Estudio34 Presents Brightonseo 2013 Keving Gibbons, BlueGlass

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Blueglass en BrightonSEO 2013. Nos hablan de Inbound Marketing y no SEO.

Blueglass en BrightonSEO 2013. Nos hablan de Inbound Marketing y no SEO.

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Transcript

  • 1. Creating a Digital Team in 2013 BrightonSEO, 12th April 2013
  • 2. First Tip: Stop calling it SEO!
  • 3. We all know there’s huge benefits in search http://www.seomoz.org/blog/inbound-marketing-is-taking-off
  • 4. But in 2013 you need to consider the bigger picture
  • 5. How do you define a marketing asset?
  • 6. You need to tear down the silos
  • 7. SEO done in a silo looks like this…
  • 8. Content marketing with looks like this!
  • 9. What would you prefer? 1. Making an average piece of content rank #12. Creating the best piece of content on a subject
  • 10. Creating outstanding content is hard work!
  • 11. But you can make it happen with buy-in from everyone
  • 12. Make your brand team feel involved
  • 13. Leverage PR relationships
  • 14. Promote via social channels
  • 15. Ensure full benefit is achieved for SEO
  • 16. Advertise via paid media in-line with your goals
  • 17. The whole needs to be greater than the sum of all parts