1. Taking It With You
Esben Fjord, Gladsaxe Public
Libraries, Denmark
esbenf@gladsaxe.dk

2. Why
Mobile technology is the future ->
Developing a Smartphone app for iPhone and Android

3. Agenda
• Background
• The process
• Partnership
• The app
• Feedback from the users
• What's next?

4. Background
o Out where the users are!
o Reaching first movers and other atypical library
users
o Branding the library as a tech-savvy place
o Experimenting with smartphone specific
technologies

5. The process
Brainstorm

6. The process
Brainstorm conclusion:
3 development potentials:
• content recognition via image, sound and geotagging
• value-added information from staff, users and external
sources
• traditional catalog functionality (searching, user status etc.)

7. The process
The proposal - The catalog

8. Partnership
Next step:
We needed a partner who ...
o could provide the nessesary technical infrastructure
o could co-sponsor the development of the app
o would cooperate in future releases

9. Partnership
The partners:

10. The app
What can You do:
• Search for materials
• Reserve/renew
• My page
• Favorites

11. The app
Both
iPhone and
Android

12. The app
Start page:
news from website
via RSS-feed

13. The app
Searching:

14. The app
List of results:
with filtering by type of
material

15. The app
Show record:
with cover art and
bibliographic data

16. The app
Put materials on hold:

17. The app
My page:
Loans
Holds
Fines

18. The app
Favorites:
List of records saved
locally on phone

19. Marketing - posters

20. Marketing - mobile

21. Marketing - web

22. Feedback from the users
Statistics:
iPhone downloaded 677 times
Android downloaded 124 times
Total: 801 downloads
App. 70% of downloads from Gladsaxe = 560 downloads
Smartphone penetration in Denmark: 14%
Active library users in Gladsaxe: 38%
Smartphone users in Gladsaxe: 65.000 x 0.14 = app. 9.100
Number of active users with Smartphone = 9.100 x 0.38 = 3.458
Library app penetration in Gladsaxe = app. 16%

23. Feedback from the users
by jnie (July 22, 2010)
Way to Go :-D
by Emil.BB (June 2, 2010)
Its so cool that libraries keep up
with the newest trends, respect to
You!
by LD (June 1, 2010)
Brilliant :-)
Cool layout and so easy, that I
practically dont want to use
computer and your ordinary
homepage again ;-)

24. What's next?
Phase 1 - may 2010:
Search the catalogue
Media icons
1-click Media filtering
Media/Book covers
Annotate any title
Put a title on hold
Choose Pickup location
My Loans with renewal facility
My edited Holds
My Fines
Favourites with my own comments
Dynamic Intro Screen (use of feeds etc - HTML based intro page)

25. What's next?
Phase 2 - estimated to early 2011:
Statusinformation
Due date on My loans
Integration toFacebook, Twitter, SMS and email

26. Whats next?
Future releases
New books matching previous search (via RSS)
Sort order profile
Cover scanning
Music recognition similar to Shazam
QR code facilities (smart phones can use QR codes as is, for example on library leaflets
and other library materials - we are considering other useful implementations)
Location aware – help with building navigation
Geotagging - tag and read other users' tags about a location (smart phones can do this -
we are considering apps for library related material like “in this place Joanna Doe
murdered John Doe" in Mrs N. Smith's novel "The Anonymous”.
Support for other mobile platforms (Symbian, Windows Phone 7 and java)

27. About me
Esben Fjord
Head of development, Gladsaxe Public Libraries
Denmark
esbenf@gladsaxe.dk