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BLOGGING FOR BUSINESS 101
A BEGINNER’S GUIDE TO SUCCESSFUL BLOGGING
Nikki Little| identitypr.com | @nikki_little
WHY GET SERIOUS ABOUT BLOGGING?
o Showcase expertise/build online reputation
o Your own publishing hub
o To promote yourse...
BELIEVE IT OR NOT, PEOPLE
WANT TO HEAR FROM YOU (AS
LONG AS YOU PROVIDE VALUE)
FIRST STEPS: ESTABLISH GOALS,
CHOOSE YOUR PLATFORM
BLOG PLATFORM OPTIONS
o WordPress (my favorite!) – Tons of customization
options, very popular, great for self hosting, us...
BENEFITS OF SELF HOSTING
o Access to more customization/themes/plugins
through WordPress.org (WordPress.com not for self
h...
IMPORTANT: INSTALL GOOGLE
ANALYTICS ON SELF HOSTED BLOGS
CRANKING OUT CONTENT –
WHERE DO I FIND INSPIRATION?
CONTENT IDEAS
o Your customers/clients – What questions are they
asking? What do they care about?
o Your employees
o Keywo...
CONTENT IDEAS (CONT.)
o Customer stories/testimonials
o Quora
o News and blogs related to your industry – build off
their ...
TIP: CREATE A CONTENT
CALENDAR, ASSIGN
DEADLINES & AUTHORS
7 TIPS TO CREATE A KICK
A** BLOG
#1 – UPDATED & CONSISTENT
CONTENT
#2 – PHOTOS & VIDEOS
#3 – SUBSCRIPTION OPTIONS
#4 – COMMENTING &
SHARING OPTIONS
#5 – RESPONSIVE DESIGN
#6 – SEO ELEMENTS
#7 – CALLS
TO ACTION
IF YOU BUILD IT, THEY WILL NOT
COME!
PROMOTING YOUR CONTENT
o Share on social networks – personal and company
o Email signature – WiseStamp for Gmail
o URL in ...
QUESTIONS &
DISCUSSION
THANK YOU!
Email: nlittle@identitypr.com
LinkedIn: http://www.linkedin.com/in/nikkilittle
Twitter: http://twitter.com/nikk...
PHOTO SOURCES
o http://www.flickr.com/photos/cubagallery/7225903096/
o http://www.flickr.com/photos/joelanman/366192378/
o...
Blogging For Business: A Beginner's Guide to Successful Blogging
Blogging For Business: A Beginner's Guide to Successful Blogging
Blogging For Business: A Beginner's Guide to Successful Blogging
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Blogging For Business: A Beginner's Guide to Successful Blogging

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If you're just getting started with blogging for business purposes, follow these guidelines to get up and running with content marketing and find success through your blogging efforts.

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Transcript of "Blogging For Business: A Beginner's Guide to Successful Blogging"

  1. 1. BLOGGING FOR BUSINESS 101 A BEGINNER’S GUIDE TO SUCCESSFUL BLOGGING Nikki Little| identitypr.com | @nikki_little
  2. 2. WHY GET SERIOUS ABOUT BLOGGING? o Showcase expertise/build online reputation o Your own publishing hub o To promote yourself or your company o Generate new business leads o Advertising/sponsorship opportunities o Media/guest post opportunities o Presentation/speaking opportunities
  3. 3. BELIEVE IT OR NOT, PEOPLE WANT TO HEAR FROM YOU (AS LONG AS YOU PROVIDE VALUE)
  4. 4. FIRST STEPS: ESTABLISH GOALS, CHOOSE YOUR PLATFORM
  5. 5. BLOG PLATFORM OPTIONS o WordPress (my favorite!) – Tons of customization options, very popular, great for self hosting, use your own domain name o Blogger – Good for text, one of the first blogging platforms, less customizing available, use your own domain name o Tumblr – Great for images, use your own domain name o Medium – A “beautiful space for reading and writing,” less customizing options, nice user interface o LinkedIn – Blog right within LinkedIn on your profile page
  6. 6. BENEFITS OF SELF HOSTING o Access to more customization/themes/plugins through WordPress.org (WordPress.com not for self hosting) o Unique URL o Custom analytics o Site support through your domain and hosting companies o You own it – WordPress doesn’t
  7. 7. IMPORTANT: INSTALL GOOGLE ANALYTICS ON SELF HOSTED BLOGS
  8. 8. CRANKING OUT CONTENT – WHERE DO I FIND INSPIRATION?
  9. 9. CONTENT IDEAS o Your customers/clients – What questions are they asking? What do they care about? o Your employees o Keywords that bring people to your site (look in your analytics program for keywords beyond “not set”) and Google AdWords Keyword Planner o Company news o Events/philanthropic efforts o Your culture
  10. 10. CONTENT IDEAS (CONT.) o Customer stories/testimonials o Quora o News and blogs related to your industry – build off their content (don’t copy – add something new) o Book reviews, recaps of conferences/events/Webinars/seminars o Content idea generator sites (Portent’s Content Idea Generator, Hubspot’s Blog Topic Generator) o Good old Google
  11. 11. TIP: CREATE A CONTENT CALENDAR, ASSIGN DEADLINES & AUTHORS
  12. 12. 7 TIPS TO CREATE A KICK A** BLOG
  13. 13. #1 – UPDATED & CONSISTENT CONTENT
  14. 14. #2 – PHOTOS & VIDEOS
  15. 15. #3 – SUBSCRIPTION OPTIONS
  16. 16. #4 – COMMENTING & SHARING OPTIONS
  17. 17. #5 – RESPONSIVE DESIGN
  18. 18. #6 – SEO ELEMENTS
  19. 19. #7 – CALLS TO ACTION
  20. 20. IF YOU BUILD IT, THEY WILL NOT COME!
  21. 21. PROMOTING YOUR CONTENT o Share on social networks – personal and company o Email signature – WiseStamp for Gmail o URL in online profiles and on business cards o Comment on other blogs o Paid ops: AdWords, LinkedIn/Facebook/Twitter ads o Guest blogging o Share with relevant groups/people online – be selective! o Link to previous posts within your content o Use for new business follow ups/customer retention o Include in e-marketing campaigns
  22. 22. QUESTIONS & DISCUSSION
  23. 23. THANK YOU! Email: nlittle@identitypr.com LinkedIn: http://www.linkedin.com/in/nikkilittle Twitter: http://twitter.com/nikki_little Blog: http://nikkilittle.com Identity: http://identitypr.com
  24. 24. PHOTO SOURCES o http://www.flickr.com/photos/cubagallery/7225903096/ o http://www.flickr.com/photos/joelanman/366192378/ o http://www.flickr.com/photos/kaibara/2756361218/ o http://www.flickr.com/photos/73194085@N00/253074522/ o http://www.smartlaunch.com/wed-love-to-hear-from-you/ o http://www.jeffbullas.com/2013/12/13/6-lessons-from-the-top-bloggers-a-beginners-guide/ o https://www.flickr.com/photos/98652633@N00/385474331/ o https://www.flickr.com/photos/48540847@N03/10967338094/ o https://www.flickr.com/photos/13426843@N08/4840216091/ o https://www.flickr.com/photos/81413866@N05/7460434194/ o http://moz.com/blog/visual-guide-to-keyword-targeting-onpage-optimization
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