How to Fully Take Advantage of LinkedIn
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How to Fully Take Advantage of LinkedIn

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Getting started with LinkedIn, the 10 most important profile elements, how to network on LinkedIn, how to visualize your connections, the most important elements of a company page and what not to do ...

Getting started with LinkedIn, the 10 most important profile elements, how to network on LinkedIn, how to visualize your connections, the most important elements of a company page and what not to do on LinkedIn.

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  • spam groups (relevant or irrelevant), have goal to connect with as many people as possible but never interact with them
  • CHECK IF PRODUCT SPOTLIGHT IS PAID
  • spam groups (relevant or irrelevant), have goal to connect with as many people as possible but never interact with them

How to Fully Take Advantage of LinkedIn How to Fully Take Advantage of LinkedIn Presentation Transcript

  • HOW TO FULLY TAKE ADVANTAGE OFNikki Little, Social Media Strategist at IdentityMacomb-OU INCubatorApril 5, 2012
  • WHAT WE’LL DISCUSS: Why LinkedIn? Overview and stats Getting started Important elements of personal profile How to enhance networking Important elements of company page What NOT to do on LinkedIn
  • WHY LINKEDIN?
  • http://www.flickr.com/photos/29492436@N00/3942063039/More than 150 million users in200 countries. 4
  • http://www.flickr.com/photos/29492436@N00/3942063039/ http://www.flickr.com/photos/38851430@N07/3612876698/LinkedIn counts executives fromall Fortune 500 companies asmembers. 5
  • Traffic from LinkedIn generated highestvisitor-to-lead conversion rate at2.74%, almost 3 times higher than bothTwitter and Facebook. 6
  • http://thenextweb.com/socialmedia/2012/02/25/43-of-all-linkedin-users-are-in- the-us-ibm-is-the-company-with-the-most-followers/> 2 million companies representing allindustries, sizes and geographies. 7
  • REASONS TO USE LINKEDIN: Digital resume and stamp of approval Networking opportunities Showcase industry expertise Find a job Recruit new employees Market yourself and your business Generate sales leads
  • WHAT YOU NEEDTO GET STARTED
  • THE KEY INGREDIENTS An email address Photo (headshot – 4 MB limit) Updated resume
  • http://www.flickr.com/photos/generated/501445202LinkedIn will help you putthe profile pieces together.
  • LINKEDIN RESOURCES LinkedIn Learning Center – http://learn.linkedin.com/ LinkedIn Blog – http://blog.linkedin.com/
  • 10 MOSTIMPORTANTPROFILEELEMENTS
  • 1. PHOTODIN RESOURCESLinkedIn says adding a photo makesyour profile 7x more likely to befound in searches.
  • 2. STATUS UPDATESDIN RESOURCESPromote events andcompany/personal news, shareindustry news, etc.
  • 3. IMPORTANT WEBSITESRESOURCESAdd most relevant websites andcustomize the display names.
  • 4. CUSTOM URLDIN RESOURCESSelecting a URL with your name inthe text makes you easier to findvia search engines.
  • 5. HEADLINE WITH KEYWORDSRESOURCESBy default, the headline is your currentposition, but you can customize it.
  • 6. DESCRIPTIVE SUMMARY W/KEYWORDSGive highlights of who you are as aprofessional.
  • 7. SPECIALTIESSummarize your professional skillsinto keyword phrases.
  • 8. PROFESSIONAL EXPERIENCELinkedIn says having your 2 mostrecent positions makes your profile12x more likely to be found.
  • 9. EDUCATIONAdd in all levels of education,including study abroad experience.
  • 10. RECOMMENDATIONS Ask for recommendations to go along with your various positions/experience levels.
  • ENHANCE YOUR PROFILE BY ADDING: Skills and expertise Interests Contact interests Applications: Reading List by Amazon, Blog RSS feed, SlideShare presentations Events Honors, awards, certifications Languages Various other options under “Add Sections”
  • MAKE IT EASY FOR PEOPLE TO FIND YOU: LinkedIn member plugin or link to profile on website or blog Business cards Email signatures Link to profile on other social sharing sites
  • 7 WAYS TOENHANCENETWORKING
  • http://www.flickr.com/photos/39046851@N08/4052765588/1. Connect with people you meet, andalways add context to your invitationto connect.
  • 2. Join relevant groups, and getactive in them.
  • 3. Scan the Home newsfeed and reach outto people who share new jobs, promotions,interesting opportunities, etc.
  • 4. Follow relevant/interestingcompanies. Comment on posts andmake connection/outreachdecisions based on activity.
  • 5. Utilize the Answers feature.
  • 6. Find new connection, outreachand Answers ops through RSSsubscriptions.
  • http://www.flickr.com/photos/51035609331@N01/5070827/7. Create a list of people you want tokeep tabs on, then find opportunitiesto reach out on LinkedIn or inperson.
  • BETTERUNDERSTAND& VISUALIZE YOURRELATIONSHIPS
  • InMaps - http://inmaps.linkedinlabs.com/ See how connections are related to each other Color coded to represent different affiliations/groups Bigger names = more connected Find sectors of your professional world that lack connections Create smart connections between friends
  • YOURCOMPANYPRESENCE
  • IMPORTANT COMPANY PROFILE ELEMENTS: Logo and company description Products/services Career opportunities Recommendations Status updates Blog RSS Page statistics (pageviews, demographics, unique visits, products/services clicks)
  • 3 THINGS TOAVOID DOING
  • http://www.weherdcats.com/2011/05/24/the-new-snake-oil/1. Connect with the intent to onlypromote, sell or market.
  • http://www.flickr.com/photos/47353092@N00/519906069/2. Spam groups.
  • http://bit.ly/Hbo8sc3. Connect, butnever interact.
  • QUESTIONS &DISCUSSION
  • THANK YOU!Email: nlittle@identitypr.comLinkedIn: http://www.linkedin.com/in/nikkilittleTwitter: http://twitter.com/nikki_littleBlog: http://nikkilittle.comIdentity: http://identitypr.com
  • Sources:•http://press.linkedin.com/node/1104•http://blog.hubspot.com/blog/tabid/6307/bid/30030/LinkedIn-277-More-Effec•LinkedIn