Txtg4 Health: Sociality Inside

Sociality Inside: Lessons from the Everyday Lives of Women 40+ (the power of private peer to peer connectivity & coordination) Estee Solomon Gray, CEO of

HIGH IMPACT as chief wellness ofﬁcer/ chief purchasing ofﬁcer she expects herself to live up to: new knowledge: aging, wellness, exercise neurobiology, gender differences over-abundant online health information new choices: medical care options, decisions responsibility for ‘preventive’ and ‘chronic care’ “complementary” & “alternative” modalities new norms: Mind AND Body something active, almost every day Caring for self, children, spouse, parents, friends, community © 2008 ST3, Inc. January 2008

WOMEN ARE DIFFERENT mult-minding Natural, continual information seeking & sharing “There are no unbusy women” Helical decision making People over Things & Theorems “Present products in suites, not bins” Maximize, rather than optimize “Don’t think pink, think link!” Always “improving” And, not Or © 2008 ST3, Inc. January 2008

READY AND WILLING redefining cyber savvy fitness sophisticate Body & Soul 40-50 Technology 40-50 Source: www.imagocreative.com, & their book: Boom: Marketing to the Ultimate Power Consumer fitness as the by Mary Brown and Carol Orsborn, Ph.D. digital diva foundation of a Technology 50-60+ well-lived life Body & Soul 50-60+ © 2008 ST3, Inc. January 2008

SOCIALITY INSIDE “We found that men often react to stress with a ﬁght-or-ﬂight response, but women are more likely to manage their stress with a tend-and- befriend response by nurturing their children or seeking social contact, especially with other women.” Shelly E. Taylor, UCLA, author Biobehavioral Responses to Stress in Females: Tend-and-Befriend, Not Fight-or-Flight. © 2008 ST3, Inc. January 2008

SOCIALITY INSIDE “Many women ﬁnd biological comfort in one another’s company, and language is the glue that connects one female to another....some verbal areas of the brain are larger in women .. women, on average talk and listen a lot more than men.” “Studies show girls take turns twenty times more often than boys…Girl’s social agenda, expressed in play and determined by their brain development, is to form close, one-on- one relationships. Boy’s play, by contrast, is usually .... about the game or the toy itself as well as social rank, power, defense of territory, and physical strength.” - Louann Brizendine, MD. The Female Brain © 2008 ST3, Inc. January 2008

SCAFFOLDING THE THIRD JOB Leah Attorney lives daily ping to meet 2 children @ B! 1-2x wkly Natalie arranges Full-time volunteer weekly 3 children schedule wkly pilates duet w/ Teresa, coffee after if possble Claire Flex-time consultant Sits on 2 non-proﬁt boards like same yoga teacher walk The Dish every Saturday! pre-planned and on the ﬂy extended family work issues...networks home community kids friends © 2008 ST3, Inc. January 2008

B! NET Myron Scholes John Hummer Diane Christiansen Judith Estrin Esther Dyson Jan Scholes Carol Winograd Terry Winograd Susan Havilan John Seeley Nancy Glaser Andrew Newman Brown ANGEL INVESTORS Jory Desjardins David Giampalo Bridget Gleason Estee Solomon Gray ADVISORS Miriam Anton Rael Isacowitz Al Chan Misha Fiksel Teddy Zmrhal B! TEAM Anne Shannon Sara Kaderlan Jill Stevens Hillary Billings Marijke Rijsberman Emily Albinski Karen Joy Teresa Maldonado Heidi Kromat Rose Nolen V Shelton Stella Lorvan Marchok © 2008 ST3, Inc. January 2008

Txtg4 Health: Sociality Inside

by EsteeSG on Jan 21, 2010

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