Bob Fish, CEO, actively engaged with social media. Responds to customers. Good sharing of images on Facebook. Creative/quirky posts.
Interesting content on blog with lots of photos. Good/interesting conversations on Twitter, quick to respond to people. Promote salsa by sharing recipes – not overly promotional.
Social hub with various companies within Compuware, links to social channels and blogs. Good use of YouTube and video.
Interesting photos – take one step further than just showing products, show how products look like a home or office. Quick responses to questions on social media.
Take Your Business to the Next Level With a Social Media
COLDWATER SOCIAL MEDIA SEMINAR:TAKING YOUR BUSINESS TO THE NEXT LEVELWITH SOCIAL MEDIANIKKI LITTLE | IDENTITYPR.COM | @NIKKI_LITTLE
WHAT WE’LL DISCUSS:o Current statso Good and bad examples of companies using social mediao Planning process – internal and externalo How to use social media for business strategically and effectivelyo Tools and platformso Strategies/resources for coming up with contento How to grow your company’s presence onlineo Measuring successo Where social media is going in the futureo Q&A
There are more than 1billion people onFacebook. (Facebook)
30% of the world’s entirepopulation is online, withusers spending 22% oftime on social networks.(MindJumpers)
Companies that bloghave 434% moreindexed pages. (SearchEngine Journal)
SOCIAL MEDIA PLANNING – INTERNALo Get leadership approval/support/commitment from day oneo Build your support team – who will help get info you need, address problems, give approvals?o Access to existing channels to clean up/edit and website analyticso Social media policy and additional guidelines (if needed)o Determine – encouraging employees to interact on company social channels?o Determine strategy for announcing new program to employees (email, newsletter, meeting, etc.)
SOCIAL MEDIA PLANNING – EXTERNALo Online audit (what company is doing right/wrong in social media, website/SEO/online advertising review, where customers are talking about company online, competitor social media activity review, opportunities and recommendations for next steps)o Put monitoring plan in placeo Program plan – Goals and objectives, strategy, tactics, metrics for success, tools and platforms, voice and tone, personaso Response flow chart and crisis plano Clean up current profiles, build new ones, build editorial calendars, start populating channelso Launch strategy – roll out all at once, staggered roll out?
BEST PRACTICESo Treat each network separately, no channel syncing!o Find a way to stand outo Give specific calls-to-actiono Keep SEO in mind, but write for humanso Know your customers/audienceo Respond as soon as possibleo Make sure leadership understands what you’re doing and why and understands the resultso Combine qualitative and quantitative measurementso Voice online must match company values – don’t try to be something you’re noto Respond to the negative comments and complaints, take offline when appropriateo Use feedback/insights to improve your business
ANALYTICS/TRACKINGo Google Analyticso Clickyo Mail Chimpo Tweetreacho Viralheato Facebook Insightso Feedblitzo Google Analytics URL Buildero Buffero Bit.ly
ENTERPRISE TOOLSo Omnitureo Salesforce and Radian6o Sysomoso Sprout Socialo Spiral 16o Social Engageo ArgyleSocialo SEOmozo Wildfireo PageLever
COMING UP WITH CONTENT –SOURCES OF INSPIRATION
CONTENT SOURCESo Your customers/clients – What questions are they asking? What do they care about?o Your employeeso Keywords that bring people to your site (look in your analytics program) and AdWords Keyword Toolo Multimedia – particularly for Facebooko Company news and positive media coverageo Eventso Your culture
CONTENT SOURCESo LinkedIn Answers, Quorao News and blogs related to your industry – build off their content (don’t copy – add something new)o Book reviews, recaps of conferences/events/Webinars/seminarso Advice, how-tos, list posts – valuable/helpful informationo Good old Google
DON’T FALL IN THE ROIBUZZWORD TRAP – ROI ONLYAPPLIES TO $
GREAT ADVICE FROMJASON FALLS IN “NOBULLSHIT SOCIAL MEDIA”
BUSINESS DRIVERS OF SM MARKETING (ANDWHAT TO MEASURE)o Enhance branding and awarenesso Protect your reputationo Enhance public relationso Build communityo Enhance customer serviceo Facilitate research and developmento Drive sales and leads
SOCIAL MEDIA IN THE FUTUREo More convergence with searcho More focus on true integrationo More budget allottedo Combination of paid, owned and earned mediao Driving smarter business and marketing decisionso Visuals and imageso Mobile
NIKKI LITTLE Social Media Manager | Identity @NIKKI_LITTLE WWW.IDENTITYPR.COM WWW.IDENTITYPR.COM/BLOG WWW.NIKKILITTLE.COM