Internal Communications - Part 3

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    Internal Communications - Part 3 - Presentation Transcript

    1. Internal Communications Training Session Part Three Piers Schreiber HR Academy - 6 th February 2007
    2. Avoiding the Pitfalls
      • Spotting the errors
      • Corrective strategies
      • Conclusions
    3. Pitfall No 1 - Underestimation
    4. Pitfall No 1 - Underestimation
    5. Pitfall No 1 - Underestimation
    6. Pitfall No 1 - Underestimation
    7. Pitfall No 1 - Underestimation
    8. Pitfall No 1 – Underestimation
      • The Learnings
      • Thoroughly research the issue before acting on it
      • Make sure your solution is robust enough to do the job
      • Listen to the advice of those around you
      • There is no need for a crisis to become a farce
      • Allocate the right resources from the outset
    9. Pitfall No 2 - Ambiguity
    10. Pitfall No 2 - Ambiguity
      • The Learnings
      • Be straightforward in your messaging
      • Do not try to deliver subtle messages
      • Make sure there is no opportunity to read between the lines
      • Hidden messages = hidden agenda = distrust
      • Test your messages with a ‘tame’ employee
    11. Pitfall No 3 – Misreading the Audience
      • A young teacher from the city was sent to teach a class of 4-year-olds at a village school in Wales
      • Her first lesson was to teach the letter S so she held up a big photo of a sheep and said: "Now, who can tell me what this is?”
      • Twenty blank faces looked back at her
      • "Come on, who can tell me what this is?”
      • Eventually, one brave soul put up a tiny, reluctant hand and said: "Is it a three-year-old Border Leicester?”
    12. Pitfall No 3 – Misreading the Audience
      • The Learnings
      • Research audience awareness of an issue in advance
      • If worried about pitching at the right level, test it first
      • Use message matrix/checklist to ensure you hit the right key
      • Don’t assume anything…
    13. Conclusions
      • Internal Communications
      • A discipline that will help motivate and engage employees
      • A tool for ensuring consistency in corporate messaging
      • A set of practices that facilitate change and focus
      • … and it can be fun too

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