Jewish Blogging 201 Esther D. Kustanowitz  June 3, 2010
Today’s Topics <ul><li>Blog theory review </li></ul><ul><li>Putting theory into practice  </li></ul><ul><ul><li>Content & ...
Homework from last time… <ul><li>עשה לך רב ,  קנה לך חבר   </li></ul><ul><li>Visit JRants.com, Jewishblogging.com, blogrol...
Blog Basics <ul><li>Short for “weblog”  </li></ul><ul><li>Central text by author/s, some editorial process </li></ul><ul><...
Content & Structure Questions <ul><li>Thought about:  </li></ul><ul><ul><li>What kind of discussions do we want to host? <...
Content & Structure Suggestions <ul><ul><li>Name the blog - relevant, brand-consistent URL </li></ul></ul><ul><ul><li>~ 40...
Visualizing Blogs <ul><li>HuffPo – blog as a niche magazine </li></ul><ul><li>Congregational - community built around a ce...
You Are Ready to Blog! <ul><li>Learn the tool – easy, but takes some time </li></ul><ul><li>Commit to “regular” posting – ...
Logistics & Strategy: Stage 1 (macro) <ul><li>Reading blogs, seeing what’s out there </li></ul><ul><li>Provide regular con...
Logistics & Strategy: Stage 2 (micro) <ul><ul><li>What will you call it? </li></ul></ul><ul><ul><li>Who’s posting?  </li><...
Logistics & Strategy: Resources <ul><li>Darren Rowse - http://Problogger.net </li></ul><ul><li>Chris Brogan -  http:// www...
Statistics and Visitor Tracking <ul><li>Google Analytics </li></ul><ul><li>Sitemeter </li></ul><ul><li>Statcounter </li></...
Inspiration <ul><li>The heart of the work – getting inspired for content </li></ul><ul><ul><li>Where do you find inspirati...
Finding Inspiration in Text/Tradition
Sources of Inspiration <ul><li>Weekly Torah portion – look at a paragraph, or embed a video via  http://g-dcast.com </li><...
Once You Are Blogging…. <ul><li>Comment and pitch even more  </li></ul><ul><li>Give them enough/not too much information <...
Not Ready to Blog?  Comment and Pitch, Instead <ul><li>Participate in the conversation on other people’s blogs </li></ul><...
Pitching the Bloggers <ul><li>Be respectful, sincere, and personal </li></ul><ul><li>Show: how does your project add value...
How to Find Me <ul><li>[email_address] </li></ul><ul><li>http://twitter.com/estherk </li></ul><ul><li>http://facebook.com/...
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Jcpsc blogging 201

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Third webinar in a series. This focuses on content, logistics, strategy and inspiration in creating compelling blogs.

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Jcpsc blogging 201

  1. 1. Jewish Blogging 201 Esther D. Kustanowitz June 3, 2010
  2. 2. Today’s Topics <ul><li>Blog theory review </li></ul><ul><li>Putting theory into practice </li></ul><ul><ul><li>Content & structure </li></ul></ul><ul><ul><li>Logistics & strategy </li></ul></ul><ul><ul><li>Finding inspiration </li></ul></ul><ul><li>How to promote blogs cross-platform (via social media) </li></ul><ul><li>Helpful hints: pitching bloggers </li></ul><ul><li>Answer your questions about blogging for your orgs </li></ul>
  3. 3. Homework from last time… <ul><li>עשה לך רב , קנה לך חבר </li></ul><ul><li>Visit JRants.com, Jewishblogging.com, blogrolls </li></ul><ul><li>What did you learn? Any questions? </li></ul>
  4. 4. Blog Basics <ul><li>Short for “weblog” </li></ul><ul><li>Central text by author/s, some editorial process </li></ul><ul><li>Reader commentary </li></ul><ul><li>Memorable name promotes organizational brand </li></ul>
  5. 5. Content & Structure Questions <ul><li>Thought about: </li></ul><ul><ul><li>What kind of discussions do we want to host? </li></ul></ul><ul><ul><li>How long should each post be? </li></ul></ul><ul><ul><li>What does the blog look like? (ads, photos, video, blogroll, archives, tag cloud, comments, “most popular posts” etc) </li></ul></ul><ul><ul><li>What goals do you have for your posts? </li></ul></ul><ul><ul><li>What other elements should be represented (video, photos, guest posts, comments) and how frequently? </li></ul></ul><ul><li>Always thinking about: </li></ul><ul><ul><li>Community cultivation </li></ul></ul><ul><ul><li>Relationship management </li></ul></ul><ul><ul><li>Involvement in conversations </li></ul></ul><ul><ul><li>Ego (for community-building, good-doing ) </li></ul></ul>
  6. 6. Content & Structure Suggestions <ul><ul><li>Name the blog - relevant, brand-consistent URL </li></ul></ul><ul><ul><li>~ 400 words (one screen length) max; varied lengths </li></ul></ul><ul><ul><li>Grammar, punctuation, style </li></ul></ul><ul><ul><li>Post regularly </li></ul></ul><ul><ul><li>Use photos, videos, images </li></ul></ul><ul><ul><li>Hyperlink to other sites </li></ul></ul><ul><ul><li>One voice or many, always reflect org’l values </li></ul></ul>
  7. 7. Visualizing Blogs <ul><li>HuffPo – blog as a niche magazine </li></ul><ul><li>Congregational - community built around a central belief, even w/different opinions </li></ul><ul><li>Rabbinical – blog as a pulpit/sermon by thought leader, w/ opportunity for talkback </li></ul><ul><li>Theistic/Dictatorial - content subject to creation/ deletion at whim of blog creator [least preferable] </li></ul>
  8. 8. You Are Ready to Blog! <ul><li>Learn the tool – easy, but takes some time </li></ul><ul><li>Commit to “regular” posting – demands planning, flexibility/spontaneity, time </li></ul><ul><li>Determine organizational voice </li></ul><ul><li>Create posting schedule/content plan </li></ul><ul><li>Calculated risks  big returns </li></ul>
  9. 9. Logistics & Strategy: Stage 1 (macro) <ul><li>Reading blogs, seeing what’s out there </li></ul><ul><li>Provide regular content (staff time) </li></ul><ul><li>Comments should be open, but can be moderated (staff time) </li></ul><ul><li>Reflect org’s goals, but also add value </li></ul><ul><li>What are competing blogs/orgs blogging about? What can you add to the conversation? </li></ul><ul><li>Wide lens on life – from celebrities to environment (think in keywords) </li></ul>
  10. 10. Logistics & Strategy: Stage 2 (micro) <ul><ul><li>What will you call it? </li></ul></ul><ul><ul><li>Who’s posting? </li></ul></ul><ul><ul><li>How often? </li></ul></ul><ul><ul><li>Is there a schedule/editorial calendar? </li></ul></ul><ul><ul><li>What kind of review/moderation/approval process? </li></ul></ul><ul><ul><li>What time commitment are you willing to make? </li></ul></ul><ul><ul><li>Who’s your ideal audience? </li></ul></ul><ul><ul><li>What’s your ideal outcome? </li></ul></ul>
  11. 11. Logistics & Strategy: Resources <ul><li>Darren Rowse - http://Problogger.net </li></ul><ul><li>Chris Brogan - http:// www.chrisbrogan.com /best-of/ </li></ul><ul><li>Clay Shirky - http:// www.shirky.com/weblog / </li></ul><ul><li>TED talks (http://ted.com) </li></ul><ul><li>http:// twitterfeed.com / - import blog to Twitter </li></ul><ul><li>http://facebook.com – import blog to FB </li></ul>
  12. 12. Statistics and Visitor Tracking <ul><li>Google Analytics </li></ul><ul><li>Sitemeter </li></ul><ul><li>Statcounter </li></ul><ul><li>Haveamint.com * </li></ul><ul><li>GetClicky.com * </li></ul><ul><ul><li>*=recommended by my social media experts </li></ul></ul>
  13. 13. Inspiration <ul><li>The heart of the work – getting inspired for content </li></ul><ul><ul><li>Where do you find inspiration? </li></ul></ul><ul><ul><li>When are you most creative? </li></ul></ul><ul><ul><li>Brainstorm – accept your ideas, then edit later </li></ul></ul><ul><ul><li>Play to your creative / organizational strengths </li></ul></ul><ul><ul><li>Visit TED.com or other podcast sites – see what inspires you </li></ul></ul>
  14. 14. Finding Inspiration in Text/Tradition
  15. 15. Sources of Inspiration <ul><li>Weekly Torah portion – look at a paragraph, or embed a video via http://g-dcast.com </li></ul><ul><li>Current events – photos/video </li></ul><ul><li>Google Alerts – past and present issues </li></ul><ul><li>Local and national Jewish papers </li></ul><ul><li>Other blogs (links always welcome) </li></ul>
  16. 16. Once You Are Blogging…. <ul><li>Comment and pitch even more </li></ul><ul><li>Give them enough/not too much information </li></ul><ul><li>http://www.problogger.net/archives/2010/05/28/how-to-pitch-bloggers-make-it-a-winwinwin-situation/ </li></ul><ul><li>http://www.problogger.net/archives/2010/06/01/turn-annoying-pitches-into-opportunities/#comments </li></ul><ul><li>“ bloggers, they are us” </li></ul>
  17. 17. Not Ready to Blog? Comment and Pitch, Instead <ul><li>Participate in the conversation on other people’s blogs </li></ul><ul><li>Leave links to your online stuff </li></ul><ul><li>Make meaningful contributions to discussions </li></ul><ul><li>Offline, pitch the bloggers on your awesome stuff (after reading their blogs)… </li></ul>
  18. 18. Pitching the Bloggers <ul><li>Be respectful, sincere, and personal </li></ul><ul><li>Show: how does your project add value? (info, education, opinions, humor, commentary) </li></ul><ul><li>Pitch appropriately, make your case </li></ul><ul><li>Don’t count the non-Jews out, especially during holiday season (WSJ; culture: Mediaite; local: LAist/SFist/Gothamist; HuffPo, environment: MNN, et al) </li></ul>
  19. 19. How to Find Me <ul><li>[email_address] </li></ul><ul><li>http://twitter.com/estherk </li></ul><ul><li>http://facebook.com/estherkustanowitz </li></ul><ul><li>http://myurbankvetch.com </li></ul><ul><li>http://jdatersanonymous.com </li></ul><ul><li>http://beliefnet.com/blog/idolchatter </li></ul><ul><li>http://roicommunity.org </li></ul>

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