Online information 2010 - Libraries in a 2.0 Society

Libraries in a 2.0 Society Trends and skills needed -Cases from Scandinavian Libraries

AgendaSociety 2.0 trends• From transaction to relation• Sorting out demand not supply• The cognitive surplus• Self-promoting and self-branding• Network and partnershipNew skills needed• 23 Things - A platform for change• Customer oriented skills• Organizational skills

From transaction to relation

From transaction to relationUsing social network is the numberone Internet activity......

Libraries facilitates Facebook for elderly

Q&A in cooperation with children and young adults

Mindspot is the users physical space for innovation

Sorting out demand not supply

Sorting out demand not supplyGavin Potter:"The 20th century was about sorting out supply. The 21st is going to be aboutsorting out demand. The Internet makes everything available, but mereavailability is meaningless if the products remain unknown to potential buyers."Read More http://www.wired.com/techbiz/media/magazine/16-03/mf_netflix?currentPage=1

Personal recommendations from Amazon

Search-based RSS subject lists from bibliotek.dk

Value added information inthe catalog based onstatistics and partnerships

Recommendation based on subjective tagging

The cognitive surplus

The cognitive surplusThe Great Spare-Time Revolution:Web 2.0 and social technology enables ordinary citizens to pool their free time foractivities they like and care about instead of using their free time to sleep in frontof the television set

The cognitive surplusClay Shirky:"We can do a back-of-the-envelope calculation, for example, using Wikipedia, tosee how far we still have to go. All the articles, edits, and arguments aboutarticles and edits represent around 100 million hours of human labor. That’s a lotof time. But remember: Americans watch about 200 billion hours of TV everyyear.”Read More - http://www.wired.com/magazine/2010/05/ff_pink_shirky/

Wiki-based local history in Norway

And in Elsinore, Denmark

Historical stories in cooperation with users

Reading clubs - online and in the physical space

Self-promoting and self- branding

Self-promoting and self-brandingChristian Have:"Today, the main focus in the annual employee development interview is salery,duties, responsibilities and influence over your daily work. But in the future it willalso be about the employees possibilities for exposure and developing personalbrand?"Read More - http://politiken.dk/debat/kroniker/ECE987530/beroemmelse--den-nye-sammenhaengskraft-/ (in danish)

Crowdsourced artwork-catalog in Oslo, Norway

And in Copenhagen, Denmark

Network and partnership

Tips, tagging and ratings in partnership

Value added content from external sources (linked data)

Danish childrens library online

Flickr as external host of localhistory photos

Articles in cooperation with Wikipedia Denmark

New skills needed

New skills neededCustomer oriented skills:• Communicator• PerformerOrganizational skills:• Facilitator• Project manager• Network and outreach

23 Things - A platform for change

23 Things - A platform for changeInitially startet by Helene Blowers at PLCMC to encouragelibrary staff to explore web 2.0Adopted by Copenhagen and Randers in Denmark and nowcompleted by app. 75% of all public Libraries in DenmarkAlso widely adopted in the rest of Scandinavia->Basic skills, knowledge and understanding of the Web 2.0paradigmA new mindset and platform for change

Communicator

Communicatorhttp://goo.gl/UXNd7

CommunicatorSarah Houghton-Jan & Aaron Schmidt: Engaging Youths on their Own Terms- http://www.sirsidynixinstitute.com/Resources/Attachments/Slides/houghton_20061010.p

Performer

Project manager Now: deadline culture Future: Beta culture Authority Negotiation DeadlineNew project culture Context Release date Frequent updates Censorship User inputs Control Self-organization Static Dynamic

Network and outreach

Lesson learnedA lot of participation by Librarians - User participation is a supplementFocus on interaction and communicationIts hard to motivate users if the purpose isnt clearGood 2.0 services are typically based on traditional library subjects2.0 brands that stands out for themselves are a successGood idea to implement 2.0 services as a combination between thephysical and the virtual library

Contact informationEsben FjordHead of development,Gladsaxe Public LibrariesPhone: +45 2613 7057Mail: esbenf@gladsaxe.dkSkype: esben.fjordURL for this presentation: http://goo.gl/STQU8

Online information 2010 - Libraries in a 2.0 Society

by Esben Fjord on Jun 22, 2012

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