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Online information 2010 - Libraries in a 2.0 Society
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Online information 2010 - Libraries in a 2.0 Society


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  • 1. Libraries in a 2.0 Society Trends and skills needed -Cases from Scandinavian Libraries
  • 2. AgendaSociety 2.0 trends• From transaction to relation• Sorting out demand not supply• The cognitive surplus• Self-promoting and self-branding• Network and partnershipNew skills needed• 23 Things - A platform for change• Customer oriented skills• Organizational skills
  • 3. From transaction to relation
  • 4. From transaction to relationUsing social network is the numberone Internet activity......
  • 5. Libraries facilitates Facebook for elderly
  • 6. Q&A in cooperation with children and young adults
  • 7. Mindspot is the users physical space for innovation
  • 8. Sorting out demand not supply
  • 9. Sorting out demand not supplyGavin Potter:"The 20th century was about sorting out supply. The 21st is going to be aboutsorting out demand. The Internet makes everything available, but mereavailability is meaningless if the products remain unknown to potential buyers."Read More
  • 10. Personal recommendations from Amazon
  • 11. Search-based RSS subject lists from
  • 12. Value added information inthe catalog based onstatistics and partnerships
  • 13. Recommendation based on subjective tagging
  • 14. The cognitive surplus
  • 15. The cognitive surplusThe Great Spare-Time Revolution:Web 2.0 and social technology enables ordinary citizens to pool their free time foractivities they like and care about instead of using their free time to sleep in frontof the television set
  • 16. The cognitive surplusClay Shirky:"We can do a back-of-the-envelope calculation, for example, using Wikipedia, tosee how far we still have to go. All the articles, edits, and arguments aboutarticles and edits represent around 100 million hours of human labor. That’s a lotof time. But remember: Americans watch about 200 billion hours of TV everyyear.”Read More -
  • 17. Wiki-based local history in Norway
  • 18. And in Elsinore, Denmark
  • 19. Historical stories in cooperation with users
  • 20. Reading clubs - online and in the physical space
  • 21. Self-promoting and self- branding
  • 22. Self-promoting and self-brandingChristian Have:"Today, the main focus in the annual employee development interview is salery,duties, responsibilities and influence over your daily work. But in the future it willalso be about the employees possibilities for exposure and developing personalbrand?"Read More - (in danish)
  • 23. Crowdsourced artwork-catalog in Oslo, Norway
  • 24. And in Copenhagen, Denmark
  • 25. Network and partnership
  • 26. Tips, tagging and ratings in partnership
  • 27. Value added content from external sources (linked data)
  • 28. Danish childrens library online
  • 29. Flickr as external host of localhistory photos
  • 30. Articles in cooperation with Wikipedia Denmark
  • 31. New skills needed
  • 32. New skills neededCustomer oriented skills:• Communicator• PerformerOrganizational skills:• Facilitator• Project manager• Network and outreach
  • 33. 23 Things - A platform for change
  • 34. 23 Things - A platform for changeInitially startet by Helene Blowers at PLCMC to encouragelibrary staff to explore web 2.0Adopted by Copenhagen and Randers in Denmark and nowcompleted by app. 75% of all public Libraries in DenmarkAlso widely adopted in the rest of Scandinavia->Basic skills, knowledge and understanding of the Web 2.0paradigmA new mindset and platform for change
  • 35. Communicator
  • 36. Communicator
  • 37. CommunicatorSarah Houghton-Jan & Aaron Schmidt: Engaging Youths on their Own Terms-
  • 38. Performer
  • 39. Project manager Now: deadline culture Future: Beta culture Authority Negotiation DeadlineNew project culture Context Release date Frequent updates Censorship User inputs Control Self-organization Static Dynamic
  • 40. Network and outreach
  • 41. Network and outreach
  • 42. Network and outreach
  • 43. Lesson learnedA lot of participation by Librarians - User participation is a supplementFocus on interaction and communicationIts hard to motivate users if the purpose isnt clearGood 2.0 services are typically based on traditional library subjects2.0 brands that stands out for themselves are a successGood idea to implement 2.0 services as a combination between thephysical and the virtual library
  • 44. Contact informationEsben FjordHead of development,Gladsaxe Public LibrariesPhone: +45 2613 7057Mail: esbenf@gladsaxe.dkSkype: esben.fjordURL for this presentation: