WCJCS 2012 - Jews and Social Media: How Sharing, Liking and Tweeting Build Stronger Jewish Communities

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Presented at the World Council of Jewish Communal Service Quadrennial, June 26, 2012 (Jerusalem, ISRAEL)

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WCJCS 2012 - Jews and Social Media: How Sharing, Liking and Tweeting Build Stronger Jewish Communities

  1. 1. Jews and Social Media: How Sharing, Liking and Tweeting Build Stronger Jewish Communities Esther D. Kustanowitz WCJCS Quadrennial Conference Jerusalem, June 26, 2012Img: Thesituationist.wordpress.com
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  3. 3. http://img1.tvloop.com/img/showpics/75/37/l3599c10b0000_1_32505.jpg
  4. 4. Virtual Conferences•GA, Jewish Federations of NorthAmerica (#jfnaga, #nolaga)•ROI Community Summit(#roicom)•Jewish Futures Conference(#jewishfutures)•WCJCS Quadrennial (#wcjcs12)
  5. 5. Lovefest
  6. 6. Why Social Media is Jewish•Jewish geography•See what your children are doingwhen they don’t call•TMI/ no boundaries, but it’s all inour own best interests•Finally, everyone can be a rabbi orwriter or activist – nation of priests•na’aseh v’nishma
  7. 7. Social Media Strategy Tips•Be present•Treat it like any other training•Commit to listening•Commit to engaging with and responding toaudience•Commit to deepening relationships•Commit time, money or personnel todeveloping and maintaining social media profile•Accept loss of control•Trust the transparency
  8. 8. Tools & Resources• Free webinars from DarimOnline.org and Wild Apricot• Inside Facebook and Mashable newsletters (for social trends/literacy in social media tools and shifts)• eJewishPhilanthropy, especially: Using Technology Wisely• Google Alerts - articles of interest (~ Burrelle’s)• “In Plain English” series• Manifesto: Social Media for Jewish Organizations: http://estherkustanowitz.typepad.com/myurbankvetch2005/2009/ 11/manifesto.html• Here Comes Everybody – Clay Shirky• Empowered Judaism – Elie Kaunfer• Aseh lekha rav – it’s not who you know, it’s who and what they know• Al tifrosh min hatzibbur
  9. 9. How to Find Me• NextGen Engagement Initiative at Jewish Federation of Greater Los Angeles: ekustanowitz@jewishla.org - @nei_jfedla• Not exactly everything else: – esther.kustanowitz@gmail.com - @EstherK – esther@roicommunity.org - @roicommunity – http://facebook.com/estherkustanowitz – http://youtube.com/EstherK – http://myurbankvetch.com – http://estherk.com
  10. 10. Thesituationist.wordpress.com

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