Blogging For Business: A Beginner's Guide to Successful Blogging
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If you're just getting started with blogging for business purposes, follow these guidelines to get up and running with content marketing and find success through your blogging efforts.

If you're just getting started with blogging for business purposes, follow these guidelines to get up and running with content marketing and find success through your blogging efforts.

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Blogging For Business: A Beginner's Guide to Successful Blogging Presentation Transcript

  • 1. BLOGGING FOR BUSINESS 101 A BEGINNER’S GUIDE TO SUCCESSFUL BLOGGING Nikki Little| identitypr.com | @nikki_little
  • 2. WHY GET SERIOUS ABOUT BLOGGING? o Showcase expertise/build online reputation o Your own publishing hub o To promote yourself or your company o Generate new business leads o Advertising/sponsorship opportunities o Media/guest post opportunities o Presentation/speaking opportunities
  • 3. BELIEVE IT OR NOT, PEOPLE WANT TO HEAR FROM YOU (AS LONG AS YOU PROVIDE VALUE)
  • 4. FIRST STEPS: ESTABLISH GOALS, CHOOSE YOUR PLATFORM
  • 5. BLOG PLATFORM OPTIONS o WordPress (my favorite!) – Tons of customization options, very popular, great for self hosting, use your own domain name o Blogger – Good for text, one of the first blogging platforms, less customizing available, use your own domain name o Tumblr – Great for images, use your own domain name o Medium – A “beautiful space for reading and writing,” less customizing options, nice user interface o LinkedIn – Blog right within LinkedIn on your profile page
  • 6. BENEFITS OF SELF HOSTING o Access to more customization/themes/plugins through WordPress.org (WordPress.com not for self hosting) o Unique URL o Custom analytics o Site support through your domain and hosting companies o You own it – WordPress doesn’t
  • 7. IMPORTANT: INSTALL GOOGLE ANALYTICS ON SELF HOSTED BLOGS
  • 8. CRANKING OUT CONTENT – WHERE DO I FIND INSPIRATION?
  • 9. CONTENT IDEAS o Your customers/clients – What questions are they asking? What do they care about? o Your employees o Keywords that bring people to your site (look in your analytics program for keywords beyond “not set”) and Google AdWords Keyword Planner o Company news o Events/philanthropic efforts o Your culture
  • 10. CONTENT IDEAS (CONT.) o Customer stories/testimonials o Quora o News and blogs related to your industry – build off their content (don’t copy – add something new) o Book reviews, recaps of conferences/events/Webinars/seminars o Content idea generator sites (Portent’s Content Idea Generator, Hubspot’s Blog Topic Generator) o Good old Google
  • 11. TIP: CREATE A CONTENT CALENDAR, ASSIGN DEADLINES & AUTHORS
  • 12. 7 TIPS TO CREATE A KICK A** BLOG
  • 13. #1 – UPDATED & CONSISTENT CONTENT
  • 14. #2 – PHOTOS & VIDEOS
  • 15. #3 – SUBSCRIPTION OPTIONS
  • 16. #4 – COMMENTING & SHARING OPTIONS
  • 17. #5 – RESPONSIVE DESIGN
  • 18. #6 – SEO ELEMENTS
  • 19. #7 – CALLS TO ACTION
  • 20. IF YOU BUILD IT, THEY WILL NOT COME!
  • 21. PROMOTING YOUR CONTENT o Share on social networks – personal and company o Email signature – WiseStamp for Gmail o URL in online profiles and on business cards o Comment on other blogs o Paid ops: AdWords, LinkedIn/Facebook/Twitter ads o Guest blogging o Share with relevant groups/people online – be selective! o Link to previous posts within your content o Use for new business follow ups/customer retention o Include in e-marketing campaigns
  • 22. QUESTIONS & DISCUSSION
  • 23. THANK YOU! Email: nlittle@identitypr.com LinkedIn: http://www.linkedin.com/in/nikkilittle Twitter: http://twitter.com/nikki_little Blog: http://nikkilittle.com Identity: http://identitypr.com
  • 24. PHOTO SOURCES o http://www.flickr.com/photos/cubagallery/7225903096/ o http://www.flickr.com/photos/joelanman/366192378/ o http://www.flickr.com/photos/kaibara/2756361218/ o http://www.flickr.com/photos/73194085@N00/253074522/ o http://www.smartlaunch.com/wed-love-to-hear-from-you/ o http://www.jeffbullas.com/2013/12/13/6-lessons-from-the-top-bloggers-a-beginners-guide/ o https://www.flickr.com/photos/98652633@N00/385474331/ o https://www.flickr.com/photos/48540847@N03/10967338094/ o https://www.flickr.com/photos/13426843@N08/4840216091/ o https://www.flickr.com/photos/81413866@N05/7460434194/ o http://moz.com/blog/visual-guide-to-keyword-targeting-onpage-optimization