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Estudio34 Presents Paul Madden - BrightonSEO , How To Spot Sh*tty link
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Estudio34 Presents Paul Madden - BrightonSEO , How To Spot Sh*tty link

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Paul Madden es un ex-spammer master del link building que explico si yo puedo ver un enlace (link) basura google también puede. Nos habló de sus servicios y como evitar ser penalizados en un mundo …

Paul Madden es un ex-spammer master del link building que explico si yo puedo ver un enlace (link) basura google también puede. Nos habló de sus servicios y como evitar ser penalizados en un mundo donde Google controla la mayoría de nuestro universo y el link es la llave maestra (por lo menos en el 2013)

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  • 1. HOW TO SPOTA SHI**Y LINKBY PAULMADDEN
  • 2. HOW TO SPOTA SHITTY LINKBY PAULMADDEN
  • 3. HOW TO SPOTA SHITTY LINKBY PAULMADDEN
  • 4. Former professionalspammer
  • 5. The Provider of theLargest Number ofLinks in the UK
  • 6. BADYEAR2012 AFor blatant SEO
  • 7. PRE 1ST QUARTEROF 2012Throw as manylinks as youdaredSome countedsome did notIf you threwenough of the right
  • 8. WHATCHANGED?
  • 9. FurtherPressurePenguinUnnatural LinkWarningsDisavow Penalties allover theplace&
  • 10. WHAT ISPENGUIN?Squawk!
  • 11. IS A PENALTY ORFILTERPENGUIN
  • 12. TO DULL THEEFFECT OFDESIGNEDPeople Chasing theAlgorithm
  • 13. PENALTIESLINK
  • 14. Google have sent anumber of waves ofunnatural linkwarningsThere is now amuch more formalprocedure to getthe penaltyremovedThey are stillsending them
  • 15. WE ALLNOW FACETHEPROBLEM
  • 16. Links areSTILL theSignal
  • 17. THE MYTHOF NATURAL LINKS
  • 18. THEYNEED USWE ARE THESIGNAL
  • 19. ABOUTSHEEPA WARNING
  • 20. Don’t follow what everyoneelse does or you’ll be inthe next filterGuestPostsInfographics
  • 21. WHAT’SLEFT ?TYPES OFLINK
  • 22. PAID LINKS
  • 23. GIFTS
  • 24. ADVERTORIAL
  • 25. InfographicsGuest postsDirectoriesSocial BookmarksPaid in content
  • 26. TYPES OF LINKPROFILESTHERE ARE2
  • 27. YOU HAVE TO MANAGEEACH ONEEVERY LINK HAS RISK
  • 28. Validate every link opportunityOnly buy link building services ifthe company can demonstratethat they know what risk is andhow they handle itBe realistic in your link riskexposure
  • 29. WHAT WASOURRESPONSE?
  • 30. We needed to try understand what the linkrisk was of every link we had placed orwere going to place
  • 31. Google havehidden whatthey consider abad link wellTo rank you haveto build, but youhave to managethe risk far more
  • 32. MANAGING THE RISK OFLINK BUILDING1. 2. 3.Have someoneaudit your linkswith experienceAudit what youhaveDetermine what isrisky and what toremove
  • 33. Removing is almost as bad as notremovingIf you determine what the problemlinks are, out of every 100 links youidentify as bad Google probablyonly thinks 20 are badRemoving all 100 is as bad foryour rankings as getting penalisedin some cases
  • 34. WHAT TO LOOK FORSIGNALS OF RISK
  • 35.  far higher % of on anchor higher % of sitewides higher % of suspect cctld more links that 40x or 50x
  • 36. PROPENSITY 4 DISAVOW
  • 37. What makes a linkproblematic?Reason forthe siteCommercialAnchors againand againPoor link metrics(Majestic / Moz / PR)No Social Activityon a site (Twitter /Facebook)BannedWordsLinks to badplacesNo interactionon the siteWrongCCltd
  • 38. OR EVERYSUSPECT ONELOOK AT EVERYLINK
  • 39. Risk is obvious in the anchor text distribution
  • 40. WHAT TO DO IF YOUGET CAUGHT?
  • 41. 3 Main Risks:Penguin LinkDevaluationLinkWarnings
  • 42. AND WAIT FOR GOOGLEREBALANCE
  • 43. WITH CAUTIONREBUILD
  • 44. Manual Penalty:Link audit and clean-upLink removal attempts(keep records)Disavow the links thatyou cannot remove
  • 45. REMOVALS
  • 46. FOR EVERYLINK YOUREMOVEYou have to consider whatyou might have to add & how
  • 47. WAIT
  • 48. REINCLUSIONREQUESTYOU AREN’T SUCCESSFUL TRY AGA
  • 49. KNOW WHEN YOUBEATEN
  • 50. DON’T WORK AS WELL ASTHEY DID301’s
  • 51. REDIRECTIONSAND NEW DOMAINSBEWARE WHAT PAS
  • 52. SAYHELLO!paul@manuallinkbuilding.co.uk@pauldavidmaddenmanuallinkbuilding.co.uk
  • 53. IMAGECREDITSSlide 4 – Vote by jonathan mcintoshSlide 10 – Signals by nottsexminerSlide 14 – Builder by Titanic BelfastSlide 20 – Camel by wwarbySlide 21 – Lion by amandarichard421*Paul – Rest stolen from the interwebs