Estudio34 Presents Brightonseo 2013 Keving Gibbons, BlueGlass

226 views
195 views

Published on

Blueglass en BrightonSEO 2013. Nos hablan de Inbound Marketing y no SEO.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
226
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • *Internal data*
  • *Internal data*
  • *Internal data*
  • *Internal data*
  • *Internal data*
  • *Internal data*
  • *Internal data*
  • *Internal data*
  • *Internal data*
  • *Internal data*
  • *Internal data*
  • Estudio34 Presents Brightonseo 2013 Keving Gibbons, BlueGlass

    1. 1. Creating a Digital Team in 2013 BrightonSEO, 12th April 2013
    2. 2. First Tip: Stop calling it SEO!
    3. 3. We all know there’s huge benefits in search http://www.seomoz.org/blog/inbound-marketing-is-taking-off
    4. 4. But in 2013 you need to consider the bigger picture
    5. 5. How do you define a marketing asset?
    6. 6. You need to tear down the silos
    7. 7. SEO done in a silo looks like this…
    8. 8. Content marketing with looks like this!
    9. 9. What would you prefer? 1. Making an average piece of content rank #12. Creating the best piece of content on a subject
    10. 10. Creating outstanding content is hard work!
    11. 11. But you can make it happen with buy-in from everyone
    12. 12. Make your brand team feel involved
    13. 13. Leverage PR relationships
    14. 14. Promote via social channels
    15. 15. Ensure full benefit is achieved for SEO
    16. 16. Advertise via paid media in-line with your goals
    17. 17. The whole needs to be greater than the sum of all parts

    ×