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Estudio34 Presents Paul Madden - BrightonSEO , How To Spot Sh*tty link
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Estudio34 Presents Paul Madden - BrightonSEO , How To Spot Sh*tty link

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Paul Madden es un ex-spammer master del link building que explico si yo puedo ver un enlace (link) basura google también puede. Nos habló de sus servicios y como evitar ser penalizados en un mundo ...

Paul Madden es un ex-spammer master del link building que explico si yo puedo ver un enlace (link) basura google también puede. Nos habló de sus servicios y como evitar ser penalizados en un mundo donde Google controla la mayoría de nuestro universo y el link es la llave maestra (por lo menos en el 2013)

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    Estudio34 Presents Paul Madden - BrightonSEO , How To Spot Sh*tty link Estudio34 Presents Paul Madden - BrightonSEO , How To Spot Sh*tty link Presentation Transcript

    • HOW TO SPOTA SHI**Y LINKBY PAULMADDEN
    • HOW TO SPOTA SHITTY LINKBY PAULMADDEN
    • HOW TO SPOTA SHITTY LINKBY PAULMADDEN
    • Former professionalspammer
    • The Provider of theLargest Number ofLinks in the UK
    • BADYEAR2012 AFor blatant SEO
    • PRE 1ST QUARTEROF 2012Throw as manylinks as youdaredSome countedsome did notIf you threwenough of the right
    • WHATCHANGED?
    • FurtherPressurePenguinUnnatural LinkWarningsDisavow Penalties allover theplace&
    • WHAT ISPENGUIN?Squawk!
    • IS A PENALTY ORFILTERPENGUIN
    • TO DULL THEEFFECT OFDESIGNEDPeople Chasing theAlgorithm
    • PENALTIESLINK
    • Google have sent anumber of waves ofunnatural linkwarningsThere is now amuch more formalprocedure to getthe penaltyremovedThey are stillsending them
    • WE ALLNOW FACETHEPROBLEM
    • Links areSTILL theSignal
    • THE MYTHOF NATURAL LINKS
    • THEYNEED USWE ARE THESIGNAL
    • ABOUTSHEEPA WARNING
    • Don’t follow what everyoneelse does or you’ll be inthe next filterGuestPostsInfographics
    • WHAT’SLEFT ?TYPES OFLINK
    • PAID LINKS
    • GIFTS
    • ADVERTORIAL
    • InfographicsGuest postsDirectoriesSocial BookmarksPaid in content
    • TYPES OF LINKPROFILESTHERE ARE2
    • YOU HAVE TO MANAGEEACH ONEEVERY LINK HAS RISK
    • Validate every link opportunityOnly buy link building services ifthe company can demonstratethat they know what risk is andhow they handle itBe realistic in your link riskexposure
    • WHAT WASOURRESPONSE?
    • We needed to try understand what the linkrisk was of every link we had placed orwere going to place
    • Google havehidden whatthey consider abad link wellTo rank you haveto build, but youhave to managethe risk far more
    • MANAGING THE RISK OFLINK BUILDING1. 2. 3.Have someoneaudit your linkswith experienceAudit what youhaveDetermine what isrisky and what toremove
    • Removing is almost as bad as notremovingIf you determine what the problemlinks are, out of every 100 links youidentify as bad Google probablyonly thinks 20 are badRemoving all 100 is as bad foryour rankings as getting penalisedin some cases
    • WHAT TO LOOK FORSIGNALS OF RISK
    •  far higher % of on anchor higher % of sitewides higher % of suspect cctld more links that 40x or 50x
    • PROPENSITY 4 DISAVOW
    • What makes a linkproblematic?Reason forthe siteCommercialAnchors againand againPoor link metrics(Majestic / Moz / PR)No Social Activityon a site (Twitter /Facebook)BannedWordsLinks to badplacesNo interactionon the siteWrongCCltd
    • OR EVERYSUSPECT ONELOOK AT EVERYLINK
    • Risk is obvious in the anchor text distribution
    • WHAT TO DO IF YOUGET CAUGHT?
    • 3 Main Risks:Penguin LinkDevaluationLinkWarnings
    • AND WAIT FOR GOOGLEREBALANCE
    • WITH CAUTIONREBUILD
    • Manual Penalty:Link audit and clean-upLink removal attempts(keep records)Disavow the links thatyou cannot remove
    • REMOVALS
    • FOR EVERYLINK YOUREMOVEYou have to consider whatyou might have to add & how
    • WAIT
    • REINCLUSIONREQUESTYOU AREN’T SUCCESSFUL TRY AGA
    • KNOW WHEN YOUBEATEN
    • DON’T WORK AS WELL ASTHEY DID301’s
    • REDIRECTIONSAND NEW DOMAINSBEWARE WHAT PAS
    • SAYHELLO!paul@manuallinkbuilding.co.uk@pauldavidmaddenmanuallinkbuilding.co.uk
    • IMAGECREDITSSlide 4 – Vote by jonathan mcintoshSlide 10 – Signals by nottsexminerSlide 14 – Builder by Titanic BelfastSlide 20 – Camel by wwarbySlide 21 – Lion by amandarichard421*Paul – Rest stolen from the interwebs