEROF 2012Throw as manylinks as youdaredSome countedsome did notIf you threwenough of the right
  8. 8. WHATCHANGED?
  9. 9. FurtherPressurePenguinUnnatural LinkWarningsDisavow Penalties allover theplace&
  10. 10. WHAT ISPENGUIN?Squawk!
  11. 11. IS A PENALTY ORFILTERPENGUIN
  12. 12. TO DULL THEEFFECT OFDESIGNEDPeople Chasing theAlgorithm
  13. 13. PENALTIESLINK
  14. 14. Google have sent anumber of waves ofunnatural linkwarningsThere is now amuch more formalprocedure to getthe penaltyremovedThey are stillsending them
  15. 15. WE ALLNOW FACETHEPROBLEM
  16. 16. Links areSTILL theSignal
  17. 17. THE MYTHOF NATURAL LINKS
  18. 18. THEYNEED USWE ARE THESIGNAL
  19. 19. ABOUTSHEEPA WARNING
  20. 20. Don’t follow what everyoneelse does or you’ll be inthe next filterGuestPostsInfographics
  21. 21. WHAT’SLEFT ?TYPES OFLINK
  22. 22. PAID LINKS
  23. 23. GIFTS
  24. 24. ADVERTORIAL
  25. 25. InfographicsGuest postsDirectoriesSocial BookmarksPaid in content
  26. 26. TYPES OF LINKPROFILESTHERE ARE2
  27. 27. YOU HAVE TO MANAGEEACH ONEEVERY LINK HAS RISK
  28. 28. Validate every link opportunityOnly buy link building services ifthe company can demonstratethat they know what risk is andhow they handle itBe realistic in your link riskexposure
  29. 29. WHAT WASOURRESPONSE?
  30. 30. We needed to try understand what the linkrisk was of every link we had placed orwere going to place
  31. 31. Google havehidden whatthey consider abad link wellTo rank you haveto build, but youhave to managethe risk far more
  32. 32. MANAGING THE RISK OFLINK BUILDING1. 2. 3.Have someoneaudit your linkswith experienceAudit what youhaveDetermine what isrisky and what toremove
  33. 33. Removing is almost as bad as notremovingIf you determine what the problemlinks are, out of every 100 links youidentify as bad Google probablyonly thinks 20 are badRemoving all 100 is as bad foryour rankings as getting penalisedin some cases
  34. 34. WHAT TO LOOK FORSIGNALS OF RISK
  35. 35.  far higher % of on anchor higher % of sitewides higher % of suspect cctld more links that 40x or 50x
  36. 36. PROPENSITY 4 DISAVOW
  37. 37. What makes a linkproblematic?Reason forthe siteCommercialAnchors againand againPoor link metrics(Majestic / Moz / PR)No Social Activityon a site (Twitter /Facebook)BannedWordsLinks to badplacesNo interactionon the siteWrongCCltd
  38. 38. OR EVERYSUSPECT ONELOOK AT EVERYLINK
  39. 39. Risk is obvious in the anchor text distribution
  40. 40. WHAT TO DO IF YOUGET CAUGHT?
  41. 41. 3 Main Risks:Penguin LinkDevaluationLinkWarnings
  42. 42. AND WAIT FOR GOOGLEREBALANCE
  43. 43. WITH CAUTIONREBUILD
  44. 44. Manual Penalty:Link audit and clean-upLink removal attempts(keep records)Disavow the links thatyou cannot remove
  45. 45. REMOVALS
  46. 46. FOR EVERYLINK YOUREMOVEYou have to consider whatyou might have to add & how
  47. 47. WAIT
  48. 48. REINCLUSIONREQUESTYOU AREN’T SUCCESSFUL TRY AGA
  49. 49. KNOW WHEN YOUBEATEN
  50. 50. DON’T WORK AS WELL ASTHEY DID301’s
  51. 51. REDIRECTIONSAND NEW DOMAINSBEWARE WHAT PAS
  52. 52. SAYHELLO!paul@manuallinkbuilding.co.uk@pauldavidmaddenmanuallinkbuilding.co.uk
  53. 53. IMAGECREDITSSlide 4 – Vote by jonathan mcintoshSlide 10 – Signals by nottsexminerSlide 14 – Builder by Titanic BelfastSlide 20 – Camel by wwarbySlide 21 – Lion by amandarichard421*Paul – Rest stolen from the interwebs
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