3D Printing
Is Regulation Coming?
David Webber
Senior Partner & Advisor
PA Europe
Brussels
Simple Answer

Yes
PA’s Unique Synergy
• 20 years (established 1993) of advising companies and
governments on strategic communication/sustain...
PA’s Fundamental Principle

CREDIBILITY

LEGITIMACY

SUCCESS
INFORMATION

REPRESENTATION

• Timely and relevant
intelligence, insights and
reporting

• Physically on the
ground and in...
Is Regulation Coming?
Yes
Only real question is
When? and What?
7
MAY 2013
CODY WILSON
SUCCESSFULLY ‘FIRES’
3D PRINTED GUN
Also May 2013…..
Suffering from a rare birth
defect known as
tracheobronchomalacia
3 month old baby Kaiba
received a tiny ...
3D Printing – emerging opportunity?
They think so....
Source – McKinsey – May 2013
3D Printing Expectations - Forbes
3D printing becomes industrial strength

3D printing starts saving lives

Customization ...
Product innovation is faster
New companies emerge with
innovative business models
3D print shops open on the
highstreet

H...
New products with magical
properties
New machines grace the factory
floor
“Look what I made!”
Regulatory Challenges
Intellectual property
• the 3D printing movement has been built on openness and
flexibility. However...
Standards
• developing effective standards for parts, processes and safety will be needed
to help firms involved in 3D pri...
Ethics
• as 3D printing develops, particularly towards 'bio-printing', there will be
questions and debates on the ethics o...
Regulatory Storms are Brewing
European Parliamentary Questions
Wim van de Camp: Is the Commission aware of reports that 3D
printers make it possible for...
Negatives
European Parliament
questions on (potentially)
negative aspects of 3D
printing

Lack of knowledge on 3D
printing...
Is Regulation Coming?
Yes
Only real question is
When? (1-2 years) and What?
(Depends)
Over to you.....
.......questions?
David Webber, Senior Partner & Advisor
PA Europe - Strategy Consulting & Public Affairs...
22 okt pa europe   david webber
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22 okt pa europe david webber

  1. 1. 3D Printing Is Regulation Coming? David Webber Senior Partner & Advisor PA Europe Brussels
  2. 2. Simple Answer Yes
  3. 3. PA’s Unique Synergy • 20 years (established 1993) of advising companies and governments on strategic communication/sustainability, CSR approach and regulations • Track Record of over 400 clients (industries, associations, Governments, regions, NGOs) • Global Network of PA/PA CSR companies – Europe, Asia, Middle East, Russia and USA – Chairman Mark Eyskens former Prime Minister of Belgium • Advisory Board with Elder Statesmen, former politicians, diplomats – access to national and international authorities • Strong Relationship with Media and societal organisations • Practicing what we preach through own PA International Foundation
  4. 4. PA’s Fundamental Principle CREDIBILITY LEGITIMACY SUCCESS
  5. 5. INFORMATION REPRESENTATION • Timely and relevant intelligence, insights and reporting • Physically on the ground and in the key policy meetings PA Europe Support Functions ENGAGEMENT • Targeted credible and legitimate proposals to key policy-makers PROMOTION • Organisation of specific client focused events with set deliverables
  6. 6. Is Regulation Coming? Yes Only real question is When? and What?
  7. 7. 7
  8. 8. MAY 2013 CODY WILSON SUCCESSFULLY ‘FIRES’ 3D PRINTED GUN
  9. 9. Also May 2013….. Suffering from a rare birth defect known as tracheobronchomalacia 3 month old baby Kaiba received a tiny airway splint created using a 3D printer – a real life saver!
  10. 10. 3D Printing – emerging opportunity? They think so....
  11. 11. Source – McKinsey – May 2013
  12. 12. 3D Printing Expectations - Forbes 3D printing becomes industrial strength 3D printing starts saving lives Customization becomes the norm
  13. 13. Product innovation is faster New companies emerge with innovative business models 3D print shops open on the highstreet Heated debates on IP
  14. 14. New products with magical properties New machines grace the factory floor “Look what I made!”
  15. 15. Regulatory Challenges Intellectual property • the 3D printing movement has been built on openness and flexibility. However, if 3D printing is to move into complex, investmentintensive parts of the manufacturing industry there needs to be significant incentive to invest in designs and patentable ideas, without fear of copying. Regulation • 3D printers may make it possible for people to produce dangerous items, such as guns, in their homes. Regulators will want, as in California, to find suitable ways of controlling and limiting such activities, without stifling the operation of 3D printing markets. Legal responsibility • determining liability when 3D printed products cause accidents may not be straightforward and may influence take-up of the technology and damage consumer confidence.
  16. 16. Standards • developing effective standards for parts, processes and safety will be needed to help firms involved in 3D printing work together, and build consumer confidence; Materials • 3D printers need suitable materials to unlock their full potential; ensuring access to such materials is critical as well as competition - at present there are only a few companies in this space. Health and Safety • whilst the existing frameworks will also be applicable in this area however enforcement will be challenging. Different to legal responsibility there are also issues of 'food safety' with 3D Printing. Sustainability • millions of 3D printers in the market and homes could lead to serious questions on sustainability of 3D printing and the ecological footprint. Businesses engaged in this market will have to find suitable materials and introduce recycling systems.
  17. 17. Ethics • as 3D printing develops, particularly towards 'bio-printing', there will be questions and debates on the ethics of printing body parts and organs, especially if these encourage unhealthy lifestyles or are for testing purposes. Health systems • already a challenge in some countries is the reimbursement and availability of 3D printed medical devices, such as artificial hips, teeth. Skills and training • already companies involved in 3D printing face a challenge in recruitment. In the coming years this shortage will only increase and policy makers need to start now looking to address this - ICT good example with 1 million shortage by 2015 - compared to 20 million unemployed.
  18. 18. Regulatory Storms are Brewing
  19. 19. European Parliamentary Questions Wim van de Camp: Is the Commission aware of reports that 3D printers make it possible for the general public to produce their own pistols and ammunition? Kathleen van Brempt: Are there any European or national quality standards for the materials used in 3D printing? If not, does the Commission plan to introduce such European quality standards? Iñaki Irazabalbeitia Fernández: According to a study carried out by the Illinois Institute of Technology in Chicago, 3D printers are a source of ultrafine particles when they are in use. Is the Commission aware of this study?
  20. 20. Negatives European Parliament questions on (potentially) negative aspects of 3D printing Lack of knowledge on 3D printing’s potential among policy makers Authorities Worry 3-D Printers May Undermine Europe’s Gun Laws Positives Commissioner Tajani: 3D Printing key to industrial revival of EU European Commission seeks 'Capital of Innovation' to stimulate 3D printing Van Rompuy opened Materialise World Conference European Spacy Agency AMAZE Project
  21. 21. Is Regulation Coming? Yes Only real question is When? (1-2 years) and What? (Depends)
  22. 22. Over to you..... .......questions? David Webber, Senior Partner & Advisor PA Europe - Strategy Consulting & Public Affairs dw@pa-europe.com

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