Nnj Boot Camp Finding Your Voice

Finding Your Voice Online Northern New Jersey Social Media Bootcamp (DarimOnline)

לכל איש יש שם
Each man has a name, given him by God and given him by his father and mother
Each man has a name, given him by his stature and his way of smiling, and given him by his clothes
Each man has a name, given him by the mountains and given him by his walls
Each man has a name, given him by the planets (stars) and given him by his neighbors
Each man has a name, given him by his sins and given him by his longing
Each man has a name, given him by his enemies, and given him by his love
Each man has a name, given him by his feast days and given him by his craft
Each man has a name, given him by the seasons of the year and given him by his blindness
Each man has a name, given him by the sea, and given him by his death.
-Zelda (b. 1914)

What’s Your Name? (And Why Should I Remember It?)
Names: a listening exercise
Yes-and: the art of building
Jewish takeaway
Kol yisrael areyvim zeh lazeh (all Jews are responsible for each other)
Lo somchim al hanes (don’t depend on miracles)
Al tifrosh min hatzibur (don’t separate yourself from the community)

Intake Appointment
Psychologists use intake appointments to:
Learn about who you are, how you think
Determine goals for your program
Identify concerns or challenges
Establish open channel of communication

Exercise: Intake Appointment
What do you know about blogs?
What is your favorite Twitter feed / most often-read blog? What brings you back?
What is “your lens” on life?
What kind of commitment are you ready to make to social media?

Intake Results: Group Share
Results (added post-conference from both sessions):
Daily reads: Tablet, NY Times, JTA, IBN News, kosherNY, Jewish Week, JPost, MAC blogs, Gizmodo, Beth Kanter, newsletters from specific organizations/denominational streams
Why seek out daily reads?: to stay connected, because it’s interesting, different voices, in real time, accessible, trustworthy
Fears of starting social media involvement: privacy, keeping up the quality and frequency of posts, institutional vs. personal voices, finding readers, being too present in cyberspace, time commitment, “if it ain’t broke…”

Reading and Writing Blog Posts
Read blogs to find out how to write blogs; then write blogs that are interesting to read, considering:
Writer’s P.O.V. – authentic, creative, passionate
Length - (400 words/one screen for blogs, 140 chars for Tweets)
Visually interesting (graphics/photos/video)
Intertextual (hyperlink to other sites)
Authenticity – does the author know her stuff?
Themes
Characters
… all through your project’s/passion’s lens

Exercise: Reading Other People’s Work
Is it well-written?
Does it grab your attention?
What points (or words, or characters) are most interesting to you?
How can you relate this text to your life, work, passion, project?

Deconstructing the Text
Is it well-written?
How’s the length?
Does it grab your attention?
What points are most interesting to you?
How can you relate this text to your life, work, passion, project?

Added Value = Required Value
Valuable content responds to and serves your clients or constituents
What makes your content compelling and valuable?
Does it serve both your organizational goals and the overall online discourse?
Is it part of a “trending topic”?
Is it personal and authentic?

Status Updates: Questions to Consider
Why do you update your Facebook or Twitter status?
Are your updates personal or professional?
Do you struggle to be creative, or does your voice flow naturally?
Do people comment on your status updates / retweet your Tweets?

Find Inspiration Online
Develop “ambient awareness” of conversations happening in Twitter, Facebook status updates, blogs
Participate in existing conversations
Favorite columnists – comment online, write posts inspired by (and linking to) them
Google Alerts - your passions as keywords
Ask your audience – what do they want?

Questions?
[email_address]
Twitter.com/estherk
MyUrbanKvetch.com
JDatersAnonymous.com
EstherK.com
Blog.beliefnet.com/idolchatter
… and others…

Nnj Boot Camp Finding Your Voice

by Esther Kustanowitz on Dec 15, 2009

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