Jewish Blogging 101 - JCPSC Webinar - 05/13/2010

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Presentation delivered to Jewish Communal Professionals of Southern California via webinar, May 13, 2010.

Presentation delivered to Jewish Communal Professionals of Southern California via webinar, May 13, 2010.

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  • 1. Jewish Blogging 101 Esther D. Kustanowitz May 13, 2010
  • 2. Today’s Goal
    • How participation in blog culture can:
    • help support/promote Jewish projects, programs & organizations
    • add value to larger conversations
    • create stronger relationships
    • create trust
    • create community
  • 3. Today’s Questions
    • What is blogging?
    • What is Jewish about blogging?
    • Find out which blogs we read, why, and HOW
    • Learn about Jewish blogs
    • Learn about Jewish bloggers and how to pitch them
    • Consider: should you/your org start a blog?
  • 4. @EstherK, Why Are You Here?
    • “ A blog? You mean, where I put content online but don’t get paid for it?”
    • Self-taught blogging, Facebook & Twitter
    • Found online community that translated offline
    • Writing lives online 24/7
    • Blogs transformed my career, work, life  NY, Israel, LA
  • 5. Blog Basics
    • Short for “weblog”
    • Central text by author/s, some editorial process
    • Reader commentary next to original text
    • Memorable name promotes organizational brand
    • Blog platforms include: Blogger (Blogspot), Typepad, WordPress & others
    • Blog/blog-like functions at LiveJournal, MySpace, Posterous, Tumblr & others
  • 6. What’s Jewish About Blogs? Um…
  • 7. Visualizing Blogs
    • Everyone’s Arianna Huffington – blog is a magazine on a subject(s) that’s “important”
    • Everyone’s a congregant - a community built around a central belief, discussion or attitude, even w/different opinions
    • Everyone’s a rabbi – blog is a pulpit/sermon, w/ opportunity for talkback
    • Everyone is God - content subject to creation and deletion at whim of blog creator
  • 8. Blogs are…
    • Sometimes, but not really, about:
      • Putting your diary online
      • Thinking you’re Tina Brown / a rabbi / other authority
      • Ego (for personal gain /ambition)
    • Should be about:
      • Community cultivation
      • Relationship management
      • Involvement in conversations
      • Ego (for community-building, good-doing )
  • 9. Which Blogs Do You Read and Why?
    • The Wire, Jewlicious, FrumeSarah, Kvetching Editor, eJewishPhilanthropy, JTA blogs (Fundermentalist), Jew & the Carrot, Accidentally Jewish, Jewschool, other posts shared through Facebook/Twitter, other non-Jewish blogs
  • 10. Why People Read Blogs, and How
    • WHY
    • Interested in a subject
    • Interested in the writer/organization/publisher
    • Early adopters like to know first
    • HOW
    • Differently than they used to
    • Less “destination-browsing,” more Google results
    • Content comes via FB, Twitter, sometimes readers
  • 11. Effective Blogs Contain…
    • Commitment to conversation
    • Community-building
    • Collaborative spirit
    • Involvement in public infostream
    • Initiating & participating in conversations
    • Authentic voice
    • Adding value to public discourse, online & off (self-promotion is secondary)
  • 12. Jewish Blogs, Jewish Bloggers
    • Two Jews, Three Blogs / People of the Blog / People of the Link
    • “ That’s my blog, and that’s the blog I wouldn’t be caught dead reading”
    • Nation of priests/writers/academics/rabbis/ pontificators/purveyors of content
    • Mobile journalism? Jewish social media lets us be there when we can’t be there
  • 13. Jewish Blogs 101
    • Protocols – 2 years http:// protocols.blogspot.com /
      • Steven I. Weiss (Canonist, JTV)
      • Andrew Silow-Caroll (NNJ Jewish News)
      • Luke Ford
      • Miriam Shaviv (Bloghead, London Jewish Chronicle)
    • Jewschool – Dan Sieradski and a team of 30+
    • Jewlicious – Dave Abitbol and a team of 10+
  • 14. Jewish Blogs 101: חלק ב '
    • Proliferation of diverse voices
    • Institutional blogs – JOI, ROI Community, JTA blogs, Lilith, Forward
    • Orthoblogs – more conservative voices (Hirhurim)
    • Israel – On the Face, WhatWarZone, Israel Matzav, Muqata, Treppenwitz,
    • Unusual perspectives or niches – RenReb, shomernegiah
    • Carnivals – Haveil Havalim –rotating hosts (sukkah hop, progressive dinner)
  • 15. Is Your Organization Ready? Intake Appointment
    • Psychologists use intake appointments to:
      • Learn about who you are, how you think
      • Determine goals for your program
      • Identify concerns or challenges
      • Establish open channel of communication
    • Intake appointment for your organization: “Social Media Planning” worksheet
  • 16. Are You Ready to Blog?
    • Learn the tool – easy, but will take some time
    • Commit to “regular” posting – demands planning, flexibility/spontaneity, time
    • Determine organizational voice
    • Create posting schedule/content plan
    • Calculated risks  big returns
  • 17. Basics of Blogging: Posting
    • Technical
      • Check with web team: is blog possible within site?
      • If not, use Blogger.com, Typepad.com or Wordpress.com
      • Name the blog - create a relevant, brand-consistent URL
    • Content
      • Posts about 400 words (one screen length)
      • Grammar, punctuation, style
      • Hyperlink to other sites
      • Reflect the values of your org
      • Post regularly
      • Use photos, videos, images
  • 18. Brit Hablogger
    • You have a brit hamiktzoa, so why not?
    • With every post, commit to:
    • Supporting the values of your organization
    • Posting regularly and consistently
    • Use your authentic voice
    • Be transparent / share with readers
    • Other things you find valuable
    • Respond rationally to fans and critics
  • 19. Basics of Blogging: Strategy
    • Does your org need/could it benefit from/is it ready for a blog:
    • Reading blogs, seeing what’s out there
    • Blog will need regular content (staff time)
    • Comments should be open, but can be moderated (staff time)
    • Blog should reflect org’s goals, but also add value to larger conversations
    • What are competing blogs/orgs blogging about? What can you add to the conversation?
  • 20. Not Ready to Blog? Comment and Pitch, Instead
    • Participate in the conversation on other people’s blogs
    • Leave links to your online stuff
    • Make meaningful contributions to discussions
    • Offline, pitch the bloggers on your awesome stuff (after reading their blogs)…
  • 21. Pitching Jewish Bloggers
    • Don’t be evil / Don’t be insincere
    • Be respectful, sincere, and personal
    • Pitch appropriately
    • Make your case
    • Provide enough info (not too much)
    • How does your project add value?
      • information, education, opinions, humor, commentary
      • “ Please give”  “Please receive”
  • 22. Next Steps
    • עשה לך רב , קנה לך חבר
    • Visit JRants.com, Jewishblogging.com, blogrolls
    • Think about your potential blog:
      • What will you call it?
      • Who will write it?
      • Who’s your ideal audience?
      • What’s your ideal outcome?
  • 23. Resources Available
    • Feeding your blog to: Facebook, Twitter
    • “In Plain English” series
    • Bloglines.com / Google Reader
    • Google Alerts - keyword-based blog prompts
    • Blogging Basics resource sheet
  • 24. How to Find Me
    • [email_address]
    • http://twitter.com/estherk
    • http://facebook.com/estherkustanowitz
    • http://myurbankvetch.com
    • http://jdatersanonymous.com
    • http://beliefnet.com/blog/idolchatter
    • http://roicommunity.org