How to Fully Take Advantage of LinkedIn

HOW TO FULLY TAKE ADVANTAGE OFNikki Little, Social Media Strategist at IdentityMacomb-OU INCubatorApril 5, 2012

WHAT WE’LL DISCUSS: Why LinkedIn? Overview and stats Getting started Important elements of personal profile How to enhance networking Important elements of company page What NOT to do on LinkedIn

WHY LINKEDIN?

http://www.flickr.com/photos/29492436@N00/3942063039/More than 150 million users in200 countries. 4

http://www.flickr.com/photos/29492436@N00/3942063039/ http://www.flickr.com/photos/38851430@N07/3612876698/LinkedIn counts executives fromall Fortune 500 companies asmembers. 5

Traffic from LinkedIn generated highestvisitor-to-lead conversion rate at2.74%, almost 3 times higher than bothTwitter and Facebook. 6

http://thenextweb.com/socialmedia/2012/02/25/43-of-all-linkedin-users-are-in- the-us-ibm-is-the-company-with-the-most-followers/> 2 million companies representing allindustries, sizes and geographies. 7

REASONS TO USE LINKEDIN: Digital resume and stamp of approval Networking opportunities Showcase industry expertise Find a job Recruit new employees Market yourself and your business Generate sales leads

WHAT YOU NEEDTO GET STARTED

THE KEY INGREDIENTS An email address Photo (headshot – 4 MB limit) Updated resume

http://www.flickr.com/photos/generated/501445202LinkedIn will help you putthe profile pieces together.

LINKEDIN RESOURCES LinkedIn Learning Center – http://learn.linkedin.com/ LinkedIn Blog – http://blog.linkedin.com/

10 MOSTIMPORTANTPROFILEELEMENTS

1. PHOTODIN RESOURCESLinkedIn says adding a photo makesyour profile 7x more likely to befound in searches.

2. STATUS UPDATESDIN RESOURCESPromote events andcompany/personal news, shareindustry news, etc.

3. IMPORTANT WEBSITESRESOURCESAdd most relevant websites andcustomize the display names.

4. CUSTOM URLDIN RESOURCESSelecting a URL with your name inthe text makes you easier to findvia search engines.

5. HEADLINE WITH KEYWORDSRESOURCESBy default, the headline is your currentposition, but you can customize it.

6. DESCRIPTIVE SUMMARY W/KEYWORDSGive highlights of who you are as aprofessional.

7. SPECIALTIESSummarize your professional skillsinto keyword phrases.

8. PROFESSIONAL EXPERIENCELinkedIn says having your 2 mostrecent positions makes your profile12x more likely to be found.

9. EDUCATIONAdd in all levels of education,including study abroad experience.

10. RECOMMENDATIONS Ask for recommendations to go along with your various positions/experience levels.

ENHANCE YOUR PROFILE BY ADDING: Skills and expertise Interests Contact interests Applications: Reading List by Amazon, Blog RSS feed, SlideShare presentations Events Honors, awards, certifications Languages Various other options under “Add Sections”

MAKE IT EASY FOR PEOPLE TO FIND YOU: LinkedIn member plugin or link to profile on website or blog Business cards Email signatures Link to profile on other social sharing sites

7 WAYS TOENHANCENETWORKING

http://www.flickr.com/photos/39046851@N08/4052765588/1. Connect with people you meet, andalways add context to your invitationto connect.

2. Join relevant groups, and getactive in them.

3. Scan the Home newsfeed and reach outto people who share new jobs, promotions,interesting opportunities, etc.

4. Follow relevant/interestingcompanies. Comment on posts andmake connection/outreachdecisions based on activity.

5. Utilize the Answers feature.

6. Find new connection, outreachand Answers ops through RSSsubscriptions.

http://www.flickr.com/photos/51035609331@N01/5070827/7. Create a list of people you want tokeep tabs on, then find opportunitiesto reach out on LinkedIn or inperson.

BETTERUNDERSTAND& VISUALIZE YOURRELATIONSHIPS

InMaps - http://inmaps.linkedinlabs.com/ See how connections are related to each other Color coded to represent different affiliations/groups Bigger names = more connected Find sectors of your professional world that lack connections Create smart connections between friends

YOURCOMPANYPRESENCE

IMPORTANT COMPANY PROFILE ELEMENTS: Logo and company description Products/services Career opportunities Recommendations Status updates Blog RSS Page statistics (pageviews, demographics, unique visits, products/services clicks)

3 THINGS TOAVOID DOING

http://www.weherdcats.com/2011/05/24/the-new-snake-oil/1. Connect with the intent to onlypromote, sell or market.

http://www.flickr.com/photos/47353092@N00/519906069/2. Spam groups.

http://bit.ly/Hbo8sc3. Connect, butnever interact.

QUESTIONS &DISCUSSION

THANK YOU!Email: nlittle@identitypr.comLinkedIn: http://www.linkedin.com/in/nikkilittleTwitter: http://twitter.com/nikki_littleBlog: http://nikkilittle.comIdentity: http://identitypr.com

Sources:•http://press.linkedin.com/node/1104•http://blog.hubspot.com/blog/tabid/6307/bid/30030/LinkedIn-277-More-Effec•LinkedIn

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How to Fully Take Advantage of LinkedIn

by Nikki Little

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