The Art of Blogging: A Guide to Becoming a Serious Blogger

THE ART OF BLOGGING:A GUIDE TO BECOMING A SERIOUS BLOGGERNIKKI LITTLE | IDENTITYPR.COM | @NIKKI_LITTLE

WHY GET SERIOUS ABOUT BLOGGING?o Showcase expertiseo Your own publishing hubo Generate new business leadso Advertising/sponsorship opso Media/guest post opso Presentation/speaking ops

BELIEVE IT OR NOT, PEOPLEWANT TO HEAR FROM YOU (ASLONG AS YOU PROVIDE VALUE)

FIRST STEP: SELF-HOSTEDWORDPRESS BLOG, PURCHASEDOMAIN NAME & HOSTING

BENEFITS OF SELF HOSTINGo Access to more customization/themes/plugins through WordPresso Unique URLo Custom analyticso Site support through your domain and hosting companieso You own it – WordPress doesn’t

IMPORTANT: INSTALL GOOGLEANALYTICS BEFORE YOU RAMP UPPOSTING

KNOW YOUR AUDIENCE!

CRANKING OUT CONTENT – WHERE DOI FIND INSPIRATION?

CONTENT IDEASo Your customers/clients – What questions are they asking? What do they care about?o Your employeeso Keywords that bring people to your site (look in your analytics program) and AdWords Keyword Toolo Company newso Events/philanthropic effortso Your cultureo Customer stories/testimonials

CONTENT IDEASo LinkedIn Answers, Quorao News and blogs related to your industry – build off their content (don’t copy – add something new)o Book reviews, recaps of conferences/events/Webinars/seminar so Good old Google

TIP: CREATE A CONTENTCALENDAR, ASSIGN DEADLINES& AUTHORS

ESSENTIAL ELEMENTS OF A KICKASS BLOG

BLOG MUST-HAVESo Updated and consistent contento Multimedia – at least one image for each posto Subscription options (RSS & email) – FeedBlitz is best availableo Commenting plugin – Disqus or Livefyreo Sharing plugin – Digg Digg is my favoriteo Contact informationo Optimized for mobile and tablets – WP Touch plugin

BLOG MUST-HAVESo SEO elements – WordPress SEO or All in One SEO plugino Fast loading site – W3 Total Cache plugino Suggest related content to keep readers on the site – nRelate plugino Information about you/your companyo Clean design

CALLS TO ACTION – WHAT DOYOU WANT READERS TO DO?

SNAZZ IT UP EVEN MORE – LEADGEN WITH LANDING PAGES

MARCUS SHERIDAN(THE SALES LION)MADE MORE THAN 2MILLION IN SALESTHANKS TO HISBLOG AND LEADGENCAPTURING/TRACKING

PROMOTING YOUR BLOG &POSTS

WAYS TO SPREAD YOUR CONTENTo Share on social networks – personal and companyo StumbleUpono Email signature – WiseStamp for Gmailo URL in online profiles and business cardso Comment on other blogso Submit to directories like Alltopo Paid ops: AdWords, LinkedIn/Facebook ads

WAYS TO SPREAD YOUR CONTENTo Guest bloggingo Share with relevant groups/people online – be selective!o Link to previous posts within your contento Use for new business follow ups/customer retentiono Include in e-marketing campaigns

QUESTIONS

NIKKI LITTLE SOCIAL MEDIA MANAGER | IDENTITY @NIKKI_LITTLE WWW.IDENTITYPR.COM WWW.IDENTITYPR.COM/BLOG WWW.NIKKILITTLE.COM

Photo Sources:http://www.flickr.com/photos/30931517@N03/4520713515/http://www.flickr.com/photos/13006614@N07/2206974242/http://www.flickr.com/photos/50318388@N00/519286151/http://www.flickr.com/photos/84856173@N00/3734360895/http://www.flickr.com/photos/31502604@N00/251570225/http://www.flickr.com/photos/joelanman/366192378/http://www.flickr.com/photos/kaibara/2756361218/http://www.flickr.com/photos/24749556@N08/2428589782/http://www.flickr.com/photos/73194085@N00/253074522/http://www.smartlaunch.com/wed-love-to-hear-from-you/

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The Art of Blogging: A Guide to Becoming a Serious Blogger

by Nikki Little on Nov 08, 2012

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